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10 Effective Content Formats for Enhancing Audience Engagement

In today’s digital landscape, capturing and maintaining audience engagement is essential for businesses and content creators alike. With the ever-evolving preferences of online audiences, it’s crucial to explore diverse content formats that resonate effectively. This article delves into ten proven content formats that can significantly boost audience engagement. From videos to podcasts, interactive quizzes to infographics, each format serves as a testament to the dynamic nature of content creation in the digital realm.

1. Video Content: Engage Your Audience Visually

Video content has emerged as a powerhouse for engaging audiences across various platforms. Here’s why and how you can leverage its potential:

  • Showcase Product Demonstrations and Tutorials

Videos allow you to demonstrate how your products work in real-life scenarios, providing valuable insights to your audience.

  • Create Compelling Storytelling

Video series or vlogs offer a unique opportunity to connect with your audience on a personal level, sharing stories and experiences that resonate with them.

  • Utilize Live Streaming

Live streaming enables real-time interaction with your audience, fostering a sense of community and engagement as viewers participate in discussions and Q&A sessions.

2. Podcasts: Tap into the Power of Audio

Podcasts offer a convenient and immersive way to connect with audiences, especially those on the go. Consider these strategies for enhancing audience engagement through podcasts:

  • Feature Thought-Provoking Interviews

Invite industry experts and thought leaders to share their insights and expertise on topics relevant to your audience, sparking meaningful conversations.

  • Discuss Trending Topics

Keep your content fresh and relevant by addressing current trends and issues that resonate with your audience, fostering engagement and loyalty.

  • Encourage Audience Participation

Incorporate interactive elements, such as listener polls, Q&A segments, and listener-submitted topics, to involve your audience in the podcasting experience.

3. Interactive Quizzes: Make Learning Fun and Engaging

Interactive quizzes provide an entertaining and educational experience for your audience. Here’s how you can create engaging quizzes:

  • Develop Challenging Quizzes

Craft quizzes that test your audience’s knowledge and interests, providing a fun and interactive way to learn and engage with your content.

  • Offer Personalized Results

Tailor quiz results based on user responses, providing personalized insights and recommendations that resonate with each individual.

  • Incorporate Visual Appeal

Enhance the visual appeal of your quizzes with engaging graphics, animations, and multimedia elements that captivate your audience’s attention.

4. Infographics: Communicate Complex Ideas Simply

Infographics are powerful tools for presenting complex information in a visually appealing and digestible format. Consider the following tips for creating impactful infographics:

  • Focus on Clarity and Conciseness

Distill key information into concise, easy-to-understand visual representations that convey your message effectively.

  • Utilize Compelling Visuals

Incorporate eye-catching graphics, charts, and diagrams to enhance comprehension and retention of information.

  • Optimize for Sharing

Design infographics with social media sharing in mind, making it easy for your audience to share valuable content with their networks and amplify your reach.

5. Interactive Webinars: Foster Meaningful Connections

Webinars provide a platform for interactive discussions, knowledge sharing, and networking opportunities. Here are some ways to maximize audience engagement during webinars:

  • Choose Relevant Topics

Select webinar topics that address your audience’s interests, pain points, and learning objectives, ensuring maximum relevance and engagement.

  • Encourage Audience Interaction

Foster active participation through live polls, Q&A sessions, and interactive discussions, allowing attendees to engage with the content and each other in real-time.

  • Provide Valuable Takeaways

Deliver actionable insights, resources, and follow-up materials that empower attendees to apply what they’ve learned and continue the conversation beyond the webinar.

6. User-Generated Content: Empower Your Audience

User-generated content (UGC) involves leveraging content created by your audience, turning them into active participants. Here’s how you can harness the power of UGC:

  • Encourage User Contributions

Solicit user-generated content, such as testimonials, reviews, and user-submitted photos or videos, that showcase their experiences with your brand.

  • Showcase User Content

Share user-generated content across your digital channels, acknowledging and celebrating your audience’s contributions while building a sense of community and belonging.

  • Reward and Recognize Contributors

Acknowledge and reward users who create exceptional content, fostering loyalty and advocacy among your audience while incentivizing further engagement.

7. Interactive Social Media Posts: Spark Engagement

Interactive social media posts offer an opportunity to engage with your audience directly on popular platforms. Consider these strategies for creating engaging social media content:

  • Pose Thought-Provoking Questions

Stimulate conversation and encourage audience participation by asking thought-provoking questions that invite comments, shares, and discussion.

  • Host Interactive Polls and Quizzes

Leverage built-in features, such as polls, quizzes, and interactive stickers, to engage your audience and gather valuable insights in real-time.

  • Respond and Engage

Monitor messages, comments, and mentions actively. Respond promptly to nurture relationships and build a sense of community and connection with your audience.

8. Case Studies and Success Stories: Inspire Trust and Confidence

Case studies and success stories provide tangible evidence of your products or services’ effectiveness. Here’s how you can leverage them to enhance audience engagement:

  • Highlight Real-Life Examples

Showcase real-world examples of how your offerings have solved problems, delivered results, and made a positive impact on your customers.

  • Incorporate Testimonials and Data

Include testimonials, quotes, and data points that validate your claims and build credibility, reinforcing trust and confidence in your brand.

  • Tailor to Audience Needs

Customize case studies to address specific pain points and challenges faced by your target audience, demonstrating empathy and understanding of their unique needs and circumstances.

9. Interactive Emails: Personalize Your Communication

Interactive emails offer a dynamic and personalized way to engage with your audience directly in their inbox. Consider these best practices for creating interactive email content:

  • Incorporate Clickable Elements

Enhance engagement by including interactive elements such as buttons, surveys, and image carousels that encourage clicks and interaction.

  • Personalize Content

Leverage data and segmentation to deliver personalized content recommendations, product recommendations, and offers that resonate with each recipient.

  • Test and Optimize

A/B tests different email formats, subject lines, and calls-to-action to identify what resonates best with your audience and drive higher open and click-through rates.

10. Gamification: Turn Engagement into Entertainment

Gamification involves incorporating game elements and mechanics into non-game contexts to drive engagement and participation. Here’s how you can integrate gamification into your content strategy:

  • Design Engaging Challenges and Contests

Create interactive quizzes, challenges, and contests that encourage participation and reward achievements, fostering a sense of accomplishment and excitement.

  • Offer Incentives and Rewards

Motivate engagement by offering incentives, such as discounts, exclusive content, or entry, into prize drawings for completing challenges and reaching milestones.

  • Track and Analyze Engagement

Monitor key metrics, such as participation rates, completion rates, and time spent engaging with gamified content, to assess effectiveness and identify areas for improvement.

Embracing these ten effective content formats can enhance audience engagement, foster meaningful connections, and drive business growth in today’s competitive digital landscape. Experiment with different formats, measure your results, and adapt your strategies to meet the evolving needs and preferences of your audience. Remember, the key to success lies in delivering valuable, relevant, and engaging content that resonates with your target audience.

The Impact of AI-Generated Content on Search Rankings

Artificial Intelligence (AI)-generated content is making waves as a revolutionary tool in content creation. From text and images to videos, artificial intelligence has taken centre stage, promising efficiency and scale. However, as businesses and marketers navigate this new territory, a pressing question arises—can AI-generated content hurt your search ranking?

Let us understand the nature of AI content and how it can affect your SERP ranking.

 

Understanding AI-Generated Content

Today, many digital marketers rely on artificial intelligence for content creation. It uses computer algorithms to generate human-like content automatically. AI uses technology to analyze data, identify patterns, and mimic human creativity to reform content production.

People can use it to create different types of content, including written articles, images, and videos, allowing quick production of high volumes of content. This helps businesses maintain an active online presence.

While AI-generated content speeds up the creation of content, reducing the time and effort required to produce materials, it also has drawbacks, mainly producing irrelevant content that needs more human touch.

 

How AI-Generated Content Affects Search Ranking

Search engines like Google use complex algorithms to determine the relevance and quality of content, which directly affects search ranking. These algorithms continuously evolve to deliver users the most accurate and valuable results.

AI-generated content can initially boost search ranking by providing a consistent stream of fresh content. Search engines favour regular updates as it indicates the relevancy and activity of the website.

Yet, quick and automated production of content can backfire. Search engines will start detecting low-quality or duplicated AI-produced content. This can result in a drop in search rankings.

 

These factors can have a significant impact on your search engine rankings:

  • Content Relevance and Quality

Regardless of its origin, content must remain relevant to the audience and maintain high quality. AI-generated content must align with user intent and provide valuable insights to maintain or improve search ranking.

 

  • User Engagement and Interaction

Search engines value content that engages users, evidenced by metrics such as time spent on a page and interaction rates. Genuine user engagement, driven by both AI and human-created content, contributes positively to search ranking.

 

  • Backlinks and Domain Authority

Backlinks from reputable sources and a strong domain authority signal credibility to search engines. AI-generated content should be part of a holistic strategy that also includes manual content creation and link-building efforts.

 

  • Trustworthiness and Authenticity

Users trust websites that provide accurate and trustworthy information. While AI can generate content, the human factor is crucial in ensuring authenticity and preventing the dissemination of misinformation.

 

Risks and Challenges of AI-Generated Content

It has become evident that while the benefits of AI-generated content shine brightly, there are also potential risks and challenges that we need to be aware of. Beyond its automated creation, several factors can impact the core of your digital endeavours.

Let us explore the different risks and challenges that come with using AI tools to generate content:

  • Duplicate and Low-Quality Content

Issues AI-generated content might inadvertently produce duplicate or subpar material. Search engines penalize duplicate content and prioritize original, high-quality content in search results.

 

  • Human Touch and Connection

AI-generated content lacks the emotional depth and empathy that human-created content offers. Establishing a genuine connection with the audience requires a human touch that AI might struggle to replicate.

 

  • Misinformation and Bias

AI relies on patterns and data, which can perpetuate biases or even generate false information. This poses a risk to the accuracy and credibility of the content, potentially leading to a decline in search ranking.

 

  • Search Engine Penalties

Engaging in unethical practices, such as keyword stuffing or content spinning with AI, can result in search engine penalties. These penalties can significantly harm search ranking and online visibility.

 

Strategies for Using AI-Generated Content Wisely

Having a thought approach—finding the right balance, effective use of AI for analysis and human insights, and aligning the voice and values of your brand—can help you maximize the power of technology while ensuring upholding quality and relevance.

Take note of the following tips:

 

  • Balancing AI and Human-Generated Content

A strategic blend of AI-generated and human-created content can harness the efficiency of AI while preserving the human touch. This balance ensures that content remains relevant, engaging, and authentic.

 

  • AI for Research and Analysis

The data processing capabilities of the AI can be used to analyze trends, gather insights, and inform content strategies. Businesses can create informed and targeted content by leveraging AI in this capacity.

 

  • Human Oversight and Editing

Human oversight and editing are crucial to mitigate the risks associated with AI-generated content. Reviewing and refining AI-generated content can enhance its quality, accuracy, and relevance.

 

  • Aligning With Brand Voice and Values

AI-generated content should reflect the brand’s voice, values, and identity. Human intervention is essential to ensure that the content maintains consistency with the brand’s image.

 

Future Trends and Recommendations

With the evolution of AI technology, its role in content generation will continue to expand. Businesses should stay informed about these advancements and anticipate their potential impact on search ranking.

Here are some potential future trends and recommendations:

 

  • Embracing AI Ethically

Ethical considerations should guide the use of AI-generated content. Businesses should prioritize the creation of valuable, accurate, and unbiased content to maintain credibility and search ranking.

 

  • Adapting to Evolving Algorithms

Search engine algorithms will continue to evolve, requiring businesses to adapt their content strategies accordingly. Staying updated and agile is essential to maintaining a competitive search ranking.

 

As we continue to explore different ways to optimize our search rankings, the use of AI-generated content presents both opportunities and challenges. While AI can streamline content creation, its impact on search ranking hinges on factors like relevance, quality, and user engagement. Businesses must navigate the risks and benefits of AI-generated content thoughtfully, embracing a balanced approach that incorporates human oversight and values. It is imperative that we stay informed and ethical in its application to ensure sustained search ranking success.

seo

Word Count for SEO: Does It Really Matter?

Every year, Google creates new algorithm updates that keep content marketers on their toes, trying to figure out the secret formula that would send their content to the top of the search engine results page (SERP). Also, some marketers think that writing longer content can help them improve their ranking positions.

Word count has always been considered a contributing metric used by many content marketers to determine the quality of text-based content. In addition to keyword density, word count is also presumed to be a vital search engine optimization (SEO) factor. After all, Google is a machine, so how else would it evaluate the quality of the content? For content marketers, word count is a significant signal that Google can understand.

Is Word Count a Crucial Factor in SEO Content?

Over the years, content marketers debate whether word count matters for SEO. Some believe that longer content is better while others agree that the quality is always superior to the number of words.

John Mueller, Google’s Senior Webmaster Trends Analyst, has confirmed that word count is not a ranking signal in the search algorithm. He specifically stated that just blindly adding text does not help improve the ranking of your content. Google is more about creating fresh, relevant, and high-quality content. While word count is not essentially a ranking factor, it matters for SEO, especially when combined with quality.

In most cases, the longer and more in-depth the content is, the easier it is for search engines to determine the context of the article. Additionally, the length helps search engine bots crawl and construe what the information is all about and rank the content in the relevant SERPs.

Google and other search engines love lengthier and more in-depth articles. However, it does not necessarily mean writing long-form posts for the sake of it. Google is smart enough to tell if your content is a blunder, and so can your readers.

Creating relevant and unique content that directly reflects your post title is the best approach to satisfy your readers. Otherwise, your target audience will get bored and immediately abandon your page, resulting in an unpleasant impact on your reader engagement or SEO.

Also, lengthy content provides ample room for optimization. For instance, it allows content marketers more opportunities to insert relevant keywords, including long-tail variations, without the risk of keyword stuffing. It also enables marketers to boost SEO by working on other essential content elements, such as headings, links, and images.

Most importantly, writing longer posts allows you to delve into the topic in greater depth, tackle the problem and offer solutions than is possible with shorter content. While you can provide answers to some questions with thin content, a longer and more detailed post has more value to your readers.

How Does Word Count Impact Your SEO?

While there is no given specific, optimal number of words that ensures high search results, it does not necessarily mean that it has no impact on your rankings. Mueller may have stated that word count is not a ranking factor, but he did not confirm that it does not affect other ranking factors. For instance, meta-descriptions may not be a ranking factor, but they can influence the click-through rate and prompt prospective clients to visit your website.

A higher word count not only helps you answer your target audience’s search intent but also boosts your opportunity for other websites to link back to yours, which are both ranking factors.

On the other hand, if your content is overly written and goes off-topic, it loses the relevancy of the user’s search. Just because writing a long-form post ensures you have more word count, keep in mind that it does not equate to quality content. Make sure to always focus on your goal—and that is to provide your readers with relevant, engaging, and informative content.

The Basics of Digital Marketing

Exploring the technical aspects of digital marketing may seem like a daunting task for budding entrepreneurs. However, learning the ABCs of online content development, SEO techniques, and campaign ads might be easier than you think.

User-friendly and instinctive, these digital tools, when used correctly could significantly increase your market reach, industry influence, and customer engagement. It’s important to remember that even though the medium of marketing has moved online, the basic principles of advertising and consumer interaction stay the same.

With every upgrade you make, high-quality customer service still reigns supreme. Whether it’s big or small business internet marketing, prioritizing consumer needs is vital. And, in today’s competitive market, the only way you can do that is by adapting to digital changes that offer faster transactions and easier communication with your clients.

Digital Marketing and Importance

Compared to traditional advertising, digital marketing allows you to reach a wider audience, compete with bigger businesses, generate more leads, and increase ROI. It helps you achieve all these with the help of search engine algorithms that exposes your brand and web pages to more traffic.

To do that, you also have to prove that your content is credible and deserves a high search ranking. You can do so with SEO upgrades and digital marketing tools. If you’re unfamiliar with how to go about this, you can always ask for expert help from digital advertising agencies.

10 Basic Tools of Digital Marketing

The best thing about digital advertising is the ease that it provides to users, whether amateurs or experts. With all the available tools provided by search engine algorithms, you can easily manage your digital campaigns.

Here is a quick run-through of the useful online marketing tools that you can use:

1. SEO

Photo Credit: Oleksandr Pidvalnyi | Pexels

Considered the foundation of digital marketing, search engine optimization or SEO is an inexpensive and fundamental method that allows you to make your website and content meet the standards of search engine algorithms.

As Google wants to provide high-quality results for every online query, they tend to sift through the thousands of data published daily and rank these websites based on relevance, authority, and credibility.

They do that by assessing the overall performance of your website, from the use of keywords, backlink building, on-page elements, and more. For your company’s website to gain traction in its first few days of upload, you have to ensure that it’s equipped with every possible upgrade that will fit with the required website qualities that algorithms demand.

Making a mistake could significantly decrease your search ranking and authority. So, if you’re unsure about how to go about it, you can always hire experts from SEO companies.

2. Online Advertising

Also coined as paid media, this aspect of digital advertising is the process of collaborating with search engine algorithms to boost your online presence. Usually, only the websites that are in the coveted first SERP are the ones most visited by netizens.

By using these paid ads on YouTube, Facebook, Instagram, and Google, you’ll get to achieve more exposure for a limited time.

Online advertising also allows you to track the performance of your campaigns through analytics. You can maximize your online advertising performance by asking for help from experts.

3. Content Marketing

Creating premier content for your websites and campaigns is a must in digital advertising. Doing so will increase customer engagement and online traffic organically. The more comprehensive and relatable your content is, the higher its reach will be.

This content development is not limited to articles only as you can explore other mediums, such as videos, infographics, audiobooks, and more. As long as it resonates with your target audience, you’re on the right track. For a more efficient way how to perform this, you may consult with internet marketing services near you.

4. Email Marketing

Comparable to traditional marketing cold calls, this outreach allows you to connect with your target customers in a more personalized manner. It’s also a more efficient method of marketing as you can reuse email templates over and over again and send them to multiple accounts.

This method also makes it easier for you to generate leads and update your potential customers regarding company events, discounts, sales, and more.

5. Social Media Marketing

Social media platforms are the perfect channels for customer-company engagement. They serve as virtual communities where certain customer demographics can gather and share their opinions regarding a product. You can take advantage of this organic exchange by creating a solid and approachable online presence.

6. PPC Ads

Also, a part of paid media, this form of digital advertising allows you to increase content exposure with more affordable pricing. As long as you keep paying, your ads will reach a wider market. However, this is a short-term solution and is best used seasonally.

7. Mobile Marketing

Mobile phones are now an integral and inseparable component of daily life. Portable and small, these devices allow individuals to better interact with the digital world. Statistics also show that majority of online searches are done on mobile. So, it’s best to make your website design mobile-friendly making it accessible to all your potential customers.

8. Influencer Marketing

Photo Credit: Plann | Pexels

Influencers are today’s relatable version of Hollywood stars. Easier to connect with and reach out to, these individuals tend to be more grounded with their fans. With that said, you can utilize their close relationship with the customer demographic to your advantage by sponsoring them.

This technique is commonly used in digital marketing for dentists as they offer free trial services to influencers and advertise the results to their fans.

9. Video Marketing

Customer content engagement is crucial in digital advertising. However, traditional forms of online content such as articles and infographics may bore your audience. To make your content more memorable use a multimedia format that stimulates more senses. Video content also tends to go viral and gain more exposure.

10. Audio Marketing

Radio is not the only channel for audio marketing. With the rise of podcasts and eBooks, you can now reach an untapped door in the market, where hundreds of customers are waiting. Audio ads on Spotify, Google, and Alexa can dramatically increase your market reach. So, make your campaigns more versatile by developing content variety.

More than half of the world’s population can be found active online. From simple chatting, daily posts, and ordering merchandise, any customer can do anything in the comforts of their own home as long as they’re connected to the web.

This unprecedented level of social connectivity and bonding only reinforces the business opportunities that digital marketing provides.

What You Should Know About Hiring An SEO Toronto Digital Marketing Agency

Hiring an SEO Toronto digital marketing agency to help grow your business can take a lot of research and legwork on your part. But here are some tips you should consider when looking for a good, reputable marketing firm.

The best way to get an immediate feel for whether or not an SEO Toronto digital marketing agency can benefit you is to be upfront and candid about what your business is and what its goals and objectives are. You don’t want to just be generic about this information, you want to let the marketing agency know exactly what it is you’re expecting from them.

You should discuss with them what marketing platforms they use and whether or not they can work for your business. In hiring a good digital marketing agency, you may need to adapt to some changes in how your marketing is done, but you should never hire an SEO Toronto agency who doesn’t understand your company’s direction.

Find Out About Their Communication Structure

The best way to work with an SEO Toronto digital marketing company is to have constant open lines of communication. You’ll want to know if they have a contact person or department that you can reach 24/7 in case you have concerns about how your marketing campaigns are going. You may also want a digital marketing company that does online reviews or conference meetings on a monthly or yearly basis to see if everything is performing up to standard. Never hire a company that doesn’t keep you in the loop.

Let Them Know If You Have Any Third Parties That Might Be Involved In This

If you work with a technical team whose tasks may overlap with those of a marketing team, you should discuss this with the marketing agency you plan to hire. It’s important that you don’t run into a potential conflict of interest, or conflicting jobs when working with your marketing agency. You may even want to see if the marketing agency offers any evaluation services just to make sure you have all your t’s crossed and i’s dotted.

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9 SEO secrets every business should know

Convince Customers To Make A Purchase With These Conversion Rate Optimization Tricks

A company’s website is an incredible avenue for it to attract traffic. However, no amount of traffic matters if it does not lead to sales. However, a company’s website should not mainly focus on getting attention but how to turn site visitors into customers. Better yet, to repeat customers. Turning as many visitors to the site to customers is the ultimate aim of a website and should be its measure of success. Various practices and techniques can be utilized to optimize a site’s conversion rate.

Conversion rate optimization (CRO) has become the first item on the SEO guide list and rightly so. One way to improve CRO is to reduce the number of distractions on the site’s landing page. Many firms often think that by stocking their landing options with numerous options, the visitor will have more to choose from which will increase the chances of him/her turning into a customer. However, it is not the case. We often see pages with tens of menu options each with its submenu options and also links to social media platforms. Many of such options on landing pages often serve the function of being distractions.

By simplifying your landing page, you give a visitor a much more focused avenue. Moreover, each marketing tool on the site will then serve a clear and precise purpose leading to more decisive action on the visitor’s part. Reduce distractions on, and simplify the landing page for better conversion rates.

According to Convince and Convert, 4 out of 5 consumers use smartphones to shop. Also, 70 percent of mobile searches lead to online action within an hour. Given the above statistics, it is safe to say that mobile conversion optimization is a vital part of CRO. A company that improves its mobile application and website and usage will undoubtedly increase its chances of turning visitors into customers. Various practices can be used to better the mobile experience.

First, a company should ensure that their content is very visible on a mobile screen since they are smaller than PC screens. Better visibility with inviting images and easy to read material will lead to more customers.

They should also ensure faster load times. Cell network access times are slower and being a second or two faster makes a big difference in whether a site visitor will become a customer or not. Here’s an illustration showing why your site SHOULD have a faster load time:

Personalizing a website’s content would be a great way of ensuring increased conversion rates. A company should make sure that its content is relatable to the target market. The audience should feel as if as if they are the ones being spoken to through the website. Personalisation of content is, of course, easier said than done. If a visitor has a personal connection to the content on your site, the chances are that they will pay a lot more attention to the website. Personalized emails alone can increase conversion rates by ten percent according to Aberdeen.

Contrary to popular opinion, email marketing is very effective, more effective than social media in some cases. By sending personalized emails, using recipient’s real names, the site’s visitors will have a more personal experience. A company can also make use of location and demographic information to offer material tailor-made for a particular area. Providing information on deals that are within the recipient’s location, the site becomes a lot more relatable and in a sense, trustworthy giving it the feeling of a neighbourhood store.

According to CodeFuel, when videos are included in a personal email, click through rates doubled or tripled. That is, by all means, a very large improvement. Audio-visual marketing is by far, the most effective marketing techniques there is. Using videos on a company’s website grabs a user’s attention for longer than any other medium can.

One technique a company can utilize is making the video interactive. A creative interactive video especially one that can make a site visitor laugh can increase conversion rates multiple times. Every company has its target market and can create videos that will specifically target this group. This strategy ensures that a visitor who is on the cusp of making a purchase decision will automatically turn into a customer after watching the video. With the increase of smartphone usage in the globe, making video content that can easily be accessed through a mobile phone will go a long way.

Here’s an illustration showing why it’s important to make use of videos on your online marketing campaign:

Being data oriented is an optimal practice in conversion rate optimization. By being critical in data usage a company can be able to keep track of and have evidence of a variety of things. First and foremost, using various analytical tools such as Google Analytics, a firm can tell at what points visitors leave the site without making a purchase. Processes can then be streamlined from that point forward to have a higher conversion rate. Also, data can assist a firm single out and test various variables so that they can find out when and if they are useful in a visitor to customer conversion.

Useless aspects of the site can be discarded and important ones improved to improve conversion rates. Excellent data collection and usage can also be used to measure a website against the competition. The company can see how its website is regarding clicks to purchase and page load speed among other qualities. Data can be collected via surveys, analytics and tests. When everything’s well utilized it can turn into a gold mine and can undoubtedly lead to higher conversion rates.

Best Practices To Promote Your Business On Social Media

Getting The Most Out Of Social Media Advertising

So you’ve spent countless hours, days, maybe even years building your businesses brand. Meticulously wording your website, creating brochures, and networking within your market in order to make your business known. You’ve created credible, professional content, but how do you really get this information seen?

According to the Content Marketing Forum hosted by Curata, 80% of marketers are sharing their content on social media. Why is this? It turns out that Internet users are spending 25% of their web time using social media platforms.

The most important guideline to follow is not just to promote but also to engage your audience. Finding a balance between these two actions can be challenging if you are new to using social media as a marketing tool. Consider social media platforms as a networking ground. Through applications like Twitter, Facebook, and Instagram there is an opportunity to interact with your followers and potential partners.

If the interaction were taking place in real life you wouldn’t simply try to sell a service or product, you would engage in conversation. Look at social media from the same perspective. Write and post interesting videos, relevant articles, fun facts, and photos while leaving room for conversation. Don’t just sell, but build relationships first. In an article posted to LinkedIn by Shafaat Ayub, a marketing professional, he suggests that every 1 out of 7 posts should be solely about business promotion while the other 6 should be valuable content.

Allow for variations in your posts.

It is great to utilize multiple social media platforms for successful Internet marketing, but if you put out too similar of posts to multiple platforms then you may send out a phony or generic demeanor. If there is a message you want to share through more than one platform then make each post about the topic unique. Do not simply copy and paste the same post multiple times.

Responsiveness is key.

Social scientists have defined “responsiveness” as one of the biggest factors in whether or not someone is likeable. This theory can and should be applied to your business as well. Adcetera, a 33-year old advertising company, advises that interacting with consumers will create a loyal following. If other companies are mentioning you online then do the same for them. You could make a thank you post, a post highlighting collaborations that may be under way between the two of you, or even a post promoting them. Building allies will advance your promotional success. Interacting with clients or fans will also boost your businesses popularity. In addition, make sure you are responding in a timely manner. Same day responses are ideal.

Creating thought-provoking engaging content is time consuming.

If your posts are successful then you’ll receive a lot of feedback and before you realize you’ll be spending a lot more time than you may have planned keeping up with it all. Use your time efficiently by organizing a social media calendar at the beginning of each month. Creating an outline for what you hope to release on the web will ensure you don’t lose valuable ideas and also cut down on posting time. Social media platforms like Facebook even give you the option of scheduling posts. This means you can write a post in advance and schedule its posting time.

Finally, simplicity is more in the world of social media.

Be brief with the content in your posts. Social media users consume information that is generated through a news feed. Consumers are skimming information as they scroll along and too long of posts may be off-putting. Be realistic with the length and depth of the information you share.

Releasing balanced and well-rounded information consistently will create a positive reputation for your business’s online reputation. People will look forward to your posts. They may even repost your posts themselves! Furthermore, if you are incorporating calls-to-action in your content then facilitate each CTA organically. Avoid cheesy language like “Flash Sale: 50% Off, Buy Now!” Instead make each CTA fun and interactive. Involve consumers in their experience by incorporating contests and photo sharing. CTAs allow supportive consumers to participate in the advertising process and let you reward their loyalty!

Web Design Success: Find Out What Users Want

Having a successful website is more than having great graphics and design. One can have a very attractive website, but if it’s not beneficial for the user, then it could be a waste of time and money. And the user will most likely do business elsewhere.

With this in mind, the following things must be done to ensure the site will be equipped with what the users want on the sites:

1. Easy Access– They don’t want to have to go through several pages or deep down in a page to find what they need.

2. Convenience– The ability to use a mobile device quickly and easily as well as on desktops/laptops. Also, when it comes to mobile devices, they want to be able to use it via portrait or landscape, and they want to be able to rotate the picture and adjust the picture to where it can have a larger or smaller view. And furthermore, users are normally using mobile devices when they are on the go. Thus, just wanting the areas for browsing and checking out if shopping. Other than that, they may want it for the account screen to pay a bill quickly and easily. They usually don’t want a whole portrait, unless they request to switch to the whole desktop/laptop viewing which is normally provided upon clicking on the appropriate link.

3. Confirmation/Receipt– Even though payment history from credit/debit cards, PayPal, and banks show receipt of payments, it’s important to get a confirmation or receipt number/page for one’s records, just in case. It can also be sent to the user’s email and text messaging for one’s records.

4. Updates sent to email/text and easily visible on site– Updates on important policy changes or upcoming promotions are always great, and this shows that the company value their customers.

5. Promotions that are easily acceptable to apply– It’s one thing to get notice of promotions, but it’s pretty frustrating when there is technical difficulty in applying the promotion code.

6. Visible guarantee/warranty not written in fine print– Fine print is a big bother for users in this busy society. It shows how companies really care about their customers when applying clear visibility about guaranties/warranties. Customers really appreciate that. They would be encouraged to continue business with the company, and they will be encouraged to tell family and friends about the company’s great business and customer service.

7. Quick start and important info not bogged down in fine print– With customers’ busy schedules, it’s important to make it more convenient for customers to easily display quick start and important information. It shows the customer that the company values them which in turn, encourages them to remain their customer.

8. Easy Tracking Status of Orders– Customers should always be able to track orders easily and quickly. And, for even more convenience of tracking, the tracking number should be sent via email or text upon the first creation of the tracking number.

9. Easy and direct account summary and transaction history– As previously stated, convenience and easy accessibility are crucial to maintain happy customers.

10. Reward/Loyalty Points (if applicable) – Financial institutions, flyer miles and lodging, and some shopping outlets use this type of program which do encourage more business with customers.

11. Speed and No Crashing– Nothing is more frustrating to users when dealing with a slow and crashing site. They want to shop online without hassle. A site can have all the pretty web design and graphics in the world, but if it has a slow connection, or keeps crashing, the really attractive site is worthless.

12. Easy access to great customer service – This goes back to convenience and easy accessibility especially when there’s a problem. It’s bad enough that customers have enough to deal with, than to add even more frustration when dealing with hard to reach and/or substandard customer service.

13. A safe and secure site– With all of the cyber hacking and identity theft going on, customers need to feel secure in knowing that the site has great encryption and other safety devices, such as secure socket layer (SSL). SSL is a well-known and reputable encryption service.

Other Facts to Note

http://conversionxl.com/10-useful-findings-about-how-people-view-websites/ – the first two photos under number one.

When creating your site, there are other key things to realize. For one, when customers look at sites, they normally look left to right on the screen. Having said this, they tend to look at the upper left to upper right, and then the lower left to the lower right on the screen.

This aspect alone is very important, so the site’s information can be positioned accordingly- the most important information in the top left to top right of the screen. And the least important is posted in the lower left to lower right part of the screen.

Other things to note include the usage of larger, high quality print, and better imaging. It’s important to use a larger font with highly visible prints for linking to areas or pages that the customer desire, such as the checkout page, payment page, account summary/overview, and the desired department page for shopping. Also, it’s important to have high quality and relevant photos, instead of cheesy, stock ones.

Other than that, the following are also important to keep in mind when creating a site:

• Users spend approximately 6.48 seconds focusing on the company’s logo before moving on.
• Users spend approximately 6.44 seconds viewing the main navigation menu before moving on.
• Users focus on the search box for just over 6 seconds.
• Users spend approximately 5.95 seconds viewing the sites’ social media networks, such as Twitter and Facebook.
Take note of the things discussed in this article whenever you are going to create or modify your website.