Taking it International: Beginner’s Tips For Worldwide Marketing
The internet has allowed businesses to connect with patrons personally. We understand just how vast the internet can be and understand that reaching beyond the local market can be intimidating. The following are just a few tips that may help a business owner understand how to reach an international audience online.
Crossing That Cultural Divide
One of the most important aspects to consider before attempting to reach international audiences is to understand cultural divides. A company may be the most tolerant person in the world, but that does not excuse the possibility of cultural barriers, which may not be apparent. For example, disrespecting certain holidays in countries is a big red flag like China and the Quingming Festival, which usually lasts about three days.
Having a good grasp on holidays, customs, and other similar aspects of a culture is important.
Language is Also Important
Sure, installing a good translator to help other countries read content is a good idea. One bit of information to keep in mind is that English is just the 3rd most spoken language in the world, meaning that English does not take precedence at all.
This is why a translator is important.
One successful international online marketer–Neil Patel–said that traffic to his site increased by 47 percent by translating his page.
“I thought it would be a good experiment to translate NeilPatel.com into 82 different languages. Within three weeks of doing this, I saw a 47% increase in my search traffic—as you can see from the image above.”
But we also know that certain innuendo and passive cultural remarks may not play well in other countries. This is something that might be easily overlooked, but it is very important to pay attention to. For example, a company owner should pay attention to expressions used. For the most part, we encourage our customers to avoid using expressions because they may not translate well into another language or culture.
The Importance of Worldwide SEO
Another important aspect that needs to be addressed is a webpage’s SEO, which needs to be put through an international lens. One thing that may be helpful is tagging content with multilingual tags like “es,” which targets Spanish speakers. A business should also be aware of geotargeting marketing tools that allow the business owner to create multiple versions of their webpage based on a visitors region.
Do a Little Market Research
A business should also understand that their product or service must be desired in other countries before attempting to launch a campaign to attract certain regions. One question that needs to be asked is if a specific region has a good conversion rate in regards to a particular business.
Another tip that might be helpful is a business should check what their competitors are doing. Chances are high that a competitor has already checked conversion rates and is seeing some success with the regions that they are targeting. All one has to do is take a look at the source code and search for the hreflang tags that they are using.