How to Revive an Ailing Social Media Campaign

 

Running a social media campaign should be a snap, right? After all, you’re tapping into a form of engagement used by billions of people around the world and it’s pretty much free.

While this sounds great, the fact is that social media campaigns require careful planning and tracking to target the right audience among those billions of potential consumers. So, if you’re not seeing the expected results with one of your campaigns, here’s what you can do.

Make Sure You’re Targeting the Right Searchers

Whether you’re using organic or paid efforts, a successful social media campaign is one that’s directed at the right audience. Go back and consider who you are targeting and whether or not your campaign is likely to appeal to those particular searchers. Part of the problem may be that your intended audience is too broad and not defined enough.

Change Platforms

Just because “everybody” is using Facebook and Twitter doesn’t mean either of these platforms is right for your campaign. For instance, social media campaigns that are more visual in nature will likely perform better on visual platforms like Pinterest and Instagram. A B2B campaign would likely get more attention if LinkedIn is one of your platforms.

Run a Multi-Platform Campaign

You don’t have to put all of your eggs into one basket. If you’re not seeing results from a campaign limited to one platform consider a cross-platform campaign that includes the same message delivered in ways that are appropriate for each platform. Include links to your other social sites to allow multiple ways for visitors to stay engaged.

Experiment with Different Mediums and Tactics

The problem with your campaign may be the types of content you’re using. Mix things up and add relevant images and videos if it makes sense to do so. Video alone can increase engagement more than 50 percent over content with mostly text. Also consider making a contest part of your campaign or posting fun questions. People love excuses in order to participate via social media.

Before you start tinkering with a social media campaigns, make sure it’s really in need of resuscitation. It can take several weeks to get a strong following and direct the right kind of attention to your social media efforts. However, if you’re still not seeing results after waiting patiently, then dig a little deeper into your stats to see what’s going on and consider some of the tips mentioned here.

internet marketing

The Seven Most Effective Ways to Use the Internet to Market Your Event

When holding an event for a business, a charity, or throwing a personal function that you wish to gain a lot of exposure for, it is very important that you utilize the internet for its marketing power. It is free ( for the most part) and these days there are countless ways that you can use the internet to get the word out to people about your event or cause and truly maximize its exposure, as well as, your turnout rate.

Here is a list of some of the best ways that you can use the internet to get the word out and ensure that your event is a hit:

1. Send an invite via email to all relevant people in your network. Email invitations are among the fastest, most common, and certainly easiest ways to invite a large group of people to an event. The best part is that there is a ton of room for creativity to really draw people in ad stir up a buzz about the event from within the invitation.

via GIPHY

It may be a good idea to include links to any online pages featuring the event within the body of the email as well. If you already have an account with them, or have the budget and means to set one up, consider using BombBomb video emailing service. It will allow you to send a personalized video, created by you, that will play within the email. According to the BombBomb.com website, video emails are extremely effective in getting your potential attendees interested in your event! They say that in a survey of results of Video Email versus Traditional Email, 81% Get More Replies! That’s a huge number.

2.Create a separate page on your website offering all the details of your event. This is a great idea because it will create exposure for the people that are already visiting your site but may not know about the event yet, while simultaneously boosting your SEO. You work hard to get visitors to your site, so you night as well use that traffic for all that it’s worth.

3. Blog about the event and ask other bloggers in the blogosphere to do so as well. Blogging is great way to really get in-depth about your event and what potential attendees can expect from all of your planning. Having others blog about it too is even better because it strengthens the authority when coming from an outside non-biased party.

Sample Blog
Image from purecss.io

4. Create a promotion on Facebook If you are unsure about how to create a promotion on Facebook, do not panic. Facebook has very helpful tips and guides that will walk you through the entire process from designing the promotion to choosing the targeting and selecting the budget for the promotion. Prior to writing the content for the promotion you may want to consider doing some research on the most successful campaigns for events like yours and how they were constructed. Facebook will also allow you to track the success of your promotion so that you will know what is and is not working about it and use that information for additional or future campaigns.

5. Create a board about events on Pinterest and use pins that link back to your event’s page to attract new attendees and draw up interest

Pinterst Event Post
Image from eventmanagerblog.com

6. If you are holding a fundraiser, create a Go Fund Me page, or alternative fundraising site, that is linked to your event to draw more interest in the cause. Many times a fundraiser will draw a large crowd but ultimately have disappointing bumpers in terms of the amount of funds raised. By setting up an online campaign somewhere like Go Fund Me, you enable people that are unable to attend the actual event to become educated about your cause and ultimately contribute to it if they like. This is a very inexpensive and effective way to raise money for the event itself too if you are in need of funds to produce a successful event.

7. Organize a Facebook contest in which you offer either a free ticket or a discount on the event price. This is a great tactic because it encourages people to become and stay engaged with the event and portraits it as something that everyone should want to go to or better yet, something that they would be lucky to attend. Remember, in the eyes of the beholder, perception is everything. Holding a contest that gives away a free ticket to the winner, gives off the perception that this event is going to be a hit. The added benefit is that you will also gain additional contacts to add to your database for any future events that you may want to hold and promote the event even further when you announce your winner.

If you would like to learn more about how to promote your event or get additional advice about event blogging, check out Marketing Journal by visiting tour event category “EVENT“. Their website is full of useful content about event marketing and blogging about events for increased success. Good Luck!

seo campaign

Making a Case for a Fantastic SEO Campaign

If you work for a digital marketing firm that offers search engine optimization (SEO) service to clients, you need to build a strong case for yourself. You can do so, however, by being 100 percent honest with both existing and potential clients. Explain to them what your firm’s SEO campaigns can do for their businesses. Thankfully, you have a lot of support. When asked why businesses should invest in SEO, Steve Olenski of Forbes magazine wrote in his article that:

“It still works. It is not going to stop working any time soon.”

SEO can be highly advantageous to businesses that need online marketing assistance. It can help their websites gain higher numbers of traffic. Higher website traffic, of course, often translates to more customers and stronger profits.

If you want to make your SEO campaign sound appealing to a client, tell him or her about your knowledge of smart keywords, tags and search engine rankings. Make sure that he or she understands 100 percent what your business’ goal is, and that’s to get more people to find out about his or her company website.

Business websites that lack SEO assistance can often seem like ghost towns. Online surfers just aren’t able to find them. A digital marketing company, however, can provide businesses with intelligent SEO strategies that can help make them true search engine successes.

Specialists who work for digital marketing businesses tend to have extensive experience in SEO. They know popular search engines like the backs of their hands. They also know exactly what to do to help businesses make their presences on search engines significantly more prominent.

SEO is beneficial for all different types of businesses. If a person owns a brand new pizzeria, SEO can help him. If a person runs a vintage clothing boutique, a bakery, an insurance company, a home improvement business, a laundromat, a hair salon or anything else, SEO techniques are equally important to him. SEO is something no contemporary business should ever ignore or brush off.

If you’re offering SEO services, here are some strategies that you need to master:

five seo strategies infographic

For inspiration, here are some of the best SEO companies that offers the most effective SEO campaigns to their clients:

BlueHat Marketing is a Toronto online marketing company that offers a broad range of key SEO services. The firm even has a strong grasp of local SEO practices.

Nova Solutions, established in 2005, is a prominent Toronto SEO firm as well. The staff at Nova Solutions consists of seasoned professionals who have been working in search engine and online marketing for over a decade now.

Local SEO Search Inc. is an acclaimed Toronto SEO agency that offers in-depth custom campaigns for its clients. The staff members at Local SEO Search Inc. are helpful ROI (Return on Investment) aficionados.

Webryze is a notable SEO firm in Toronto. The professionals who work for Webyrze aren’t only SEO experts. They’re also experts in SMO (social media optimization), website design, local search assistance and mobile matters. This company helps businesses boost leads, traffic and loyal customers.

Numero Uno Web Solutions is an established Toronto SEO agency that focuses heavily on conversion rates and on strengthening website traffic. The full-service agency offers successful online marketing techniques that can help businesses expand quickly.

Qode Media Inc. is a beloved digital marketing firm that’s in Toronto. The SEO experts who work for Qode Media Inc all have extensive knowledge that pertains to rankings on well-known search engines such as Google, Bing, Yahoo! and beyond. Qode Media Inc. offers complimentary website assessments to potential clients.

5 Shades Media is a renowned Toronto digital marketing businesses that focuses on everything from SEO to custom website design. The team members at 5 Shades Media work hard to help clients attain optimal Google, Bing and Yahoo! search engine results.

Mediative: Digital Marketing Solutions is a company that genuinely understands the large SEO universe. The team members at Mediative can assist businesses that want to boost conversions, access higher numbers of purchasers and take advantage of ROI.

Catalyst Canada is a highly regarded Toronto company that offers detailed digital marketing assistance to clients. The employees at Catalyst Canada are also knowledgeable about search engine optimization, social media advertising, paid searches and, finally, content marketing. They can assist businesses that are interested in tangible and trustworthy SEO methods that can help them spread the word about their available products or services.

Page Zero Media is a reputable Canadian digital marketing company that focuses on search engine optimization, PPC (pay per click) advertising and Google Adwords. The firm can provide clients with trustworthy and seasoned SEO service. They’ve been in existence since 2002.

If you work for a company that offers digital marketing and search engine optimization service, you need to make sure clients fully understand what it is that you’re capable of offering them. Since there are quite a few high-quality SEO firms located in Toronto and all around the planet, clients have the luxury of being able to be rather selective. That translates to added pressure for digital marketing firms.

Digital marketing firms that are trying to secure clients should be able to speak candidly about their SEO campaigns and all of their associated benefits. They should be able to talk about any effects that are linked to SEO campaigns as well. These effects typically include spikes in business website visitors, for example. They often include noticeable rises in profits as well. Make sure your client understands that SEO can lead to significant improvements for his business. It can stop his business from being a secret. SEO can give people the opportunity to learn about all sorts of exciting new additions to their communities.

Companies that lack any type of professional SEO assistance often have official websites that rarely if ever get new visitors. If a company wants to receive a steady stream of new visitors (and possible customers or clients), the world of search engine optimization may be able to change everything. SEO campaigns can land businesses dramatically better rankings on prominent search engines. They can, as a result, make businesses of all varieties a lot easier to discover.

contract signing

Hiring Weird People is the Key To your Company’s Success. Find Out Why

Hiring is a constant struggle for every business. There is the need to find the “right” people for the job, which can be time consuming and taxing. After all, there may be countless applications for a single job opening. On top of all of this, there is the need to interview each candidate and determine who is going to be best.

Is there really a method behind hiring weird people for your company to be successful? You may be surprised by finding out that it could be the key you have been missing.

CHOOSING WEIRD PEOPLE

Why weird people? Ultimately, it’s important to ensure people fit into their work environment socially, emotionally, and intellectually. After that, it can be advantageous to have someone with a unique personality who can think outside of the box.

According to an interview with Zappos CEO Tony Hsieh, he runs the business with “a little weirdness”. It is one of the fundamental values and therefore he looks for people who can fit the atmosphere that he has created. Finding people who are a good cultural fit is critical to running a business smoothly.

Hiring people who are “weird” can take on various new and innovative strategies. Zappos, for example, will use video cover letters as well as online chats to be able to learn more about a person and whether they have the expertise needed to perform within the job.

Forbes has also shared articles on recruiting and the general view is that companies need to hire the best and the brightest in order to join a team. Creative recruiting ideas can bring in the people who are weird. Those who are not combing the “want ads” are looking for something a little different and therefore it can be wise to take a different approach towards recruitment.

youre hired

THE BENEFITS OF A WEIRD WORKPLACE CULTURE

The people who are often classified as “weird” tend to hang out with one another. When creating a weird workplace, it allows everyone to have a culture that they identify with. It leads to happiness. According to an infographic published in Forbes, companies with happy employees generally outperform the competition by 20%. They are also above industry benchmarks by approximately 2%. What does this mean for your business? Hiring weird could be the best decision that you have ever made.

There’s a lot of competition out there. It’s fiercer than ever and it often comes down to the companies who can provide the better customer service. This means not always relying on the computer and the automated services that technology has provided. Placing personable individuals in the roles involving customer interaction can make all the difference in the world. These people can create better solutions for difficult problems, and treat customers the way that customers want to be treated.

Branding is a major component of success in today’s day and age. Those who brand themselves and create a memorable experience are the ones that build a significant amount of consumer loyalty. By bringing in people who are weird and quirky, consumers will remember them. They will associate them with the brand that has been created and this can ensure that people remember your company.

The weird are often the creative and creative people have a tendency to find new opportunities. This means that they may be able to help a business to grow and find more opportunities within the marketplace. They can generally think outside the box, be committed, and be proactive when exploring the various opportunities. This can lead to employees being the greatest asset when it comes to printing out and being a successful business.

Finally, creating a different point of view within the workplace can be exactly what you are looking for. It creates a broader approach to the way that business is done. Challenging situations may be analyzed differently and new solutions can be implemented.

THE TOP 3 COMPANIES IN TORONTO FOR RECRUITMENT SOLUTIONS

When you decide you want to hire weird people because they fit within the culture you have created and they prove to be memorable for customers, it’s important to know about the top companies that can offer recruitment solutions in Toronto.

PMC Recruitment offers building, technical and scientific, and IT solutions. They partner with top tier firms and organizations in order to provide positive results when it comes to hiring individuals for a variety of roles. The focus on giving clients a competitive edge.

IMS Group specializes in an array of fields, ranging from industrial to life sciences. They assist with full-time positions as well as obtaining contractors. They have been on the Toronto scene since 1996 and have insight that helps to screen candidates and take a unique recruitment strategy for each client they work with.

Vertex Recruiting Solution is all about overcoming talent management hurdles. We use the Lean 6 Sigma Process in order to work within a diverse workforce and exceed client expectations. Clients are the center of our universe and we leverage innovation and technology across our recruitment solutions.

RECRUITING FOR YOUR COMPANY

The key to success is hiring weird people. As such, the goal is to work with a recruitment company who understands the diversity within today’s workplace. It requires knowing how to take an innovative and technological approach to finding qualified candidates. Recruitment is more than posting an ad in the newspaper. It involves active and unique recruiting strategies as well as ways to narrow down the options in order to ensure that those who are placed in front of the hiring manager are capable of performing the job and who have the personality to fit within the workplace culture that has been established.

There is no need for any company or organization to undertake their own hiring. Recruiting solutions are available throughout Toronto to help find the right employees and do so in a quick manner. Regardless of industry, innovative solutions can be implemented and multiple candidates can be presented for the open positions.

contract signing

Hiring Weird People is the Key To your Company’s Success. Find Out Why

Hiring is a constant struggle for every business. There is the need to find the “right” people for the job, which can be time consuming and taxing. After all, there may be countless applications for a single job opening. On top of all of this, there is the need to interview each candidate and determine who is going to be best.

Is there really a method behind hiring weird people for your company to be successful? You may be surprised by finding out that it could be the key you have been missing.

CHOOSING WEIRD PEOPLE

Why weird people? Ultimately, it’s important to ensure people fit into their work environment socially, emotionally, and intellectually. After that, it can be advantageous to have someone with a unique personality who can think outside of the box.

According to an interview with Zappos CEO Tony Hsieh, he runs the business with “a little weirdness”. It is one of the fundamental values and therefore he looks for people who can fit the atmosphere that he has created. Finding people who are a good cultural fit is critical to running a business smoothly.

Hiring people who are “weird” can take on various new and innovative strategies. Zappos, for example, will use video cover letters as well as online chats to be able to learn more about a person and whether they have the expertise needed to perform within the job.

Forbes has also shared articles on recruiting and the general view is that companies need to hire the best and the brightest in order to join a team. Creative recruiting ideas can bring in the people who are weird. Those who are not combing the “want ads” are looking for something a little different and therefore it can be wise to take a different approach towards recruitment.

youre hired

THE BENEFITS OF A WEIRD WORKPLACE CULTURE

The people who are often classified as “weird” tend to hang out with one another. When creating a weird workplace, it allows everyone to have a culture that they identify with. It leads to happiness. According to an infographic published in Forbes, companies with happy employees generally outperform the competition by 20%. They are also above industry benchmarks by approximately 2%. What does this mean for your business? Hiring weird could be the best decision that you have ever made.

There’s a lot of competition out there. It’s fiercer than ever and it often comes down to the companies who can provide the better customer service. This means not always relying on the computer and the automated services that technology has provided. Placing personable individuals in the roles involving customer interaction can make all the difference in the world. These people can create better solutions for difficult problems, and treat customers the way that customers want to be treated.

Branding is a major component of success in today’s day and age. Those who brand themselves and create a memorable experience are the ones that build a significant amount of consumer loyalty. By bringing in people who are weird and quirky, consumers will remember them. They will associate them with the brand that has been created and this can ensure that people remember your company.

The weird are often the creative and creative people have a tendency to find new opportunities. This means that they may be able to help a business to grow and find more opportunities within the marketplace. They can generally think outside the box, be committed, and be proactive when exploring the various opportunities. This can lead to employees being the greatest asset when it comes to printing out and being a successful business.

Finally, creating a different point of view within the workplace can be exactly what you are looking for. It creates a broader approach to the way that business is done. Challenging situations may be analyzed differently and new solutions can be implemented.

THE TOP 3 COMPANIES IN TORONTO FOR RECRUITMENT SOLUTIONS

When you decide you want to hire weird people because they fit within the culture you have created and they prove to be memorable for customers, it’s important to know about the top companies that can offer recruitment solutions in Toronto.

PMC Recruitment offers building, technical and scientific, and IT solutions. They partner with top tier firms and organizations in order to provide positive results when it comes to hiring individuals for a variety of roles. The focus on giving clients a competitive edge.

IMS Group specializes in an array of fields, ranging from industrial to life sciences. They assist with full-time positions as well as obtaining contractors. They have been on the Toronto scene since 1996 and have insight that helps to screen candidates and take a unique recruitment strategy for each client they work with.

Vertex Recruiting Solution is all about overcoming talent management hurdles. We use the Lean 6 Sigma Process in order to work within a diverse workforce and exceed client expectations. Clients are the center of our universe and we leverage innovation and technology across our recruitment solutions.

RECRUITING FOR YOUR COMPANY

The key to success is hiring weird people. As such, the goal is to work with a recruitment company who understands the diversity within today’s workplace. It requires knowing how to take an innovative and technological approach to finding qualified candidates. Recruitment is more than posting an ad in the newspaper. It involves active and unique recruiting strategies as well as ways to narrow down the options in order to ensure that those who are placed in front of the hiring manager are capable of performing the job and who have the personality to fit within the workplace culture that has been established.

There is no need for any company or organization to undertake their own hiring. Recruiting solutions are available throughout Toronto to help find the right employees and do so in a quick manner. Regardless of industry, innovative solutions can be implemented and multiple candidates can be presented for the open positions.

Will Your Google SEO Strategy Remain The Same on Bing

Taking Your SEO Up a Notch With ONE Consideration

There’s a lot of misconceptions with success in an online business. In order to avoid these, due diligence is necessary. That consists of research and learning from those who have a track record of success. One worthy enough to make them an educator. There’s a wealth of knowledge on SEO you need to shift through properly.

Success with online marketing can be a complex measure of steps. It can be confusing for the beginner. The best lessons learned are found in dealing with search engines. Roughly 65 percent of searches on the Internet are through Google. This equates to billions of users active on Google searches monthly.

google_vs_bing

Numbers like that makes the hairs on digital marketers’ forearms stand up. The potential for success is here. But what about the rest of the industry? There are two other search platforms that fight a competitive bout for Google’s users. These search engines are Bing and Yahoo. The next question is then obvious at this point.

Will optimizing your site or article for Google enable you the same SEO advantage as finding your material through Yahoo and Bing? This is where we begin to better understand online competition for search engine priority. Ironically, though each of these three platforms offer the same service, their SEO requirements differ.

The big differences we find are uncovered when comparing the two engines –Bing and Yahoo– with Google. Though Google trumps supreme compared to other organizations, the competing search engines don’t follow the Google algorithm and optimization requirements. They differ.

Keyword Match and Uses

Keyword matching effect in some websites. – Image from Neil Patel

image12

Google has advanced its engine’s capabilities to better understand words. This understanding gives Google the ability to compare meaning. That means the algorithm isn’t limited to matching word for word searches. Instead, it’s referencing a search query with synonyms and surrounding context.

Bing Search Engine and therefore Yahoo doesn’t operate that way. They’ll match a search word for word. The engines won’t look for other meanings or similar phrases. It’s hard to say if it’s an advantage or disadvantage. But if you want to optimize for all platforms, be sure to keep the differences in mind. Manage SEO accordingly.

The Age Effect and Domain Identity

Domain Age is another factorScreenshot_3

Bing takes into consideration certain domain features like .gov or .edu. These have better priority in searches. Google prefers to prioritize content based on its backlinks before justifying a page’s age or domain name. In fact, Google prefers younger posts because there’s an implication that it’s more relevant.

Phrases with more than one meaning get priority based on popularity with Google. Those same sites having keywords with doubling meaning get priority through locality first. Google also doesn’t have programming access to certain codes like Flash sites. But Bing and Yahoo can crawl those sites.

Lastly, mobile optimization is a huge factor for Google and even ranks for it. Bing doesn’t request it though does offer mobile features for users operating personal devices.

These should all be taken into account when optimizing for all platforms and getting your material out there. It will take time, but understanding the above is a giant leap forward. Thanks for reading.

internet marketer

Surprisingly Effective Internet Marketing Strategies That No One Seems To Use

Internet Marketing Strategies That Offer Proven Best Results for Any Size Business

At a time when the worldwide web has become a highly competitive online marketplace, it makes perfect sense to use trending branding techniques to showcase a website service or product. In fact, there is a view in professional marketing circles that there are many surprising and proven effective Internet strategies that “no one seems to use?”

To help remedy this situation, there are many online branding experts that help with such things as search engine optimization (SEO) strategies.

Another aspect of Internet marketing is linked to such things as strategic integration of plans and methods to help web page owners with link building, SEO integration, content marketing and trending social media and conversion methods. There are many longtime information technology (IT) professionals commenting online about how any website owner can excel in today’s competitive marketplace by simply adopting worldwide web insights, principles, case studies and proven strategies to help boost organic searches to their site. This translates to money in the bank for an online business offering a product or service.

Strategic planning online

At the end of the day, digital marketing is simply everything one does to sell something online. It includes “direct marketing” that involves talking to potential customers in person and via a tweet, text, e-mail or other online communications. It also means a plan or strategy is in place to help present and sort out an online business plan so all involved excel and remain relevant in the digital marketplace. Overall, there are many great online product branding companies that can help anyone with a website to grow a successful business.

The strategies to help sell something online include:

– The use of creative “link building” per specialized online branding tactics to help present a website in its best light.
– Creating an outreach tactics list that keeps all involved in the act of sharing data about a site so as to promote business growth.
– SEO methods and steps that are proven to be effective in terms of sharing best reviews in the digital marketplace.
– A focus on building true “brand authority” so as to communicate directly with potential customers or clients online.
– Aggressive online business e-mail list building that keeps all customer and potential customer contacts updated.
– Video branding focus that uses such things as YouTube pitches as a platform to help sell or present an online service or product.

LSA Video Next Frontier

In general, there are many proven best practices to help sell just about anything online today. It is the wise website owner that considers SEO and other methods to help attract new customers.

Online selling help offered

According to the U.S. Chamber of Commerce, there are many specialized services featured online today to help anyone market their products or services effectively and efficiently online. In fact, the Chamber of Commerce in any American city today is all about helping business owners sell more goods and services on the worldwide web.

Meanwhile, there is a view that more “global trade” online is best. At the end of the day, the Chamber’s focus is the same for any size business when it comes to perceiving online sales as “an opportunity” rather than a chore.
In other words, it takes a certain mind set or business passion to excel in today’s highly competitive online marketplace and that is why a good marketing plan is vital, say IT professionals and other web experts.

Make a SEO investment

There are many business priorities that include funds to cover search engine optimization and other ways and means to help sell or “brand” a website product or service. In fact, the Transatlantic Trade and Investment Partnership are all about “sharing” news online about who is selling what service or product. Meanwhile, the best advice to business owners is to get on the SEO bandwagon and help sell your product online. The focus for such selling should focus on the product or service’s strengths and that is what selling or branding is really all about, say professionals who regularly work with entrepreneurs.

SEO infographic

At the end of the day, an online business owner must fight for success; while they do not have to go it alone because there are many skilled branding experts featured online to help.

Getting the upper edge online

Overall, there has never been a better time for an online website business owner to get the edge on today’s highly competitive marketplace by using innovative marketing skills and methods that help give the competitiveness edge for true entrepreneurialism success. While this success does not happen overnight, there is a view that any small, mid-sized or even large online business can benefit from such things as search engine optimization and other methods to attract new customers.

Online Marketing

Unlock The Myths of Internet Marketing

The Key to Internet Marketing

Marketing is an increasingly changing field. From the first person traveling by wagon across the country to share the new invention they created to today’s digital marketing experts, it is clear that the way we share ideas and information changes every passing day. Today we are ambushed with catalogs, emails, social media, and adds on every internet page we click on. How does one enter this world of marketing in order to efficiently and effectively grow a business? Darren Ross, the founder of Problogger, said it best:
“There are no magic wands, no hidden tricks, and no secret handshakes that can bring you immediate success but with time, energy, and determination you can get there.”

There are an incredible amount of myths about online marketing circulating. This kind of information ambush can make it difficult to hone in on what will unlock a business’s potential. It is important to take another business’s experience with a grain of salt and create a personalized marketing platform. In order to do this it is best to evaluate all of the options available and create a tailored plan. We will take you through many of the options available with Internet Marketing and evaluate their effectiveness.

SOCIAL MEDIA

Cocktail parties and company sponsored trips aren’t the only way to get people buzzing about a new business. The options are limitless with social networking sites. They make it simple and extremely affordable to throw a launch party for people all over the world just by logging online. Maximillion surveyed event organizers about how they use social media for their jobs, and: 75% said it was “very important” to use social media for event promotion. Facebook was the most popular channel for doing so, at 78%, followed by Twitter (56%) and LinkedIn (49%) June 2015.
Here is an infographic representation of the results:

MaximillionSocialMediaEventInfographic

We will take a moment to look at these top three sites individually to see how they work.

FACEBOOK created on February 4th, 2004 has improved immensely from its original days. What started out in 2003 as a “hot or not” website is now a multi-billion dollar company used to connect with friends, family, coworkers, and even potential customers. It was in 2007 that they allowed business’s to have a page of their own. A business owner can not only advertise events and promotions on their page but they can host online events and promotions. A great feature available through Facebook is the ability to see when their fans are online and schedule events and posts accordingly. It is important for a business to understand their target audience and not overload them with unnecessary posts at unnecessary times.

TWITTER, which came in second as the most popular channel, is a great resource for communicating with customers. A business can easily share current news about the company and have it appear directly to their target audience. It also provides an excellent avenue for customer service questions and answers. A business can respond quickly and directly to the concerns of their customers. This can help to build a strong reliable rapport with clients.

LINKEDIN, also a top site, connects a company not only to potential clients but other industry and news media leaders. This is all part of the goal to not only insure an online presence but make companies their most accessible. LinkedIn also has great resources for market research. It enable companies to create surveys for their customers. Companies can also see what other companies in their industry are doing and be sure to keep up with the changing market.

No matter which social networking site, or mix of, a company decides to utilize, it is always important to have a direct goal in mind. Aimlessly posting on every page will get them nowhere and ultimately be a complete waste of their time. Study the target audience and set up a strategy to match their needs.

WEBSITE
A personalized website can be much more effective and informational for a customer as opposed to a social media page. A company has a wider variety of options to create a page that is specific to their needs. While design is an important aspect, functionality of a website is essential. If the information is there for the customer, then the customer also needs to be able to find it easily. Accessibility is not only important, but many studies have shown how speed is a major factor as well. Rick Whittington, an inbound marketing consultant, wrote an article explaining how a slow website can be costing a business sales. This graphic shows how a slow webpage has been directly correlated with a loss in revenue.

strangeloop-infographic1
Unless those videos and cute graphics have a definite purpose, the less clutter means the faster customers can get to browsing through products.

PAY PER CLICK

This can be a great tool to get advertisements on the web without spending a fortune. By only being charged when an ad is clicked on, a business can save on unnecessary advertising. It can also provide a lot of feedback and vital information about which ads are receiving the most clicks from which pages. This can help a company fine tune their marketing plan and develop more efficient marketing techniques.

SEARCH ENGINE OPTIMIZATION

SEO is a great way for a business to get their website at the top of Google’s search results. While this can be a daunting task there are exceptional books and online articles to get started. We hope we aren’t starting to sound too redundant but the key here is to show up in the correct searches, not all the searches. Dedication to analyzing the target audience and understanding how they would go about finding information is crucial.

From one professional to another, we understand how having so many marketing options available can make it difficult to determine what is right for a particular business structure. The myths, of how “online marketing is not effective” or to the other extreme is “guaranteed to work no matter what”, need to squashed and replaced with “Dedication is Key!”.