3 Surprising Roles of SEO In Promoting Physiotherapy Services

How to utilize SEO in promoting Physiotherapy Services

For any online business to succeed and stand out in a market full of cut-throat competitors, there is a need to utilize search engine optimization (SEO) services. SEO plays a major role in making any business visible online by determining its site ranking on search engines. SEO has helped several online businesses including professional physical therapy services; earn more from their online campaigns.

SEO is an investment that pays in the long run for any type of online business. It helps in promoting the business and hence making it accessible to local consumers of the product or service. Today, several services including physical therapy for illnesses that render one immobile or injuries that inhibits regular movement and function are available online. These services depend on SEO to ensure that their reach is wide and their web pages have good ranking on search engines. Success for an online company is determined by the amount of traffic generated; the higher the traffic the more visible the web page or business is to the public. It is therefore, highly recommended to seek SEO services from professionals who have had several years of experience that will help promote physical therapy services provided.

Ways to achieving good SEO

Individuals or companies that are specialized in offering rehabilitation and physiotherapy alongside other medical services need a well-established online presence so as to reach more potential clients. These service providers should have a suitable internet marketing strategy in place that will help in page ranking and promotion of their business and services. There are a number of ways they can use to achieve good SEO for their website, such as, acquiring proper backlinks in posts, use of appropriate key words, on-page optimization, and attaining a striking site design.

The main aim of having good SEO is promoting the website so that potential physical therapy clients can access. One can therefore modify the website; its content and online presence as part of their internet marketing strategy by following these simple steps:

• Improving on title tags
Most businesses slip-up repetitively with titles put up on their sites and for some, they are not aware of their mistakes. Optimize your site’s title tags as they play a key role in improving search engine ranking; they should be unique and made up of key terms or phrases that are likely to be used on search engines. Titles should also have H1 and H2 Tags.

• Enabling crawlers to the site
For a page to be visible and appear on search engine results, crawlers need to access the entire website with ease and capture the desired content. There are some aspects of a site that may require immediate removal to allow crawling such as Flash or JavaScript dependent navigation, and frames.

• Inbound links
For search engines, incoming links act as proof that the site is genuine with relevant content. To rank better, webmasters should find ways to grow and increase these links for example via guest blogging, article submission at article directories, and backlinks from info graphics which are far much better than written content.

How SEO helps in promoting physical therapy services

1. Increased accessibility through content creation

Some people may be aware while others have no single clue about it nevertheless when it comes down to SEO, content is king. Creating content related to physical therapy for the site is vital in search engine optimization efforts. Relevant content gives page visitors reasons to return to the site which means; more traffic.

Major search engines change their algorithms regularly with updates hence creating content is not enough. Physiotherapists or site owners need to come up with new relevant content on a regular basis and be consistent with their trend. Fresh content improves search visibility for the site and therefore more people can access the physical therapy services provided. However, it is the decision of the webmasters on the type of content they wish to add on the site. Some of the content may include: blogs, promotions, video tutorials, or images which should be related to physical treatment and rehabilitation.

Here is an infographic explaining why content should go hand in hand with SEO:


2. Public awareness through better rankings

Retaining clients and gaining more is a goal most businesses desire. When SEO is utilized properly, a company is able to gain popularity both locally and internationally. Physiotherapists that are well known have exploited search engine optimization services among other internet marketing strategies to be in their position.

Different search engines have been known to prioritize the number of backlinks as one of the factors in determining ranking however not just any type of backlinks. SEO professionals insist that not all backlinks will improve a site’s ranking as some may harm the ranking instead. Highly ranked sites such as Wikipedia contains several backlinks from different domains and this is the type of backlinks required for better ranking.

This move is expected to improve the site’s conversion rate leading to better site ranking. The ranking of a site determines its appearance on various search engine result pages hence better ranking automatically results to increased awareness of the service provision brand.

3. Online presence through social networking

Website promotion is similar to advertising of a business and is a part of reliable SEO strategies. Social networking is a method in search engine optimization that will help physiotherapists gain more followers who eventually turn to clients. Contributing to various online forums and creating accounts on different social media platforms; helps in creating traffic and developing backlinks to sites.

Social networking entails getting social with people online as they get to know about the type of physical therapy services a particular brand offers. One may choose to engage in conversations on medical forums, fitness center or sports training pages, educative discussions, among other social media platforms to promote their physical therapy services. Active online presence leads to more links through shares, tweets, re-tweets, and mentions about the services provided.

Therefore, to improve and promote their services webmasters need to implement the above mentioned and several other techniques as part of their SEO campaign.

Physiotherapy Online Marketing Strategies That Competitors Use- Will It Work for You Too?

Ultimate Steps for Physiotherapy Marketing Success

You’re a specialist. You may have a small business but not the expansive funds to start a gigantic marketing campaign. Even if you do have a large budget or are a household name, this is for you. This is for you if you want get into the online markets, distribute your brand and finalize some sells.
But doing this can be tricky without the right information. This is exactly why we’re providing that to you. Here’s a window of opportunity to shorten the learning curve that online marketers go through. Absorb as much as you can. This can change the trajectory of your business forever.

Brand and Reputation

To ignite a proper marketing campaign, you need the right leverage. Leverage in this sense is about communicating who you are. If you can’t do that, you can’t move forward in this process. Exposure is your sure way to get attention. But that attention will be directly related to the first impression consumers have.

What you have to do now is decide on what that identity is. Will you be a blue or white collar physiotherapist? Maybe you see your organization as a more colorful place. Maybe not. These have to be decided, so that when you get your exposure, people know immediately if you’re legitimate or not.

Do not overlook this step of conveying your identity.

Image from parcofontario.com

Website Design, Use and Layout

Now you can begin to think about the purpose your website serves. If this site complete sales for you, it must be optimized properly. If you just want it to inform your clients about services and schedules, you have to consider this beforehand. Once you decide on your website’s role, you can choose its layout.

Starting a WordPress site, for example, can enable you to optimize it based on purpose. You just have know what that purpose is. The advantage of a WP site is that you won’t need design skills to create it. You can always hire designers, but here is where you save some money. By doing it yourself.

Content Distribution and Curation

Whether your website will sell packages or inform your consumer, we highly recommend some form of content distribution. Your simplest form will be through blog ownership. To best manage this distribution system, create a list of eight to 10 concepts in physiotherapy you feel are important.

You also want it to present you and your organization as “the” expert. The collection of titles you acquire will put you two months ahead if you release new information weekly via blog. Be sure to add at least one photo and a method to sign up to your agency’s email list for better deals and more information.

Image from parcofontario.com

Automation and Integration

Selling online is best done with automation. Automation is described as a sequence of steps or functions that automatically occur when your consumer takes a specific action. For example, let’s say a client registers for your email list. You can pre-set emails to be sent to them.

You can program them to say whatever or sell whatever. This same automation advantage can be had should you sell offers on your site. Creating a page you use to sell can easily be set up with PayPal payment buttons. Every time a client processes a payment, you do absolutely nothing!

Your Online Community

It helps to be involved in social media as much as possible. You won’t need to be on every platform however. Facebook has a billion users, so that’s a great place to start. This social media platform enables you to present quality pictures and in a professional manner.

Pictures, specifically as your “cover photo,” need to take into consideration your brand. Representation of the services or products you offer are also necessary in as many visual ways you can think of.

Advertisement Platforms

Advertisement is another great option to getting your brand out there. There are two you can consider as a do it yourself project or for outsourcing. One of these options has more control than the other. The choices we recommend are between Facebook ads and Google AdWords.

With Facebook, your account will have access to more resources and less competition. The reason is that with Google, you have to manage your account based on words. Each word is auctioned based on its popularity. So if you’re not a giant in the industry, you pay premium.

With Facebook ads, you actually choose who sees it. It’s not just a random outcome. You also have more flexibility with your costs. You can get more bang for your buck with Facebook ads by setting spending limits.

These limits allow you to see progress or sales before committing larges sum into a campaign you only hope will succeed.

Sales and Copywriting

With all of your sales material, it’s important you take into consideration the type of writing you use. Sales in the written format is called copywriting. This style uses emotional context to encourage people to adopt a spending mentality. You can out source for this skill set, but it’s not entirely necessary to.

Dan Kennedy is looked upon in the copywriting industry as someone who revolutionized sales writing. He also brings this power of persuasion to the average person. You can purchase his book “The Ultimate Sales Letter” here. It teaches how to speak to readers in a way that makes them buy.

Here’s a quote from Dan Kennedy’s book that will leave you puzzled:

“Q: Who’s going to read all that copy?
A: The people most likely to respond”

Even online, this type of writing and persuasion is necessary!


Collaboration is what allows you to enter markets you couldn’t before. Take note that there are 17,312 registered physiotherapists in Canada. That’s according to Canadian Institute for Health Information’s sheet last 2009. This number continued to grow throughout the years so you really need to find an effective method to win over your competitors.

Through collaboration, you can build your network, expand your presence and enables you to be perceived as an expert even more.

For example, partnering with a physician to cover particular health concerns can validate your stance more rapidly than if you did it alone. You can collaborate by doing podcasts, guest blogging or by hosting webinars. Your collaboration is an additional way for you to get exposure, improve your brand and complete sales.