Many do not have the luxury of time to dig through blog posts to look for information. A Nielsen Norman Group report claimed that a typical person spends less than a minute (10 to 20 seconds) deciding if they should stay or abandon your webpage. It only shows that you have a really short time to capture the attention of your target audience.
With millions of blogs on the Internet, making your blog post stand out from the sea of competition is only half the battle. If the reader thinks your blog is unreadable, they still have plenty of options that offer the information they are searching for. That is why engaging your audience long enough to read their entire post is crucial. Satisfied readers are more likely to come back and read your blogs in the future. Readable and quality content not only do you acquire more visitors, but you also get a higher conversion rate.
Luckily, there are several things you can do to improve the readability of your content and give your webpage a quick boost. Here are 7 practical tips for writing a readable and exceptional blog.
- Use Proper Headings
Headings help split up lengthy blocks of text and promote coherent division in the content.
While you can find plenty of guideposts about using headings, they never explain how to use them properly. Perhaps, you have probably come across posts where headings are not relevant or helpful.
A proper heading should provide clear meaning to the content. For instance, labelling the sub-heading of this section as simply “headings” can be vague and not helpful at first glance. Be sure to phrase your headings so they can be meaningful to readers. Being precise with your heading helps your audience get the summary.
- Keep Paragraphs Shorter
When readers look for informational blog posts, they want it concise (more or less 400 to 600 words). However, if you need to write a longer, in-depth post, make sure to write shorter paragraphs, preferably 2 to 4 sentences long.
Breaking up the paragraphs can make your content more readable. Since most readers are more likely to scan the post, you can help them find important information using bullet points, numbered lists, or bold headlines. It will help summarize information while making them stand out from the rest of the text.
- Using Good Typography
While plenty of unique and interesting fonts to choose from, simplicity is still the best. Arial and Times New Roman are standard fonts since they are easy to read.
Also, use a slightly larger font for your introduction paragraph to help capture attention. However, avoid making it too big as it will take up more space and make it harder to read.
- Limit Difficult Words
Many readers do not appreciate complex words that are hard to understand. Also, avoid using words with 4 or more syllables as they are difficult to read. However, there are instances when you need to include difficult words in your blog. Make sure to write shorter and clearer paragraphs and sentences to ensure your post is more readable.
Also, complicated words usually make less useful keywords, especially if you focus on a niche market. For instance, instead of using illustrations (which consist of 4 syllables), ‘visuals’ or ‘images’ are a better choice. Keep in mind that your focus keyword is suitable for the subject of your blog post. Proper keyword research can help you find better options for complex keywords.
- Highlight Important Words or Phrases
In addition to using bullet points and lists, bolding words or phrases can make your content more skimmable while bringing the attention of the reader to a particular set of word(s). However, be sure to choose carefully the important words or phrases to highlight, or otherwise, you will lose the whole point of why you are doing it in the first place.
- Use Variations
Using variations of words can make your blog more attractive and interesting to your readers. Avoid using the same terms throughout the content by shaking things up a little using synonyms. Instead of using ‘and’ or ‘too’ plenty of times, alternating with ‘also’ or ‘moreover’ can make your blog more compelling and readable.