In the ever-growing age of eCommerce, online presence has become a must for many businesses to survive the online competition. As a significant part of your brand’s digital marketing strategy, it is critical that every element of your website serves a purpose, especially when it comes to customer experience. From usability to the visual appearance of your website, every element has a huge impact on how your brand can attract and retain customers.
Your website design is among the critical elements of modern brand building as it can potentially make or break customer experience and satisfaction. Without responsive, modern and customer-centric design, it is impossible for any website to compete with the top-notch web designs in your industry. Not only poor website design can drive away prospects and existing customers, but search engines will likely penalize your website for a subpar experience.
To ensure customer experience, keep in mind the following web design techniques:
- Optimize Your Website Structure
When it comes to positive user experience, visitors are not only laser-focused on the visual elements. Your website should be also simple and straightforward. It turns out that you only have less than 10 seconds to send your brand message to your visitor or they will abandon your website.
Your website layout does not need complicated designs to impress prospects. You only need a simple web design layout that is easy to navigate and follow, and quick to load. Regardless of the multitude of services and content offered on your website, make sure that your visitors can easily find the information they are looking for. Optimizing the structure of your website often includes clear, brand-specific labels, intuitive categories, and a detailed site map.
- Weaving the Brand Into Your Web Design
Without an actual in-person interaction with your customers, it can be challenging to instill genuine emotions through digital experience alone. However, one way to do it is by incorporating your brand into the web design all the way to your logo, font, and colour scheme throughout your website.
Both your content and visual identity must reflect the brand values. Using rand-specific design solutions can help you effectively merge your brand identity with your visuals and message, sparking emotional reactions and building an overall brand image that your customers can relate to.
- Improve Website Speed
The majority of online customers consider the website loading speed to be a deal-breaker. If your web page takes more than 10 seconds to load, it makes perfect sense to devote more time and attention improve our website speed. Living in a hectic schedule, customers do not want to waste their time waiting for your site to load properly. Any delays and slow checkout experience will most likely cause your potential customers to abandon your website and search somewhere else where they can quickly find what they are looking for.
While website loading speed is critical for decision-making, not all brands are taking them into account when designing their web presence. For instance, the size of your files can affect the speed of your website. Since large-sized files often take longer to load, be sure to optimize your files by reducing the page size as much as possible.
- Ensure Website Responsiveness
Responsiveness is another crucial factor that affects the success of your website. When your website design does not properly fit in various screen resolutions on different devices, then it can impact the user experience in a negative way. Today, millions of your target audience use mobile devices. With mobile traffic increasing significantly over the years, failure to optimize your website for responsiveness can potentially mean missing a myriad of opportunities in your business.
Once you have a better insight and understanding of the importance of good web design on customer experience, it will be easier for you to make the necessary improvements.