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Business, Marketing, Online Marketing Trends, Trending

What Are the Best Ways to Repurpose Your Content?

There is an exciting way to make your existing content new and great again. We are sure that you have an archive loaded with once helpful, popular content, and it is a shame to keep them hidden in the dark!

Repurposing is a content marketing technique that allows you to breathe in new life to old posts and continue to gain value. Repurposing is about recycling old posts and promoting them in a new form to widen their reach and lifespan.

You do not need to create new content every day. Drawing existing blog posts, videos, and other assets can cut down the time to produce new content. Additionally, it improves your bottom line and the visibility of your content, which can help you reach a wider audience.

How to Repurpose Your Old

Content If you want to repurpose your outdated content for various channels, start by assessing your metrics. Identify high-performing content and think of ways how you can continue to provide value to your target audience with the same content in various formats.

  • Create a YouTube Video

Your existing how-to blog posts can be transformed into tutorial YouTube videos, especially if they are graphics-heavy pieces. For example, you are a business coach offering tutorial services to salespeople who want to master sales calls. You can use some of your blog posts to create a script and convert it into a YouTube video.

  • Create an Infographic

If you have an old blog post packed with statistics or data, the best way to repurpose it is by creating an infographic. Most consumers love visuals, so creating an infographic post of statistics is an effective way to engage your target audience and give new value to your content. While you can include infographics in your blog, you can also post them on social media.

  • Create a Podcast

You can cite quotes from industry leaders or thought leadership posts and create podcasts. Convert the blog into a script and invite industry leaders back for a more comprehensive analysis of the insight they have given for the post.

  • Create an eBook

You can turn long-form content into an ebook to provide educational value to your reader. Discuss specific essential elements of your subject in your blog and offer the ebook to your target audience for a more in-depth analysis.

  • Create a Slideshow

Creating a slideshow is perhaps the easiest way to recycle your old content since it only involves converting the blog into a presentation form. Choose high-performing content and repurpose it into a SlideShare. It allows you to easily share it and introduce your repurposed content in a new format. You can also add graphic elements to make your slideshow more engaging.

  • Social Media Post

You can turn your blog posts into microblogs on various social media platforms, such as Facebook, Tumblr, and Instagram. However, avoid promoting your blog posts directly. Instead, repurpose your brand message. Be sure to create a summary of the crucial points of your original blog. It allows you to maximize your ideas and share them on your social media.

  • Turn Old Webinars Into Video Tutorials

If you have hosted great webinars that attracted many attendees, do let them go to waste! You can reuse them again and transform them into video tutorials. Not only does your content live forever, but it can also be an additional asset to your website and attract more target audiences to your website via YouTube!

  • Turn Video Transcripts Into Blog Posts

Did you know that you can convert video transcripts into blog posts?

A scripted video with a logical structure does not require heavy editing to turn it into an engaging blog post. Take, for instance, the Whiteboard Friday, a weekly video produced by Moz. Although each of their videos has unique content, they also employ a transcription tool that helps convert videos into blog posts.

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Trending

COVID-19 Facts to Help Set You Straight

By now, everyone is feeling the COVID-19 pandemic, and as the situation evolves, new information comes out that can help you protect yourself. But with all the information swirling around, it can be difficult to separate fact from myth. It’s important to arm yourself with the right information to make it easier to protect yourself and your family until things get better. Here are a few facts about the virus that can give you some extra protection and help you stay safe.

Disposable Masks Don’t Work the Way You Think

We know the virus is spread from infected body fluids (usually discharge from infected coughs and sneezes), so some people take the precaution of wearing disposable face masks to filter germs as they breathe. However, face masks don’t work that way; they really work by keeping your droplets from spilling out and releasing germs, not by keeping them out of your respiratory system. Ideally, most people should stop buying masks and save them for people who need them most (i.e. healthcare workers taking care of patients).

Younger Patients Are Also at Risk

In a pandemic, it’s usually the elderly or those with preexisting health conditions considered to be most at risk. That is true (those demographics will be hit hardest if they get sick), but people of any age can contract coronavirus. According to the New York Times, nearly 40% of hospitalized patients in North America are below the age of 54. It’s important everyone in your family, regardless of age, stay at home and minimize the risk of infection.

You Might Still Be Contagious, Even Without Symptoms

Not showing any symptoms is definitely a good thing, but it’s vital you stay vigilant all the same. Up to 70 or 80% of people may show mild or even no symptoms, but might still be infectious. To avoid putting yourself or others at risk, minimize going out, and maintain social distancing when you have to. It’s also important to wash your hands regularly to keep yourself clean and help stay safe.

Warmer Weather Won’t Do Much

Some people are hoping that once the weather shifts, the pandemic might slow down. Unfortunately, warmer temperatures won’t do much to kill off the virus. The spread may slow down once it gets a little warmer, but that’s mainly due to there less coughing and sneezing in the warmer months. With that in mind, be mindful of social distancing even as the seasons change to give yourself more protection when you have to leave the house for errands.

Over-the-Counter Meds Don’t Hurt

There are some rumours going around that OTC medicines (for example ibuprofen) can make the virus worse. The truth is that there’s no evidence to back up that claim, and over-the-counter medication can be one way of dealing with any symptoms that pop up. Use whatever medicine works to help relieve symptoms. For example, ibuprofen can help deal with aches and pains, while acetaminophen helps with fevers.

Avoid Home Remedies

You may also have heard that certain home remedies (like gargling hot tea) can have a hand in fighting off the virus. At best, these remedies soothe some of the symptoms, like sore throats, but don’t actually do anything to fight the virus. Another home remedy you may have heard is spraying yourself with disinfectants like alcohol or chlorine to kill the germs. These substances are useful as surface disinfectants, making them an instant no-no as a remedy.

The most important thing is not to panic. Use these insights to help take care of yourself while COVID-19 remains a threat. Eventually, the pandemic will run its course and life will resume; knowing these facts can be a great way to protect yourself until then.

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Trending

How COVID-19 Has Affected Digital Marketing and What to Do

The coronavirus is now officially a pandemic, and while the effects it has on public health have been the major focus, it’s also affecting other sectors, including digital marketing for businesses. As the pandemic affects the global economy, different industries have had to make many adjustments.

In the case of digital marketing, there are some unique challenges the outbreak brings that can change how we approach it. Read more

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Trending

Game of Thrones: Season 7 Recap, What to Expect from the Final Episode

Game of Thrones — a HBO TV series (not Neflix!) —  is undoubtedly a phenomenal hit. It has changed the television landscape,  and caught the Internet by storm. The American fantasy drama has recently kicked off its eighth season last April 15.

Are you set for the Long Night? If you haven’t already, it’s never too late to jump onto the Thrones bandwagon in time for season eight. Here’s all you need to know about the latest goings-on in Westeros and what you can expect moving forward as the series approaches its finale. Read more

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Trending

An Endgame Like No Other: ‘Avengers: Endgame’ Breaks Expectations, Opens New Dimension to the MCU

Two weeks into its release, Marvel Studios’ Avengers: Endgame made history when it cemented itself as the fifth film to rake in $2 billion in worldwide box office earnings. With this smashing feat, the latest of the five Marvel Cinematic Universe (MCU) films has zoomed past Titanic when it crossed the $2 billion mark in just 11 days.

The massive opening weekend for Avengers: Endgame accounted for 58 percent of its overall domestic earnings, making it the first film in history to ever earn $1 billion in ticket sales out of its debut. Read more

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Android News, Tech News, Trending

The New Android 7.0 Is About To Be Unveiled, Are You Ready To Take The Ride?

It’s been in the news a lot about the Android 7.0 Nougat. There’s been news about a Developer Preview happening. This is considered by many that last stop before the new Android is unleashed. If things go well during this preview series, the 7.0 Nougat will have its day in the sun. No more going back to the drawing board to fix what needs to be fixed.

Once this preview is over, this device will be open for public consumption. This is big news in the Android News world. This Android 7.0 Nougat is something that many of you have been waiting patiently for. Many have been salivating over this thing. It’s become even bigger than the Android 6 Device, and we all know how big that thing was.

How many of you are interested in the final preview? This preview is a first in a line of many previews. If you are, there are few things you need to know about, even before you take part. This next section will give you some idea of what happens and what people are expecting to see.

—You will get to see images for Nexus and other devices. Some of these other devices have been under a building block too. These images in the system will be seen for the first time, some of which will completely change the way you look at the Android or any of these devices.

—You will get a chance to see pre-installed apps in their bug-free form. Most of the time, the public doesn’t get to see this. All the public knows is, that it’s time to go back to the drawing board. This time you will see the way it will look before and after the big-free fix. This is something which has never been done.

—You will see the latest system behaviors, especially, when it comes to the UI. There is an API level of 24. In the past, the Final N has not performed well with this. You will see how it’s all changed. You will see permission changes. You will see out-of-this-world optimization. You will also see how Doze on the Go has changed.

Everything will be brand new at this preview. This preview is going to blow every tech geek’s mind. It’s sort of like being a kid in a candy store.

Are you ready for the new Android 7.0 Nougat? What are you waiting for? Watch the Preview and pick one up!

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General, Trending

Forbidden Staff Choices That Can Kill Your Business. Watch Out!

Hiring Staff with the Right Personal Traits is Crucial for the Organization’s Growth

Every business company is focused on hiring the right people that will help in achieving the business’s goals. Employers expect their employees to have great personality traits such as creativity, tenacity, and resilience. This article will take you through some of the character traits that you should put into consideration whenever you are hiring staff.
Each of the attributes discussed in this article will significantly impact the progress of your business.

1. Dishonesty

Honesty is an important aspect of any business when it comes to dealing with investors, clients, partners and fellow employees. Unlike in the past when companies used to get away with dishonesty, currently, an act of dishonesty gets to spread through the internet tainting the company image. As the owner of business, you need to ensure that you hire impeccably honest staff members. Having a reliable team in your company makes it easier for you to win trust from investors, customers, and partners. Your business plans, negotiations, and proposals tend to proceed smoothly increasing the potential for your success. Ensure you avoid hiring dishonest staff members to escape the risk of tainting your organization from inside out. An Australian business person Kerry Stokes was quoted saying that:
“Ethics or simple honesty is the building blocks upon which our whole society is based, and business is a part of our society, and it’s integral to the practice of being able to conduct business, that you have a set of honest standards”.

2. Poor communication skills

An employee having poor communication skills inhibits the teamwork spirit in an organization. A staff member should be able to articulate his/her objectives clearly and ask the right questions. Employees should rely on the 70-20-10 rule which requires that in every conversation one should spend 70 percent of the time listening, 20 percent asking the right question and 10 percent summarizing and synthesizing information shared. The employees you hire in your business will be the future leaders of the organization, and excellent communication skills are essential for any leader. Gilbert Amelio, the president and CEO of National Semiconductor Corp. states that:
“Developing excellent communication skills is absolutely essential to effective leadership. The leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to others. If a leader can’t get a message across clearly and motivate others to act on it, then having a message doesn’t even matter.”

3. Visionless employees

Every potential employee should have a clear vision of their future. An employee who knows where they want to be five or ten years later are the best people to hire. You can be assured that with such individuals in your organization, the goals and targets will never be missed. A good and clear vision is a motivational and inspiring factor to the staff members. Employees having tunnel vision, non-existent vision or visions that keep changing will not be in a position to realize the goals and objectives of your company. It is true that an employee with a personal vision will be committed to the vision of your organization.

4. Has the blame game character

A good employee should be able to take full responsibility for their mistakes without having to blame others. Most unsuccessful businesses are those ones whose employees only look out the window and never in the mirror. A staff member should be able to take a step back whenever something goes wrong and identify the aspects of their personality that are affecting the running of the organization. An employee should be capable of dealing with the mirror first before looking out the window and address other employees’ behaviors. Wayne Dyer, an American author, and philosophers, states that:
“All blame is a waste of time. No matter how much fault you find with another, and regardless of how much you blame him, it will not change you. The only thing blame does is to keep the focus off you when you are looking for external reasons to explain your unhappiness or frustration. You may succeed in making another feel guilty about something by blaming him, but you won’t succeed in changing whatever it is about you that is making you unhappy”.

Finding the right workforce for your organization can be a daunting task. Staffing firms play a very crucial role when it comes to finding the right talent for business organizations. Companies offering recruiting solutions to employers helps in saving time resources that could be spent on interviews. Also, the risk of ending up with the wrong person for a particular job position is evaded.

If you’re looking for a reliable executive recruitment company to work with, you can opt for Vertex Recruiting Solutions. The company has been providing its clients with recruiting solutions since its establishment in 1997. The company’s recruitment services have been tailored to meet the individual needs of clients. The company boasts of an excellent reputation having served some of the most innovative telecommunication, semiconductor, digital media, and Broadcast companies.

Some of the benefits of hiring staff from recruiting agencies include the fact they raise the quality level of every recruit. The people you hire from the staffing companies will be more superior to the ones your company will hire on its own. The reason to this is that recruiting agencies will cover both the passive and active talent market looking for the right people.

The staffing companies also have a vast network that helps them to locate talent fast. The agencies possess a sourcing and speed advantage enabling them to acquire the right people quickly. The top staffing firms also provide longer guarantee periods since they deliver robust and dedicated candidates.

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Trending

Say Hello To Allo

The Future is Here with Allo and AI

Recently Google has announced its brand new messaging app which is called Allo. One of the main conveniences is that it has Google built right in. This app is designed to become available this summer and will be absolutely free on both Android and iOS devices. The result of this will be that Google’s other messaging app, Hangouts, will be able to work in concert with the new app. The communication division of Google really started from scratch in creating a new way for the masses to communicate with each other. This is a new more advanced text system with integrated AI qualities.

New Integrated Search

The interface of the app will be familiar to users, so there isn’t going to be a large learning curve. The difference is that Allo has Google search integrated into it completely. It will provide AI technology to read a text, see images and watch video coming through your messenger system. It will help predict and interpret how the user might reply which enhances the speed with which responses can be made. It is the next logical step in messaging apps. Right now you can pre- register for the app through Google Play Store. Clearly this app is going to be at the forefront in Trending News / Marketing for the next year as the technology becomes more available.

The Goal of Allo

This app is designed to allow communication to become easier and to be able to express yourself more clearly through text. It will help its users get things done, find vital information without having to leave your conversation, so business and personal conversations will have all the context that a Google search can provide.

Some Great Features

Allo also includes some innovative AI features that will change the way that you are communicating with others.
The Smart Reply will allow you to respond without typing a single word. It learns many of your most common responses to similar comments over time and offers them to you instantly. It will respond to texts, pictures instantly and keep your conversations going with no effort from you at all.
Ink is another great creative tool that allows you to send a picture by doodling on it. This will become the quickest and most convenient method for sending images to other people that have ever been devised.
There is also a new feature called Whisper Shout which makes typing in all capital letters unnecessary as you can manage this by simply speaking in a louder tone or by using a quick swipe of the finger.

Stickers are another feature of this app which is the next step in emojis. They are going to offer stickers which are exclusively designed by artists from all over the globe to express almost any thought or emotion completely.
Finally, there is something called Incognito Mode which provides complete encryption and private notifications will keep your messages protected from someone peeking over your shoulder.

What the Future Holds

The long-term effect of Allo is going to be a richer and more intensive chat experience on your phone. It is the natural progression in a format of communication that has become most preferred for most people all over the world. This will make texting a more valuable, deeper experience, which will inevitably lead to more AI technology in the near future.

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