With the many new and established plumbing companies operating today, it may seem extremely challenging to start your very own business. As a small start-up business, you think that you need to be aggressive in marketing your services to stand out from your competitors. When starting a business, there are important aspects to consider to build a solid foundation for your company. Plumbing services cover numerous areas, including:
- Sanitary
- Gas
- Water
- Drainage
- Heating and cooling
- Sewer repairs and replacement
- Basement repairs and waterproofing
- Camera inspection
- Excavating and grading
With all these services, the demands of professional and licensed plumbers are endless. Having said that, it is important to carefully plan your business marketing strategies.
Here are some helpful key marketing tips to help you grow your plumbing business:
● Know Your Niche – The majority of your competitions offer the same services as yours. Failure to stand out could make it difficult for your business to stand out. That is why it important to know your niche. Take time to research the plumbing areas that are least covered by your local competitions. Take, for example, video camera drainage inspection. Specializing in this plumbing area gives you an edge over other plumbing companies. You can also choose a niche specializing in commercial plumbing maintenance. Whatever area you choose, pick a niche that you can handle efficiently.
● Training and Experience – Training and experience are two important aspects as they give your business direction. Without sufficient knowledge, all your investment, time, and effort will simply go to waste. Working as an apprentice in a reputable plumbing company helps develop and harness the skills needed for the job and acquire experience. Training and experience definitely add value to your business in numerous ways. Also, these important elements help build your company a strong brand identity.
● Make a Business Plan – A good business plan is your guide to keeping your business on the right track. It is more than just a list of dos and don’ts. It lays out all your plans for the next many years for your plumbing business. Your business plan should include crucial elements such as your business niche, financial resource, and marketing plan.
● Develop a Business Website – In today’s business world, it is imperative to have a business website to establish a good online presence. Every day, millions of potential customers search for products and/or services online and visit a prospective website to learn more about the plumbing company’s business, products, services, and contact information.
However, since the digital business world is all about ranking highly on major search engines, such as Google, you will need to optimize your website. It should be user-friendly so that potential customers can navigate through your web pages easily and encourage them to purchase. Add relevant images and/or videos to make it more engaging. Also, make sure that it loads quickly when potential customers want to click on the links you have provided in your website. Lastly, provide your prospective customers with all the information they may want to know about your services, pricing packages, contact information, and term and conditions.