In today’s business world, digital marketing is an exciting and fast-moving approach to growing your business. Digital marketers use multiple tools, platforms, and apps to save time and money in promoting businesses and increasing brand awareness. However, with the wide variety of options out there, choosing and testing can be a daunting process, especially in the ever-changing and emerging trends in digital marketing.
In this post, we have rounded up some of the most popular tools that you should consider adding to your digital marketing toolkit.
- Social Media Marketing Tools
There are various tools and apps that you can use for your social media marketing. With millions of people using social media, it is extremely crucial for businesses to build their social media presence and choose the right tools that will help drive brand awareness and boost ROI.
Here are some of the top social media marketing tools to consider:
- Meet Edgar
- Search Engine Optimization (SEO) Tools
When it comes to increasing the online presence of your business, SEO is your go-to solution. Here are some of the SEO tools that can help you track your website ranking, conduct keyword research, and obtain significant insights about your competitors.
- Screaming Frog
- Email Marketing or Marketing Automation Tools
Marketing automation tools do not only help you plan and execute your email marketing campaigns. These tools are also essential in helping you find and engage your target audience. You can also use them to personalize emails, allowing you to send the right message to your potential customers at the right time.
Here are some of the top email marketing automation you can use:
- Campaign Monitor
- Data Analytics Tools
Data analytics tools are important in digital marketing as it helps businesses maximize their performance. When properly implemented into your business model, it helps discover cost-efficient ways of doing business, helps you make better decisions, and analyzes customer trends and satisfaction.
Consider these data analytics tools for your digital marketing:
- Google Analytics
- Data Boards
- Google Data Studio
- Video Marketing Tools
Over the years, videos have become one of the powerful tools to promote your business and tell your brand story. With the increasing popularity of self-shot videos (or live video streaming) across different social media platforms, several tools enable you to create videos without hiring a professional.
- Content Management Tools
Regardless of the type of digital marketing you engage in, you will need great content marketing to attract and engage your target audience. There are several essential tools you can use to help with the creation, storage, and sourcing of engaging and relevant content across various social media platforms.
- Marketing Management Tools
For a digital marketing campaign to be successful, a business needs research and patience, collaboration, project management, and tools that will advocate communication, collaboration, and task assignment.
- Paid Search and Social Tools
Paid ads across search engines and social media channels help maintain robust campaigns. However, it requires constant upkeep to reach a specific audience and use your content to boost your brand with clear targeting and obtain more qualified leads.
Here are some of the pay-per-click (PPC) tools for your campaign that will help you get fast results:
- Google Ads Editor
- Bing Ads Editor
- Influencer Marketing Tools
Influencer marketing has become a widely used digital marketing tool due to its accessibility to businesses. These tools can help you source and reach out to popular influencers who can promote your business to their millions of followers, thus increasing brand awareness.
Here are some of the most popular influencer marketing tools to consider:
- Strawberry Socials & Melody Socials