Marketing is like high school – popularity matters. This is because your marketing strategy can make or break your brand’s identity in Toronto which is why it is imperative that you do your very own research on what best suits your business and what could slow it down or even damage it.

To make it easier for you, here’s 5 magical marketing strategies to make you popular in Toronto.

1. Understanding the Trend

Probably the most common and most over looked strategy is understanding the market trends. Though it is true that you do need to understand your target market but if you overlook the trend that surrounds it, you would be shooting arrows blindly.

Research on what your targets are mostly talking about now and see how you can coil that to your favor. This way, you can always make sure that what you’re dishing out is super relevant to their lives. But this would still depend on your niche. If your niche is somehow a far stretch on what the trend is, you would then need to find a way to make them talk about it. Sponsored posts and hyper creative ideas are what sparks the curiosity of the market.

Flexibility is also key because the fact remains that trends come and go. Therefore, you would need to become the best chameleon you can be.

If you can’t beat the trend, brew one that can.

2. Targeting the soft spots

Emotions is one of the most used strategy the marketing world has ever discovered. This makes anything easier to relate to and understand compared to keeping it serious and straightforward.

Emotions allow people to tap into their own experiences and memories and morph any brand and rationalize it the way they feel it. Take real estate for example. A lot of people would see regular advertising for it to be too serious. To make it more approachable, marketing firms inject a sense of family into it by connecting a $ 1.5 million dollar studio-type condo unit to the sense of independence and pride, to which most of us can relate. The same goes for things like fashion and food. The most popular brands are able to harvest these emotions and turn them into sales.

3. Squeezing the juices out of the internet.

The internet is a free tool to use for your marketing strategy. It’s just sitting there waiting for you. But because of its broadness, you would need an expert to take care of it for you, most especially if you are still new to the concept of internet marketing.

Internet marketing entails being able to handle all sorts of online-based media. Examples are social media platforms and search engine optimization. These two alone could greatly help in making your business more popular in Toronto that it already is. This also reflects the market trends connected to your target market. With the 97% of the people nowadays who are always browsing on the internet, it shows that the average attention span of a human being when it comes to anything online is between 9 seconds to a minute – much like a goldfish, really. So, if you are able to captivate their attention for more than that, then it’s a win!

4. Going simple

Marketing overkill is gone. Gone are the days of people trying so hard in creating a concept to help rake in the sales. The best marketing minds are actually heading towards a simpler, more grounded approach. Even luxury brands are keeping it minimal.

The trick here is that the senses have less details to mind. The less the details and more specific they are, the better the absorption. Take a perfume brand for example. Though they can go ahead and go berserk with creative visuals and such, they would rather opt for a sleeker ad because it’s easy on the eyes and less details to think about to make sure that the target market is able to remember only the important stuff – the emotion of the fragrance and what the bottle looks like. The same goes for clothing brands, real estate, telecommunications and etc.

Less is more.

5. Creating Buzz

Now, you do not to create something controversial to do this. You just need something captivating enough to make people want more of what you’re selling. Start a promotion that would run for months to come. People love promos, always have and always will.

The logic behind it is that people always love to take risks. The human race, after all, were programmed that way. When there is a certain need or want, risks are always involved and you can capitalize on that.

There are just 4 parts on creating a successful promotion. (1) A prize that almost no one could say no to. (2) A good set of fool proof mechanics that will help decide on who wins. (3) A good study on how long it should last. Tip: The bigger the prize the relatively longer the duration of the promo before the grand draw. This is because the buzz created by the big prize will draw more people in and would entice them to send out multiple entries for more chances to win. But to take caution, don’t stretch it out too long as it can back fire and they would lose interest in it. (4) Making sure you can commit and deliver the prize on the expected date of delivery. Would you be happy to receive your brand new car 6 months after you were announced as the winner? I think not.

See? It’s so simple that it looks like magic! To know more, talk to us.

If you are considering starting a business in Brampton or already operate one, then you are on the right track. The city has undergone a lot of development since the early 1980s. In fact, it is one of the highest growing cities in Canada.

(Chart Of Population Growth In Canadian Cities From 2006-2011)

For a business owner, consistent growth in population means more potential business. You can easily set yourself up to capitalize on this growth with some tangible tips to incorporate into your company model. Here are some helpful things to remember.

1. Learn to focus on your objective. When you first started your business, you obviously had a few key objectives to develop. If you own a printing company, that may be to “provide the top quality printed materials to small-large businesses in the area.” It’s easy to look at overwhelming growth in the market and be dazzled by the possibilities. Don’t let that distract you from your original intent. There’s nothing wrong with expansion (you should even learn to welcome it gradually) but if it is going to distract your company from its objective, you may have to pass, or at minimum, postpone. As Ralph Waldo Emerson famously stated, “Concentration is the secret of strengths in politics, in war, in trade, in short in all management of human affairs.”

2. Practice your elevator speech and be ready. If you are new to the world of business, you need one. If you are a seasoned business person you need to consistently revisit yours. The fact is that times change; the market changes. What worked for your business five years ago may not work for it now. Be sure that you practice it on friends, family and co-workers. Get their perspective and work on it. Even the best elevator speech can be honed to be better. You can find plenty of tips online to help you work on yours.

3. Learn quickly when under fire. An influx of potential means that you likely are going to have to do things that you may not be accustomed to. Remember that businesses have to be fluid these days. The same holds true for business owners. Keep your skills sharp by reading journals and online newspapers. Better yet—with today’s internet market it’s easy to set yourself up to automatically receive headlines in business or technology. That way you can take 5 minutes every afternoon to brush up on what’s happening in your market. Remember, according to Catalyst Leader Bad Lomerick, “The goal is not perfection but rather a posture of moving toward healthy habits and characteristics.”

4. Stay current with the new technologies. That isn’t to say you need to be an expert at everything (that’s impossible) but at least have a superficial understanding of the latest tools other business owners use. In particular, focus on what people in your market use. This is where a professional association may be helpful. You also can have someone on your staff focus on bringing in new efficiency tools periodically. Let them test out the latest technology and see if it works for your business.

5. Learn to network effectively. Join some communities, attend trade shows, get involved! Meeting people is only going to help you 1) spread the word on your company and 2) gain support to call on if you need it. Plus, it also gives you the chance to be relevant to other business owners, which will only develop your skills more. Remember too that when exploring business ideas for Brampton businesses, you should use networking to gauge the market you are in, or want to get into.

6. Use social media to your advantage. Lee Iacocca stated “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” This is where communication comes in; in today’s market communication primarily means social media. It’s no secret that social media has increased tremendously in the past decade. While in 2000 it was just getting started, no one can argue that in 2016 it has taken over. A great business without a viable online presence that is active and engaging is like a beautifully-maintained car without a motor. Just look at the statistics of social media and business. It’s easy to see that it is the central focus of most consumers today so take full advantage of it.

Source: https://marketingtechblog.com/2014-statistics-trends-businesses-social-media/

7. Make your social media relevant. With social media you have a great opportunity to share your business, but it’s a lot like first impressions—you only get one chance at it. Do some research to find out what your target market really wants information on and then be the one to give it to them. Some social media will limit you, like Twitter. You only have 140-character messages to share your business. Make sure the information you share is important to the reader and adds some value to their life. This is the best way to keep them coming back.

Whether you have been in business for years or you’re new to the market, be sure to practice your skills and push yourself to keep developing. One of the best things about business is that it’s not really about honing your business, as much as it comes down to honing yourself. Someday when you look back at the years of a successful business that you built, you’ll understand that.