Content marketing services in Canada will help you in both of these areas. A professional company will show you what needs to be done within your content.
What you put on your website and blog is content. Better content helps you to rank better in the search engines. It also helps you to improve your conversion rates so you obtain more customers.
Learn About the Algorithms
The search engine algorithms are constantly evolving. It’s important to work with content marketing services in Canada to learn more about it all. Otherwise, you run the risk of having too high of a keyword density, not enough of the right keywords, or insufficient backlinks.
When you follow the algorithms, it allows you to rank higher. The search engine spiders will find the right information on your site and show you in a more impressive spot on a search engine results page.
Convert More Customers
You want customers to enter a sales funnel when they arrive on your website. The more information you provide, the easier it will be to convert website visitors into customers. This means knowing more about what they want and what they need. If you talk to them and give them the right information within all of the content, you push them further into the sales funnel until they make a purchase.
Often, you write your own content. Then you rewrite your content because the initial content isn’t getting the job done. You could be wasting months trying to get it right. When you use content marketing services, you tap into the expertise of marketing professionals. You get the help you need to churn out quality content so that it converts your customers. Once consumers visit your website and don’t like what they see, you might never get them back. It’s why you have to focus on quality content from the very beginning.
Running a social media campaign should be a snap, right? After all, you’re tapping into a form of engagement used by billions of people around the world and it’s pretty much free.
While this sounds great, the fact is that social media campaigns require careful planning and tracking to target the right audience among those billions of potential consumers. So, if you’re not seeing the expected results with one of your campaigns, here’s what you can do.
Make Sure You’re Targeting the Right Searchers
Whether you’re using organic or paid efforts, a successful social media campaign is one that’s directed at the right audience. Go back and consider who you are targeting and whether or not your campaign is likely to appeal to those particular searchers. Part of the problem may be that your intended audience is too broad and not defined enough.
Change Platforms
Just because “everybody” is using Facebook and Twitter doesn’t mean either of these platforms is right for your campaign. For instance, social media campaigns that are more visual in nature will likely perform better on visual platforms like Pinterest and Instagram. A B2B campaign would likely get more attention if LinkedIn is one of your platforms.
Run a Multi-Platform Campaign
You don’t have to put all of your eggs into one basket. If you’re not seeing results from a campaign limited to one platform consider a cross-platform campaign that includes the same message delivered in ways that are appropriate for each platform. Include links to your other social sites to allow multiple ways for visitors to stay engaged.
Experiment with Different Mediums and Tactics
The problem with your campaign may be the types of content you’re using. Mix things up and add relevant images and videos if it makes sense to do so. Video alone can increase engagement more than 50 percent over content with mostly text. Also consider making a contest part of your campaign or posting fun questions. People love excuses in order to participate via social media.
Before you start tinkering with a social media campaigns, make sure it’s really in need of resuscitation. It can take several weeks to get a strong following and direct the right kind of attention to your social media efforts. However, if you’re still not seeing results after waiting patiently, then dig a little deeper into your stats to see what’s going on and consider some of the tips mentioned here.
Your Website Design And SEO Can Make You A Success
Something to keep in mind when building a website for your company is to market your products and/or services and reach a broad range of consumers. In order to do this, you want to have a well-designed site with content that meets your search engine optimization purposes. More and more, companies are realizing just how necessary it is to use a quality website with a professional appearance, easy-to-navigate set-up, and content that will place well in search engines. It is the advertising of the present and of the future and it will make all the difference for those who are looking to get their brand and services out in the spot-light.
We know that website design is extremely important in helping your company to not only get attention, but to look good doing it. People who are searching for products or services will be turned off if the design looks cheap and shoddy, whereas websites that are clean and well-organized make people want to take their time to shop or order services. It is important to spend money on having your website done by professionals and it is equally as important to ensure that you have search engine friendly content that will get you noticed.
Creating a website that stands out aesthetically while providing consumers with easy to read content and that appears at the top of the list in search engines will mean more to your company’s success than you could imagine. When it comes to truly taking advantage of having a website for your company, you can’t solely focus on one aspect while forgetting the other.
Following are some things to keep in mind while designing websites and creating quality content:
In this day and age, most internet users and browsers will distrust a company if the website is poorly designed or if it is difficult to maneuver or navigate, especially if it comes to ordering and paying online.
Consumers also will quickly switch to searching for another website if the content and material is difficult to read or doesn’t provide them with the quick answers that they are looking for.
If your website appears after the second page on a search engine, consumers are less likely to check it out.
How to Marry Great Web Design with Search Engine Optimization?
Now that you understand that search engine optimization and the appearance and design of your website are equally as important to each other, how do you go about creating a site that will reach both goals?
Some important things to remember when creating your website with consumers in mind are:
Create an easy-to-navigate interface.
Provide engaging content that is easy to read and provides consumers with pertinent information.
Define your market and demographic in order to create content and design that will catch consumers and clients attention as they search for what you have to offer.
Make sure your content clearly states what services or products you offer which will keep them browsing your information.
Ensure that your website provides browsers with a simple and clear way to contact you which is what having a website is really about.
Create creative and attention-grabbing H2 and H3 tags and blog titles.
Have your website design team work hand in hand with your search engine professionals to ensure an end result that looks put together and professional.
This last point is highly important as this is where design and optimized content come together and making sure that the whole team is on the same boat in the direction that you want to take is what will make the combination of the two components a complete success.
Gone are the days of billboards and advertising in newspapers. Social media, websites, and the internet are the medium that people use to find what they want and to sell what they have. It goes without saying that if you want people to hire you or your services you will want to make sure that you have done your best with the platform that you have for advertising. While it may seem time consuming and costly, the end result of having eye-catching content and an attractive website design will help you to make more money than what you invested in it.
In Conclusion
It is important to keep in mind that the content on your page should include the services or name of the products that you sell. This is the key in optimizing search results that will lead browsers to your page. Also, remember that the look of your website means a lot to consumers and can turn potential customers away even if you are using the best search engine techniques and methods. Create something you can be proud of for your company and you can be confident consumers and clients will take notice.
Marketing is like high school – popularity matters. This is because your marketing strategy can make or break your brand’s identity in Toronto which is why it is imperative that you do your very own research on what best suits your business and what could slow it down or even damage it.
To make it easier for you, here’s 5 magical marketing strategies to make you popular in Toronto.
1. Understanding the Trend
Probably the most common and most over looked strategy is understanding the market trends. Though it is true that you do need to understand your target market but if you overlook the trend that surrounds it, you would be shooting arrows blindly.
Research on what your targets are mostly talking about now and see how you can coil that to your favor. This way, you can always make sure that what you’re dishing out is super relevant to their lives. But this would still depend on your niche. If your niche is somehow a far stretch on what the trend is, you would then need to find a way to make them talk about it. Sponsored posts and hyper creative ideas are what sparks the curiosity of the market.
Flexibility is also key because the fact remains that trends come and go. Therefore, you would need to become the best chameleon you can be.
If you can’t beat the trend, brew one that can.
2. Targeting the soft spots
Emotions is one of the most used strategy the marketing world has ever discovered. This makes anything easier to relate to and understand compared to keeping it serious and straightforward.
Emotions allow people to tap into their own experiences and memories and morph any brand and rationalize it the way they feel it. Take real estate for example. A lot of people would see regular advertising for it to be too serious. To make it more approachable, marketing firms inject a sense of family into it by connecting a $ 1.5 million dollar studio-type condo unit to the sense of independence and pride, to which most of us can relate. The same goes for things like fashion and food. The most popular brands are able to harvest these emotions and turn them into sales.
3. Squeezing the juices out of the internet.
The internet is a free tool to use for your marketing strategy. It’s just sitting there waiting for you. But because of its broadness, you would need an expert to take care of it for you, most especially if you are still new to the concept of internet marketing.
Internet marketing entails being able to handle all sorts of online-based media. Examples are social media platforms and search engine optimization. These two alone could greatly help in making your business more popular in Toronto that it already is. This also reflects the market trends connected to your target market. With the 97% of the people nowadays who are always browsing on the internet, it shows that the average attention span of a human being when it comes to anything online is between 9 seconds to a minute – much like a goldfish, really. So, if you are able to captivate their attention for more than that, then it’s a win!
4. Going simple
Marketing overkill is gone. Gone are the days of people trying so hard in creating a concept to help rake in the sales. The best marketing minds are actually heading towards a simpler, more grounded approach. Even luxury brands are keeping it minimal.
The trick here is that the senses have less details to mind. The less the details and more specific they are, the better the absorption. Take a perfume brand for example. Though they can go ahead and go berserk with creative visuals and such, they would rather opt for a sleeker ad because it’s easy on the eyes and less details to think about to make sure that the target market is able to remember only the important stuff – the emotion of the fragrance and what the bottle looks like. The same goes for clothing brands, real estate, telecommunications and etc.
Less is more.
5. Creating Buzz
Now, you do not to create something controversial to do this. You just need something captivating enough to make people want more of what you’re selling. Start a promotion that would run for months to come. People love promos, always have and always will.
The logic behind it is that people always love to take risks. The human race, after all, were programmed that way. When there is a certain need or want, risks are always involved and you can capitalize on that.
There are just 4 parts on creating a successful promotion. (1) A prize that almost no one could say no to. (2) A good set of fool proof mechanics that will help decide on who wins. (3) A good study on how long it should last. Tip: The bigger the prize the relatively longer the duration of the promo before the grand draw. This is because the buzz created by the big prize will draw more people in and would entice them to send out multiple entries for more chances to win. But to take caution, don’t stretch it out too long as it can back fire and they would lose interest in it. (4) Making sure you can commit and deliver the prize on the expected date of delivery. Would you be happy to receive your brand new car 6 months after you were announced as the winner? I think not.
See? It’s so simple that it looks like magic! To know more, talk to us.
A new language helps you identify with and be drawn into new cultures. A different language will help you spend time and communicate with people from other countries, and, when visiting foreign places, it won’t just help you ask for directions. By speaking the native tongue, visitors can discover places and events most tourists never see. Understanding and speaking the language of the people around you reflects a respect for their culture, and may help you make new lifelong friends and associations. Read more
There are so many reasons to love French language; it is harmonious, wholly unique, and pleasant to both speak and hear.
If you are a lover of French, consider joining us for our Toronto French gathering at the swanky Proof Vodka Bar, located inside the Intercontinental Toronto Yorkville Hotel. On Tuesday October 11th, from 7:00 to 11:00 PM, we’ll enjoy a night of French conversation and delectable drinks on the bar’s back patio. Read more
One of the challenges that Internet marketers usually face is a lack of enough traffic to their e-commerce stores. So how can online marketers increase the traffic visiting their e-commerce stores? First of all, internet marketers need to know that they are facing competition from other internet marketers. Every e-commerce business is looking forward to having the most sales leads or the most traffic.
Below are some of the best internet marketing ideas in Canada that every online marketer should try if he/she wants to be successful.
Search Engine Optimization
This is a key to success for online marketers. Online marketers should make sure that they can be found easily on the internet. They should learn how to use the right keywords and where to place them. Keywords play a major role in search engines.
It is advisable that online marketers use long-tail keywords. Long-tail keywords will make your website unique from the others. Thus consumers will easily find your website on search engines. To get an upper hand, you can use external links to other websites. It is critical to ensure that your name, telephone number and address appear on your website, and customers can easily see them.
Email Marketing
Sending emails to your customers and potential buyers are very important as this will keep them informed about your business. When sending these emails, ensure that you list the offers, discounts, and any other interesting information. Such emails may lure customers and potential customers to buy your products.
You can simply track if your emails are being read or not using an email marketing software. Check your emails regularly to see if there is any reply. It is important that your emails have the option to unsubscribe since some people may not be interested in them anymore.
Mailchimp is one of the amazing email campaign platform that can be used for high conversion email marketing. It has a unique capability to add email list from CMS platform like WordPress and the like. It can also monitor the emails opened or clicked towards to your target website or promotion.
Here is a video how the Mailchimp works:
Hope you learn from the video above, it’s so detailed bro/sis!
Online Advertising
Internet marketers can simply purchase space for their banner ads or promotional messages. You can purchase spaces for your ads and promotional messages on advertising networks, search engine result pages, and social networking pages.
Online advertising is usually paid according to the number of visitors, the number of views and the number of clicks. This is one of the best methods internet markers should use if they want to attract a large traffic. You can use software to see which advertising platform is converting most visitors into your customers.
Here are the list of effective Online Ads provider these days:
Wikis allows online marketers to connect with other people online to create and edit content using either free or paid software. Wikis are usually important to internet marketers as they can develop team-based content and preserve useful documents with different people. Wikis are commonly used in corporate intranets, knowledge management system, and community websites.
Social Networking
Social networks can help internet marketers build a network of contacts whom he/she converts to customers. Social networking allows internet marketers to engage with their clients, thus giving them a chance to persuade customers.
Internet marketers can search for keywords that are related to their products on most networks to find questions that they can respond to. By doing this, they are gaining more exposure on the social network. Statistics show that the number of followers, friends, and fans you have on social networks increase the impact you have on search engine ranking.
Photo and Video Sharing
Internet marketers can use photo and video sharing websites to promote their brands online. Internet marketers can take advantage of such websites to drive traffic to their sites. They should only post photos and videos that display useful information regarding their products. By posting videos and photos regarding your brand, your customers may stay loyal to you, and you can also generate new customers. Your photos and videos should be able to capture your clients’ attention. Just like John Jantsch said, “Create something people want to share”.
Podcasting
This is simply sharing video and audio files through a mobile application or online. Podcasting does not require internet access, and podcast files can be simply downloaded and stored on computers, smartphones or portable media players.
Internet marketers can take advantage of podcasts to promote their products and even provide tutorials regarding their products. For corporate marketers, podcasting is just a low-hanging fruit.
Webinars
Internet marketers can use webinars to promote their products through live online presentations. Internet marketers should simply have a webinar software that allows their computer screens to be shared with their audience.
Internet marketers can use webinars to launch new products, present live demonstrations regarding their products and get immediate feedback from clients.
The paradox about internet marketing is that the more info you give away, the more people will buy what you have to give them.
Social Media + Video is one of the amazing campaign these days and it’s very effective in terms of creating engagement and converting them to sales.
1. History of the Product
2. About the Inventor
3. Usage and purpose
4. How to use
5. and the Impact to the user
It created a massive attention to the target market (People that love guns) and were converted to sales.
The above graph is a post on Facebook that was boosted for $1 per day and was able to be converted into 7-10 item sales per week which is a good ROI for a advertisement.
This is the video posted on Youtube and shared on Facebook.
If you have questions about this post, kindly comment or email me at [email protected] or skype me at cincobr. I would be happy to answer them for you.
If you are considering starting a business in Brampton or already operate one, then you are on the right track. The city has undergone a lot of development since the early 1980s. In fact, it is one of the highest growing cities in Canada.
For a business owner, consistent growth in population means more potential business. You can easily set yourself up to capitalize on this growth with some tangible tips to incorporate into your company model. Here are some helpful things to remember.
1. Learn to focus on your objective. When you first started your business, you obviously had a few key objectives to develop. If you own a printing company, that may be to “provide the top quality printed materials to small-large businesses in the area.” It’s easy to look at overwhelming growth in the market and be dazzled by the possibilities. Don’t let that distract you from your original intent. There’s nothing wrong with expansion (you should even learn to welcome it gradually) but if it is going to distract your company from its objective, you may have to pass, or at minimum, postpone. As Ralph Waldo Emerson famously stated, “Concentration is the secret of strengths in politics, in war, in trade, in short in all management of human affairs.”
2. Practice your elevator speech and be ready. If you are new to the world of business, you need one. If you are a seasoned business person you need to consistently revisit yours. The fact is that times change; the market changes. What worked for your business five years ago may not work for it now. Be sure that you practice it on friends, family and co-workers. Get their perspective and work on it. Even the best elevator speech can be honed to be better. You can find plenty of tips online to help you work on yours.
3. Learn quickly when under fire. An influx of potential means that you likely are going to have to do things that you may not be accustomed to. Remember that businesses have to be fluid these days. The same holds true for business owners. Keep your skills sharp by reading journals and online newspapers. Better yet—with today’s internet market it’s easy to set yourself up to automatically receive headlines in business or technology. That way you can take 5 minutes every afternoon to brush up on what’s happening in your market. Remember, according to Catalyst Leader Bad Lomerick, “The goal is not perfection but rather a posture of moving toward healthy habits and characteristics.”
4. Stay current with the new technologies. That isn’t to say you need to be an expert at everything (that’s impossible) but at least have a superficial understanding of the latest tools other business owners use. In particular, focus on what people in your market use. This is where a professional association may be helpful. You also can have someone on your staff focus on bringing in new efficiency tools periodically. Let them test out the latest technology and see if it works for your business.
5. Learn to network effectively. Join some communities, attend trade shows, get involved! Meeting people is only going to help you 1) spread the word on your company and 2) gain support to call on if you need it. Plus, it also gives you the chance to be relevant to other business owners, which will only develop your skills more. Remember too that when exploring business ideas for Brampton businesses, you should use networking to gauge the market you are in, or want to get into.
6. Use social media to your advantage. Lee Iacocca stated “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” This is where communication comes in; in today’s market communication primarily means social media. It’s no secret that social media has increased tremendously in the past decade. While in 2000 it was just getting started, no one can argue that in 2016 it has taken over. A great business without a viable online presence that is active and engaging is like a beautifully-maintained car without a motor. Just look at the statistics of social media and business. It’s easy to see that it is the central focus of most consumers today so take full advantage of it.
7. Make your social media relevant. With social media you have a great opportunity to share your business, but it’s a lot like first impressions—you only get one chance at it. Do some research to find out what your target market really wants information on and then be the one to give it to them. Some social media will limit you, like Twitter. You only have 140-character messages to share your business. Make sure the information you share is important to the reader and adds some value to their life. This is the best way to keep them coming back.
Whether you have been in business for years or you’re new to the market, be sure to practice your skills and push yourself to keep developing. One of the best things about business is that it’s not really about honing your business, as much as it comes down to honing yourself. Someday when you look back at the years of a successful business that you built, you’ll understand that.
Yoga has been around for centuries and is an age-old tradition highlighting meditation, relaxation, and physical well-being. In the last few decades, yoga became increasingly popular with everyday people looking for a way to stay fit, healthy, and centered in today’s hectic times. Yoga has become a regular practice for many people who never “worked out.” A lot of yoga practitioners focus on its techniques rather than going to a traditional gym to maintain physical health and spiritual well-being. Read more
At a time when everyone wants to have the best holiday shopping season, it is good to know there are many great Christmas business ideas out there. For instance, the Christmas business season for 2016 is expected to break new records for entrepreneurs in Toronto, say retail and online merchandising experts. In fact, the view from most retail and e-commerce sellers is big business in Canada and other regions of North America will be linked by processing more merchandise for shoppers online this next holiday season. For instance, most retailers are planning “free Christmas shipping” to compete with retail sales deals.
Great Business Ideas Outside The Box
Another aspect of Christmas season business promotion is linked to moving holiday items that are not selling in traditional retail brick or mortar shops or online. In turn, there are many ways for merchants to drive profits during the holiday season. For example, according to Christmas season related business reports from The New York Times, there are always for entrepreneurs living in Toronto and other big cities to “resell, recycle or donate” holiday merchandise that doesn’t sell rejects and items that are not moving as hoped.
The Times reported during the Christmas season in 2015, that the National Retail Federation predicted some $280 billion in “returned merchandise”. The federation noted that a majority of the returned items were being re-processed for new wholesaler and liquidator markets in the US and Canada. The Times also noted that retailers had “raised $80 million in funding from Silicon Valley investors” to help promote Christmas season business ideas.
Toronto Is Ready For Big Christmas Business
According to a recent small business report in the Toronto Star, there is always a “staffing challenge” during the busy holiday shopping season that entrepreneurs should be aware and prepared for to keep profits steady. The Toronto Star reported that “cyber security” will be a key issue during the annual Christmas shopping season with some businesses avoiding hacks and others being crippled by cybersecurity woes. The best advice for business entrepreneurs in the Toronto region is to “get smart now before the holiday rush to secure all websites taking customer sales orders.”
The Toronto Star’s cybersecurity tips include:
– Know the enemy and understand that any business in Toronto or worldwide is a likely target for hackers; while taking precautions is the best solution.
– Educate customers about ways and means to remain protected on mobile platforms; while also providing assurance that one’s business website is “safe and secure.”
– Brief online customers that the web page or mobile platform connection they are using to order Christmas merchandise has the advantage of state-of-the-art security features.
In general, the National Technology Officer of Microsoft Canada told the Toronto Star that “the best way to avoid mobile attacks is by taking advantage of security features available on a device.” This includes regular reminders from business owners about keeping Internet security issues relevant by always addressed issues before an attack because “after a hack it is usually too late to convince the customer that the site is safe.”
Holiday season business ideas trending online
There are many practical business ideas featured online. However, it is a savvy minded entrepreneur that can translate common sense ideas into real business growth both online and in the traditional brick and mortar setting. While the view “if everyone could do it, everyone would be making lots of money” states the obvious about the difficulty in becoming successful, there is no need to re-invent the wheel because there are lots and lots of ways to earn money during the Christmas buying season.
For example, a longtime entrepreneur shared online about “earning big bucks on sales commission from affiliate marketing ventures during the holiday season.” However, the entrepreneur failed to explain “details” on just how to earn cash during the Christmas buying season. The result is a college business textbook overview that states how “sales of Christmas items are usually based on offering traditional or sale items.” In other words, there is hard data that holiday shoppers still want traditional Christmas decorations, gift items and any of these when there is a sale.”
Joy To The Retail World
There is a lot of joy for Christmas-minded entrepreneurs who do diligence and research their local market first before sorting out a proper business plan for selling during the holiday season. This planning is all-important in the Toronto region where a diverse customer base is linked to a wide variety of Christmas gift desires; while offering the customer what they want is the first rule of good business.
