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Branding Tips to Boost Your Company Image

Establishing your brand is among the most critical actions you should undertake as a business owner. A solid, identifiable brand helps connect you with existing customers and sell to new ones while ensuring loyalty and awareness. 

In today’s highly competitive marketing world, it can be challenging to stand out and make your target customers recognize your brand. Effective branding can help distinguish your company from the sea of competitors. 

What Is Brand Image and Why It Is Important?

Brand image is how your target customers perceive your business, products, and services. Luckily, the power to create a powerful brand image is in your hand. Your company image is crucial as it helps capture your ideal clientele. Also, it encourages employees to embrace the values and priorities of your company as their own. 

How to Improve Your Company’s Brand Image

Most successful brands constantly look for ways to boost their attributes to target the right customers. It requires precise planning and a well-thought-out approach to ensure success. 

We rounded up a few quick and easy pointers to help your company stand out and improve your brand image.

  1. Define Your Brand

Perform a detailed assessment of your brand by identifying your target customer’s problem(s) and how you can help, understanding their emotional and rational concerns, and determining what makes your brand unique. Give your customers a clear understanding of what you can offer them and inform them about your vision and purpose. 

  1. Meet Your Audience Where They Are

Addressing your target audience with the message they expect to hear on various social media platforms can help expand your brand. However, your brand message aligns with the core values of your company. Also, updating your website regularly should be among your top priorities to ensure a solid online presence. 

  1. Build Trust and Authenticity 

Establishing a good image is extremely crucial, especially for startup companies. Take time to listen to the needs of your customers and their feedback. Treat them with respect, build a connection with them, and ensure exceptional customer service. When creating relationships and earning trust, be transparent, reliable, and consistent in your interactions, products, and services. Additionally, reward your customers for their loyalty once in a while.

  1. Focus on Creating High-Quality Products or Services

Bringing value to your customers is one of the most effective ways to boost your company’s brand. When your clients acknowledge the quality of your business offerings, it will help demonstrate the credibility of your brand through referrals or word-of-mouth. You do not need to invest too much in advertising. Instead, take your time to provide your clientele with premium quality goods and services that create buzz and earn trust.

  1. Improve Your Online Presence

97% of customers use the Internet to search for local companies. Developing a robust digital presence ensures not only the growth of your business but also improves your brand image. If you have a poor digital presence, you will lose plenty of opportunities to connect with your customers and build brand awareness. 

To help you establish a robust digital presence and brand image, be sure to focus on the following areas:

  1. Deliver Excellent Customer Service

It only takes a single unpleasant experience to make customers take their business elsewhere. Losing customers due to poor customer service can significantly impact your company’s image. In today’s competitive market, focusing on providing excellent customer service is essential. 

Delivering customer expectations can help you earn trust. People trust you because they are aware of what to expect. Also, they are more likely to recommend your business. Building excellent customer service and trust help ensure brand loyalty with your client base.

How to Make Your Blogs More Readable [2022 Edition]

Many do not have the luxury of time to dig through blog posts to look for information. A Nielsen Norman Group report claimed that a typical person spends less than a minute (10 to 20 seconds) deciding if they should stay or abandon your webpage. It only shows that you have a really short time to capture the attention of your target audience. 

With millions of blogs on the Internet, making your blog post stand out from the sea of competition is only half the battle. If the reader thinks your blog is unreadable, they still have plenty of options that offer the information they are searching for. That is why engaging your audience long enough to read their entire post is crucial. Satisfied readers are more likely to come back and read your blogs in the future. Readable and quality content not only do you acquire more visitors, but you also get a higher conversion rate. 

Luckily, there are several things you can do to improve the readability of your content and give your webpage a quick boost. Here are 7 practical tips for writing a readable and exceptional blog

  • Use Proper Headings

Headings help split up lengthy blocks of text and promote coherent division in the content. 

While you can find plenty of guideposts about using headings, they never explain how to use them properly. Perhaps, you have probably come across posts where headings are not relevant or helpful.

A proper heading should provide clear meaning to the content. For instance, labelling the sub-heading of this section as simply “headings” can be vague and not helpful at first glance. Be sure to phrase your headings so they can be meaningful to readers. Being precise with your heading helps your audience get the summary.

  • Keep Paragraphs Shorter

When readers look for informational blog posts, they want it concise (more or less 400 to 600 words). However, if you need to write a longer, in-depth post, make sure to write shorter paragraphs, preferably 2 to 4 sentences long. 

Breaking up the paragraphs can make your content more readable. Since most readers are more likely to scan the post, you can help them find important information using bullet points, numbered lists, or bold headlines. It will help summarize information while making them stand out from the rest of the text.

  • Using Good Typography

While plenty of unique and interesting fonts to choose from, simplicity is still the best. Arial and Times New Roman are standard fonts since they are easy to read. 

Also, use a slightly larger font for your introduction paragraph to help capture attention. However, avoid making it too big as it will take up more space and make it harder to read. 

  • Limit Difficult Words

Many readers do not appreciate complex words that are hard to understand. Also, avoid using words with 4 or more syllables as they are difficult to read. However, there are instances when you need to include difficult words in your blog. Make sure to write shorter and clearer paragraphs and sentences to ensure your post is more readable. 

Also, complicated words usually make less useful keywords, especially if you focus on a niche market. For instance, instead of using illustrations (which consist of 4 syllables), ‘visuals’ or ‘images’ are a better choice. Keep in mind that your focus keyword is suitable for the subject of your blog post. Proper keyword research can help you find better options for complex keywords.

  • Highlight Important Words or Phrases

In addition to using bullet points and lists, bolding words or phrases can make your content more skimmable while bringing the attention of the reader to a particular set of word(s). However, be sure to choose carefully the important words or phrases to highlight, or otherwise, you will lose the whole point of why you are doing it in the first place. 

  • Use Variations

Using variations of words can make your blog more attractive and interesting to your readers. Avoid using the same terms throughout the content by shaking things up a little using synonyms. Instead of using ‘and’ or ‘too’ plenty of times, alternating with ‘also’ or ‘moreover’ can make your blog more compelling and readable. 

How Physiotherapists Should Respond to COVID-19 Pandemic

The coronavirus disease 2019 (CoViD-19) has become a pandemic, threatening the health of millions of people across the world. As frontline practitioners, physiotherapists are at risk of coming in direct contact with COVID-19 patients. It is important for physiotherapists to understand their role in identifying, containing, mitigating, and treating the symptoms associated with the virus.

Here are some of the key points to help you understand the role of physiotherapists in managing COVID-19-related issues:

  • Recognizing the symptoms of infectious disease
  • Educating and providing patients with appropriate support and timely treatment decisions
  • Advising and treating patients experiencing adverse outcomes, both in the acute phase and in longer-term recovery
  • Treating respiratory health issues caused by the COVID-19 infection and maintaining essential functions, strength, mobility, and flexibility while relieving secondary complications from isolation conditions, including blood clots, muscle wasting, weakness caused by de-conditioning, and other effects on psychological well-being.
  • Providing intervention for mobilization, exercise, and rehabilitation for patients who are at risk of ICU-acquired weakness or with comorbidities causing a significant decline in function.
  • Identify more physical resourcing requiring physiotherapy intervention and reduce the risk of cross-infections. For example, respiratory equipment, mobilization, exercise, and rehabilitation tools and equipment, and storage for equipment.
  • Providing intervention only when there are clinical indicators to reduce exposure of staff to COVID-19 patients. An unnecessary review of isolated COVID-19 patients will have a negative impact on the supply of PPEs.
  • Meet with senior medical staff regularly to identify clinical indications for physiotherapy review in confirmed or suspected COVID-19 patients and conduct proper screening according to the standard guidelines.
  • Respiratory physiotherapy intervention in hospital wards or ICUs may be recommended for confirmed or confirmed COVID-19 patients, who developed exudative consolidation mucous hypersecretion and/or difficulty clearing secretions.

Physiotherapy Management Principles

Respiratory Care

  • Airway clearance techniques (active breathing cycle, positioning, manual and/or ventilator hyperinflation, positive expiratory pressure (PEP) therapy, mechanical insufflation-exsufflation (MI-E)
  • Non-invasive ventilation application (part of airway clearance strategies or in respiratory failure management) and inspiratory positive pressure breathing (IPPB) for patients with fractured ribs
  • Techniques that help facilitate clearance for mucous secretion, including assisted or stimulated cough manoeuvres or airway suctioning.
  • Exercise prescription and mobilization

Mobilization, Exercise, and Rehabilitation

Another important responsibility of physiotherapists is the provision of musculoskeletal/neurological/cardiopulmonary rehabilitation tasks, such as:

  • Active, passive, active-assisted, or resisted joint range of motion exercise that helps boost and/or maintain the integrity of the joint, as well as mobility and muscle strength.
  • Mobilization and rehabilitation, such as bed mobility, sitting balance, sit to stand, upper or lower limb ergometry, exercise programs.

The Canadian Physiotherapy Association (CPA) continues to work hard on building resources and support tools to protect physiotherapists who are potentially exposed to the increasing outbreak of COVID-19. CPA is working around the clock to ensure that physiotherapists receive the necessary resources and support systems, especially those working on the front lines and those whose livelihoods are in jeopardy as patients are cancelling their appointments and forced closure of clinics.

How COVID-19 Affect Dental Practices

How COVID-19 Affect Dental Practices

Aside from the serious implications of COVID-19 on human health, the coronavirus also caused a significant impact on almost all business industries in Canada, including dental practices. It has brought uncertainty to dental health professionals. The Public Health Agency in Canada, as well as the provincial and municipal government, recommends temporary closure of dental clinics concerning social distancing protocols rolled out across the nation. The dental industry supports the recommendations made by the Public Health authorities to ensure social distancing. Dentists and other dental health providers understand the importance of taking exceptional measures to minimize the transmission of the virus. That is why dental professionals only offer their services to those with emergency needs.

Why Dentistry Is a High-Risk Branch

Why-Dentistry-Is-a-High-Risk-Branch1

The COVID-19 pandemic has gravely affected thousands of Canadian dentists and their patients. Studies reported that the presence of the virus in the saliva of COVID-19 patients, which can be pivotal in human-to-human transmission. Dentists and other dental health providers do not want to become a hotspot for the transmission of the virus, as they may unknowingly provide aerosol-generating dental procedures to infected but not yet diagnosed COVID-19 patients. Inhaling these airborne particles and aerosols during the dental procedure on COVID-19 infected patients puts dentists into direct exposure of the virus. 

Should You Pause or Cancel Your SEO Campaign

Should-You-Pause-or-Cancel-Your-SEO-Campaign

With the Public Health Agency in Canada recommending temporary shutdown of dental clinics or revamping dental processes and focus on emergency ones, it may sound sensible to pause your organic dental SEO or digital marketing campaign. 

However, the pandemic is temporary; dropping your SEO campaign would mean missing out on organic searches and falling behind your competitors. Acquiring patients would become more difficult when the industry comes roaring back. Continuing your marketing effort amidst the coronavirus pandemic provides you with a huge advantage over those who do not. 

Connecting with Your Patients

Despite the temporary closure of your dental office, there are still various ways you can make an impact by making some extra efforts to your existing and potential patients the high-quality services and value you provide during the COVID-19 crisis. 

  • Maintain Your Online Presence – Having a live, active website helps maintain a strong online presence. Find out the potential dental concerns your patients may experience during the COVID-19 lockdown and provide solutions to the problems. Make sure to provide updated contact information and guidance on how you handle patients requiring emergency dental care.
  • Be Active on Social Media – With many of your prospective clients that are active on different social media channels, such as Facebook, Twitter, and Instagram, now is the perfect time to build or maintain your social media presence. Make sure to post relevant content at least once or twice a week to appear in the newsfeeds of your patients. Adding an image or informative video in your content helps boost engagement.
  • Start TeleDentistry – Did you know that you can provide virtual consultation to your patients? There are various apps designed to provide teledentistry services, an effective way to keep in contact with your patients when you are unable to provide personal treatment at your dental clinic. It does not only provide patients with peace of mind but also reduces the risk of going out for a simple prescription.