One of the challenges that Internet marketers usually face is a lack of enough traffic to their e-commerce stores. So how can online marketers increase the traffic visiting their e-commerce stores? First of all, internet marketers need to know that they are facing competition from other internet marketers. Every e-commerce business is looking forward to having the most sales leads or the most traffic.
Below are some of the best internet marketing ideas in Canada that every online marketer should try if he/she wants to be successful.
- Search Engine Optimization
This is a key to success for online marketers. Online marketers should make sure that they can be found easily on the internet. They should learn how to use the right keywords and where to place them. Keywords play a major role in search engines.
It is advisable that online marketers use long-tail keywords. Long-tail keywords will make your website unique from the others. Thus consumers will easily find your website on search engines. To get an upper hand, you can use external links to other websites. It is critical to ensure that your name, telephone number and address appear on your website, and customers can easily see them.
- Email Marketing
Sending emails to your customers and potential buyers are very important as this will keep them informed about your business. When sending these emails, ensure that you list the offers, discounts, and any other interesting information. Such emails may lure customers and potential customers to buy your products.
You can simply track if your emails are being read or not using an email marketing software. Check your emails regularly to see if there is any reply. It is important that your emails have the option to unsubscribe since some people may not be interested in them anymore.
Mailchimp is one of the amazing email campaign platform that can be used for high conversion email marketing. It has a unique capability to add email list from CMS platform like WordPress and the like. It can also monitor the emails opened or clicked towards to your target website or promotion.
Here is a video how the Mailchimp works:
Hope you learn from the video above, it’s so detailed bro/sis!
- Online Advertising
Internet marketers can simply purchase space for their banner ads or promotional messages. You can purchase spaces for your ads and promotional messages on advertising networks, search engine result pages, and social networking pages.
Online advertising is usually paid according to the number of visitors, the number of views and the number of clicks. This is one of the best methods internet markers should use if they want to attract a large traffic. You can use software to see which advertising platform is converting most visitors into your customers.
Here are the list of effective Online Ads provider these days:
a. Adwords
b. Facebook Boost
c. Taboola
- Use Wikis
Wikis allows online marketers to connect with other people online to create and edit content using either free or paid software. Wikis are usually important to internet marketers as they can develop team-based content and preserve useful documents with different people. Wikis are commonly used in corporate intranets, knowledge management system, and community websites.
- Social Networking
Social networks can help internet marketers build a network of contacts whom he/she converts to customers. Social networking allows internet marketers to engage with their clients, thus giving them a chance to persuade customers.
Internet marketers can search for keywords that are related to their products on most networks to find questions that they can respond to. By doing this, they are gaining more exposure on the social network. Statistics show that the number of followers, friends, and fans you have on social networks increase the impact you have on search engine ranking.
- Photo and Video Sharing
Internet marketers can use photo and video sharing websites to promote their brands online. Internet marketers can take advantage of such websites to drive traffic to their sites. They should only post photos and videos that display useful information regarding their products. By posting videos and photos regarding your brand, your customers may stay loyal to you, and you can also generate new customers. Your photos and videos should be able to capture your clients’ attention. Just like John Jantsch said, “Create something people want to share”.
- Podcasting
This is simply sharing video and audio files through a mobile application or online. Podcasting does not require internet access, and podcast files can be simply downloaded and stored on computers, smartphones or portable media players.
Internet marketers can take advantage of podcasts to promote their products and even provide tutorials regarding their products. For corporate marketers, podcasting is just a low-hanging fruit.
- Webinars
Internet marketers can use webinars to promote their products through live online presentations. Internet marketers should simply have a webinar software that allows their computer screens to be shared with their audience.
Internet marketers can use webinars to launch new products, present live demonstrations regarding their products and get immediate feedback from clients.
The paradox about internet marketing is that the more info you give away, the more people will buy what you have to give them.
Social Media + Video is one of the amazing campaign these days and it’s very effective in terms of creating engagement and converting them to sales.
Below is one of the example of Concealed Holster made by FREMA that after having videos that explain about the following:
1. History of the Product
2. About the Inventor
3. Usage and purpose
4. How to use
5. and the Impact to the user
It created a massive attention to the target market (People that love guns) and were converted to sales.
The above graph is a post on Facebook that was boosted for $1 per day and was able to be converted into 7-10 item sales per week which is a good ROI for a advertisement.
This is the video posted on Youtube and shared on Facebook.
If you have questions about this post, kindly comment or email me at [email protected] or skype me at cincobr. I would be happy to answer them for you.