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Branding Tips to Boost Your Company Image

Establishing your brand is among the most critical actions you should undertake as a business owner. A solid, identifiable brand helps connect you with existing customers and sell to new ones while ensuring loyalty and awareness. 

In today’s highly competitive marketing world, it can be challenging to stand out and make your target customers recognize your brand. Effective branding can help distinguish your company from the sea of competitors. 

What Is Brand Image and Why It Is Important?

Brand image is how your target customers perceive your business, products, and services. Luckily, the power to create a powerful brand image is in your hand. Your company image is crucial as it helps capture your ideal clientele. Also, it encourages employees to embrace the values and priorities of your company as their own. 

How to Improve Your Company’s Brand Image

Most successful brands constantly look for ways to boost their attributes to target the right customers. It requires precise planning and a well-thought-out approach to ensure success. 

We rounded up a few quick and easy pointers to help your company stand out and improve your brand image.

  1. Define Your Brand

Perform a detailed assessment of your brand by identifying your target customer’s problem(s) and how you can help, understanding their emotional and rational concerns, and determining what makes your brand unique. Give your customers a clear understanding of what you can offer them and inform them about your vision and purpose. 

  1. Meet Your Audience Where They Are

Addressing your target audience with the message they expect to hear on various social media platforms can help expand your brand. However, your brand message aligns with the core values of your company. Also, updating your website regularly should be among your top priorities to ensure a solid online presence. 

  1. Build Trust and Authenticity 

Establishing a good image is extremely crucial, especially for startup companies. Take time to listen to the needs of your customers and their feedback. Treat them with respect, build a connection with them, and ensure exceptional customer service. When creating relationships and earning trust, be transparent, reliable, and consistent in your interactions, products, and services. Additionally, reward your customers for their loyalty once in a while.

  1. Focus on Creating High-Quality Products or Services

Bringing value to your customers is one of the most effective ways to boost your company’s brand. When your clients acknowledge the quality of your business offerings, it will help demonstrate the credibility of your brand through referrals or word-of-mouth. You do not need to invest too much in advertising. Instead, take your time to provide your clientele with premium quality goods and services that create buzz and earn trust.

  1. Improve Your Online Presence

97% of customers use the Internet to search for local companies. Developing a robust digital presence ensures not only the growth of your business but also improves your brand image. If you have a poor digital presence, you will lose plenty of opportunities to connect with your customers and build brand awareness. 

To help you establish a robust digital presence and brand image, be sure to focus on the following areas:

  1. Deliver Excellent Customer Service

It only takes a single unpleasant experience to make customers take their business elsewhere. Losing customers due to poor customer service can significantly impact your company’s image. In today’s competitive market, focusing on providing excellent customer service is essential. 

Delivering customer expectations can help you earn trust. People trust you because they are aware of what to expect. Also, they are more likely to recommend your business. Building excellent customer service and trust help ensure brand loyalty with your client base.

5 Digital Marketing Tips to Expand Your Brand Reach

Is your brand at the top of the search engine results page of your market segment online?

With the fierce competition in the world of internet marketing, establishing a well-built online presence helps boost the visibility of your brand and rise above the sea of competitors. This makes digital marketing an important tool for today’s businesses, whether online or not. 

But what are the most effective digital marketing strategies that will help you expand your audience reach on the Internet and increase sales? 

What Is Digital Marketing and Why Is It Essential for Businesses?

Digital marketing is a set of strategic actions that enable a business to attract and communicate with its audience and build its brand image in a digital environment. The use of digital tools and platforms allows you to run campaigns, promote content, and connect with your potential customers more efficiently.

Below are some of the most effective digital marketing tips that will help unleash the potential of your business and expand your brand reach.

  1. Define Your Audience

Marketing is like casting a wide net to catch some people. However, promoting your business in front of people who are not interested in your product can be a waste of money, time, and effort. Instead of marketing to everyone, find the people who are most likely interested in your products and services and purchase what you are selling. 

There are several ways to define your audience:

  • Check your competitors and what their consumer base is like. 
  • Use digital marketing tools, like Google Analytics to research, and build customer profiles to develop your audience demographics (age, gender, location, interest, education, income level, etc.)

Knowing who to target helps you identify your audience and create an effective digital marketing campaign.

  1. Create Engaging Content

Relevant and engaging content never fails to capture the attention of your target audience and reinforce your brand image. Over the years, content marketing has become an increasingly popular tool to reach a potential audience, generate more web traffic, and boost sales. Videos, blog posts, infographics, and podcasts are among the most common forms of content used to promote your products or services without overly advertising them. 

In many cases, creating low-quality content that serves as a makeshift ad for your business never works. To make your content marketing most effective, be sure to centre it around creating high-quality content that provides your reader real value by offering a solution to their problem or answering a query.

  1. Use Social Media to Engage Your Audience

Today, businesses take advantage of various social media platforms to build relationships with their target audience. People also use social media to connect with their favourite brands. What is great about social media marketing is that you do not need a social media manager to post and share content on your social media profiles. You can share your expertise by creating compelling posts that suit the interest of your target audience. 

  1. Widen Your Landing Page Traffic

Leveraging social media posts, targeted digital advertisements and other content that directs to your landing pages can help bring in new potential clients. Strategic placement of strong calls-to-actions (CTAs) can effectively encourage your audience to visit your page. 

Also, your landing pages should offer information that people want to learn about your business. For instance, have a digital ad that points your readers to a buy-now-promotion landing page that also promotes newsletter signup or a link leading to your blog. Providing an engagement option on your landing page helps attract more visitors, which pays off your effort. 

  1. Guest Blogging

Once you have clearly defined your audience, guest blogging can help you put your content in front of your ideal audience. Take, for example, digital marketing expert, Neil Patel. Having one of the most popular brands in the world of online marketing, Neil Patel has guest posted on hundreds of authoritative blogs, such as Search Engine Land, Hubspot, to Social Media Examiner over the years. 

Guest posting is 100% free, making it the most efficient and cost-effective way to build and strengthen your brand. You only need time to come up with relevant and engaging content ideas and write high-quality posts to generate conversions and attract more readers. 

6 Key Elements of a Killer Content Marketing Strategy

Content marketing has increasingly grown in popularity over the years. Many businesses with an online presence use content marketing to build and strengthen their brand, attract prospects and retain loyal customers, and boost their bottom line. 

At the heart of every effective and successful content marketing effort are the core elements. Incorporating these elements into your content marketing strategy can boost audience engagement, improve brand awareness, and provide a healthy ROI to your business. To achieve these, you will need to develop a strategic method that demonstrates and targets your company’s realistic goals and measures results. 

In this post, you will learn the significant elements of content marketing and how you can implement them in your strategy. 

  1. Brand Story

Having a thorough understanding of the identity of your brand is crucial for communicating with your target audience. As a business owner, you need to identify who you are as a business, your values, your mission, and what your company does. These factors can help create your unique brand and develop a consistent personality and tone of voice to establish customer trust and confidence. In the fierce world of business, creating a unique brand story can make your voice stand out, setting you apart from the competition and resonating with your target market. 

  1. Audience Persona

It is impossible to tell your brand story without knowing who your target audience is. You will need to identify the audience whom you want to target with your content. Here are some tips to do this:

  • Study your existing customers
  • Get to know the latest trends in your industry
  • identify the people who you want to target 
  • Monitor the customers whom your competitors are targeting

  1. Style Guidelines

To develop consistently high-quality content, you need to follow documented style guidelines. It should cover key points from grammar and punctuation to the unique tone of your voice. Having a unique style guideline enables you to create consistent and well-written content that will engage your audience. 

Image by Gerd Altmann from Pixabay
  1. Business Case and Content Marketing Goals

For your content strategy to be successful, you must provide value to your target audience. It should not only capture new readers and followers, but it must also help drive your business forward. It starts with identifying the goals you want to achieve and determining the ways that will bring you closer to our objectives. For instance, find out the number of resources you need to invest in your content strategy and the results you want to attain. 

In addition to your content marketing goals, having a documented business case can help you gain a better understanding of the benefits and costs of content marketing strategy implementation. 

  1. Keywords

Well-written and engaging content is awesome, but you need to identify and use the right keywords to ensure that your content comes up in the top search results. Know the top keywords commonly used by your target audience and develop a strategic plan as to how your content assets can help you rank for the most crucial ones. 

  1. Action Plan

Lastly, you will need an effective action plan that puts together your primary content marketing campaign and projects that you want to achieve for the year. Consider how they will attain the goals that you have previously established for your business. A carefully thought-out action plan enables you to analyze each step to strategize your content marketing campaign. It should cover the following 

To help you choose the right formats and channels for your content, check your historical content performance and study your audience persona.

Proper implementation of these elements can make you feel confident with your content strategy. However, do not stop making improvements. Assess your strategy regularly and make the necessary adjustments. Always keep your strategy up-to-date and comprehensive to take your content marketing to new heights.

4 Key Web Design Techniques to Improve Customer Experience

In the ever-growing age of eCommerce, online presence has become a must for many businesses to survive the online competition. As a significant part of your brand’s digital marketing strategy, it is critical that every element of your website serves a purpose, especially when it comes to customer experience. From usability to the visual appearance of your website, every element has a huge impact on how your brand can attract and retain customers. 

Your website design is among the critical elements of modern brand building as it can potentially make or break customer experience and satisfaction. Without responsive, modern and customer-centric design, it is impossible for any website to compete with the top-notch web designs in your industry. Not only poor website design can drive away prospects and existing customers, but search engines will likely penalize your website for a subpar experience. 

To ensure customer experience, keep in mind the following web design techniques:

  • Optimize Your Website Structure

When it comes to positive user experience, visitors are not only laser-focused on the visual elements. Your website should be also simple and straightforward. It turns out that you only have less than 10 seconds to send your brand message to your visitor or they will abandon your website. 

Your website layout does not need complicated designs to impress prospects. You only need a simple web design layout that is easy to navigate and follow, and quick to load. Regardless of the multitude of services and content offered on your website, make sure that your visitors can easily find the information they are looking for. Optimizing the structure of your website often includes clear, brand-specific labels, intuitive categories, and a detailed site map. 

Image by Mudassar Iqbal from Pixabay

  • Weaving the Brand Into Your Web Design

Without an actual in-person interaction with your customers, it can be challenging to instill genuine emotions through digital experience alone. However, one way to do it is by incorporating your brand into the web design all the way to your logo, font, and colour scheme throughout your website.

Both your content and visual identity must reflect the brand values. Using rand-specific design solutions can help you effectively merge your brand identity with your visuals and message, sparking emotional reactions and building an overall brand image that your customers can relate to. 

  • Improve Website Speed 

The majority of online customers consider the website loading speed to be a deal-breaker. If your web page takes more than 10 seconds to load, it makes perfect sense to devote more time and attention improve our website speed. Living in a hectic schedule, customers do not want to waste their time waiting for your site to load properly. Any delays and slow checkout experience will most likely cause your potential customers to abandon your website and search somewhere else where they can quickly find what they are looking for. 

While website loading speed is critical for decision-making, not all brands are taking them into account when designing their web presence. For instance, the size of your files can affect the speed of your website. Since large-sized files often take longer to load, be sure to optimize your files by reducing the page size as much as possible. 

  • Ensure Website Responsiveness

Responsiveness is another crucial factor that affects the success of your website. When your website design does not properly fit in various screen resolutions on different devices, then it can impact the user experience in a negative way. Today, millions of your target audience use mobile devices. With mobile traffic increasing significantly over the years, failure to optimize your website for responsiveness can potentially mean missing a myriad of opportunities in your business. 

Once you have a better insight and understanding of the importance of good web design on customer experience, it will be easier for you to make the necessary improvements. 

Tips to Make Online Reviews Work for Your Business

Many people rely on online reviews for everything from choosing a pizza parlour to hiring a plumber to install and repair the pipes in your home. In today’s digital marketing world, it is impossible to understate the impact of online reviews on your business. Recent surveys reported that 86% of virtual shoppers read online reviews before making a purchase.

When it comes to online reviews, the key phrase is “social proof.” This shows that people liked the product or service you are offering or competing with. By providing prospects with a number of social proof, customer reviews can help increase conversion and build the credibility of your company.

While customer reviews can help boost your sales, the way you utilize them can leverage your conversion-boosting potential. Here are some helpful tips on how you can empower your business using online reviews.

  • Claim Your Google My Business (GMB) Listing

While you can find customer reviews everywhere online, Google is the most popular review site. About 64% of consumers check the reviews posted on Google before visiting a business. Creating a GMB page enables you to keep track of and respond to your reviews. These reviews will be displayed in Google and Google Maps search results, which helps establish the credibility and quality of your business.

  • Encourage Customers to Leave a Review

Getting reviews from your customers helps attract new prospects. That is why you will need to create a strategy that will continuously encourage customers to leave reviews. However, recency matters to most potential customers are looking for in a review.

According to surveys, nearly 34% search for reviews that are posted between a week to a month. Consistency in getting reviews can be a powerful tool to earn the trust and confidence of your target customers.

Sending a link to your review page on GMB, Yelp, or website can make it easy for prospects to leave a review for your business. It also helps you to respond to their reviews. Customers tend to leave a review, especially if they feel appreciated.

The customer will receive a notification when you respond to their review. According to BrightLocal’s data, 20% of customers expect business owners to respond to their reviews within one day.

  • Resist Deleting Negative Reviews

The last thing you want from your customers is negative reviews. However, deleting reviews on Google is never a good idea. You might be surprised to learn that 46% of consumers do not trust businesses with a perfect five-star rating. Customers often get suspicious of businesses with too-good-to-be-true reviews. Even your most loyal customers will still want to know your potential drawbacks. Additionally, receiving a negative review helps you see how you can improve your products or services.

  • Respond Well to Negative Reviews

Many business owners may feel tempted to censor negative reviews. This dishonesty can have an unpleasant impact on your business. Never let unpleasant reviews sit there. Use it as an opportunity to respond to your customers in a polite, helpful, and constructive way. Replying to customers helps improve their satisfaction and loyalty, and even encourages them to recommend your business to other potential customers.

  • Proactively Feature and Broadcast Reviews

You can strategically display customer reviews on your website or add a headshot if possible, especially if it is written by an industry expert, a celebrity, or an influencer, so people can easily spot them.

Another way to highlight top reviews is by converting them into social ads as it draws more attention, especially on Facebook. Make sure to add the average rating badges on the footer of your website and cite reviews in your nurture emails.

Allow your website visitors to search reviews using keywords or star ratings to filter reviews. Various surveys reported that potential customers who use the search feature on a product or service page are more likely to convert at 202.9%, including people searching for 1-star reviews.

digital trends 2022

7 Digital Marketing Strategies to Grow Your Startup Business in 2022

Many startups encounter various challenges, including building their brand name and attracting potential customers, especially in the early stage. In addition to the lack of brand awareness, most startup business owners have limited resources to promote their business.

Launching a startup is a complicated feat and complex process to take on, especially during a pandemic. While it may seem extremely challenging to pursue entrepreneurship in such uncertain times, with the right digital marketing strategies, the process of growing your business can also be an exciting journey.

Effective Digital Marketing Strategies for Startups

Today, many companies are using different digital channels to reach existing and potential customers. Also, the number of customers making purchases or hiring services online has drastically increased.

Digital marketing is key to running a successful business online. With the right strategies, digital marketing can do wonders for startup businesses. Even with insufficient resources, startups can leverage digital marketing to generate, nurture, and convert leads into sales.

1. Search Engine Optimization (SEO)

Having a website for your business is only half the battle—you need your target customers to find your website organically on search engines. Optimizing your website for search engines requires the use of target keywords relevant to your business. SEO ranks your website for specific keywords, making you an authority in your niche.

2. Social Media

Social media platforms are valuable channels to market your business, interact with your customers, and share insights on a more personal level. For startup businesses, social media marketing is a cost-effective yet powerful strategy for introducing your products or services and showcasing what your business is all about and how your customers can benefit from your offerings.

However, you need to choose the ideal social media platform to target your audience. Consider the following tips:

  • LinkedIn is a popular social media network for B2B companies
  • Facebook comes with various features for business profile
  • Instagram is a more popular option if you are targeting younger demographics

3. Blog Content

Creating unique, relevant, and engaging content can help develop your brand authority. Publishing blogs and other content assets regularly are the best way to build a blog resources library that your target audience can refer to anytime they are looking for information. Well-written blogs can entice people to get to know your brand and products better and encourage them to explore your web pages.

4. Videos

Videos are a highly popular form of content that you cannot ignore. Millions of Internet users spend hours watching videos on YouTube. While written articles help educate customers, videos are more engaging and shareable, attracting more videos and shares. Creating how-to and discussion videos helps build your online presence on YouTube and attract more audiences to your startup business.

5. Mobile Experience

Millions of people use their smartphones and tablets to search, shop, and socialize online. However, do not just settle on making your website on mobile devices—be sure your website is designed to deliver an exceptional user experience even on the tiniest screens. Redesigning your website should include streamlining content and improving download speed to keep your visitors engaged.

6. Google My Business

Digital marketing strategies should help customers find your business easily on the Internet. Fortunately, Google provides a free tool to optimize your business profile on Google Search and Maps. Google My Business is not only a vital platform for sharing your essential business information but also enables you to interact with your customers by requesting them to leave reviews. Email Marketing Sending personalized and targeted emails is another effective way to engage and influence your subscribers. When building an email list, use sign-in forms and lead magnets to persuade website visitors to share their email ids and contact information. Do not simply create relevant and engaging email content for your recipients—be sure to convey your brand message. Your email must also include powerful call-to-actions (CTAs) to make recipients take the desired action.

What Are the Best Ways to Repurpose Your Content?

There is an exciting way to make your existing content new and great again. We are sure that you have an archive loaded with once helpful, popular content, and it is a shame to keep them hidden in the dark!

Repurposing is a content marketing technique that allows you to breathe in new life to old posts and continue to gain value. Repurposing is about recycling old posts and promoting them in a new form to widen their reach and lifespan.

You do not need to create new content every day. Drawing existing blog posts, videos, and other assets can cut down the time to produce new content. Additionally, it improves your bottom line and the visibility of your content, which can help you reach a wider audience.

How to Repurpose Your Old

Content If you want to repurpose your outdated content for various channels, start by assessing your metrics. Identify high-performing content and think of ways how you can continue to provide value to your target audience with the same content in various formats.

  • Create a YouTube Video

Your existing how-to blog posts can be transformed into tutorial YouTube videos, especially if they are graphics-heavy pieces. For example, you are a business coach offering tutorial services to salespeople who want to master sales calls. You can use some of your blog posts to create a script and convert it into a YouTube video.

  • Create an Infographic

If you have an old blog post packed with statistics or data, the best way to repurpose it is by creating an infographic. Most consumers love visuals, so creating an infographic post of statistics is an effective way to engage your target audience and give new value to your content. While you can include infographics in your blog, you can also post them on social media.

  • Create a Podcast

You can cite quotes from industry leaders or thought leadership posts and create podcasts. Convert the blog into a script and invite industry leaders back for a more comprehensive analysis of the insight they have given for the post.

  • Create an eBook

You can turn long-form content into an ebook to provide educational value to your reader. Discuss specific essential elements of your subject in your blog and offer the ebook to your target audience for a more in-depth analysis.

  • Create a Slideshow

Creating a slideshow is perhaps the easiest way to recycle your old content since it only involves converting the blog into a presentation form. Choose high-performing content and repurpose it into a SlideShare. It allows you to easily share it and introduce your repurposed content in a new format. You can also add graphic elements to make your slideshow more engaging.

  • Social Media Post

You can turn your blog posts into microblogs on various social media platforms, such as Facebook, Tumblr, and Instagram. However, avoid promoting your blog posts directly. Instead, repurpose your brand message. Be sure to create a summary of the crucial points of your original blog. It allows you to maximize your ideas and share them on your social media.

  • Turn Old Webinars Into Video Tutorials

If you have hosted great webinars that attracted many attendees, do let them go to waste! You can reuse them again and transform them into video tutorials. Not only does your content live forever, but it can also be an additional asset to your website and attract more target audiences to your website via YouTube!

  • Turn Video Transcripts Into Blog Posts

Did you know that you can convert video transcripts into blog posts?

A scripted video with a logical structure does not require heavy editing to turn it into an engaging blog post. Take, for instance, the Whiteboard Friday, a weekly video produced by Moz. Although each of their videos has unique content, they also employ a transcription tool that helps convert videos into blog posts.

seo

Word Count for SEO: Does It Really Matter?

Every year, Google creates new algorithm updates that keep content marketers on their toes, trying to figure out the secret formula that would send their content to the top of the search engine results page (SERP). Also, some marketers think that writing longer content can help them improve their ranking positions.

Word count has always been considered a contributing metric used by many content marketers to determine the quality of text-based content. In addition to keyword density, word count is also presumed to be a vital search engine optimization (SEO) factor. After all, Google is a machine, so how else would it evaluate the quality of the content? For content marketers, word count is a significant signal that Google can understand.

Is Word Count a Crucial Factor in SEO Content?

Over the years, content marketers debate whether word count matters for SEO. Some believe that longer content is better while others agree that the quality is always superior to the number of words.

John Mueller, Google’s Senior Webmaster Trends Analyst, has confirmed that word count is not a ranking signal in the search algorithm. He specifically stated that just blindly adding text does not help improve the ranking of your content. Google is more about creating fresh, relevant, and high-quality content. While word count is not essentially a ranking factor, it matters for SEO, especially when combined with quality.

In most cases, the longer and more in-depth the content is, the easier it is for search engines to determine the context of the article. Additionally, the length helps search engine bots crawl and construe what the information is all about and rank the content in the relevant SERPs.

Google and other search engines love lengthier and more in-depth articles. However, it does not necessarily mean writing long-form posts for the sake of it. Google is smart enough to tell if your content is a blunder, and so can your readers.

Creating relevant and unique content that directly reflects your post title is the best approach to satisfy your readers. Otherwise, your target audience will get bored and immediately abandon your page, resulting in an unpleasant impact on your reader engagement or SEO.

Also, lengthy content provides ample room for optimization. For instance, it allows content marketers more opportunities to insert relevant keywords, including long-tail variations, without the risk of keyword stuffing. It also enables marketers to boost SEO by working on other essential content elements, such as headings, links, and images.

Most importantly, writing longer posts allows you to delve into the topic in greater depth, tackle the problem and offer solutions than is possible with shorter content. While you can provide answers to some questions with thin content, a longer and more detailed post has more value to your readers.

How Does Word Count Impact Your SEO?

While there is no given specific, optimal number of words that ensures high search results, it does not necessarily mean that it has no impact on your rankings. Mueller may have stated that word count is not a ranking factor, but he did not confirm that it does not affect other ranking factors. For instance, meta-descriptions may not be a ranking factor, but they can influence the click-through rate and prompt prospective clients to visit your website.

A higher word count not only helps you answer your target audience’s search intent but also boosts your opportunity for other websites to link back to yours, which are both ranking factors.

On the other hand, if your content is overly written and goes off-topic, it loses the relevancy of the user’s search. Just because writing a long-form post ensures you have more word count, keep in mind that it does not equate to quality content. Make sure to always focus on your goal—and that is to provide your readers with relevant, engaging, and informative content.

Top Digital Marketing Techniques to Learn in 2022

Every year ushers in technological innovations and new techniques in the digital market. As a company, staying on top of these changes and trends is crucial as it will determine your ability to stay relevant and engaging. With the increasingly competitive industry, quality customer interaction remains your key strategy to stand out.

You can only do so by maximizing traffic, search ranking, and conversion rate through accessible and responsive company communication lines. As search engines impose new regulations, and social media platforms create new options, being updated is vital for your next campaign ads.

So, how can you improve your digital marketing in business? Which trends should you invest in and how can you stay 2 steps ahead of your competitors. Find out the top digital marketing trends this year.

10 Top Digital Marketing Trends

Here is a quick run-through of the top digital marketing trends this 2022:

1. Metaverse

Making a big splash in 2021, Mark Zuckerberg launched this social media platform as a new way for netizens to interact and connect. Mainly using 3D holographic avatars, virtual reality, augmented reality, and video, it provides a unique online experience, where people can socialize, work, and play together from the comforts of their own homes.

And as this medium has been projected to grow for the upcoming decade, it’s best to invest in it now, when ad space is still affordable. This will give you the first-mover advantage, and allow you to offer a new kind of medium for your customers to engage with your company.

2. Accessibility

Inclusivity is key in today’s market. No customer wants to feel neglected and left out. So, even though you’re targeting a specific consumer demographic, you also have to develop products that cater to other people’s needs.

It could be for differently-abled people, pregnant women, kids, and more. For your company to maximize its market reach, you need to innovate and provide product variety.

Doing so will also reflect well on your company’s reputation as it will show your customers that you genuinely care about them. To gain traction for these new products, you can consult with SEO companies for special content development.

3. Gender Sensitivity

With the positive trend towards LGBTQ+ inclusivity growing, as a company, holding on to traditional gender norms should be scrapped. Sticking to it will only project an image of backward thinking and exclusivity that your target customers may not resonate with.

Creating gender-neutral ads and campaigns will prevent alienation, and show the public that you embrace diversity. Using the correct pronouns is also advised to avoid offending your potential customers.

4. Sustainability

With consumers getting more informed about global environmental issues, a demand for better corporate practices has been growing these past years and rightfully so. Conscientious customers are more discerning when it comes to choosing the brands that reflect their eco-conscious values.

However, it is not enough to simply use these values on the surface level for clout, as customers can see through it and view it as disingenuous. So, make sure to commit to concrete decisions that benefit both the planet and your company.

5. Comprehensive Content

Image Credit: Pixabay | Pexels

Content translates best when it’s simple and comprehensive. Using overcomplicated jargon, analogies, and high-end vocabulary will only alienate your audience. With search engines filled with millions of data, being straightforward and clear will make you stand out amidst the digital noise.

Flowery prose will only take away from the point that you want to get across. So, next time, when you’re creating content for complicated topics, make sure to break it down and be comprehensive.

It would also be better if you visualize it through infographics, videos, and graphs. If you’re new to this, you can always contact SEO to help you out.

6. Social Commerce

Never underestimate the power of social media. As the main digital spaces for today’s netizens, these social media platforms will serve as the main channels for discourse and engagement.

For your company to flourish in the digital market, having a business page on major social media channels of Facebook, YouTube, TikTok, Instagram, and Twitter are crucial. Registering your company in online shopping apps can also foster greater customer traffic.

It will serve as your company’s establishment proxy in the digital world. Paid ads, sponsorship, live streams, and more are also useful digital PR tools to promote your content and expand your market reach.

7. Buffering Your Supply Chain

Stock capacity, especially during the holidays is a problem for any company. However, if you’re a service-based company, then enough manpower should be prioritized. For the latter, aligning your available stocks with the current demand is a crucial planning pre-requisite, as any delay in delivery can lead to unsatisfied customers, which could lead to damaging the brand’s reputation.

So, to guarantee that you can always provide for replacements, returns, and broken merchandise, have a 30-day stock buffer. This way, when you experience shipment delays, you can still have a longer time window to plan out alternatives.

8. Prioritize Consumer Privacy

As Google has phased out third-party cookies to protect customer privacy, as a company, you have to think of other ways to profile your targeted audience without violating their rights. This means improved methods of data collection that value consent and anonymity. Now, this may sound like a tedious process, but CRM tools like emails, newsletters, and social media surveys can still provide quality engagement.

9. Cryptocurrency

Image Credit: Vadim Taranov | Pixabay

Cryptocurrency has rapidly gained value over the years. As customers are looking for easier ways to transact and pay for their items, this economic medium is something to look out for although its compatibility relies heavily on your company’s target audience. So, before you consider using it, try to do some market analysis first.

10. NFTs

As the mediums for interaction continue to evolve in today’s digital world, making a profit out of your content can be quite challenging. As they cannot be directly converted into cash, the value of these digital assets may seem low. However, with the rise of NFTs or non-fungible tokens, you can now utilize your online content as actual market products.

Digital marketing trends in 2022 are all about the emergence of virtual currencies, communities, and space for netizens. The rise of augmented reality has been fuelled by the recent limited physical interactions that the pandemic has caused in the past years.

With that said, these trends can be quite complex, so proper digital market training is necessary for you to use them efficiently in your campaigns.

Best-Business-Ideas-During-and-After-The-Pandemic

Best Business Ideas During and After The Pandemic

Best-Business-Ideas-During-and-After-The-Pandemic

The coronavirus disease pandemic has taken a toll on economies across the globe. As the crisis continues, businesses are forced to adapt or evolve in order to survive. Business owners must anticipate the shift in consumer behaviour. There’s now a growing hesitation in consumers to step out and shop and this can greatly affect long-established buyer journeys.

With these changes, online businesses are becoming a widely accepted trend. If you wish to venture into a new business that is certain to remain relevant during and after the Covid-19 pandemic, we’ve got some ideas for you.

1. Online Consultancy Business
Do you have any skill that you want to teach others? You might want to monetize it by setting up a home-based consultancy business. The internet provides tons of platforms where you can connect with clients and offer your services to them.

Here are some examples of online consultancy ideas:

  • Online fitness coaching
  • Music classes (one-on-one or virtual classroom setting)
  • Nutritionist/dietitian consultancy
  • Photography classes
  • Digital marketing consultancy

During and after the lockdown, people may have doubts going out and signing up for face-to-face classes due to risks of infection (plus, today is an ideal time to learn a new skill). So leverage this opportunity to build an online business and teach others what you know.

2. Professional Online Classes
The education of millions of learners all over the world is disrupted during this pandemic, and educational institutions are scrambling for ways to deliver learning effectively. This makes online tutoring classes integral in the present time.

If you’re a teacher or a professional in your industry and online tutorials might be something you can do, grab this opportunity. Start up by setting up your virtual classroom and create online study materials for your students.

3. Set Up a Delivery Business

In addition to online tutoring classes, online delivery business is also on the rise at this point as more and more consumers are leaning towards virtual shopping. This trend will spill over even after the pandemic.

Start off by delivering goods and services in your area. You can start delivering products like:

  • Groceries
  • Baked goods
  • Hygiene products
  • Medicines
  • Other daily essentials

4. Create a Freelance Marketplace
You can also build a platform where talented freelancers and employers can get connected and work together. Start by gathering people within your network and introducing them to one another. Through the platform, you can also provide learning resources for freelancers so they can sharpen their knowledge and skills, increasing their chances of getting hired.

5. Remote Healthcare Consultancy

Online healthcare is vital now more than ever. People need to avail consultation services of their doctors without fearing for infection. That’s why it’s important for healthcare experts to encourage their patients to stay healthy without heading out. If you are a doctor or dentist, consider offering your services through chat, email, or video call, or you can create your own healthcare app.

6. Sell Handcrafted Goods
If you’re into creating DIY soap, sauces, or pottery, you can make a business out of them. Start off by operating on a pre-order basis or accepting small batches of orders until there’s a steady flow of orders coming your way.

Set up your business page on Facebook or Instagram. Post information about your products and accommodate order through chat.