Tag: marketing
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Why User-First Approach Matters to SEO
When it comes to search engine optimization, many focus on Google algorithms, sitemaps, and backlinks and tend to forget their primary goal: providing users with helpful information. Years before, cramming keywords into your page and slapping on several meta tags can make your web page appear on the first top 10 search engine results pages…
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Tips to Make Online Reviews Work for Your Business
Many people rely on online reviews for everything from choosing a pizza parlour to hiring a plumber to install and repair the pipes in your home. In today’s digital marketing world, it is impossible to understate the impact of online reviews on your business. Recent surveys reported that 86% of virtual shoppers read online reviews…
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The Basics of Digital Marketing
Exploring the technical aspects of digital marketing may seem like a daunting task for budding entrepreneurs. However, learning the ABCs of online content development, SEO techniques, and campaign ads might be easier than you think. User-friendly and instinctive, these digital tools, when used correctly could significantly increase your market reach, industry influence, and customer engagement.…