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The Basics of Digital Marketing

Exploring the technical aspects of digital marketing may seem like a daunting task for budding entrepreneurs. However, learning the ABCs of online content development, SEO techniques, and campaign ads might be easier than you think.

User-friendly and instinctive, these digital tools, when used correctly could significantly increase your market reach, industry influence, and customer engagement. It’s important to remember that even though the medium of marketing has moved online, the basic principles of advertising and consumer interaction stay the same.

With every upgrade you make, high-quality customer service still reigns supreme. Whether it’s big or small business internet marketing, prioritizing consumer needs is vital. And, in today’s competitive market, the only way you can do that is by adapting to digital changes that offer faster transactions and easier communication with your clients.

Digital Marketing and Importance

Compared to traditional advertising, digital marketing allows you to reach a wider audience, compete with bigger businesses, generate more leads, and increase ROI. It helps you achieve all these with the help of search engine algorithms that exposes your brand and web pages to more traffic.

To do that, you also have to prove that your content is credible and deserves a high search ranking. You can do so with SEO upgrades and digital marketing tools. If you’re unfamiliar with how to go about this, you can always ask for expert help from digital advertising agencies.

10 Basic Tools of Digital Marketing

The best thing about digital advertising is the ease that it provides to users, whether amateurs or experts. With all the available tools provided by search engine algorithms, you can easily manage your digital campaigns.

Here is a quick run-through of the useful online marketing tools that you can use:

1. SEO

Photo Credit: Oleksandr Pidvalnyi | Pexels

Considered the foundation of digital marketing, search engine optimization or SEO is an inexpensive and fundamental method that allows you to make your website and content meet the standards of search engine algorithms.

As Google wants to provide high-quality results for every online query, they tend to sift through the thousands of data published daily and rank these websites based on relevance, authority, and credibility.

They do that by assessing the overall performance of your website, from the use of keywords, backlink building, on-page elements, and more. For your company’s website to gain traction in its first few days of upload, you have to ensure that it’s equipped with every possible upgrade that will fit with the required website qualities that algorithms demand.

Making a mistake could significantly decrease your search ranking and authority. So, if you’re unsure about how to go about it, you can always hire experts from SEO companies.

2. Online Advertising

Also coined as paid media, this aspect of digital advertising is the process of collaborating with search engine algorithms to boost your online presence. Usually, only the websites that are in the coveted first SERP are the ones most visited by netizens.

By using these paid ads on YouTube, Facebook, Instagram, and Google, you’ll get to achieve more exposure for a limited time.

Online advertising also allows you to track the performance of your campaigns through analytics. You can maximize your online advertising performance by asking for help from experts.

3. Content Marketing

Creating premier content for your websites and campaigns is a must in digital advertising. Doing so will increase customer engagement and online traffic organically. The more comprehensive and relatable your content is, the higher its reach will be.

This content development is not limited to articles only as you can explore other mediums, such as videos, infographics, audiobooks, and more. As long as it resonates with your target audience, you’re on the right track. For a more efficient way how to perform this, you may consult with internet marketing services near you.

4. Email Marketing

Comparable to traditional marketing cold calls, this outreach allows you to connect with your target customers in a more personalized manner. It’s also a more efficient method of marketing as you can reuse email templates over and over again and send them to multiple accounts.

This method also makes it easier for you to generate leads and update your potential customers regarding company events, discounts, sales, and more.

5. Social Media Marketing

Social media platforms are the perfect channels for customer-company engagement. They serve as virtual communities where certain customer demographics can gather and share their opinions regarding a product. You can take advantage of this organic exchange by creating a solid and approachable online presence.

6. PPC Ads

Also, a part of paid media, this form of digital advertising allows you to increase content exposure with more affordable pricing. As long as you keep paying, your ads will reach a wider market. However, this is a short-term solution and is best used seasonally.

7. Mobile Marketing

Mobile phones are now an integral and inseparable component of daily life. Portable and small, these devices allow individuals to better interact with the digital world. Statistics also show that majority of online searches are done on mobile. So, it’s best to make your website design mobile-friendly making it accessible to all your potential customers.

8. Influencer Marketing

Photo Credit: Plann | Pexels

Influencers are today’s relatable version of Hollywood stars. Easier to connect with and reach out to, these individuals tend to be more grounded with their fans. With that said, you can utilize their close relationship with the customer demographic to your advantage by sponsoring them.

This technique is commonly used in digital marketing for dentists as they offer free trial services to influencers and advertise the results to their fans.

9. Video Marketing

Customer content engagement is crucial in digital advertising. However, traditional forms of online content such as articles and infographics may bore your audience. To make your content more memorable use a multimedia format that stimulates more senses. Video content also tends to go viral and gain more exposure.

10. Audio Marketing

Radio is not the only channel for audio marketing. With the rise of podcasts and eBooks, you can now reach an untapped door in the market, where hundreds of customers are waiting. Audio ads on Spotify, Google, and Alexa can dramatically increase your market reach. So, make your campaigns more versatile by developing content variety.

More than half of the world’s population can be found active online. From simple chatting, daily posts, and ordering merchandise, any customer can do anything in the comforts of their own home as long as they’re connected to the web.

This unprecedented level of social connectivity and bonding only reinforces the business opportunities that digital marketing provides.

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Louise Marie shares a passion for creative writing, and enjoys being detail-oriented in her work. Working as an SEO specialist and copy editor has increased her ability to meet new challenges with an open mind. A degree in Industrial Technology (Major in Computer Technology) also made Louise “tech savvy,” and she prides herself on her ability to recognize the latest trends and technologies in the digital industry. She hopes to someday visit many of the best dessert places across the globe. She’s also a proud “parent” to six beautiful cats.

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