People nowadays are using the Internet to search for products and services. This makes Search Engine Optimization (SEO) significantly important to small businesses, such as dental practices. Keep in mind that new patient inquiries, also known as leads, that come from the search engine are the most superior type of inquiries next to word-of-mouth and recommendations.
Growing your dental practice can be a challenging and complicated process. With the number of competitors in your niche, bringing in new clients to your door is essential to survive your business. In order to attract more clients, it is important to get your dental website on top of the ranking to get it visible in search engine. The savviest among dental professionals are tapping into the amazing advantages of SEO to promote their practice to target customers.
Use these SEO strategies to help potential patients find your website on search engines:
● Ensure a Search Engine-Friendly Website
Perhaps the most crucial SEO aspect is ensuring that your website is readable and indexable by search engines. While some designers focus more on the graphical layout of the website, keep in mind that search engines, like Google, will look at your site through a lens of complex algorithms.
● Organize Your Website
A clean, organized, and easy-to-use website is the best way to provide users with the best experience. Developing a website where your target clients are easily able to navigate your website for products and services is considered as a ranking factor in Google and other search engines.
● Optimize Website with Local Keywords
Using specific keywords to optimize your website can effectively boost higher organic ranking in search engines. Avoid using a broad keyword, like “dentist” because there are a staggering number of dental practitioners competing for the attention of search engines. Instead, focus your keyword to target potential patients in your neighbourhood (e.g. dentist in Sarnia) to drive local traffic.
● Claim Your Local Search Listing
Creating profiles in Google Local, Yahoo Local, and Bing Places provides dental website an opportunity to appear in search engine results when customers search for their business locally. Take, for example, if someone new in Sarnia needs a family dentist in the area, they may search for the services of a Sarnia dentist (by Lambton Dental Family or by Lefebvre Dentistry).
Instead of delivering the user directly to the website, the search engine will display a list of dental profiles created in Google Local, Yahoo Local, and Bing Places. By claiming and optimizing your business profiles, you help potential clients make an informed decision about contacting you for emergency services.
● Create Quality Blogs on Your Website
Potential customers not only look for products and/or services online; they also search for relevant information that can provide solutions to their dental problems. Creating fresh and useful content helps encourage customers to visit and trust your website.