The best aspect of the Internet is the way a particular type of internet browsing visitor can be attracted to a particular web site. The tools that can be deployed on the Internet that are used by Internet Marketers are made to grab the attention of a person who is specifically looking for a certain item or type of information. Read more
Making a Case for a Fantastic SEO Campaign
If you work for a digital marketing firm that offers search engine optimization (SEO) service to clients, you need to build a strong case for yourself. You can do so, however, by being 100 percent honest with both existing and potential clients. Explain to them what your firm’s SEO campaigns can do for their businesses. Thankfully, you have a lot of support. When asked why businesses should invest in SEO, Steve Olenski of Forbes magazine wrote in his article that:
“It still works. It is not going to stop working any time soon.”
SEO can be highly advantageous to businesses that need online marketing assistance. It can help their websites gain higher numbers of traffic. Higher website traffic, of course, often translates to more customers and stronger profits.
If you want to make your SEO campaign sound appealing to a client, tell him or her about your knowledge of smart keywords, tags and search engine rankings. Make sure that he or she understands 100 percent what your business’ goal is, and that’s to get more people to find out about his or her company website.
Business websites that lack SEO assistance can often seem like ghost towns. Online surfers just aren’t able to find them. A digital marketing company, however, can provide businesses with intelligent SEO strategies that can help make them true search engine successes.
Specialists who work for digital marketing businesses tend to have extensive experience in SEO. They know popular search engines like the backs of their hands. They also know exactly what to do to help businesses make their presences on search engines significantly more prominent.
SEO is beneficial for all different types of businesses. If a person owns a brand new pizzeria, SEO can help him. If a person runs a vintage clothing boutique, a bakery, an insurance company, a home improvement business, a laundromat, a hair salon or anything else, SEO techniques are equally important to him. SEO is something no contemporary business should ever ignore or brush off.
If you’re offering SEO services, here are some strategies that you need to master:
For inspiration, here are some of the best SEO companies that offers the most effective SEO campaigns to their clients:
BlueHat Marketing is a Toronto online marketing company that offers a broad range of key SEO services. The firm even has a strong grasp of local SEO practices.
Nova Solutions, established in 2005, is a prominent Toronto SEO firm as well. The staff at Nova Solutions consists of seasoned professionals who have been working in search engine and online marketing for over a decade now.
Local SEO Search Inc. is an acclaimed Toronto SEO agency that offers in-depth custom campaigns for its clients. The staff members at Local SEO Search Inc. are helpful ROI (Return on Investment) aficionados.
Webryze is a notable SEO firm in Toronto. The professionals who work for Webyrze aren’t only SEO experts. They’re also experts in SMO (social media optimization), website design, local search assistance and mobile matters. This company helps businesses boost leads, traffic and loyal customers.
Numero Uno Web Solutions is an established Toronto SEO agency that focuses heavily on conversion rates and on strengthening website traffic. The full-service agency offers successful online marketing techniques that can help businesses expand quickly.
Qode Media Inc. is a beloved digital marketing firm that’s in Toronto. The SEO experts who work for Qode Media Inc all have extensive knowledge that pertains to rankings on well-known search engines such as Google, Bing, Yahoo! and beyond. Qode Media Inc. offers complimentary website assessments to potential clients.
5 Shades Media is a renowned Toronto digital marketing businesses that focuses on everything from SEO to custom website design. The team members at 5 Shades Media work hard to help clients attain optimal Google, Bing and Yahoo! search engine results.
Mediative: Digital Marketing Solutions is a company that genuinely understands the large SEO universe. The team members at Mediative can assist businesses that want to boost conversions, access higher numbers of purchasers and take advantage of ROI.
Catalyst Canada is a highly regarded Toronto company that offers detailed digital marketing assistance to clients. The employees at Catalyst Canada are also knowledgeable about search engine optimization, social media advertising, paid searches and, finally, content marketing. They can assist businesses that are interested in tangible and trustworthy SEO methods that can help them spread the word about their available products or services.
Page Zero Media is a reputable Canadian digital marketing company that focuses on search engine optimization, PPC (pay per click) advertising and Google Adwords. The firm can provide clients with trustworthy and seasoned SEO service. They’ve been in existence since 2002.
If you work for a company that offers digital marketing and search engine optimization service, you need to make sure clients fully understand what it is that you’re capable of offering them. Since there are quite a few high-quality SEO firms located in Toronto and all around the planet, clients have the luxury of being able to be rather selective. That translates to added pressure for digital marketing firms.
Digital marketing firms that are trying to secure clients should be able to speak candidly about their SEO campaigns and all of their associated benefits. They should be able to talk about any effects that are linked to SEO campaigns as well. These effects typically include spikes in business website visitors, for example. They often include noticeable rises in profits as well. Make sure your client understands that SEO can lead to significant improvements for his business. It can stop his business from being a secret. SEO can give people the opportunity to learn about all sorts of exciting new additions to their communities.
Companies that lack any type of professional SEO assistance often have official websites that rarely if ever get new visitors. If a company wants to receive a steady stream of new visitors (and possible customers or clients), the world of search engine optimization may be able to change everything. SEO campaigns can land businesses dramatically better rankings on prominent search engines. They can, as a result, make businesses of all varieties a lot easier to discover.
Dental Office Tips: What Drives Patients Away & What Keeps Them Coming
There are many reasons why customers may leave a dental office and choose another one. It is important to figure out why clients are leaving a particular dental office. Some experts believe that the internet plays a role. In an interview, Dr. Larry Emmott believes that:
“The Internet is overrun with customer review sites, and dentists are a favorite target.”
He urges that dental offices keep a close eye on what is said online regarding their office. Read more
Hiring Weird People is the Key To your Company’s Success. Find Out Why
Hiring is a constant struggle for every business. There is the need to find the “right” people for the job, which can be time consuming and taxing. After all, there may be countless applications for a single job opening. On top of all of this, there is the need to interview each candidate and determine who is going to be best.
Is there really a method behind hiring weird people for your company to be successful? You may be surprised by finding out that it could be the key you have been missing.
CHOOSING WEIRD PEOPLE
Why weird people? Ultimately, it’s important to ensure people fit into their work environment socially, emotionally, and intellectually. After that, it can be advantageous to have someone with a unique personality who can think outside of the box.
According to an interview with Zappos CEO Tony Hsieh, he runs the business with “a little weirdness”. It is one of the fundamental values and therefore he looks for people who can fit the atmosphere that he has created. Finding people who are a good cultural fit is critical to running a business smoothly.
Hiring people who are “weird” can take on various new and innovative strategies. Zappos, for example, will use video cover letters as well as online chats to be able to learn more about a person and whether they have the expertise needed to perform within the job.
Forbes has also shared articles on recruiting and the general view is that companies need to hire the best and the brightest in order to join a team. Creative recruiting ideas can bring in the people who are weird. Those who are not combing the “want ads” are looking for something a little different and therefore it can be wise to take a different approach towards recruitment.
THE BENEFITS OF A WEIRD WORKPLACE CULTURE
The people who are often classified as “weird” tend to hang out with one another. When creating a weird workplace, it allows everyone to have a culture that they identify with. It leads to happiness. According to an infographic published in Forbes, companies with happy employees generally outperform the competition by 20%. They are also above industry benchmarks by approximately 2%. What does this mean for your business? Hiring weird could be the best decision that you have ever made.
There’s a lot of competition out there. It’s fiercer than ever and it often comes down to the companies who can provide the better customer service. This means not always relying on the computer and the automated services that technology has provided. Placing personable individuals in the roles involving customer interaction can make all the difference in the world. These people can create better solutions for difficult problems, and treat customers the way that customers want to be treated.
Branding is a major component of success in today’s day and age. Those who brand themselves and create a memorable experience are the ones that build a significant amount of consumer loyalty. By bringing in people who are weird and quirky, consumers will remember them. They will associate them with the brand that has been created and this can ensure that people remember your company.
The weird are often the creative and creative people have a tendency to find new opportunities. This means that they may be able to help a business to grow and find more opportunities within the marketplace. They can generally think outside the box, be committed, and be proactive when exploring the various opportunities. This can lead to employees being the greatest asset when it comes to printing out and being a successful business.
Finally, creating a different point of view within the workplace can be exactly what you are looking for. It creates a broader approach to the way that business is done. Challenging situations may be analyzed differently and new solutions can be implemented.
THE TOP 3 COMPANIES IN TORONTO FOR RECRUITMENT SOLUTIONS
When you decide you want to hire weird people because they fit within the culture you have created and they prove to be memorable for customers, it’s important to know about the top companies that can offer recruitment solutions in Toronto.
PMC Recruitment offers building, technical and scientific, and IT solutions. They partner with top tier firms and organizations in order to provide positive results when it comes to hiring individuals for a variety of roles. The focus on giving clients a competitive edge.
IMS Group specializes in an array of fields, ranging from industrial to life sciences. They assist with full-time positions as well as obtaining contractors. They have been on the Toronto scene since 1996 and have insight that helps to screen candidates and take a unique recruitment strategy for each client they work with.
Vertex Recruiting Solution is all about overcoming talent management hurdles. We use the Lean 6 Sigma Process in order to work within a diverse workforce and exceed client expectations. Clients are the center of our universe and we leverage innovation and technology across our recruitment solutions.
RECRUITING FOR YOUR COMPANY
The key to success is hiring weird people. As such, the goal is to work with a recruitment company who understands the diversity within today’s workplace. It requires knowing how to take an innovative and technological approach to finding qualified candidates. Recruitment is more than posting an ad in the newspaper. It involves active and unique recruiting strategies as well as ways to narrow down the options in order to ensure that those who are placed in front of the hiring manager are capable of performing the job and who have the personality to fit within the workplace culture that has been established.
There is no need for any company or organization to undertake their own hiring. Recruiting solutions are available throughout Toronto to help find the right employees and do so in a quick manner. Regardless of industry, innovative solutions can be implemented and multiple candidates can be presented for the open positions.
How We Unknowingly Promote Products on the Internet
Times sure are changing; the significant advancement in technology is a great indicator. As a result, marketing has had to take a new approach. People around the world have entirely engaged into their day to day hustles and forgotten about going shopping. Rarely or perhaps never, do we get time to go shopping anymore, everyone is busy and time is a scarce resource? Read more
The Most Effective Methods of Promoting Your Business Online On A Global Scale
Taking it International: Beginner’s Tips For Worldwide Marketing
The internet has allowed businesses to connect with patrons personally. We understand just how vast the internet can be and understand that reaching beyond the local market can be intimidating. The following are just a few tips that may help a business owner understand how to reach an international audience online.
Crossing That Cultural Divide
One of the most important aspects to consider before attempting to reach international audiences is to understand cultural divides. A company may be the most tolerant person in the world, but that does not excuse the possibility of cultural barriers, which may not be apparent. For example, disrespecting certain holidays in countries is a big red flag like China and the Quingming Festival, which usually lasts about three days.
Having a good grasp on holidays, customs, and other similar aspects of a culture is important.
Language is Also Important
Sure, installing a good translator to help other countries read content is a good idea. One bit of information to keep in mind is that English is just the 3rd most spoken language in the world, meaning that English does not take precedence at all.
This is why a translator is important.
One successful international online marketer–Neil Patel–said that traffic to his site increased by 47 percent by translating his page.
“I thought it would be a good experiment to translate NeilPatel.com into 82 different languages. Within three weeks of doing this, I saw a 47% increase in my search traffic—as you can see from the image above.”
But we also know that certain innuendo and passive cultural remarks may not play well in other countries. This is something that might be easily overlooked, but it is very important to pay attention to. For example, a company owner should pay attention to expressions used. For the most part, we encourage our customers to avoid using expressions because they may not translate well into another language or culture.
The Importance of Worldwide SEO
Another important aspect that needs to be addressed is a webpage’s SEO, which needs to be put through an international lens. One thing that may be helpful is tagging content with multilingual tags like “es,” which targets Spanish speakers. A business should also be aware of geotargeting marketing tools that allow the business owner to create multiple versions of their webpage based on a visitors region.
Do a Little Market Research
A business should also understand that their product or service must be desired in other countries before attempting to launch a campaign to attract certain regions. One question that needs to be asked is if a specific region has a good conversion rate in regards to a particular business.
Another tip that might be helpful is a business should check what their competitors are doing. Chances are high that a competitor has already checked conversion rates and is seeing some success with the regions that they are targeting. All one has to do is take a look at the source code and search for the hreflang tags that they are using.
Why Plumbing Services Need SEO? Read Plumbing Company Success Stories
Is It Worth Spending Money on SEO for Plumbing Services?
In the past, customers used contacts given in the last sale to contact service providers. Companies relied on direct marketing, advertising, and sales promotions strategies to increase their visibility and remind clients of their services. Today, customers turn to the internet for immediate answers. If they cannot find a solution to their problem, they will call the services whose contacts are readily available online. The shift to online services has forced companies to combine their traditional marketing strategies with online marketing. Most companies now have websites with all information about their services and contact details. Read more
Forbidden Staff Choices That Can Kill Your Business. Watch Out!
Hiring Staff with the Right Personal Traits is Crucial for the Organization’s Growth
Every business company is focused on hiring the right people that will help in achieving the business’s goals. Employers expect their employees to have great personality traits such as creativity, tenacity, and resilience. This article will take you through some of the character traits that you should put into consideration whenever you are hiring staff.
Each of the attributes discussed in this article will significantly impact the progress of your business.
1. Dishonesty
Honesty is an important aspect of any business when it comes to dealing with investors, clients, partners and fellow employees. Unlike in the past when companies used to get away with dishonesty, currently, an act of dishonesty gets to spread through the internet tainting the company image. As the owner of business, you need to ensure that you hire impeccably honest staff members. Having a reliable team in your company makes it easier for you to win trust from investors, customers, and partners. Your business plans, negotiations, and proposals tend to proceed smoothly increasing the potential for your success. Ensure you avoid hiring dishonest staff members to escape the risk of tainting your organization from inside out. An Australian business person Kerry Stokes was quoted saying that:
“Ethics or simple honesty is the building blocks upon which our whole society is based, and business is a part of our society, and it’s integral to the practice of being able to conduct business, that you have a set of honest standards”.
2. Poor communication skills
An employee having poor communication skills inhibits the teamwork spirit in an organization. A staff member should be able to articulate his/her objectives clearly and ask the right questions. Employees should rely on the 70-20-10 rule which requires that in every conversation one should spend 70 percent of the time listening, 20 percent asking the right question and 10 percent summarizing and synthesizing information shared. The employees you hire in your business will be the future leaders of the organization, and excellent communication skills are essential for any leader. Gilbert Amelio, the president and CEO of National Semiconductor Corp. states that:
“Developing excellent communication skills is absolutely essential to effective leadership. The leader must be able to share knowledge and ideas to transmit a sense of urgency and enthusiasm to others. If a leader can’t get a message across clearly and motivate others to act on it, then having a message doesn’t even matter.”
3. Visionless employees
Every potential employee should have a clear vision of their future. An employee who knows where they want to be five or ten years later are the best people to hire. You can be assured that with such individuals in your organization, the goals and targets will never be missed. A good and clear vision is a motivational and inspiring factor to the staff members. Employees having tunnel vision, non-existent vision or visions that keep changing will not be in a position to realize the goals and objectives of your company. It is true that an employee with a personal vision will be committed to the vision of your organization.
4. Has the blame game character
A good employee should be able to take full responsibility for their mistakes without having to blame others. Most unsuccessful businesses are those ones whose employees only look out the window and never in the mirror. A staff member should be able to take a step back whenever something goes wrong and identify the aspects of their personality that are affecting the running of the organization. An employee should be capable of dealing with the mirror first before looking out the window and address other employees’ behaviors. Wayne Dyer, an American author, and philosophers, states that:
“All blame is a waste of time. No matter how much fault you find with another, and regardless of how much you blame him, it will not change you. The only thing blame does is to keep the focus off you when you are looking for external reasons to explain your unhappiness or frustration. You may succeed in making another feel guilty about something by blaming him, but you won’t succeed in changing whatever it is about you that is making you unhappy”.
Finding the right workforce for your organization can be a daunting task. Staffing firms play a very crucial role when it comes to finding the right talent for business organizations. Companies offering recruiting solutions to employers helps in saving time resources that could be spent on interviews. Also, the risk of ending up with the wrong person for a particular job position is evaded.
If you’re looking for a reliable executive recruitment company to work with, you can opt for Vertex Recruiting Solutions. The company has been providing its clients with recruiting solutions since its establishment in 1997. The company’s recruitment services have been tailored to meet the individual needs of clients. The company boasts of an excellent reputation having served some of the most innovative telecommunication, semiconductor, digital media, and Broadcast companies.
Some of the benefits of hiring staff from recruiting agencies include the fact they raise the quality level of every recruit. The people you hire from the staffing companies will be more superior to the ones your company will hire on its own. The reason to this is that recruiting agencies will cover both the passive and active talent market looking for the right people.
The staffing companies also have a vast network that helps them to locate talent fast. The agencies possess a sourcing and speed advantage enabling them to acquire the right people quickly. The top staffing firms also provide longer guarantee periods since they deliver robust and dedicated candidates.
Online Marketing Campaign for Dentists: Find Out What Your Competitors Use
Smiling Dentist: How to Play the Online Marketing Game and Win
The internet can be a curse or a blessing depending on the business owner’s point of view. The internet gives people access. Accessibility has given way to an immeasurable amount of choices, which means that a business has a lot more competition to worry about. Read more
Best Practices To Promote Your Business On Social Media
Getting The Most Out Of Social Media Advertising
So you’ve spent countless hours, days, maybe even years building your businesses brand. Meticulously wording your website, creating brochures, and networking within your market in order to make your business known. You’ve created credible, professional content, but how do you really get this information seen?
According to the Content Marketing Forum hosted by Curata, 80% of marketers are sharing their content on social media. Why is this? It turns out that Internet users are spending 25% of their web time using social media platforms.
The most important guideline to follow is not just to promote but also to engage your audience. Finding a balance between these two actions can be challenging if you are new to using social media as a marketing tool. Consider social media platforms as a networking ground. Through applications like Twitter, Facebook, and Instagram there is an opportunity to interact with your followers and potential partners.
If the interaction were taking place in real life you wouldn’t simply try to sell a service or product, you would engage in conversation. Look at social media from the same perspective. Write and post interesting videos, relevant articles, fun facts, and photos while leaving room for conversation. Don’t just sell, but build relationships first. In an article posted to LinkedIn by Shafaat Ayub, a marketing professional, he suggests that every 1 out of 7 posts should be solely about business promotion while the other 6 should be valuable content.
Allow for variations in your posts.
It is great to utilize multiple social media platforms for successful Internet marketing, but if you put out too similar of posts to multiple platforms then you may send out a phony or generic demeanor. If there is a message you want to share through more than one platform then make each post about the topic unique. Do not simply copy and paste the same post multiple times.
Responsiveness is key.
Social scientists have defined “responsiveness” as one of the biggest factors in whether or not someone is likeable. This theory can and should be applied to your business as well. Adcetera, a 33-year old advertising company, advises that interacting with consumers will create a loyal following. If other companies are mentioning you online then do the same for them. You could make a thank you post, a post highlighting collaborations that may be under way between the two of you, or even a post promoting them. Building allies will advance your promotional success. Interacting with clients or fans will also boost your businesses popularity. In addition, make sure you are responding in a timely manner. Same day responses are ideal.
Creating thought-provoking engaging content is time consuming.
If your posts are successful then you’ll receive a lot of feedback and before you realize you’ll be spending a lot more time than you may have planned keeping up with it all. Use your time efficiently by organizing a social media calendar at the beginning of each month. Creating an outline for what you hope to release on the web will ensure you don’t lose valuable ideas and also cut down on posting time. Social media platforms like Facebook even give you the option of scheduling posts. This means you can write a post in advance and schedule its posting time.
Finally, simplicity is more in the world of social media.
Be brief with the content in your posts. Social media users consume information that is generated through a news feed. Consumers are skimming information as they scroll along and too long of posts may be off-putting. Be realistic with the length and depth of the information you share.
Releasing balanced and well-rounded information consistently will create a positive reputation for your business’s online reputation. People will look forward to your posts. They may even repost your posts themselves! Furthermore, if you are incorporating calls-to-action in your content then facilitate each CTA organically. Avoid cheesy language like “Flash Sale: 50% Off, Buy Now!” Instead make each CTA fun and interactive. Involve consumers in their experience by incorporating contests and photo sharing. CTAs allow supportive consumers to participate in the advertising process and let you reward their loyalty!