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8 Must-Have Digital Marketing Tools to Grow Your Business

With limited resources, it can be a challenge for many small businesses to hire a marketing team to plan, develop, and implement a campaign. Not only does it require a large investment, but you may also need to focus your hiring efforts or budget on other important matters.

With many entrepreneurs taking their business online, establishing a strong online presence is crucial. However, the process is no easy job. Luckily, there are different digital marketing tools that can help you grow your business and promote your products and services to your target audience.

What Are Digital Marketing Tools? 

Digital marketing tools are apps and software designed to help you strategize, collaborate, and execute your digital marketing campaign. Whether you are planning a marketing campaign, developing a social media asset, or monitoring results, digital marketing tools helps ensure that your efforts are more efficient and convenient. Also, effective use of these tools can help set up and guide your business to success. 

Essential Digital Marketing Tools

We have rounded a list of the most important digital marketing tools that serve as your marketing foundation that will help you manage customer relationships, acquire more qualified leads and uncover more marketing opportunities. 

  1. Google Trends

This tool is designed to show you the most current trends in specific locations. Type your chosen keyword in the search panel, and it will reveal how much online buzz there is about your topic. This information is extremely useful, especially if you are monitoring your brand name or a competitor. 

  1. Ahrefs

Launching a business in a competitive environment is a common concern for many entrepreneurs. Ahrefs has a set of tools designed to help users monitor their competitors. It also provides you with information about your competitors’ traffic details, ranking keywords, content features, backlinks, and other essential data. This information can help you know the strengths and weaknesses of your competitors and beat them within your niche market. 

  1. HubSpot

Hubspot comes with a set of marketing tools designed to help users keep their content and data in a single, accessible place. It enables you to manage all your blog and social media posts, focus on your SEO strategy, monitor your digital advertising effort, and more. Also, you can combine HubSpot’s tools with other sales software to help you create strong relationships with your clientele. 

  1. Google Analytics

As the gold standard for website analytics, Google Analytics can provide you with essential information about the people visiting your website, where they are coming from, and the pages they are spending most of their time. Using this information can help you track conversions, enhance your eCommerce setup, and monitor events.

  1. Buzzsumo

This content marketing tool helps you with your content planning and monitoring of content performance to boost your content marketing strategy. Use it to identify the most ideal influencers to partner with and analyze useful metrics to create meaningful relationships with your customers.

  1. Facebook Audience Insights

In addition to being the biggest social network, Facebook is the most effective tool used by many business owners to target their advertising campaigns. It provides users with important information, such as demographic data, habits, interests, devices used, and even household income of Facebook users. 

  1. Mailchimp

Email marketing is another effective approach to reaching and connecting with your target customers. Mailchimp is not only designed to create and send branded emails and newsletters monthly, but also enables you to build landing pages, design digital advertisements, and more!

  1. Hootsuite

Designed as a social media marketing tool, Hootsuite allows users to create, schedule, and track posts. It is also an effective collaboration tool, which enables you to view, manage, and respond to comments and messages from your target audience. Hootsuite also provides you with a comparison of content performance across different social media platforms to help you identify posts that relate the most to your potential customers.

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 Marketing, Social Media

5 Best Social Media Strategies for Plumbers

Social media can be a great and cost-effective way to promote a business. Millions of people use it to search for local businesses that cater to their household needs, including plumbing. If you are a plumber, establishing a social media presence can offer numerous benefits to your business, such as attracting and connecting with new customers and building your brand. 

Despite the different social media platforms, getting started can be a bit overwhelming. However, once you learn the basic social media strategies and practices, you will be surprised by the benefits that come with it and even find yourself enjoying the process. 

Know Your Audience

Like other businesses, social media has helped many plumbers improve the concept and transparency of their services while providing their target market with relevant and informative content. To make it work, you need to know and meet where your target audience is at. 

Having the biggest active user base, Facebook is the best social media platform to promote your plumbing services, post updates, encourage customers to leave reviews, and share engaging and relevant content. Other social media channels popular for plumbers include YouTube, LinkedIn, Twitter, and Instagram, which have their own unique benefits and features. 

Give Customers Advice Online

Not every customer has the time to make a phone call in times of a plumbing disaster. Taking the time to answer their questions, diagnosing their issues online, and providing them with easy and quick plumbing tips can go a long way. Offering good customer service online and in person can help you build your reputation and position yourself as a helpful and proactive plumbing business. 

Use Your Expertise to Make a Good Impression

Many potential customers probe a plumber’s social media profile before hiring them. Establishing an active social media presence means you are always accessible to your customers and an industry leader (depending on the content you share and post on your social media account). Additionally, sharing industry new and helpful tips to your followers can set your business as an authoritative voice in the local plumbing community.

Image by mohamed Hassan from Pixabay

Post Regularly

Some business owners invest millions of dollars annually to track the best time and the frequency of their social media posts on various platforms. However, as a small or medium-sized business, the consistency and quality of your posts are your most important takeaways. You do not need to share 5 inferior blog posts—sharing a single interesting and informative post can get your audience’s attention. Additionally, posting relevant and engaging content every other week is better than blitzing your followers with more than 10 posts in a week and then going silent for the next 4 weeks. Consider which works best for you, make a plan, and stick with it. 

Content Ideas for Social Media Posts:

  • Blog posts and articles: People usually seek answers/solutions to plumbing questions on Google. Show your expertise by answering inquiries or offering solutions to the most common plumbing issues. 
  • Case studies are a great way to show your target audience the process you used in resolving various plumbing problems and reflect on the success of your work with previous customers.
  • Promotions: Drum up your business by keeping your followers updated with the current or upcoming sales or deals on your plumbing services.
  • Milestones: Celebrate with your followers by sharing your company achievements. It can also be a great way to offer them a promotion.

Engage With Your Audience

Social media is a great way to get social with your target audience and followers. In addition to providing helpful plumbing tips, you can engage with them by asking open-ended questions in your posts, responding to comments politely, and leading them to your website where they can obtain more information about your business and services. When done properly, you can encourage them to submit your contact form and even buy your services. 

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 Business, Marketing

6 Key Elements of a Killer Content Marketing Strategy

Content marketing has increasingly grown in popularity over the years. Many businesses with an online presence use content marketing to build and strengthen their brand, attract prospects and retain loyal customers, and boost their bottom line. 

At the heart of every effective and successful content marketing effort are the core elements. Incorporating these elements into your content marketing strategy can boost audience engagement, improve brand awareness, and provide a healthy ROI to your business. To achieve these, you will need to develop a strategic method that demonstrates and targets your company’s realistic goals and measures results. 

In this post, you will learn the significant elements of content marketing and how you can implement them in your strategy. 

  1. Brand Story

Having a thorough understanding of the identity of your brand is crucial for communicating with your target audience. As a business owner, you need to identify who you are as a business, your values, your mission, and what your company does. These factors can help create your unique brand and develop a consistent personality and tone of voice to establish customer trust and confidence. In the fierce world of business, creating a unique brand story can make your voice stand out, setting you apart from the competition and resonating with your target market. 

  1. Audience Persona

It is impossible to tell your brand story without knowing who your target audience is. You will need to identify the audience whom you want to target with your content. Here are some tips to do this:

  • Study your existing customers
  • Get to know the latest trends in your industry
  • identify the people who you want to target 
  • Monitor the customers whom your competitors are targeting

  1. Style Guidelines

To develop consistently high-quality content, you need to follow documented style guidelines. It should cover key points from grammar and punctuation to the unique tone of your voice. Having a unique style guideline enables you to create consistent and well-written content that will engage your audience. 

Image by Gerd Altmann from Pixabay
  1. Business Case and Content Marketing Goals

For your content strategy to be successful, you must provide value to your target audience. It should not only capture new readers and followers, but it must also help drive your business forward. It starts with identifying the goals you want to achieve and determining the ways that will bring you closer to our objectives. For instance, find out the number of resources you need to invest in your content strategy and the results you want to attain. 

In addition to your content marketing goals, having a documented business case can help you gain a better understanding of the benefits and costs of content marketing strategy implementation. 

  1. Keywords

Well-written and engaging content is awesome, but you need to identify and use the right keywords to ensure that your content comes up in the top search results. Know the top keywords commonly used by your target audience and develop a strategic plan as to how your content assets can help you rank for the most crucial ones. 

  1. Action Plan

Lastly, you will need an effective action plan that puts together your primary content marketing campaign and projects that you want to achieve for the year. Consider how they will attain the goals that you have previously established for your business. A carefully thought-out action plan enables you to analyze each step to strategize your content marketing campaign. It should cover the following 

To help you choose the right formats and channels for your content, check your historical content performance and study your audience persona.

Proper implementation of these elements can make you feel confident with your content strategy. However, do not stop making improvements. Assess your strategy regularly and make the necessary adjustments. Always keep your strategy up-to-date and comprehensive to take your content marketing to new heights.

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 All About SEO

Outsourcing SEO: Top 5 Reasons Why You Should

Search Engine Optimization (SEO) is an integral part of any business operating a website. It helps boost organic rankings in search engines, which increases traffic and leads for your business. 

Today’s businesses recognize the importance of SEO in their online activity. Without SEO, your business has no online presence and your target audience would not know about the existence of your business. With so many responsibilities, many business owners simply do not have the luxury of time to focus on online marketing. That is why many are outsourcing their SEO efforts to ensure it is executed properly and yields the best results possible. 

However, there are still other businesses that remain unsure about outsourcing their SEO. To help you decide, we have rounded up a quick list of why you should consider outsourcing to a trusted SEO agency and the benefits that come with it.

  1. Save Money and Time

Many do not realize that outsourcing SEO to a team of dedicated experts is both cost and time efficient. A reliable SEO agency has everything they need—knowledge, expertise, and experience—to get your online marketing campaign started to build and strengthen your online presence and promote your business offering to your target audience. 

Working with results-driven SEO professionals ensures that your benefits far outweigh the cost of your investments. It allows you to save more money in the long-term as you do not have to pay for costly traditional marketing, such as TV, radio, or print ads, to reach your potential customers. 

Additionally, with their dynamic expertise and innovative strategies and tools, SEO professionals launch your campaign as soon as possible and optimize your web pages to rank them higher in the search engine results pages (SERPs). Also, some SEO agency offers services that include developing fresh, engaging, and relevant content that ranks and converts This allows you to focus on other important aspects of running your business. 

  1. SEO Requires Expertise

SEO is a complex field that requires a thorough understanding of how the search engine works. If you are not familiar with SEO, it is best to leave the job to the real “king of the trade.” SEO professionals not only possess the right skills and experience in handling online marketing campaigns, but they are also highly knowledgeable in using the most current and effective SEO marketing tools to ensure more refined improvements. 

Image by mohamed Hassan from Pixabay

  1. Get Better ROI

Hiring SEO experts ensure the delivery of the best results. Even if you have successfully ranked your website for specific keywords, working with the professionals ensures you positioned your website on the first page of SERPs. Even if you have someone with SEO skills in your company, it can be challenging for one person to achieve long-term goals. Hiring an SEO agency can help you stand a better chance of acquiring more organic traffic, leads, sales, and better ROI. 

  1. Ensure White Hat SEO Practices

A professional and reliable SEO company only uses white hat practices to improve your website ranking without the risk of being penalized by Google, which is what “black hat” SEO techniques can do. For instance, an SEO company using black hat methods will acquire backlinks from spammy websites and directories, which can hurt both your SEO and domain authority score. 

  1. Stay on Top of the Latest Tools and Trends

For an SEO campaign to be successful, it requires the use of proper tools and an understanding of changing trends. For instance, Google search algorithms change numerous times a year. While these changes are minor, they are still crucial for the optimization and ranking of your website. 

SEO experts are always up-to-date with the trends in Google algorithms, as well as with the new tools in SEO. Outsourcing to the experts gives you access to all updates in search engines and SEO. 

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 All About SEO

How to Create an SEO-Friendly FAQ Page

Did you know that you can use frequently asked questions (FAQs) to boost your website’s search engine optimization (SEO)?

That is right! Some questions on your FAQs page can appear on the search engine results pages (SERPs) and drive traffic to your website. 

Although you may have written complete and thorough content on your website, FAQs can efficiently help fill in the gaps and provide quick and straightforward answers to your customers. 

FAQ pages appeal to both search engines and people. Writing a thorough FAQ section on our website can effectively show your visitors that you care about their experience by providing them with a quick and direct response to their questions and their search queries. 

Here are a few tips that will help you get the most out of your FAQ resource and make it both focused and comprehensive:

  1. Do Your Research

Before you start creating FAQs, make sure to identify the most common question that your target customers are asking online. Doing your research can help you write more targeted content for your FAQ section. You can get ideas from the questions that appear in SERPs that are related to your business. You can even make use of the ideas from related searches and existing People Also Ask boxes. 

Also, keyword research can also help you gather a list of words, phrases, and questions that your target audience frequently used to find information in search engines. You can target relevant keywords in your FAQs. Take, for instance, you run a plumbing company. You may come across keywords, such as “drain services,” and questions like “What to do when your drain becomes clogged?” You can use this information as a jump-off point for writing FAQ content. 

You can also find ideas for your FAQ section by looking at the types of searches that your website is showing up for through the Google My Business (GMB) listing. These insights can give you clues about the exact search queries your potential customers use to find your listing. 

Image by mohamed Hassan from Pixabay

  1. Optimize Your Questions & Answers

Putting together and optimizing your FAQ section will require you a few things to ensure that search engines can easily find, understand, and index your content. 

  • Follow Proper Formatting: Use header tags for the questions and regular body text for the answers to help both search engines and website visitors easily find relevant information on the page. 
  • Incorporate Keywords & Phrases: Making use of the keywords and phrases and strategically writing them into the question and answers can increase the likelihood of your content being displayed in Google SERPs. 
  • Answer Questions Clearly and Directly: Make sure to provide a straightforward answer within the first sentence of the paragraph, if possible. The closer the placement of your answer to the question, Google will more likely find and index it for relevant search queries. 

  1. Add FAQ Schema

FAQ schema is perhaps one of the most significant on-page SEO techniques you can use. Schema markup is a digital language that relays Google information about the website and how it should be indexed. 

Adding FAQ schema around your FAQ content enables you to communicate to Google how to categorize and use specific information for question-answer search results. Using this technique can help increase the chances of your content being picked into People Also Ask and Position Zero spots in SERPs. 

  1. Create Page-Specific FAQs

While having a designated page for FAQ on your website is a good idea, adding more FAQ content and structured data on other web pages, such as product pages, services pages, or event location pages, is also a great way to provide your target audience with more answers to specific questions about your company, your business offerings, and how they can get in touch with you. Also, providing Google with more indexable content to pull into SERPs can help further optimize your web pages. 

0 72
 Business, Web Design

4 Key Web Design Techniques to Improve Customer Experience

In the ever-growing age of eCommerce, online presence has become a must for many businesses to survive the online competition. As a significant part of your brand’s digital marketing strategy, it is critical that every element of your website serves a purpose, especially when it comes to customer experience. From usability to the visual appearance of your website, every element has a huge impact on how your brand can attract and retain customers. 

Your website design is among the critical elements of modern brand building as it can potentially make or break customer experience and satisfaction. Without responsive, modern and customer-centric design, it is impossible for any website to compete with the top-notch web designs in your industry. Not only poor website design can drive away prospects and existing customers, but search engines will likely penalize your website for a subpar experience. 

To ensure customer experience, keep in mind the following web design techniques:

  • Optimize Your Website Structure

When it comes to positive user experience, visitors are not only laser-focused on the visual elements. Your website should be also simple and straightforward. It turns out that you only have less than 10 seconds to send your brand message to your visitor or they will abandon your website. 

Your website layout does not need complicated designs to impress prospects. You only need a simple web design layout that is easy to navigate and follow, and quick to load. Regardless of the multitude of services and content offered on your website, make sure that your visitors can easily find the information they are looking for. Optimizing the structure of your website often includes clear, brand-specific labels, intuitive categories, and a detailed site map. 

Image by Mudassar Iqbal from Pixabay

  • Weaving the Brand Into Your Web Design

Without an actual in-person interaction with your customers, it can be challenging to instill genuine emotions through digital experience alone. However, one way to do it is by incorporating your brand into the web design all the way to your logo, font, and colour scheme throughout your website.

Both your content and visual identity must reflect the brand values. Using rand-specific design solutions can help you effectively merge your brand identity with your visuals and message, sparking emotional reactions and building an overall brand image that your customers can relate to. 

  • Improve Website Speed 

The majority of online customers consider the website loading speed to be a deal-breaker. If your web page takes more than 10 seconds to load, it makes perfect sense to devote more time and attention improve our website speed. Living in a hectic schedule, customers do not want to waste their time waiting for your site to load properly. Any delays and slow checkout experience will most likely cause your potential customers to abandon your website and search somewhere else where they can quickly find what they are looking for. 

While website loading speed is critical for decision-making, not all brands are taking them into account when designing their web presence. For instance, the size of your files can affect the speed of your website. Since large-sized files often take longer to load, be sure to optimize your files by reducing the page size as much as possible. 

  • Ensure Website Responsiveness

Responsiveness is another crucial factor that affects the success of your website. When your website design does not properly fit in various screen resolutions on different devices, then it can impact the user experience in a negative way. Today, millions of your target audience use mobile devices. With mobile traffic increasing significantly over the years, failure to optimize your website for responsiveness can potentially mean missing a myriad of opportunities in your business. 

Once you have a better insight and understanding of the importance of good web design on customer experience, it will be easier for you to make the necessary improvements. 

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 All About SEO

Black Hat SEO Techniques You Must Avoid This 2022

For marketers looking for a shortcut to boost their search engine rankings and increase online visibility, black hat SEO may seem to be the solution. However, if you are planning to use black hat SEO techniques, think twice as it can hurt your SEO campaign more than it can help.

What Is Black Hat SEO and Why You Should Avoid Them

Black Hat SEO is a set of illegal practices used to increase the search engine rankings and visibility of a website. The techniques used work against the search engine guidelines and disregard the user’s intent by attempting to bypass best practices.

While search engines consider the use of black hat SEO unscrupulous, there are still marketers who are still trying to cheat to speed up the organic success of their websites. Although black hat techniques may yield results, they do not last long and often involved damaging effects on your SEO, including:

  • Google Penalty

Violating Google’s Webmaster Guidelines can get your website or pages penalized. Penalties can downgrade your search engine rankings or worse, a permanent ban on your website. When your target audience does not see your website on the SERPs, your business will fail as a result.

  • Poor User Experience

If your web pages look spammy, your visitors will likely abandon your website, resulting in a high bounce rate.

  • Malicious Cyber Attacks

While black hat SEO helps improve your search rankings, it can also make your website vulnerable to cyber attacks. Hackers can easily penetrate your databases and spread malware by inserting extra content on random web pages.

Black SEO Practices to AVOID

  • Keyword Stuffing

One of the most common misconceptions in SEO is that inserting too many keywords in your content can make your page relevant to a specific search. However, this black hat SEO technique often results in a poor user experience as it can make the content difficult to read. To avoid the penalties, use your keywords sparingly, but make sure to them relevant.

  • Low-Quality Content

Content is essential for your search engine rankings. While high-quality content is costly and difficult to create, there are still marketers who post low-quality and cheap content to boost SEO. Google loves unique and high-quality content that provides answers and solutions to the user’s queries.

  • Cloaking

Black hat marketers use the cloaking technique to trick search engines into ranking content for a specific keyword, which is not relevant to the web page content. This technique misleads users by showing a piece of content on the website while displaying completely different content on the search engine. This tricks the users into opening your website.

  • Backlink Buying

Building backlinks from high authority sites not only help increase the search engine rankings but also the domain authority and online credibility of your website.

But instead of building high authority inbound links, black hat marketers purchase links to generate as many links to their websites. Buying links that are not relevant to your website can promote spammy content. As a result, backlink buying will hurt your credibility and backlink quality. Instead, earn quality backlinks organically from reputable sources.

  • Spamming

Some black hat SEO marketers use shady practices, such as spamming comments on their competitor’s website with a link back to their website. They leave plenty of comments to attract readers into clicking the links.

  • False Redirects

The act of falsely misleading or redirecting search engines, traffic, and users is another form of black hat SEO technique. It involves setting up a redirect link to lead search engines and users to various pages on their website. Black hat marketers can also redirect a high-quality web page to a low-quality page to boost the search ranking of the latter.

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 Business, Local SEO, Marketing, Online Marketing Trends

Tips to Make Online Reviews Work for Your Business

Many people rely on online reviews for everything from choosing a pizza parlour to hiring a plumber to install and repair the pipes in your home. In today’s digital marketing world, it is impossible to understate the impact of online reviews on your business. Recent surveys reported that 86% of virtual shoppers read online reviews before making a purchase.

When it comes to online reviews, the key phrase is “social proof.” This shows that people liked the product or service you are offering or competing with. By providing prospects with a number of social proof, customer reviews can help increase conversion and build the credibility of your company.

While customer reviews can help boost your sales, the way you utilize them can leverage your conversion-boosting potential. Here are some helpful tips on how you can empower your business using online reviews.

  • Claim Your Google My Business (GMB) Listing

While you can find customer reviews everywhere online, Google is the most popular review site. About 64% of consumers check the reviews posted on Google before visiting a business. Creating a GMB page enables you to keep track of and respond to your reviews. These reviews will be displayed in Google and Google Maps search results, which helps establish the credibility and quality of your business.

  • Encourage Customers to Leave a Review

Getting reviews from your customers helps attract new prospects. That is why you will need to create a strategy that will continuously encourage customers to leave reviews. However, recency matters to most potential customers are looking for in a review.

According to surveys, nearly 34% search for reviews that are posted between a week to a month. Consistency in getting reviews can be a powerful tool to earn the trust and confidence of your target customers.

Sending a link to your review page on GMB, Yelp, or website can make it easy for prospects to leave a review for your business. It also helps you to respond to their reviews. Customers tend to leave a review, especially if they feel appreciated.

The customer will receive a notification when you respond to their review. According to BrightLocal’s data, 20% of customers expect business owners to respond to their reviews within one day.

  • Resist Deleting Negative Reviews

The last thing you want from your customers is negative reviews. However, deleting reviews on Google is never a good idea. You might be surprised to learn that 46% of consumers do not trust businesses with a perfect five-star rating. Customers often get suspicious of businesses with too-good-to-be-true reviews. Even your most loyal customers will still want to know your potential drawbacks. Additionally, receiving a negative review helps you see how you can improve your products or services.

  • Respond Well to Negative Reviews

Many business owners may feel tempted to censor negative reviews. This dishonesty can have an unpleasant impact on your business. Never let unpleasant reviews sit there. Use it as an opportunity to respond to your customers in a polite, helpful, and constructive way. Replying to customers helps improve their satisfaction and loyalty, and even encourages them to recommend your business to other potential customers.

  • Proactively Feature and Broadcast Reviews

You can strategically display customer reviews on your website or add a headshot if possible, especially if it is written by an industry expert, a celebrity, or an influencer, so people can easily spot them.

Another way to highlight top reviews is by converting them into social ads as it draws more attention, especially on Facebook. Make sure to add the average rating badges on the footer of your website and cite reviews in your nurture emails.

Allow your website visitors to search reviews using keywords or star ratings to filter reviews. Various surveys reported that potential customers who use the search feature on a product or service page are more likely to convert at 202.9%, including people searching for 1-star reviews.

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seo
 All About SEO, Business, Search Engine, SEO Guide by MJournal

Word Count for SEO: Does It Really Matter?

Every year, Google creates new algorithm updates that keep content marketers on their toes, trying to figure out the secret formula that would send their content to the top of the search engine results page (SERP). Also, some marketers think that writing longer content can help them improve their ranking positions.

Word count has always been considered a contributing metric used by many content marketers to determine the quality of text-based content. In addition to keyword density, word count is also presumed to be a vital search engine optimization (SEO) factor. After all, Google is a machine, so how else would it evaluate the quality of the content? For content marketers, word count is a significant signal that Google can understand.

Is Word Count a Crucial Factor in SEO Content?

Over the years, content marketers debate whether word count matters for SEO. Some believe that longer content is better while others agree that the quality is always superior to the number of words.

John Mueller, Google’s Senior Webmaster Trends Analyst, has confirmed that word count is not a ranking signal in the search algorithm. He specifically stated that just blindly adding text does not help improve the ranking of your content. Google is more about creating fresh, relevant, and high-quality content. While word count is not essentially a ranking factor, it matters for SEO, especially when combined with quality.

In most cases, the longer and more in-depth the content is, the easier it is for search engines to determine the context of the article. Additionally, the length helps search engine bots crawl and construe what the information is all about and rank the content in the relevant SERPs.

Google and other search engines love lengthier and more in-depth articles. However, it does not necessarily mean writing long-form posts for the sake of it. Google is smart enough to tell if your content is a blunder, and so can your readers.

Creating relevant and unique content that directly reflects your post title is the best approach to satisfy your readers. Otherwise, your target audience will get bored and immediately abandon your page, resulting in an unpleasant impact on your reader engagement or SEO.

Also, lengthy content provides ample room for optimization. For instance, it allows content marketers more opportunities to insert relevant keywords, including long-tail variations, without the risk of keyword stuffing. It also enables marketers to boost SEO by working on other essential content elements, such as headings, links, and images.

Most importantly, writing longer posts allows you to delve into the topic in greater depth, tackle the problem and offer solutions than is possible with shorter content. While you can provide answers to some questions with thin content, a longer and more detailed post has more value to your readers.

How Does Word Count Impact Your SEO?

While there is no given specific, optimal number of words that ensures high search results, it does not necessarily mean that it has no impact on your rankings. Mueller may have stated that word count is not a ranking factor, but he did not confirm that it does not affect other ranking factors. For instance, meta-descriptions may not be a ranking factor, but they can influence the click-through rate and prompt prospective clients to visit your website.

A higher word count not only helps you answer your target audience’s search intent but also boosts your opportunity for other websites to link back to yours, which are both ranking factors.

On the other hand, if your content is overly written and goes off-topic, it loses the relevancy of the user’s search. Just because writing a long-form post ensures you have more word count, keep in mind that it does not equate to quality content. Make sure to always focus on your goal—and that is to provide your readers with relevant, engaging, and informative content.

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Business, Finance

How to Start Investing in Stocks with Only $100 in Your Pocket

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Somewhere, something incredible is waiting to be known

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Photo by Nadine A. Gardner

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Dare to dream big

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Donec pretium dapibus justo at fermentum. In nisi lorem, iaculis quis leo imperdiet, convallis mattis nunc. Nulla lobortis dui in ligula tempor volutpat. Praesent varius consectetur arcu ut aliquet. In pretium elit et tortor ultrices congue. Ut scelerisque ut metus at fermentum. Vivamus facilisis, orci elementum a nunc rutrum faucibus, erat ipsum vehicula ipsum. Aenean vesti porta urna, vitae finibus ipsum ultrices eu orci nunc eget ante.

I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.

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Running towards the sunrise.Photo by Nadine A. Gardner

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Perfect opportunity

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To find a peace of mind listen to your heart.

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Once in a lifetime

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Aenean eu facilisis tortor. Suspendisse potenti. Proin suscipit felis risus, nec tristique justo gravida quis. Aliquam erat volutpat. Fusce id sodales metus, a pulvinar nibh. Curabitur eu mi felis.

In vestibulum, odio et vestibulum pharetra, ex est viverra elit, ac imperdiet ipsum est porta arcu. Suspendisse augue turpis, rutrum sit amet sapien eget, semper ultricies elit. Donec interdum nibh condimentum ante blandit tempor. Vivamus fringilla placerat lectus in efficitur. Vivamus viverra, augue a placerat commodo, nisi ligula congue turpis, imperdiet tempor magna mauris eget metus. In euismod ac libero eu lacinia.

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