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What to Do When Your Google Rankings Drop

A sudden and dramatic drop in your search engine rankings is the ultimate SEO horror story that no business owner wants to hear. Your website may have plummeted into the second page or worse, outside the top 100. 

The drastic fall in your Google ranking position may be triggered by various factors, including changes in content, an update of the algorithm, technical problems, improvements made by your competitors on the website, changes in the SERP layout, and a Google penalty. 

How to Resolve the Issue

Fluctuations in search engines are inevitable as Google makes daily updates. However, you should be concerned when you find your search ranking position starting to trend in the wrong direction. 

If you noticed your position in Google rankings has plunged dramatically, do not panic.

Proactive, attentive troubleshooting can help fix the issue and get you moving back in the right direction. 

Here are some helpful tips on what you can do to fix and recover your Google rankings:

  • Confirm that your ranking has dropped

In some cases, a glitch or temporary change in the ranking tracker tool may have caused your search engine rankings to drop. However, the problem will naturally resolve relatively quickly. It is important to verify that the drop in your rankings is true so you can immediately take action to fix the issue. 

Here are several steps to take to help you verify the dropped:

1. Check several tools: Check your rankings data and your organic traffic data using tools, such as Google Search Console and Google Analytics. If only one tool shows that your ranking has dropped, it is likely just a problem with the tool. Continue to monitor your rankings over the next few weeks. If your rankings have truly dropped, take the necessary action to remedy the problem.

2. Assess the severity of the change: Check how much your ranking has changed and how long it has been lower than usual to help you know that it is an actual drop and not just a temporary change. Compare and analyze the change to the usual daily and weekly fluctuations. 

3. Consider external factors: Take into consideration the possible external factors, such as a holiday weekend, that may have triggered the drop. 

  • Determine the cause

Knowing the reason why your website rankings dropped helps you fix the issue. The cause of the drop in rankings may fall into 1 of 3 categories:

Changes you made: Examine any recent changes to your website, including potential errors and intentional changes. 

Changes Google made: Google may have made recent changes in its algorithm. Make sure to check if your website may have received manual penalties from Google.

Changes your competitors made: Check if your competitor may have made improvements on their website that may have significantly increased their SEO rankings.

  • Spy on Your Competitor’s Content

Google has always aimed to provide the best experience for their users—that is why web pages with quality content always end up on top. Take a look at your competitor that is ranking for your keywords and check the difference between their content and yours. 

Are they using better keywords? Is their content more in-depth? Do they have unique keywords and ideas? Have you checked their meta-tags?

Use this information as a guide in implementing all necessary changes to help you create better content than your competitors. 

  • Correct the issues

Once you have a clear idea of the factors that may have caused your Google rankings to drop, take some time to work on fixing the issue. If the problem is due to the changes you made to your website, simply revert the change and recover your rankings. If it is caused by a recent change in the algorithm, make necessary adjustments to your SEO strategy to meet Google’s latest standards. However, if the drop was due to the changes made by your competitor, you need to improve your website page to outrank them again. 

  • Adjust Your Keywords and Meta Tags 

After making all the necessary improvements to your content, you do not simply hope for Google crawlers to discover the changes you have made. Continue to take action and submit the URL of your web page to Google Search Console for indexing. 

After that, turn your attention to other important aspects of your business. Within a week to a month, your ranking in Google should start increasing. Keep in mind that adjusting your keywords and meta-tags can help you effectively create better content that results in better rankings. 

Image by Diggity Marketing from Pixabay
  • Keep Checking and Updating Your Content

Ranking your website in search engines is never a one-off process. SEO is an ever-changing landscape and a constant battlefield. Everyone wants to be at the top of the ranking, putting their game face on to reach the spotlight. Monitor your rankings regularly, identify potential problems, know who is dominating in Google, and make improvements—keep repeating this process even after you reach the top. Keep in mind that Google appreciates fresh, relevant content, so make sure to always update your content on a regular basis if you want to keep good rankings. 

  • Monitor your rankings for improvements

After taking all the necessary action to resolve the issue, continue to monitor your rankings to check for improvements in your website ranking over the next several weeks. If there are no improvements in your rankings, reexamine all the potential causes of the problem. Even if your website’s ranking has improved, continue to keep an eye on its ranking. This will help you catch future problems that may affect your search engine rankings again. 

The Best Defense Against a Google Ranking Drop is a Good Offense

The process of determining and evaluating the cause of a Google ranking drop is often complex and time-consuming. The best approach you can take when your rankings start to drop is to do everything you can to avoid them.

  • Get familiar with Google’s Webmaster Quality Guidelines
  • Learn about Google’s Search Quality Evaluator Guidelines
  • Understand the potential problems that can lead to manual action and avoid them
  • Stay current with Google Webmaster Central blog
  • Join #AskGoogleWebmasters and watch the latest videos on the YouTube channel.

The Basics of Digital Marketing

Exploring the technical aspects of digital marketing may seem like a daunting task for budding entrepreneurs. However, learning the ABCs of online content development, SEO techniques, and campaign ads might be easier than you think.

User-friendly and instinctive, these digital tools, when used correctly could significantly increase your market reach, industry influence, and customer engagement. It’s important to remember that even though the medium of marketing has moved online, the basic principles of advertising and consumer interaction stay the same.

With every upgrade you make, high-quality customer service still reigns supreme. Whether it’s big or small business internet marketing, prioritizing consumer needs is vital. And, in today’s competitive market, the only way you can do that is by adapting to digital changes that offer faster transactions and easier communication with your clients.

Digital Marketing and Importance

Compared to traditional advertising, digital marketing allows you to reach a wider audience, compete with bigger businesses, generate more leads, and increase ROI. It helps you achieve all these with the help of search engine algorithms that exposes your brand and web pages to more traffic.

To do that, you also have to prove that your content is credible and deserves a high search ranking. You can do so with SEO upgrades and digital marketing tools. If you’re unfamiliar with how to go about this, you can always ask for expert help from digital advertising agencies.

10 Basic Tools of Digital Marketing

The best thing about digital advertising is the ease that it provides to users, whether amateurs or experts. With all the available tools provided by search engine algorithms, you can easily manage your digital campaigns.

Here is a quick run-through of the useful online marketing tools that you can use:

1. SEO

Photo Credit: Oleksandr Pidvalnyi | Pexels

Considered the foundation of digital marketing, search engine optimization or SEO is an inexpensive and fundamental method that allows you to make your website and content meet the standards of search engine algorithms.

As Google wants to provide high-quality results for every online query, they tend to sift through the thousands of data published daily and rank these websites based on relevance, authority, and credibility.

They do that by assessing the overall performance of your website, from the use of keywords, backlink building, on-page elements, and more. For your company’s website to gain traction in its first few days of upload, you have to ensure that it’s equipped with every possible upgrade that will fit with the required website qualities that algorithms demand.

Making a mistake could significantly decrease your search ranking and authority. So, if you’re unsure about how to go about it, you can always hire experts from SEO companies.

2. Online Advertising

Also coined as paid media, this aspect of digital advertising is the process of collaborating with search engine algorithms to boost your online presence. Usually, only the websites that are in the coveted first SERP are the ones most visited by netizens.

By using these paid ads on YouTube, Facebook, Instagram, and Google, you’ll get to achieve more exposure for a limited time.

Online advertising also allows you to track the performance of your campaigns through analytics. You can maximize your online advertising performance by asking for help from experts.

3. Content Marketing

Creating premier content for your websites and campaigns is a must in digital advertising. Doing so will increase customer engagement and online traffic organically. The more comprehensive and relatable your content is, the higher its reach will be.

This content development is not limited to articles only as you can explore other mediums, such as videos, infographics, audiobooks, and more. As long as it resonates with your target audience, you’re on the right track. For a more efficient way how to perform this, you may consult with internet marketing services near you.

4. Email Marketing

Comparable to traditional marketing cold calls, this outreach allows you to connect with your target customers in a more personalized manner. It’s also a more efficient method of marketing as you can reuse email templates over and over again and send them to multiple accounts.

This method also makes it easier for you to generate leads and update your potential customers regarding company events, discounts, sales, and more.

5. Social Media Marketing

Social media platforms are the perfect channels for customer-company engagement. They serve as virtual communities where certain customer demographics can gather and share their opinions regarding a product. You can take advantage of this organic exchange by creating a solid and approachable online presence.

6. PPC Ads

Also, a part of paid media, this form of digital advertising allows you to increase content exposure with more affordable pricing. As long as you keep paying, your ads will reach a wider market. However, this is a short-term solution and is best used seasonally.

7. Mobile Marketing

Mobile phones are now an integral and inseparable component of daily life. Portable and small, these devices allow individuals to better interact with the digital world. Statistics also show that majority of online searches are done on mobile. So, it’s best to make your website design mobile-friendly making it accessible to all your potential customers.

8. Influencer Marketing

Photo Credit: Plann | Pexels

Influencers are today’s relatable version of Hollywood stars. Easier to connect with and reach out to, these individuals tend to be more grounded with their fans. With that said, you can utilize their close relationship with the customer demographic to your advantage by sponsoring them.

This technique is commonly used in digital marketing for dentists as they offer free trial services to influencers and advertise the results to their fans.

9. Video Marketing

Customer content engagement is crucial in digital advertising. However, traditional forms of online content such as articles and infographics may bore your audience. To make your content more memorable use a multimedia format that stimulates more senses. Video content also tends to go viral and gain more exposure.

10. Audio Marketing

Radio is not the only channel for audio marketing. With the rise of podcasts and eBooks, you can now reach an untapped door in the market, where hundreds of customers are waiting. Audio ads on Spotify, Google, and Alexa can dramatically increase your market reach. So, make your campaigns more versatile by developing content variety.

More than half of the world’s population can be found active online. From simple chatting, daily posts, and ordering merchandise, any customer can do anything in the comforts of their own home as long as they’re connected to the web.

This unprecedented level of social connectivity and bonding only reinforces the business opportunities that digital marketing provides.


How to Get Your Blog in Google’s Top 10

As a blogger, who would not want to rank their blog high on Google and show up in the search results page for every relevant search?

You are in the right place! 

Google’s ever-changing algorithms can make search engine optimization (SEO) a bit tricky. However, ranking your blog on the first page of the SERP does not take up so much of your time or requires super technical knowledge. As long as you are applying the basics for each of your posts. 

In this post, we will quickly discuss the different techniques that will help you create SEO-friendly blog posts and boost your search engine ranking.

  • Target the Right Keywords

As one of the most crucial aspects of SEO, using the right keywords to incorporate in your blog lays down the foundation of your SEO efforts. 

Targeting relevant keywords gives search engines an idea of what your content is about. Additionally, it helps search engines display your blog in SERPs in response to a search. 

Consider these tips for targeting the right keyword:

  • Focus on 1 keyword per blog: There are various keyword research tools that can help you choose a focus keyword for your content. Some even display scores on how well your keyword is optimized and provide actionable tips on what you can do to improve it. 
  • Understand the user intent: When writing a blog, you need to understand user intent and its target keyword to succeed in SEO. For instance, if you are selling dog accessories on your blog, you need to rank for keywords, like buy dog accessories or purchase accessories for dogs, so the search engines will put your blog in front of high-intent customers looking to buy accessories for their dogs. 
  • Create Buyer Personas

Building a buyer persona is a good way to better understand the needs of your ideal customers and write a more appealing blog for them. When your blog successfully resonates with what your target audience wants to read, it increases shareability and boosts search engine rankings.

  • Write Compelling Titles and Meta-Description

Your page’s click-through rate in the search result is also a significant Google blog ranking factor. For instance, if your blog post ranks in the third position for a keyword but gets more clicks than the first, your blog will eventually get the second ranking or even first!

To acquire high CTR and stay on the top spot, you need to write a blog with a compelling title and meta description that helps capture the attention of your target audience and entices them to click. Your title should only have 55 characters, so make sure to give it a thought before writing. 

Here are several important tips to consider when writing an SEO-friendly title and meta-description:

  • Do not let Google cut off your title and description, so your target audience can get a complete idea of what your content is about.
  • Incorporate a relevant keyword in the blog title and meta-description.
  • Avoid stuffing your blog with keywords. 
  • Write Long Blog Posts

Various research showed that longer and more in-depth blog posts tend to rank higher in search engines. For instance, Searchmetrics found that posts containing an average of 1285 words rank at the top 10, while serpIQ revealed that 1500 words to be to a good target length. Whichever word count you want to target, the most important thing to focus on is the quality of your content. 

However, Google’s John confirmed that blog posts have no minimum length and that quality is key. He writes, “There’s no minimum length, and there’s no minimum number of articles a day that you have to post, nor even a minimum number of pages on a website. In most cases, quality is better than quantity. Our algorithms explicitly try to find and recommend websites that provide content that’s of high quality, unique, and compelling to users. Don’t fill your site with low-quality content, instead work on making sure that your site is the absolute best of its kind.”

  • Promote on Social Media

Unfortunately, not all content gets much traction. When this happens, you probably do not have a solid plan in place for promoting and distributing your blog posts. One of the most effective ways to increase visibility online is to share them on different social media. Assuming you have a community of social media followers on various channels, make sure to share them with them. If you have not built a community of audience, investing in affordable social ads helps you acquire more CTR and build a follower base. 

  • Improve Page Loading Speed

The faster your web page loads, the happier your target audience will be. About 53% of mobile users will immediately abandon a webpage when it fails to load within 3 seconds. This makes page loading speed a critical Google ranking factor. Use Google’s Page Speed tool to evaluate the speed of your website. 

  • Make Your Blog Post Mobile-Friendly

Studies showed that most website traffic comes from mobile devices. Websites that are not mobile-friendly fail to provide a good user experience and can receive a hefty penalty from Google.

  • Optimize Your Images

Google pays attention to images with alt text. Optimize your images by adding relevant keywords to your image name and meta-description. Proper optimization of images helps Google Image Search send more traffic to your blog. To drive more traffic, simply click on the image and specify the alternative text box. Writing an appropriate description allows Google to determine what the image is all about and display it to your target audience when they do Google image search. 

  • Getting Links to Your Blogs

Building links to your post can help you boost your ranking in Google. In addition to getting links to your homepage and other high-value web pages, you can also build links to specific blog posts. Writing extremely useful, practical, and unique blog posts can help you get targeted links. Creating “link-worthy” blog posts can help you boost your chances of naturally accumulating links from authoritative websites. 

  • Refresh Your Content

Since Google loves fresh content, make sure to update and enrich your content with up-to-date facts regularly. Another way to update your content is fixing broken links and improving the user experience. As your previous SEO data is stored, boosting the ranking of your updated blog post on Google is simpler than writing a new one.

Digital Marketing Myths You Need to Stop Believing Now

Digital Marketing Myths You Need to Stop Believing Now

Digital Marketing Myths You Need to Stop Believing Now
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For the uninitiated, digital marketing may seem a very simple task. You may think that a good-looking website is enough to gain a following that would eventually convert to earnings, but this is the farthest thing from the truth.

Digital marketing has several aspects that need to be taken cared of to maximize your output, engagement, and returns. One of the things that stops businesses from growing is the way people behind them believe in digital marketing myths.

Here are some of these myths that business owners need to stop believing in:

Myth #1. Cross-platform Marketing Is Not Necessary

Just as it is necessary to constantly update your content, you also need to practice cross-platform marketing. You may survive as a business but you could increase your visibility and maximize the fruits of your efforts by cross-posting.

Increasing your reach is more than just SEO and website improvement. You need to market through other platforms, too. Digital marketing is a necessity. This means focusing on mobile, social media, search engine optimization, and other platforms that could bring your brand and products to the consciousness of the market.

Digital Marketing Myths You Need to Stop Believing Now
A small team can work together to execute digital marketing strategies in various platforms
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Myth #2. You Can Post a Few Times and Still Gain Customers

Social media sites are growing more vital to businesses. The problem with some businesses is they never constantly update their social media pages, thinking that people are going to search for them online and make purchases.

This is a myth that needs to be debunked as soon as possible. The effort you make on your website should be the same effort you put in your social media activities. Attract more clients and share more contents through these channels. The visibility gains following and more knowledge about your business.

Myth #3. Digital Marketing Is Only for the Techy

One of the insecurities of older people in business is the notion that digital marketing is only for those who are adept with the changes in technology. This is both true and false.

Somehow, as you have to deal with search engines, social media, and other techniques, computer knowledge is necessary. However, you should not forget that your old techniques are just as important.

Social media, for example, is just a modified version of the word of mouth. Instead of a few people within a close circle, a person who shares about your business has a bigger snowball effect as hundreds of people can read their posts.

Digital Marketing Myths You Need to Stop Believing Now
Be in every social media platform to gain followers
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Myth #4. There Are Too Many Social Media Platforms and You Should Not Be in All of Them

As social media platforms continue to evolve and multiply, some business owners tend to feel overwhelmed as they might be lost on which ones they need to be in.

The answer to this is simple – build a reputation where you can be most accessible to your target market. At the same time, you need to create a profile for your business in every social media site that you can find. You can focus on the platform where your audience is most active while steadily gaining following in others.

In the end, your efforts will pay off as your target market would see you in every social media platform they are in.

How Some Businesses Get Great Results from Digital Marketing

How Some Businesses Get Great Results from Digital Marketing

How Some Businesses Get Great Results from Digital Marketing
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Digital marketing takes businesses to your target market at a scale larger than what a physical store can give. Since the Internet is a huge part of our lives, it also has created an opportunity to compete with other businesses. To level up the field, you need to use intelligent digital marketing strategies to support the growth of your business.

Are you a startup or small business owner? Here are some ways digital marketing has helped other business of your size to excel and earn:

How Some Businesses Get Great Results from Digital Marketing
Content is the king as it is a subtle and informative way of reaching out to your market
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1. They Create Shareable Content

Google, the world’s largest search engine, emphasized the importance of genuine human connection in their ranking of websites. With this rule, websites need to produce content that real people can relate to and are shareable. For businesses, shareable content can make or break digital marketing strategies.

Content that are low quality can hurt brand reputation. On the other hand, high-quality content builds your reputation and puts your brand on top of your market’s consciousness. However, good content will not give the results they are intended if it is seen and shared by the right people. The goal for content are:

  • To reach the business market goals and growth you are targeting.
  • To help the audience answer their questions and encourage them to share this new knowledge to others.

How Some Businesses Get Great Results from Digital Marketing
Websites look different on desktop and mobile
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2. Their Sites are Optimized for Mobile and Desktop Marketing

A significant number of small business owners would not really mind the difference between mobile and desktop marketing, and most would assume that both works similarly. However, the way to get the most out of your migration to digital is by making sure your efforts are optimized for mobile and desktop. Understand how both works and why they matter to enhance the engagement of your brand.

In the past years, several market studies reveal that most of the online traffic now happens through mobile devices as opposed to desktop computers. This doesn’t mean you can neglect one for the other. This only means you need to provide a user-friendly experience that will make visitors stay longer.

Your sites should fit the screen as intended, and avoid scrolling left or right as this often discourages and frustrates visitors. Finally, content should load fast when access through different devices.

3. Exert Effort on Organic Social Media

Social media for small businesses is crucial. It helps you reach your target market in a friendlier manner. Therefore, investing in social media marketing is a no-brainer as small businesses can extend their reach to as many people as possible.

According to several studies, almost 70% of consumers are also social media users and rely on various social platforms for customer support. Because of this, small businesses can take advantage of social media platforms to engage the market and create a good impression on their clients.

Social media is also a perfect avenue to create and foster genuine relationships with your market. In previous years, digital marketing has shifted from automated optimized content to more genuine and organic ones. It means you need to give your client the feeling that they are dealing with real people whom they could entrust their problems to.


6 Ultimate Ideas of Living A Care-free Life

Don’t let worries overwhelm you. Live a carefree life with us!
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With so much talk going on about a life crisis—whether midlife, quarter-life, or something in between—many people tend to spend their time worrying rather than living the life. When stress takes over and societal norms are growing harder to keep pace with, you might want to wish for a life you don’t want to escape from.

 But what does “living a carefree life” actually mean? Well, for one, it doesn’t certainly convey the lack of responsibility or cares about the world around you. The idea of living a carefree life at its core means that things that might normally cause you to worry can no longer determine your sense of well-being or steamroll over your emotions.

 To start, just trying to be more kind to yourself will help the idea of living a carefree life become a more reachable star.

Read on for the 6 ultimate core ideas underlying a life full of fun and meaning where anxiety has no room to grow.

1. Learn to Separate Work and Leisure

You don’t have to plod through your days. If you want to live a more carefree life, you must know how to make time for work and time for fun. It’s important that you have a separate time for things that you MUST do, and things that you WANT to do. This balance will help you be more enthusiastic about your day.

2. Surround Yourself with Fun People

The idea of living a carefree life should be encapsulated with the right (fun) people. Surrounding yourself with people with whom you have common goals makes it way easier for you to enjoy the little things. Spend more time with happy individuals who embody the sort of attitude you want, and minimize time with downers.

Happy people are infectious.
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3. Treat Everything as an Adventure

Life shouldn’t be such a chore. You have to keep in mind that little things can make or break you. So treat everything as an adventure. Whether doing your chores, driving through sluggish traffic, or waiting in an endless line at the grocery store. Don’t stress yourself over things you cannot control. Instead, find a reason to include it in your books as a memorable event.

4. Stop Worrying about What Others Think

Societal pressure is always breathing down our nexts. Hence, the widespread phenomenon of anxiety. “What will my friends say?” “What if they don’t approve?”

Honey, let me get this straight. STOP WORRYING ABOUT WHAT OTHERS THINK. You have to know when to acknowledge others’ opinions and when to prioritize yours. If you can do this, you allow yourself to live a more authentic life. No needless expectations from others; only what you think is necessary.

Make mistakes and grow.
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5. Allow Yourself to Make Mistakes

Be easy on yourself. You don’t have to get everything right in one shot. Mistakes allow you learn and be better. The idea of living a carefree life comes down to allowing yourself to explore and make mistakes without permanent repercussions to your self-regard. This way, you empower yourself to grow and build an identity as someone who knows what exactly they’re doing — and who is okay if they don’t.

6. Focus on the Present

Did you know: the number one factor that prohibits you from living a carefree life is your thoughts. If only you pay closer attention to your thoughts, you’ll realize you are most likely worried about the past and the future rather than the present.

Don’t beat yourself up for past mistakes or drown yourself overthinking about the future. Remember that anxiety is a fixation on the future, and depression is a fixation on the past It’s time to focus on the now for you to think straight and find solutions to your setbacks.

 Our idea of living a carefree life is profoundly flawed. Carefree living actually depends on how we see and treat things that happen in our lives. If you want to get your life together one time-proven step at a time, these 6 ideas should forge an avenue for you to experience the best of life.

Pros of Digital Marketing: 5 Advantages

Make your business more valuable. Make the switch now. (Credit: nordwood | Unsplash)

As technology continues to unfold and show no signs of slowing down, the marketplace has become progressively digital. With people spending more online, businesses are left with digital marketing as their primary channel of actively connecting to their potential customers. More than that, digital marketing remains the best strategy for businesses to deliver their goals at an affordable price.

Unlike traditional marketing, digital marketing allows businesses opportunities to keep track of their effectiveness and launch mass interactions among its consumers. Consequently, most—if not—all businesses have adopted digital marketing as the most cost-effective and easiest way to reach the right customers at the right time.

If you’re still not convinced on how game-changing digital marketing is for your business, let’s deep-dive into its major benefits.

1. Targets the Right Audience

Thanks to digital platforms that allow you to segment audiences, you can now target the right audience for your business. There are online tools that track an online user’s demographic information and activities. You can use these data to offer them your services or products.

Another thing, when switching to digital marketing, your audience is not limited to a certain geographical area only. Since Internet users come from different countries, you can access your audiences globally.

Target the right audience and create happy customers.
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2. Engages Customers and Increase Customer Loyalty

One of the benefits of digital marketing is that it engages your customers. Customers can now interact and understand more about the product or services you are selling without a deal-breaking amount of effort. Mobile applications also allow you to monitor your customers’ buying journey, allowing you to know the right time you can offer them customer support, special offers, and more.

With digital marketing, customer loyalty is your edge in driving up sales. When customers experience a seamless transaction with you, they are most likely to purchase again and recommend you to their social circle. This will increase your visibility and branding. Nothing goes as viral as organic word-of-mouth recommendation.

3. Has Better Conversion Rates

Unlike other types of marketing, digital marketing has better conversion rates. This means you have a higher and greater chance of customers making a purchase. Customers won’t need to visit physical stores or make a phone call to inquire about the product. Remember, your customers are only one click away from making a purchase. You just have to execute the right strategy to get them.

If used the right way, digital marketing is your next success.
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4. Allows Flexibility

As the world continues to change, so do people. Customers today are now more inclined to a more customized and personalized buying experience. This is where digital marketing comes in because it allows you to send your customers unique marketing messages that are aligned with their interests and preferences.

Note that customers love personalized products and services as it makes them feel special and compels them to make a purchase.

5. Trackable and Measurable

The last but not least benefit of digital marketing is its ability to deliver measurable results. Digital marketing allows you to monitor the effectiveness of your ads and measures the reach of your campaign. Web analytics and online metric tools allow you to identify which ads reach the greatest number of people and which generate the most engagements. With this, you can focus on areas that needed adjustment.

You can see that just these 5 benefits of digital marketing already pose a great value if employed in the business. If used in the right way, digital marketing can undoubtedly level up every business, no matter which stage you find yourself in your entrepreneurial journey.


5 Medical Marketing Ideas for Physiotherapists & Dentists


Marketing is a crucial element for any business, and that includes clinics. Good marketing lets potential patients know you’re there for them, and tells them how to find you. It’s never too late to start building up your marketing to reach out to potential clients, so here are a few helpful ideas that can attract some new patients.

1. Market consistently all year-round

Medical emergencies have a tendency to show up at the worst possible times, be it a sudden toothache or a flare up of back pain. One thing that can help patients when troubles strike is knowing there’s a clinic out there that can help. Consistent marketing is key to generating a steady stream of leads (and new patients with them). Marketing all year-round is key to keeping your practice in the minds of your patients. Whenever a medical emergency rears its ugly head, you’ll be the one the turn to for help.

2. Focus on local SEO

Search engine optimization, specifically for the local area, is key to getting noticed by nearby patients. Good SEO helps you rank for relevant keywords for your business (e.g. back pain and root canal), but it’s vital you remember your local keywords as well. Your business benefits more from targeting patients in your local area. Clinics based in North York, to name one example, should include that keyword in their content to help attract the right kind of patient.


3. Get involved with your local community

Dental and physiotherapy clinics are local businesses, and you’ll need your community to provide patients. One way to attract more patients is getting involved in the community. Try attending local festivals and events, or sponsor a little league sports team to do something for your neighbours. These events are a golden opportunity to build some relationships in person and generate goodwill. You can also make arrangements with local schools to teach some classes on relevant subjects like dental hygiene or getting quality sleep. These ideas are a great way to build a foundation for your relationships with others in the community. It’s a good way to do some easy word-of-mouth marketing, so take the chance to do a little more.


4. Build a strong website

Your site is the first thing most potential clients will notice about your clinic, so take some time to optimize yours. A professional, well-designed site is key to making a good first impression with the people you want patronizing your clinic. Go through your site to test how easy it is to navigate. Creating internal links is an effective method for navigating from one related page to another. You can also redesign your site for greater mobile-friendliness. More and more clients use mobile devices to search for essential services, especially in case of a medical emergency.

5. Create quality content

One form marketing can take is quality content answering simple questions your patients may have. For example, some people may be looking for better brushing tips or tips to help prevent back pain, and it can be a big help to provide some easy answers for them. Content can come in various forms, from videos to blog posts, so choose whichever method allows you to churn out more and high-quality content. Think of your content as a way to generate some extra goodwill among your clients that can easily convert into more visits.

Clinics could always use a good marketing strategy to help attract more patients. Keep these tips in mind to help strengthen your approach to marketing and bring in more patients for your practice.


Best Business Ideas During and After The Pandemic


The coronavirus disease pandemic has taken a toll on economies across the globe. As the crisis continues, businesses are forced to adapt or evolve in order to survive. Business owners must anticipate the shift in consumer behaviour. There’s now a growing hesitation in consumers to step out and shop and this can greatly affect long-established buyer journeys.

With these changes, online businesses are becoming a widely accepted trend. If you wish to venture into a new business that is certain to remain relevant during and after the Covid-19 pandemic, we’ve got some ideas for you.

1. Online Consultancy Business
Do you have any skill that you want to teach others? You might want to monetize it by setting up a home-based consultancy business. The internet provides tons of platforms where you can connect with clients and offer your services to them.

Here are some examples of online consultancy ideas:

  • Online fitness coaching
  • Music classes (one-on-one or virtual classroom setting)
  • Nutritionist/dietitian consultancy
  • Photography classes
  • Digital marketing consultancy

During and after the lockdown, people may have doubts going out and signing up for face-to-face classes due to risks of infection (plus, today is an ideal time to learn a new skill). So leverage this opportunity to build an online business and teach others what you know.

2. Professional Online Classes
The education of millions of learners all over the world is disrupted during this pandemic, and educational institutions are scrambling for ways to deliver learning effectively. This makes online tutoring classes integral in the present time.

If you’re a teacher or a professional in your industry and online tutorials might be something you can do, grab this opportunity. Start up by setting up your virtual classroom and create online study materials for your students.

3. Set Up a Delivery Business

In addition to online tutoring classes, online delivery business is also on the rise at this point as more and more consumers are leaning towards virtual shopping. This trend will spill over even after the pandemic.

Start off by delivering goods and services in your area. You can start delivering products like:

  • Groceries
  • Baked goods
  • Hygiene products
  • Medicines
  • Other daily essentials

4. Create a Freelance Marketplace
You can also build a platform where talented freelancers and employers can get connected and work together. Start by gathering people within your network and introducing them to one another. Through the platform, you can also provide learning resources for freelancers so they can sharpen their knowledge and skills, increasing their chances of getting hired.

5. Remote Healthcare Consultancy

Online healthcare is vital now more than ever. People need to avail consultation services of their doctors without fearing for infection. That’s why it’s important for healthcare experts to encourage their patients to stay healthy without heading out. If you are a doctor or dentist, consider offering your services through chat, email, or video call, or you can create your own healthcare app.

6. Sell Handcrafted Goods
If you’re into creating DIY soap, sauces, or pottery, you can make a business out of them. Start off by operating on a pre-order basis or accepting small batches of orders until there’s a steady flow of orders coming your way.

Set up your business page on Facebook or Instagram. Post information about your products and accommodate order through chat.