What is “Quality Content” in SEO?

One way to make your business website relevant in today’s market is by featuring blogs. It is an effective inbound marketing strategy worth investment. However, you cannot call random articles you post on your website a “blog.” A blog is defined by original, quality content that stands a good chance of placing your brand at the top of the competition.

The purpose of this article is to enlighten you on what quality content is for SEO and marketing.

What Is Quality Content?

Quality content is essential to SEO success. Largely, it means having content that exceeds your site visitors’ expectations. If you sell online, attract more clients to your website by creating content that gives customers good reason to stay and browse through all your pages. Content is what influences the ranking of your website on Google’s and other search engines. To offer real value and increase your traffic, acquaint yourself with Google’s standards for quality content.

1. User Demands

Search engines check the quality of your content by determining if you provided what the user wanted. The Google’s core ranking algorithm that was rolled out in 2016 changed how quality content was considered regarding user demands. Gaming sites, for example, are ranked highly because they feature fewer texts, but fulfill what most gamers want. Content value is not necessarily about the text, but how the user responds to the content.

Consequently, if you want to rank better in SEO and marketing, understand your target audience and create content that is relevant to them.

 2. Create Attractive Key Content

The part of your website that features the primary purpose of your business or brand (including videos, texts, images, games, or reviews) should be well-crafted and written with expertise. While writing this part, try as much to stay away from using common phrases or content that is already available on thousands of other websites.

3.  Supporting Content

SEO demands content that is helpful and tailored towards the main purpose of your site/brand. The body of the text ought to help readers/customers find exactly what they want. Good content provides value to anyone visiting the website and encourages them to continue exploring the pages. One of the best ways to do this is by linking to other articles on your site.

4. Site Layout

Quality content and supporting information are not enough to garner high rankings or gain more traffic. How you present content is another determining factor. If your website is difficult to navigate, a user is likely to move to a competitor’s site. For this reason, a website needs design that:

  • Places quality content at the top of the page for easy accessibility
  • Ensures advertisements appear after the main content

Your web pages don’t (necessarily) have to be pretty; if they’re easy to navigate, you’ll get higher rankings.

5. Placement of Ads

Although they do not necessarily affect your rating, how you place advertisements is what matters. Beautiful design and good content should be followed by a clear line that shows what is content and what is a commercial advert. Design and organize your page appropriately.

6. Article Length

Quality isn’t necessarily determined by the length of the blog or content in your article. SEO is rewarded when you have information on your page that adequately satisfies what the user is seeking. The topic and purpose of the article are big “selling points.” A better way of knowing if your content is long enough is to check those that rank high on search engines (e.g. Screaming Frog).

7. Trustworthiness

Content that reflects expertise and trustworthiness are often associated with high traffic. This is because the two qualities make the information appear reliable. This implies you sell services or goods that are trustworthy. Your content demonstrates that your company is reliable. This is particularly the case with financial, legal, and medical marketing online. This aspect might get you positive reviews, which is a great way of attracting more new customers to your website.

However vague the term “quality content” may be in SEO marketing, it is imperative to:



Level Up Your Brand with Augmented Reality Games

Brands are always finding the next best idea to widen their reach to the market. They will try new things, new ways, and new methods, new anything, to get that edge over their competitors. So, why not cast your magnifying glass over to augmented reality games?

Augmented reality games are the newest thing that ever happened ever since everybody wanted to go digital in the Philippines. These games are also the newest form of immersive media that goes beyond what you would expect to an attraction during an event. How they work is very interesting.

Similar to Kinect games in the Philippines, they create a whole new virtual environment within a screen with you as the controller. A camera then creates a feed and transfer the image on the screen making it look as if you are part of the environment. Check out the video sample below.



This allows an immersive moment for each user’s experience. Though the setup is comparably the same on each of them, the reaction of each user is not. This enables the user to create a lasting impression and memory, making it easier to recall and relate to the brand, creating a more personal experience for each person. Plus, it’s fun! Who doesn’t like a game with prizes?

So, got a game in mind? Great! Let the games begin!

Why Content Marketing Services in Canada Are Vital

Content marketing services in Canada will help you in both of these areas. A professional company will show you what needs to be done within your content.

What you put on your website and blog is content. Better content helps you to rank better in the search engines. It also helps you to improve your conversion rates so you obtain more customers.

Learn About the Algorithms

The search engine algorithms are constantly evolving. It’s important to work with content marketing services in Canada to learn more about it all. Otherwise, you run the risk of having too high of a keyword density, not enough of the right keywords, or insufficient backlinks.

When you follow the algorithms, it allows you to rank higher. The search engine spiders will find the right information on your site and show you in a more impressive spot on a search engine results page.

Convert More Customers

You want customers to enter a sales funnel when they arrive on your website. The more information you provide, the easier it will be to convert website visitors into customers. This means knowing more about what they want and what they need. If you talk to them and give them the right information within all of the content, you push them further into the sales funnel until they make a purchase.

With the help of content marketing services in Canada, you can ensure that your content is achieving your goals.

Get a Better Return on Investment

Often, you write your own content. Then you rewrite your content because the initial content isn’t getting the job done. You could be wasting months trying to get it right. When you use content marketing services, you tap into the expertise of marketing professionals. You get the help you need to churn out quality content so that it converts your customers. Once consumers visit your website and don’t like what they see, you might never get them back. It’s why you have to focus on quality content from the very beginning.


How to Revive an Ailing Social Media Campaign


Running a social media campaign should be a snap, right? After all, you’re tapping into a form of engagement used by billions of people around the world and it’s pretty much free.

While this sounds great, the fact is that social media campaigns require careful planning and tracking to target the right audience among those billions of potential consumers. So, if you’re not seeing the expected results with one of your campaigns, here’s what you can do.

Make Sure You’re Targeting the Right Searchers

Whether you’re using organic or paid efforts, a successful social media campaign is one that’s directed at the right audience. Go back and consider who you are targeting and whether or not your campaign is likely to appeal to those particular searchers. Part of the problem may be that your intended audience is too broad and not defined enough.

Change Platforms

Just because “everybody” is using Facebook and Twitter doesn’t mean either of these platforms is right for your campaign. For instance, social media campaigns that are more visual in nature will likely perform better on visual platforms like Pinterest and Instagram. A B2B campaign would likely get more attention if LinkedIn is one of your platforms.

Run a Multi-Platform Campaign

You don’t have to put all of your eggs into one basket. If you’re not seeing results from a campaign limited to one platform consider a cross-platform campaign that includes the same message delivered in ways that are appropriate for each platform. Include links to your other social sites to allow multiple ways for visitors to stay engaged.

Experiment with Different Mediums and Tactics

The problem with your campaign may be the types of content you’re using. Mix things up and add relevant images and videos if it makes sense to do so. Video alone can increase engagement more than 50 percent over content with mostly text. Also consider making a contest part of your campaign or posting fun questions. People love excuses in order to participate via social media.

Before you start tinkering with a social media campaigns, make sure it’s really in need of resuscitation. It can take several weeks to get a strong following and direct the right kind of attention to your social media efforts. However, if you’re still not seeing results after waiting patiently, then dig a little deeper into your stats to see what’s going on and consider some of the tips mentioned here.

How To Make SEO and Web Design Work Together

How To Make SEO and Web Design Work Together

Your Website Design And SEO Can Make You A Success

Something to keep in mind when building a website for your company is to market your products and/or services and reach a broad range of consumers. In order to do this, you want to have a well-designed site with content that meets your search engine optimization purposes. More and more, companies are realizing just how necessary it is to use a quality website with a professional appearance, easy-to-navigate set-up, and content that will place well in search engines. It is the advertising of the present and of the future and it will make all the difference for those who are looking to get their brand and services out in the spot-light.

We know that website design is extremely important in helping your company to not only get attention, but to look good doing it. People who are searching for products or services will be turned off if the design looks cheap and shoddy, whereas websites that are clean and well-organized make people want to take their time to shop or order services. It is important to spend money on having your website done by professionals and it is equally as important to ensure that you have search engine friendly content that will get you noticed.

Creating a website that stands out aesthetically while providing consumers with easy to read content and that appears at the top of the list in search engines will mean more to your company’s success than you could imagine. When it comes to truly taking advantage of having a website for your company, you can’t solely focus on one aspect while forgetting the other.

Following are some things to keep in mind while designing websites and creating quality content:

  • In this day and age, most internet users and browsers will distrust a company if the website is poorly designed or if it is difficult to maneuver or navigate, especially if it comes to ordering and paying online.
  • Consumers also will quickly switch to searching for another website if the content and material is difficult to read or doesn’t provide them with the quick answers that they are looking for.
  • If your website appears after the second page on a search engine, consumers are less likely to check it out.

How to Marry Great Web Design with Search Engine Optimization?

How To Make SEO and Web Design Work Together

Now that you understand that search engine optimization and the appearance and design of your website are equally as important to each other, how do you go about creating a site that will reach both goals?

Some important things to remember when creating your website with consumers in mind are:

  • Create an easy-to-navigate interface.
  • Provide engaging content that is easy to read and provides consumers with pertinent information.
  • Define your market and demographic in order to create content and design that will catch consumers and clients attention as they search for what you have to offer.
  • Make sure your content clearly states what services or products you offer which will keep them browsing your information.
  • Ensure that your website provides browsers with a simple and clear way to contact you which is what having a website is really about.
  • Create creative and attention-grabbing H2 and H3 tags and blog titles.
  • Have your website design team work hand in hand with your search engine professionals to ensure an end result that looks put together and professional.

How To Make SEO and Web Design Work Together

This last point is highly important as this is where design and optimized content come together and making sure that the whole team is on the same boat in the direction that you want to take is what will make the combination of the two components a complete success.

Gone are the days of billboards and advertising in newspapers. Social media, websites, and the internet are the medium that people use to find what they want and to sell what they have. It goes without saying that if you want people to hire you or your services you will want to make sure that you have done your best with the platform that you have for advertising. While it may seem time consuming and costly, the end result of having eye-catching content and an attractive website design will help you to make more money than what you invested in it.

In Conclusion

How To Make SEO and Web Design Work Together

It is important to keep in mind that the content on your page should include the services or name of the products that you sell. This is the key in optimizing search results that will lead browsers to your page. Also, remember that the look of your website means a lot to consumers and can turn potential customers away even if you are using the best search engine techniques and methods. Create something you can be proud of for your company and you can be confident consumers and clients will take notice.

Tuesday’s Multi-Lingual Cultural Exchange Blog

A new language helps you identify with and be drawn into new cultures. A different language will help you spend time and communicate with people from other countries, and, when visiting foreign places, it won’t just help you ask for directions. By speaking the native tongue, visitors can discover places and events most tourists never see. Understanding and speaking the language of the people around you reflects a respect for their culture, and may help you make new lifelong friends and associations. Read more

Toronto French Gathering

Toronto French Gathering


There are so many reasons to love French language; it is harmonious, wholly unique, and pleasant to both speak and hear.

If you are a lover of French, consider joining us for our Toronto French gathering at the swanky Proof Vodka Bar, located inside the Intercontinental Toronto Yorkville Hotel. On Tuesday October 11th, from 7:00 to 11:00 PM, we’ll enjoy a night of French conversation and delectable drinks on the bar’s back patio. Read more

Internet Marketing Ideas that Make Tons of Sales During Holiday Season

One of the challenges that Internet marketers usually face is a lack of enough traffic to their e-commerce stores. So how can online marketers increase the traffic visiting their e-commerce stores? First of all, internet marketers need to know that they are facing competition from other internet marketers. Every e-commerce business is looking forward to having the most sales leads or the most traffic.

Below are some of the best internet marketing ideas in Canada that every online marketer should try if he/she wants to be successful.

  1. Search Engine Optimization

This is a key to success for online marketers. Online marketers should make sure that they can be found easily on the internet. They should learn how to use the right keywords and where to place them. Keywords play a major role in search engines.

It is advisable that online marketers use long-tail keywords. Long-tail keywords will make your website unique from the others. Thus consumers will easily find your website on search engines. To get an upper hand, you can use external links to other websites. It is critical to ensure that your name, telephone number and address appear on your website, and customers can easily see them.

  1. Email Marketing

Sending emails to your customers and potential buyers are very important as this will keep them informed about your business. When sending these emails, ensure that you list the offers, discounts, and any other interesting information. Such emails may lure customers and potential customers to buy your products.

You can simply track if your emails are being read or not using an email marketing software. Check your emails regularly to see if there is any reply. It is important that your emails have the option to unsubscribe since some people may not be interested in them anymore.

Mailchimp is one of the amazing email campaign platform that can be used for high conversion email marketing. It has a unique capability to add email list from CMS platform like WordPress and the like. It can also monitor the emails opened or clicked towards to your target website or promotion.

Here is a video how the Mailchimp works:

Hope you learn from the video above, it’s so detailed bro/sis!

  1. Online Advertising

Internet marketers can simply purchase space for their banner ads or promotional messages. You can purchase spaces for your ads and promotional messages on advertising networks, search engine result pages, and social networking pages.

Online advertising is usually paid according to the number of visitors, the number of views and the number of clicks. This is one of the best methods internet markers should use if they want to attract a large traffic. You can use software to see which advertising platform is converting most visitors into your customers.

Here are the list of effective Online Ads provider these days:

a. Adwords
b. Facebook Boost
c. Taboola

  1. Use Wikis

Wikis allows online marketers to connect with other people online to create and edit content using either free or paid software. Wikis are usually important to internet marketers as they can develop team-based content and preserve useful documents with different people. Wikis are commonly used in corporate intranets, knowledge management system, and community websites.

  1. Social Networking

Social networks can help internet marketers build a network of contacts whom he/she converts to customers. Social networking allows internet marketers to engage with their clients, thus giving them a chance to persuade customers.


Internet marketers can search for keywords that are related to their products on most networks to find questions that they can respond to. By doing this, they are gaining more exposure on the social network. Statistics show that the number of followers, friends, and fans you have on social networks increase the impact you have on search engine ranking.

  1. Photo and Video Sharing

Graph Internet Maketing

Internet marketers can use photo and video sharing websites to promote their brands online. Internet marketers can take advantage of such websites to drive traffic to their sites. They should only post photos and videos that display useful information regarding their products. By posting videos and photos regarding your brand, your customers may stay loyal to you, and you can also generate new customers. Your photos and videos should be able to capture your clients’ attention. Just like John Jantsch said, “Create something people want to share”.

  1. Podcasting

This is simply sharing video and audio files through a mobile application or online. Podcasting does not require internet access, and podcast files can be simply downloaded and stored on computers, smartphones or portable media players.

Internet marketers can take advantage of podcasts to promote their products and even provide tutorials regarding their products. For corporate marketers, podcasting is just a low-hanging fruit.

  1. Webinars

Internet marketers can use webinars to promote their products through live online presentations. Internet marketers should simply have a webinar software that allows their computer screens to be shared with their audience.


Internet marketers can use webinars to launch new products, present live demonstrations regarding their products and get immediate feedback from clients.

The paradox about internet marketing is that the more info you give away, the more people will buy what you have to give them.

Social Media + Video is one of the amazing campaign these days and it’s very effective in terms of creating engagement and converting them to sales.

Below is one of the example of Concealed Holster made by FREMA that after having videos that explain about the following:

1. History of the Product
2. About the Inventor
3. Usage and purpose
4. How to use
5. and the Impact to the user

It created a massive attention to the target market (People that love guns) and were converted to sales.

Amazing Video and Social Media Campaign

The above graph is a post on Facebook that was boosted for $1 per day and was able to be converted into 7-10 item sales per week which is a good ROI for a advertisement.

This is the video posted on Youtube and shared on Facebook.

If you have questions about this post, kindly comment or email me at or skype me at cincobr. I would be happy to answer them for you.

Seven Critical Tips For Businesses In Brampton

Seven Critical Tips For Businesses In Brampton

If you are considering starting a business in Brampton or already operate one, then you are on the right track. The city has undergone a lot of development since the early 1980s. In fact, it is one of the highest growing cities in Canada.

Seven Critical Tips For Businesses In Brampton

(Chart Of Population Growth In Canadian Cities From 2006-2011)

For a business owner, consistent growth in population means more potential business. You can easily set yourself up to capitalize on this growth with some tangible tips to incorporate into your company model. Here are some helpful things to remember.

1. Learn to focus on your objective. When you first started your business, you obviously had a few key objectives to develop. If you own a printing company, that may be to “provide the top quality printed materials to small-large businesses in the area.” It’s easy to look at overwhelming growth in the market and be dazzled by the possibilities. Don’t let that distract you from your original intent. There’s nothing wrong with expansion (you should even learn to welcome it gradually) but if it is going to distract your company from its objective, you may have to pass, or at minimum, postpone. As Ralph Waldo Emerson famously stated, “Concentration is the secret of strengths in politics, in war, in trade, in short in all management of human affairs.”

2. Practice your elevator speech and be ready. If you are new to the world of business, you need one. If you are a seasoned business person you need to consistently revisit yours. The fact is that times change; the market changes. What worked for your business five years ago may not work for it now. Be sure that you practice it on friends, family and co-workers. Get their perspective and work on it. Even the best elevator speech can be honed to be better. You can find plenty of tips online to help you work on yours.

Seven Critical Tips For Businesses In Brampton

3. Learn quickly when under fire. An influx of potential means that you likely are going to have to do things that you may not be accustomed to. Remember that businesses have to be fluid these days. The same holds true for business owners. Keep your skills sharp by reading journals and online newspapers. Better yet—with today’s internet market it’s easy to set yourself up to automatically receive headlines in business or technology. That way you can take 5 minutes every afternoon to brush up on what’s happening in your market. Remember, according to Catalyst Leader Bad Lomerick, “The goal is not perfection but rather a posture of moving toward healthy habits and characteristics.”

4. Stay current with the new technologies. That isn’t to say you need to be an expert at everything (that’s impossible) but at least have a superficial understanding of the latest tools other business owners use. In particular, focus on what people in your market use. This is where a professional association may be helpful. You also can have someone on your staff focus on bringing in new efficiency tools periodically. Let them test out the latest technology and see if it works for your business.

The Best Thing To Do After Posting Your Event At Meetup.Com

5. Learn to network effectively. Join some communities, attend trade shows, get involved! Meeting people is only going to help you 1) spread the word on your company and 2) gain support to call on if you need it. Plus, it also gives you the chance to be relevant to other business owners, which will only develop your skills more. Remember too that when exploring business ideas for Brampton businesses, you should use networking to gauge the market you are in, or want to get into.

6. Use social media to your advantage. Lee Iacocca stated “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” This is where communication comes in; in today’s market communication primarily means social media. It’s no secret that social media has increased tremendously in the past decade. While in 2000 it was just getting started, no one can argue that in 2016 it has taken over. A great business without a viable online presence that is active and engaging is like a beautifully-maintained car without a motor. Just look at the statistics of social media and business. It’s easy to see that it is the central focus of most consumers today so take full advantage of it.

Seven Critical Tips For Businesses In Brampton


7. Make your social media relevant. With social media you have a great opportunity to share your business, but it’s a lot like first impressions—you only get one chance at it. Do some research to find out what your target market really wants information on and then be the one to give it to them. Some social media will limit you, like Twitter. You only have 140-character messages to share your business. Make sure the information you share is important to the reader and adds some value to their life. This is the best way to keep them coming back.

Whether you have been in business for years or you’re new to the market, be sure to practice your skills and push yourself to keep developing. One of the best things about business is that it’s not really about honing your business, as much as it comes down to honing yourself. Someday when you look back at the years of a successful business that you built, you’ll understand that.

Christmas Business

Christmas Season Business Ideas Trending in Toronto With Proven Results from Entrepreneurs

At a time when everyone wants to have the best holiday shopping season, it is good to know there are many great Christmas business ideas out there. For instance, the Christmas business season for 2016 is expected to break new records for entrepreneurs in Toronto, say retail and online merchandising experts. In fact, the view from most retail and e-commerce sellers is big business in Canada and other regions of North America will be linked by processing more merchandise for shoppers online this next holiday season. For instance, most retailers are planning “free Christmas shipping” to compete with retail sales deals.

Out of the box

Great Business Ideas Outside The Box

 Another aspect of Christmas season business promotion is linked to moving holiday items that are not selling in traditional retail brick or mortar shops or online. In turn, there are many ways for merchants to drive profits during the holiday season. For example, according to Christmas season related business reports from The New York Times, there are always for entrepreneurs living in Toronto and other big cities to “resell, recycle or donate” holiday merchandise that doesn’t sell rejects and items that are not moving as hoped.

The Times reported during the Christmas season in 2015, that the National Retail Federation predicted some $280 billion in “returned merchandise”. The federation noted that a majority of the returned items were being re-processed for new wholesaler and liquidator markets in the US and Canada. The Times also noted that retailers had “raised $80 million in funding from Silicon Valley investors” to help promote Christmas season business ideas.


Toronto Is Ready For Big Christmas Business

According to a recent small business report in the Toronto Star, there is always a “staffing challenge” during the busy holiday shopping season that entrepreneurs should be aware and prepared for to keep profits steady. The Toronto Star reported that “cyber security” will be a key issue during the annual Christmas shopping season with some businesses avoiding hacks and others being crippled by cybersecurity woes. The best advice for business entrepreneurs in the Toronto region is to “get smart now before the holiday rush to secure all websites taking customer sales orders.”

 The Toronto Star’s cybersecurity tips include:

 – Know the enemy and understand that any business in Toronto or worldwide is a likely target for hackers; while taking precautions is the best solution.

 – Educate customers about ways and means to remain protected on mobile platforms; while also providing assurance that one’s business website is “safe and secure.”

 – Brief online customers that the web page or mobile platform connection they are using to order Christmas merchandise has the advantage of state-of-the-art security features.

In general, the National Technology Officer of Microsoft Canada told the Toronto Star that “the best way to avoid mobile attacks is by taking advantage of security features available on a device.” This includes regular reminders from business owners about keeping Internet security issues relevant by always addressed issues before an attack because “after a hack it is usually too late to convince the customer that the site is safe.”

trending online

Holiday season business ideas trending online

There are many practical business ideas featured online. However, it is a savvy minded entrepreneur that can translate common sense ideas into real business growth both online and in the traditional brick and mortar setting. While the view “if everyone could do it, everyone would be making lots of money” states the obvious about the difficulty in becoming successful, there is no need to re-invent the wheel because there are lots and lots of ways to earn money during the Christmas buying season.

For example, a longtime entrepreneur shared online about “earning big bucks on sales commission from affiliate marketing ventures during the holiday season.” However, the entrepreneur failed to explain “details” on just how to earn cash during the Christmas buying season. The result is a college business textbook overview that states how “sales of Christmas items are usually based on offering traditional or sale items.” In other words, there is hard data that holiday shoppers still want traditional Christmas decorations, gift items and any of these when there is a sale.”

Joy To The Retail World

There is a lot of joy for Christmas-minded entrepreneurs who do diligence and research their local market first before sorting out a proper business plan for selling during the holiday season. This planning is all-important in the Toronto region where a diverse customer base is linked to a wide variety of Christmas gift desires; while offering the customer what they want is the first rule of good business.