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Position Zero: Everything You Need to Know

Being ranked 1st in the SERPs has been the goldmine of search engine optimization (SEO) for many years, but now top-ranked websites have vacated the spotlight for position zero, the new top-ranked spot in Google.

 

Today, many website owners competing for the position. If you want to land on position zero, we will provide information to help you understand what position zero is about and tips on how to claim the spot.

 

What Is Position Zero?

Also known as Featured Snippet, position zero appears above the organic search engine results. This position is the prime location for brands that want to build awareness and drive organic traffic to their website. 

 

With voice search becoming increasingly popular, Google uses the featured snippet to provide answers to voice searches. Position zero can be a paragraph, ordered or unordered list, table, or video, depending on the search term. Take, for example, a video snippet for a search query “how to transplant a seedling”.

 

Here are the top benefits of claiming position zero in Google Search:

 

  • More SERP territory to occupy 
  • Stronger presence in voice search results
  • Higher click-through rates (CTR)

 

Why Is Position Zero Valuable?

Initially, marketers opposed the introduction of featured snippets in SERPs can be detrimental to traffic, causing people to abandon their websites. Contrary to the belief, position zero significantly boosts your stats, including visits, CTR, and conversions. In addition to its many benefits, it also helps build your brand expertise. Providing a clear and direct answer to a question shows a powerful statement about your brand. 

 

What Types of Content Qualifies for Position Zero

Some content cannot be displayed as a featured snippet. However, specific types have a higher potential of making it to position zero.

  • Comparisons

Most shoppers are more likely to read comparison content to get more information about a certain product, such as gadgets or new phones, before buying. Websites that use tables to compare products are more likely to be displayed in featured snippets. 

  • Provide Answers to Questions (how, what, when, where)

Most information found on the Internet is created to provide answers to the user’s questions. When creating content, think about the most queries people use. This will increase your likelihood of landing on position zero.

  • Definitions

Providing definitions to complex terms are commonly displayed as featured snippets in search engines. Google algorithms determine which content has the best definition. 

 

  • Lists

A featured snippet of content with lists of information often comes in the form of bullet points or numbered lists. Once you click through, you will see more bullet points and additional information. 

  • Step-by-Step Instructions

Instructional content helps solve a certain problem. Take, for instance, how to make a simple cabinet box.  This type of content can be in the form of text or tutorial videos. To optimize your content, choose relevant keywords to increase your chances of claiming the spot. 

 

Optimizing Your Content for Position Zero in Google

 

Many marketers strive to secure the most coveted spot in Google. But what can you do to land in position zero?

Luckily, there are several things you can do to optimize your content to claim this prestigious spot and capture the attention of your target audience. 

  • Understand the Featured Snippet

Before aiming for Position Zero, it’s essential to comprehend a featured snippet. It’s a concise summary of information that appears at the top of some search results. Google pulls this snippet from a relevant webpage to provide users with quick answers to their queries.

  • Target Question-Based Queries

Featured snippets often appear for question-based queries like “how to”, “what is”, or “why does”. Tailor your content to address common questions related to your industry or niche.

 

  • Create High-Quality Content

Content remains king, even when aiming for position zero. Craft well-structured, informative, and engaging content that answers the target question thoroughly. Clear, concise, and easy-to-understand language is key.

  • Focus on on-Page SEO

On-page optimization plays a vital role in achieving Position Zero. Pay attention to your title tag, meta description, headers, and content formatting. Incorporate relevant keywords throughout your content.

  • Provide Clear Answers

Google prefers concise answers that directly address the user’s query. Include a brief, precise answer to the question in the opening paragraph of your content.

  • Use Lists, Tables, and Bullets

Structuring your content with lists, tables, and bullets can increase your chances of getting a featured snippet. These formats make it easier for Google to extract relevant information.

  • Leverage FAQ Sections

Websites with Frequently Asked Questions (FAQ) sections are a goldmine for featured snippets. Compile and answer common questions, structuring them in a clear and organized manner.

  • Implement Schema Markup

Schema markup is a tool designed to help search engines understand what the content is all about. Adding appropriate schema markup to your content can enhance its chances of appearing as a featured snippet.

  • Target Long-Tail Keywords

Long-tail keywords are more specific queries that often trigger featured snippets. Identify relevant long-tail keywords and create content that thoroughly addresses these queries.

  • Monitor Competitors

Analyze your competitors who have secured featured snippets. Identify the strategies they’ve used and brainstorm ways to provide even more comprehensive and valuable answers.

 

  • Create “How-to” Guides

Step-by-step guides are a favourite for featured snippets, especially for instructional queries. Create detailed “how-to” guides that walk users through a process.

  • Utilize Videos and Images

Visual content, such as videos and images, can enhance the appeal of your content for featured snippets. Use these elements to complement your written information.

  • Optimize for Voice Search

As voice search becomes more prevalent, optimizing for voice-friendly queries can increase your chances of claiming position zero. Consider the natural language people use in spoken queries.

  • Test and Refine

Achieving position zero might require experimentation and optimization. Continuously monitor your content’s performance and be ready to adjust your strategies based on the results.

 

Position zero offers a unique opportunity to capture users’ attention and establish your authority in your field. By understanding the intricacies of featured snippets, tailoring your content to user intent, and optimizing your page structure, you can increase your chances of claiming this valuable spot and driving more traffic to your website.

8 Must-Have Digital Marketing Tools to Grow Your Business

With limited resources, it can be a challenge for many small businesses to hire a marketing team to plan, develop, and implement a campaign. Not only does it require a large investment, but you may also need to focus your hiring efforts or budget on other important matters.

With many entrepreneurs taking their business online, establishing a strong online presence is crucial. However, the process is no easy job. Luckily, there are different digital marketing tools that can help you grow your business and promote your products and services to your target audience.

What Are Digital Marketing Tools? 

Digital marketing tools are apps and software designed to help you strategize, collaborate, and execute your digital marketing campaign. Whether you are planning a marketing campaign, developing a social media asset, or monitoring results, digital marketing tools helps ensure that your efforts are more efficient and convenient. Also, effective use of these tools can help set up and guide your business to success. 

Essential Digital Marketing Tools

We have rounded a list of the most important digital marketing tools that serve as your marketing foundation that will help you manage customer relationships, acquire more qualified leads and uncover more marketing opportunities. 

  1. Google Trends

This tool is designed to show you the most current trends in specific locations. Type your chosen keyword in the search panel, and it will reveal how much online buzz there is about your topic. This information is extremely useful, especially if you are monitoring your brand name or a competitor. 

  1. Ahrefs

Launching a business in a competitive environment is a common concern for many entrepreneurs. Ahrefs has a set of tools designed to help users monitor their competitors. It also provides you with information about your competitors’ traffic details, ranking keywords, content features, backlinks, and other essential data. This information can help you know the strengths and weaknesses of your competitors and beat them within your niche market. 

  1. HubSpot

Hubspot comes with a set of marketing tools designed to help users keep their content and data in a single, accessible place. It enables you to manage all your blog and social media posts, focus on your SEO strategy, monitor your digital advertising effort, and more. Also, you can combine HubSpot’s tools with other sales software to help you create strong relationships with your clientele. 

  1. Google Analytics

As the gold standard for website analytics, Google Analytics can provide you with essential information about the people visiting your website, where they are coming from, and the pages they are spending most of their time. Using this information can help you track conversions, enhance your eCommerce setup, and monitor events.

  1. Buzzsumo

This content marketing tool helps you with your content planning and monitoring of content performance to boost your content marketing strategy. Use it to identify the most ideal influencers to partner with and analyze useful metrics to create meaningful relationships with your customers.

  1. Facebook Audience Insights

In addition to being the biggest social network, Facebook is the most effective tool used by many business owners to target their advertising campaigns. It provides users with important information, such as demographic data, habits, interests, devices used, and even household income of Facebook users. 

  1. Mailchimp

Email marketing is another effective approach to reaching and connecting with your target customers. Mailchimp is not only designed to create and send branded emails and newsletters monthly, but also enables you to build landing pages, design digital advertisements, and more!

  1. Hootsuite

Designed as a social media marketing tool, Hootsuite allows users to create, schedule, and track posts. It is also an effective collaboration tool, which enables you to view, manage, and respond to comments and messages from your target audience. Hootsuite also provides you with a comparison of content performance across different social media platforms to help you identify posts that relate the most to your potential customers.

Top 9 Tools You Should be Using for Your Digital Marketing

In today’s business world, digital marketing is an exciting and fast-moving approach to growing your business. Digital marketers use multiple tools, platforms, and apps to save time and money in promoting businesses and increasing brand awareness. However, with the wide variety of options out there, choosing and testing can be a daunting process, especially in the ever-changing and emerging trends in digital marketing. 

In this post, we have rounded up some of the most popular tools that you should consider adding to your digital marketing toolkit. 

  1. Social Media Marketing Tools

There are various tools and apps that you can use for your social media marketing. With millions of people using social media, it is extremely crucial for businesses to build their social media presence and choose the right tools that will help drive brand awareness and boost ROI. 

Here are some of the top social media marketing tools to consider:

  • SkedSocial
  • Falcon.io
  • Hastagify.me
  • BuzzSumo
  • Hootsuite
  • Meet Edgar
  1. Search Engine Optimization (SEO) Tools

When it comes to increasing the online presence of your business, SEO is your go-to solution. Here are some of the SEO tools that can help you track your website ranking, conduct keyword research, and obtain significant insights about your competitors. 

  • SEMRush
  • Screaming Frog
  • Moz
  • Ahrefs
  1. Email Marketing or Marketing Automation Tools

Marketing automation tools do not only help you plan and execute your email marketing campaigns. These tools are also essential in helping you find and engage your target audience. You can also use them to personalize emails, allowing you to send the right message to your potential customers at the right time. 

Here are some of the top email marketing automation you can use:

  • MailChimp
  • Campaign Monitor
  • GetResponse
  • HubSpot
  1. Data Analytics Tools

Data analytics tools are important in digital marketing as it helps businesses maximize their performance. When properly implemented into your business model, it helps discover cost-efficient ways of doing business, helps you make better decisions, and analyzes customer trends and satisfaction.  

Consider these data analytics tools for your digital marketing:

  • Google Analytics
  • Kissmetrics
  • Data Boards
  • Whatagraph
  • Google Data Studio
  1. Video Marketing Tools

Over the years, videos have become one of the powerful tools to promote your business and tell your brand story. With the increasing popularity of self-shot videos (or live video streaming) across different social media platforms, several tools enable you to create videos without hiring a professional. 

  • CapCut
  • Animoto
  1. Content Management Tools

Regardless of the type of digital marketing you engage in, you will need great content marketing to attract and engage your target audience. There are several essential tools you can use to help with the creation, storage, and sourcing of engaging and relevant content across various social media platforms.

  • MishGuru
  • CrowdRiff
  • Oroson
  1. Marketing Management Tools

For a digital marketing campaign to be successful, a business needs research and patience, collaboration, project management, and tools that will advocate communication, collaboration, and task assignment. 

  • Asana
  • Teamwork
  • Slack
  • Trello
  1. Paid Search and Social Tools

Paid ads across search engines and social media channels help maintain robust campaigns. However, it requires constant upkeep to reach a specific audience and use your content to boost your brand with clear targeting and obtain more qualified leads.

Here are some of the pay-per-click (PPC) tools for your campaign that will help you get fast results:

  • Google Ads Editor
  • Bing Ads Editor
  • Wordstream
  • AdZooma
  • Revealbot
  • AdEspresso
  1. Influencer Marketing Tools

Influencer marketing has become a widely used digital marketing tool due to its accessibility to businesses. These tools can help you source and reach out to popular influencers who can promote your business to their millions of followers, thus increasing brand awareness. 

Here are some of the most popular influencer marketing tools to consider:

  • Upfluence
  • NinjaOutreach
  • Strawberry Socials & Melody Socials

5 Best Social Media Strategies for Plumbers

Social media can be a great and cost-effective way to promote a business. Millions of people use it to search for local businesses that cater to their household needs, including plumbing. If you are a plumber, establishing a social media presence can offer numerous benefits to your business, such as attracting and connecting with new customers and building your brand. 

Despite the different social media platforms, getting started can be a bit overwhelming. However, once you learn the basic social media strategies and practices, you will be surprised by the benefits that come with it and even find yourself enjoying the process. 

Know Your Audience

Like other businesses, social media has helped many plumbers improve the concept and transparency of their services while providing their target market with relevant and informative content. To make it work, you need to know and meet where your target audience is at. 

Having the biggest active user base, Facebook is the best social media platform to promote your plumbing services, post updates, encourage customers to leave reviews, and share engaging and relevant content. Other social media channels popular for plumbers include YouTube, LinkedIn, Twitter, and Instagram, which have their own unique benefits and features. 

Give Customers Advice Online

Not every customer has the time to make a phone call in times of a plumbing disaster. Taking the time to answer their questions, diagnosing their issues online, and providing them with easy and quick plumbing tips can go a long way. Offering good customer service online and in person can help you build your reputation and position yourself as a helpful and proactive plumbing business. 

Use Your Expertise to Make a Good Impression

Many potential customers probe a plumber’s social media profile before hiring them. Establishing an active social media presence means you are always accessible to your customers and an industry leader (depending on the content you share and post on your social media account). Additionally, sharing industry new and helpful tips to your followers can set your business as an authoritative voice in the local plumbing community.

Image by mohamed Hassan from Pixabay

Post Regularly

Some business owners invest millions of dollars annually to track the best time and the frequency of their social media posts on various platforms. However, as a small or medium-sized business, the consistency and quality of your posts are your most important takeaways. You do not need to share 5 inferior blog posts—sharing a single interesting and informative post can get your audience’s attention. Additionally, posting relevant and engaging content every other week is better than blitzing your followers with more than 10 posts in a week and then going silent for the next 4 weeks. Consider which works best for you, make a plan, and stick with it. 

Content Ideas for Social Media Posts:

  • Blog posts and articles: People usually seek answers/solutions to plumbing questions on Google. Show your expertise by answering inquiries or offering solutions to the most common plumbing issues
  • Case studies are a great way to show your target audience the process you used in resolving various plumbing problems and reflect on the success of your work with previous customers.
  • Promotions: Drum up your business by keeping your followers updated with the current or upcoming sales or deals on your plumbing services.
  • Milestones: Celebrate with your followers by sharing your company achievements. It can also be a great way to offer them a promotion.

Engage With Your Audience

Social media is a great way to get social with your target audience and followers. In addition to providing helpful plumbing tips, you can engage with them by asking open-ended questions in your posts, responding to comments politely, and leading them to your website where they can obtain more information about your business and services. When done properly, you can encourage them to submit your contact form and even buy your services. 

6 Key Elements of a Killer Content Marketing Strategy

Content marketing has increasingly grown in popularity over the years. Many businesses with an online presence use content marketing to build and strengthen their brand, attract prospects and retain loyal customers, and boost their bottom line. 

At the heart of every effective and successful content marketing effort are the core elements. Incorporating these elements into your content marketing strategy can boost audience engagement, improve brand awareness, and provide a healthy ROI to your business. To achieve these, you will need to develop a strategic method that demonstrates and targets your company’s realistic goals and measures results. 

In this post, you will learn the significant elements of content marketing and how you can implement them in your strategy. 

  1. Brand Story

Having a thorough understanding of the identity of your brand is crucial for communicating with your target audience. As a business owner, you need to identify who you are as a business, your values, your mission, and what your company does. These factors can help create your unique brand and develop a consistent personality and tone of voice to establish customer trust and confidence. In the fierce world of business, creating a unique brand story can make your voice stand out, setting you apart from the competition and resonating with your target market. 

  1. Audience Persona

It is impossible to tell your brand story without knowing who your target audience is. You will need to identify the audience whom you want to target with your content. Here are some tips to do this:

  • Study your existing customers
  • Get to know the latest trends in your industry
  • identify the people who you want to target 
  • Monitor the customers whom your competitors are targeting

  1. Style Guidelines

To develop consistently high-quality content, you need to follow documented style guidelines. It should cover key points from grammar and punctuation to the unique tone of your voice. Having a unique style guideline enables you to create consistent and well-written content that will engage your audience. 

Image by Gerd Altmann from Pixabay
  1. Business Case and Content Marketing Goals

For your content strategy to be successful, you must provide value to your target audience. It should not only capture new readers and followers, but it must also help drive your business forward. It starts with identifying the goals you want to achieve and determining the ways that will bring you closer to our objectives. For instance, find out the number of resources you need to invest in your content strategy and the results you want to attain. 

In addition to your content marketing goals, having a documented business case can help you gain a better understanding of the benefits and costs of content marketing strategy implementation. 

  1. Keywords

Well-written and engaging content is awesome, but you need to identify and use the right keywords to ensure that your content comes up in the top search results. Know the top keywords commonly used by your target audience and develop a strategic plan as to how your content assets can help you rank for the most crucial ones. 

  1. Action Plan

Lastly, you will need an effective action plan that puts together your primary content marketing campaign and projects that you want to achieve for the year. Consider how they will attain the goals that you have previously established for your business. A carefully thought-out action plan enables you to analyze each step to strategize your content marketing campaign. It should cover the following 

To help you choose the right formats and channels for your content, check your historical content performance and study your audience persona.

Proper implementation of these elements can make you feel confident with your content strategy. However, do not stop making improvements. Assess your strategy regularly and make the necessary adjustments. Always keep your strategy up-to-date and comprehensive to take your content marketing to new heights.

Tips to Make Online Reviews Work for Your Business

Many people rely on online reviews for everything from choosing a pizza parlour to hiring a plumber to install and repair the pipes in your home. In today’s digital marketing world, it is impossible to understate the impact of online reviews on your business. Recent surveys reported that 86% of virtual shoppers read online reviews before making a purchase.

When it comes to online reviews, the key phrase is “social proof.” This shows that people liked the product or service you are offering or competing with. By providing prospects with a number of social proof, customer reviews can help increase conversion and build the credibility of your company.

While customer reviews can help boost your sales, the way you utilize them can leverage your conversion-boosting potential. Here are some helpful tips on how you can empower your business using online reviews.

  • Claim Your Google My Business (GMB) Listing

While you can find customer reviews everywhere online, Google is the most popular review site. About 64% of consumers check the reviews posted on Google before visiting a business. Creating a GMB page enables you to keep track of and respond to your reviews. These reviews will be displayed in Google and Google Maps search results, which helps establish the credibility and quality of your business.

  • Encourage Customers to Leave a Review

Getting reviews from your customers helps attract new prospects. That is why you will need to create a strategy that will continuously encourage customers to leave reviews. However, recency matters to most potential customers are looking for in a review.

According to surveys, nearly 34% search for reviews that are posted between a week to a month. Consistency in getting reviews can be a powerful tool to earn the trust and confidence of your target customers.

Sending a link to your review page on GMB, Yelp, or website can make it easy for prospects to leave a review for your business. It also helps you to respond to their reviews. Customers tend to leave a review, especially if they feel appreciated.

The customer will receive a notification when you respond to their review. According to BrightLocal’s data, 20% of customers expect business owners to respond to their reviews within one day.

  • Resist Deleting Negative Reviews

The last thing you want from your customers is negative reviews. However, deleting reviews on Google is never a good idea. You might be surprised to learn that 46% of consumers do not trust businesses with a perfect five-star rating. Customers often get suspicious of businesses with too-good-to-be-true reviews. Even your most loyal customers will still want to know your potential drawbacks. Additionally, receiving a negative review helps you see how you can improve your products or services.

  • Respond Well to Negative Reviews

Many business owners may feel tempted to censor negative reviews. This dishonesty can have an unpleasant impact on your business. Never let unpleasant reviews sit there. Use it as an opportunity to respond to your customers in a polite, helpful, and constructive way. Replying to customers helps improve their satisfaction and loyalty, and even encourages them to recommend your business to other potential customers.

  • Proactively Feature and Broadcast Reviews

You can strategically display customer reviews on your website or add a headshot if possible, especially if it is written by an industry expert, a celebrity, or an influencer, so people can easily spot them.

Another way to highlight top reviews is by converting them into social ads as it draws more attention, especially on Facebook. Make sure to add the average rating badges on the footer of your website and cite reviews in your nurture emails.

Allow your website visitors to search reviews using keywords or star ratings to filter reviews. Various surveys reported that potential customers who use the search feature on a product or service page are more likely to convert at 202.9%, including people searching for 1-star reviews.

digital trends 2022

7 Digital Marketing Strategies to Grow Your Startup Business in 2022

Many startups encounter various challenges, including building their brand name and attracting potential customers, especially in the early stage. In addition to the lack of brand awareness, most startup business owners have limited resources to promote their business.

Launching a startup is a complicated feat and complex process to take on, especially during a pandemic. While it may seem extremely challenging to pursue entrepreneurship in such uncertain times, with the right digital marketing strategies, the process of growing your business can also be an exciting journey.

Effective Digital Marketing Strategies for Startups

Today, many companies are using different digital channels to reach existing and potential customers. Also, the number of customers making purchases or hiring services online has drastically increased.

Digital marketing is key to running a successful business online. With the right strategies, digital marketing can do wonders for startup businesses. Even with insufficient resources, startups can leverage digital marketing to generate, nurture, and convert leads into sales.

1. Search Engine Optimization (SEO)

Having a website for your business is only half the battle—you need your target customers to find your website organically on search engines. Optimizing your website for search engines requires the use of target keywords relevant to your business. SEO ranks your website for specific keywords, making you an authority in your niche.

2. Social Media

Social media platforms are valuable channels to market your business, interact with your customers, and share insights on a more personal level. For startup businesses, social media marketing is a cost-effective yet powerful strategy for introducing your products or services and showcasing what your business is all about and how your customers can benefit from your offerings.

However, you need to choose the ideal social media platform to target your audience. Consider the following tips:

  • LinkedIn is a popular social media network for B2B companies
  • Facebook comes with various features for business profile
  • Instagram is a more popular option if you are targeting younger demographics

3. Blog Content

Creating unique, relevant, and engaging content can help develop your brand authority. Publishing blogs and other content assets regularly are the best way to build a blog resources library that your target audience can refer to anytime they are looking for information. Well-written blogs can entice people to get to know your brand and products better and encourage them to explore your web pages.

4. Videos

Videos are a highly popular form of content that you cannot ignore. Millions of Internet users spend hours watching videos on YouTube. While written articles help educate customers, videos are more engaging and shareable, attracting more videos and shares. Creating how-to and discussion videos helps build your online presence on YouTube and attract more audiences to your startup business.

5. Mobile Experience

Millions of people use their smartphones and tablets to search, shop, and socialize online. However, do not just settle on making your website on mobile devices—be sure your website is designed to deliver an exceptional user experience even on the tiniest screens. Redesigning your website should include streamlining content and improving download speed to keep your visitors engaged.

6. Google My Business

Digital marketing strategies should help customers find your business easily on the Internet. Fortunately, Google provides a free tool to optimize your business profile on Google Search and Maps. Google My Business is not only a vital platform for sharing your essential business information but also enables you to interact with your customers by requesting them to leave reviews. Email Marketing Sending personalized and targeted emails is another effective way to engage and influence your subscribers. When building an email list, use sign-in forms and lead magnets to persuade website visitors to share their email ids and contact information. Do not simply create relevant and engaging email content for your recipients—be sure to convey your brand message. Your email must also include powerful call-to-actions (CTAs) to make recipients take the desired action.

What Are the Best Ways to Repurpose Your Content?

There is an exciting way to make your existing content new and great again. We are sure that you have an archive loaded with once helpful, popular content, and it is a shame to keep them hidden in the dark!

Repurposing is a content marketing technique that allows you to breathe in new life to old posts and continue to gain value. Repurposing is about recycling old posts and promoting them in a new form to widen their reach and lifespan.

You do not need to create new content every day. Drawing existing blog posts, videos, and other assets can cut down the time to produce new content. Additionally, it improves your bottom line and the visibility of your content, which can help you reach a wider audience.

How to Repurpose Your Old

Content If you want to repurpose your outdated content for various channels, start by assessing your metrics. Identify high-performing content and think of ways how you can continue to provide value to your target audience with the same content in various formats.

  • Create a YouTube Video

Your existing how-to blog posts can be transformed into tutorial YouTube videos, especially if they are graphics-heavy pieces. For example, you are a business coach offering tutorial services to salespeople who want to master sales calls. You can use some of your blog posts to create a script and convert it into a YouTube video.

  • Create an Infographic

If you have an old blog post packed with statistics or data, the best way to repurpose it is by creating an infographic. Most consumers love visuals, so creating an infographic post of statistics is an effective way to engage your target audience and give new value to your content. While you can include infographics in your blog, you can also post them on social media.

  • Create a Podcast

You can cite quotes from industry leaders or thought leadership posts and create podcasts. Convert the blog into a script and invite industry leaders back for a more comprehensive analysis of the insight they have given for the post.

  • Create an eBook

You can turn long-form content into an ebook to provide educational value to your reader. Discuss specific essential elements of your subject in your blog and offer the ebook to your target audience for a more in-depth analysis.

  • Create a Slideshow

Creating a slideshow is perhaps the easiest way to recycle your old content since it only involves converting the blog into a presentation form. Choose high-performing content and repurpose it into a SlideShare. It allows you to easily share it and introduce your repurposed content in a new format. You can also add graphic elements to make your slideshow more engaging.

  • Social Media Post

You can turn your blog posts into microblogs on various social media platforms, such as Facebook, Tumblr, and Instagram. However, avoid promoting your blog posts directly. Instead, repurpose your brand message. Be sure to create a summary of the crucial points of your original blog. It allows you to maximize your ideas and share them on your social media.

  • Turn Old Webinars Into Video Tutorials

If you have hosted great webinars that attracted many attendees, do let them go to waste! You can reuse them again and transform them into video tutorials. Not only does your content live forever, but it can also be an additional asset to your website and attract more target audiences to your website via YouTube!

  • Turn Video Transcripts Into Blog Posts

Did you know that you can convert video transcripts into blog posts?

A scripted video with a logical structure does not require heavy editing to turn it into an engaging blog post. Take, for instance, the Whiteboard Friday, a weekly video produced by Moz. Although each of their videos has unique content, they also employ a transcription tool that helps convert videos into blog posts.

The Basics of Digital Marketing

Exploring the technical aspects of digital marketing may seem like a daunting task for budding entrepreneurs. However, learning the ABCs of online content development, SEO techniques, and campaign ads might be easier than you think.

User-friendly and instinctive, these digital tools, when used correctly could significantly increase your market reach, industry influence, and customer engagement. It’s important to remember that even though the medium of marketing has moved online, the basic principles of advertising and consumer interaction stay the same.

With every upgrade you make, high-quality customer service still reigns supreme. Whether it’s big or small business internet marketing, prioritizing consumer needs is vital. And, in today’s competitive market, the only way you can do that is by adapting to digital changes that offer faster transactions and easier communication with your clients.

Digital Marketing and Importance

Compared to traditional advertising, digital marketing allows you to reach a wider audience, compete with bigger businesses, generate more leads, and increase ROI. It helps you achieve all these with the help of search engine algorithms that exposes your brand and web pages to more traffic.

To do that, you also have to prove that your content is credible and deserves a high search ranking. You can do so with SEO upgrades and digital marketing tools. If you’re unfamiliar with how to go about this, you can always ask for expert help from digital advertising agencies.

10 Basic Tools of Digital Marketing

The best thing about digital advertising is the ease that it provides to users, whether amateurs or experts. With all the available tools provided by search engine algorithms, you can easily manage your digital campaigns.

Here is a quick run-through of the useful online marketing tools that you can use:

1. SEO

Photo Credit: Oleksandr Pidvalnyi | Pexels

Considered the foundation of digital marketing, search engine optimization or SEO is an inexpensive and fundamental method that allows you to make your website and content meet the standards of search engine algorithms.

As Google wants to provide high-quality results for every online query, they tend to sift through the thousands of data published daily and rank these websites based on relevance, authority, and credibility.

They do that by assessing the overall performance of your website, from the use of keywords, backlink building, on-page elements, and more. For your company’s website to gain traction in its first few days of upload, you have to ensure that it’s equipped with every possible upgrade that will fit with the required website qualities that algorithms demand.

Making a mistake could significantly decrease your search ranking and authority. So, if you’re unsure about how to go about it, you can always hire experts from SEO companies.

2. Online Advertising

Also coined as paid media, this aspect of digital advertising is the process of collaborating with search engine algorithms to boost your online presence. Usually, only the websites that are in the coveted first SERP are the ones most visited by netizens.

By using these paid ads on YouTube, Facebook, Instagram, and Google, you’ll get to achieve more exposure for a limited time.

Online advertising also allows you to track the performance of your campaigns through analytics. You can maximize your online advertising performance by asking for help from experts.

3. Content Marketing

Creating premier content for your websites and campaigns is a must in digital advertising. Doing so will increase customer engagement and online traffic organically. The more comprehensive and relatable your content is, the higher its reach will be.

This content development is not limited to articles only as you can explore other mediums, such as videos, infographics, audiobooks, and more. As long as it resonates with your target audience, you’re on the right track. For a more efficient way how to perform this, you may consult with internet marketing services near you.

4. Email Marketing

Comparable to traditional marketing cold calls, this outreach allows you to connect with your target customers in a more personalized manner. It’s also a more efficient method of marketing as you can reuse email templates over and over again and send them to multiple accounts.

This method also makes it easier for you to generate leads and update your potential customers regarding company events, discounts, sales, and more.

5. Social Media Marketing

Social media platforms are the perfect channels for customer-company engagement. They serve as virtual communities where certain customer demographics can gather and share their opinions regarding a product. You can take advantage of this organic exchange by creating a solid and approachable online presence.

6. PPC Ads

Also, a part of paid media, this form of digital advertising allows you to increase content exposure with more affordable pricing. As long as you keep paying, your ads will reach a wider market. However, this is a short-term solution and is best used seasonally.

7. Mobile Marketing

Mobile phones are now an integral and inseparable component of daily life. Portable and small, these devices allow individuals to better interact with the digital world. Statistics also show that majority of online searches are done on mobile. So, it’s best to make your website design mobile-friendly making it accessible to all your potential customers.

8. Influencer Marketing

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Influencers are today’s relatable version of Hollywood stars. Easier to connect with and reach out to, these individuals tend to be more grounded with their fans. With that said, you can utilize their close relationship with the customer demographic to your advantage by sponsoring them.

This technique is commonly used in digital marketing for dentists as they offer free trial services to influencers and advertise the results to their fans.

9. Video Marketing

Customer content engagement is crucial in digital advertising. However, traditional forms of online content such as articles and infographics may bore your audience. To make your content more memorable use a multimedia format that stimulates more senses. Video content also tends to go viral and gain more exposure.

10. Audio Marketing

Radio is not the only channel for audio marketing. With the rise of podcasts and eBooks, you can now reach an untapped door in the market, where hundreds of customers are waiting. Audio ads on Spotify, Google, and Alexa can dramatically increase your market reach. So, make your campaigns more versatile by developing content variety.

More than half of the world’s population can be found active online. From simple chatting, daily posts, and ordering merchandise, any customer can do anything in the comforts of their own home as long as they’re connected to the web.

This unprecedented level of social connectivity and bonding only reinforces the business opportunities that digital marketing provides.