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Black Hat SEO Techniques You Must Avoid This 2022

For marketers looking for a shortcut to boost their search engine rankings and increase online visibility, black hat SEO may seem to be the solution. However, if you are planning to use black hat SEO techniques, think twice as it can hurt your SEO campaign more than it can help.

What Is Black Hat SEO and Why You Should Avoid Them

Black Hat SEO is a set of illegal practices used to increase the search engine rankings and visibility of a website. The techniques used work against the search engine guidelines and disregard the user’s intent by attempting to bypass best practices.

While search engines consider the use of black hat SEO unscrupulous, there are still marketers who are still trying to cheat to speed up the organic success of their websites. Although black hat techniques may yield results, they do not last long and often involved damaging effects on your SEO, including:

  • Google Penalty

Violating Google’s Webmaster Guidelines can get your website or pages penalized. Penalties can downgrade your search engine rankings or worse, a permanent ban on your website. When your target audience does not see your website on the SERPs, your business will fail as a result.

  • Poor User Experience

If your web pages look spammy, your visitors will likely abandon your website, resulting in a high bounce rate.

  • Malicious Cyber Attacks

While black hat SEO helps improve your search rankings, it can also make your website vulnerable to cyber attacks. Hackers can easily penetrate your databases and spread malware by inserting extra content on random web pages.

Black SEO Practices to AVOID

  • Keyword Stuffing

One of the most common misconceptions in SEO is that inserting too many keywords in your content can make your page relevant to a specific search. However, this black hat SEO technique often results in a poor user experience as it can make the content difficult to read. To avoid the penalties, use your keywords sparingly, but make sure to them relevant.

  • Low-Quality Content

Content is essential for your search engine rankings. While high-quality content is costly and difficult to create, there are still marketers who post low-quality and cheap content to boost SEO. Google loves unique and high-quality content that provides answers and solutions to the user’s queries.

  • Cloaking

Black hat marketers use the cloaking technique to trick search engines into ranking content for a specific keyword, which is not relevant to the web page content. This technique misleads users by showing a piece of content on the website while displaying completely different content on the search engine. This tricks the users into opening your website.

  • Backlink Buying

Building backlinks from high authority sites not only help increase the search engine rankings but also the domain authority and online credibility of your website.

But instead of building high authority inbound links, black hat marketers purchase links to generate as many links to their websites. Buying links that are not relevant to your website can promote spammy content. As a result, backlink buying will hurt your credibility and backlink quality. Instead, earn quality backlinks organically from reputable sources.

  • Spamming

Some black hat SEO marketers use shady practices, such as spamming comments on their competitor’s website with a link back to their website. They leave plenty of comments to attract readers into clicking the links.

  • False Redirects

The act of falsely misleading or redirecting search engines, traffic, and users is another form of black hat SEO technique. It involves setting up a redirect link to lead search engines and users to various pages on their website. Black hat marketers can also redirect a high-quality web page to a low-quality page to boost the search ranking of the latter.

Tips to Make Online Reviews Work for Your Business

Many people rely on online reviews for everything from choosing a pizza parlour to hiring a plumber to install and repair the pipes in your home. In today’s digital marketing world, it is impossible to understate the impact of online reviews on your business. Recent surveys reported that 86% of virtual shoppers read online reviews before making a purchase.

When it comes to online reviews, the key phrase is “social proof.” This shows that people liked the product or service you are offering or competing with. By providing prospects with a number of social proof, customer reviews can help increase conversion and build the credibility of your company.

While customer reviews can help boost your sales, the way you utilize them can leverage your conversion-boosting potential. Here are some helpful tips on how you can empower your business using online reviews.

  • Claim Your Google My Business (GMB) Listing

While you can find customer reviews everywhere online, Google is the most popular review site. About 64% of consumers check the reviews posted on Google before visiting a business. Creating a GMB page enables you to keep track of and respond to your reviews. These reviews will be displayed in Google and Google Maps search results, which helps establish the credibility and quality of your business.

  • Encourage Customers to Leave a Review

Getting reviews from your customers helps attract new prospects. That is why you will need to create a strategy that will continuously encourage customers to leave reviews. However, recency matters to most potential customers are looking for in a review.

According to surveys, nearly 34% search for reviews that are posted between a week to a month. Consistency in getting reviews can be a powerful tool to earn the trust and confidence of your target customers.

Sending a link to your review page on GMB, Yelp, or website can make it easy for prospects to leave a review for your business. It also helps you to respond to their reviews. Customers tend to leave a review, especially if they feel appreciated.

The customer will receive a notification when you respond to their review. According to BrightLocal’s data, 20% of customers expect business owners to respond to their reviews within one day.

  • Resist Deleting Negative Reviews

The last thing you want from your customers is negative reviews. However, deleting reviews on Google is never a good idea. You might be surprised to learn that 46% of consumers do not trust businesses with a perfect five-star rating. Customers often get suspicious of businesses with too-good-to-be-true reviews. Even your most loyal customers will still want to know your potential drawbacks. Additionally, receiving a negative review helps you see how you can improve your products or services.

  • Respond Well to Negative Reviews

Many business owners may feel tempted to censor negative reviews. This dishonesty can have an unpleasant impact on your business. Never let unpleasant reviews sit there. Use it as an opportunity to respond to your customers in a polite, helpful, and constructive way. Replying to customers helps improve their satisfaction and loyalty, and even encourages them to recommend your business to other potential customers.

  • Proactively Feature and Broadcast Reviews

You can strategically display customer reviews on your website or add a headshot if possible, especially if it is written by an industry expert, a celebrity, or an influencer, so people can easily spot them.

Another way to highlight top reviews is by converting them into social ads as it draws more attention, especially on Facebook. Make sure to add the average rating badges on the footer of your website and cite reviews in your nurture emails.

Allow your website visitors to search reviews using keywords or star ratings to filter reviews. Various surveys reported that potential customers who use the search feature on a product or service page are more likely to convert at 202.9%, including people searching for 1-star reviews.

seo

Word Count for SEO: Does It Really Matter?

Every year, Google creates new algorithm updates that keep content marketers on their toes, trying to figure out the secret formula that would send their content to the top of the search engine results page (SERP). Also, some marketers think that writing longer content can help them improve their ranking positions.

Word count has always been considered a contributing metric used by many content marketers to determine the quality of text-based content. In addition to keyword density, word count is also presumed to be a vital search engine optimization (SEO) factor. After all, Google is a machine, so how else would it evaluate the quality of the content? For content marketers, word count is a significant signal that Google can understand.

Is Word Count a Crucial Factor in SEO Content?

Over the years, content marketers debate whether word count matters for SEO. Some believe that longer content is better while others agree that the quality is always superior to the number of words.

John Mueller, Google’s Senior Webmaster Trends Analyst, has confirmed that word count is not a ranking signal in the search algorithm. He specifically stated that just blindly adding text does not help improve the ranking of your content. Google is more about creating fresh, relevant, and high-quality content. While word count is not essentially a ranking factor, it matters for SEO, especially when combined with quality.

In most cases, the longer and more in-depth the content is, the easier it is for search engines to determine the context of the article. Additionally, the length helps search engine bots crawl and construe what the information is all about and rank the content in the relevant SERPs.

Google and other search engines love lengthier and more in-depth articles. However, it does not necessarily mean writing long-form posts for the sake of it. Google is smart enough to tell if your content is a blunder, and so can your readers.

Creating relevant and unique content that directly reflects your post title is the best approach to satisfy your readers. Otherwise, your target audience will get bored and immediately abandon your page, resulting in an unpleasant impact on your reader engagement or SEO.

Also, lengthy content provides ample room for optimization. For instance, it allows content marketers more opportunities to insert relevant keywords, including long-tail variations, without the risk of keyword stuffing. It also enables marketers to boost SEO by working on other essential content elements, such as headings, links, and images.

Most importantly, writing longer posts allows you to delve into the topic in greater depth, tackle the problem and offer solutions than is possible with shorter content. While you can provide answers to some questions with thin content, a longer and more detailed post has more value to your readers.

How Does Word Count Impact Your SEO?

While there is no given specific, optimal number of words that ensures high search results, it does not necessarily mean that it has no impact on your rankings. Mueller may have stated that word count is not a ranking factor, but he did not confirm that it does not affect other ranking factors. For instance, meta-descriptions may not be a ranking factor, but they can influence the click-through rate and prompt prospective clients to visit your website.

A higher word count not only helps you answer your target audience’s search intent but also boosts your opportunity for other websites to link back to yours, which are both ranking factors.

On the other hand, if your content is overly written and goes off-topic, it loses the relevancy of the user’s search. Just because writing a long-form post ensures you have more word count, keep in mind that it does not equate to quality content. Make sure to always focus on your goal—and that is to provide your readers with relevant, engaging, and informative content.

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To find a peace of mind listen to your heart.

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Once in a lifetime

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I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.

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Running towards the sunrise.Photo by Nadine A. Gardner

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Perfect opportunity

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To find a peace of mind listen to your heart.

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Once in a lifetime

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Brain Foods That Will Improve Your Business Decisions

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Somewhere, something incredible is waiting to be known

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Photo by Nadine A. Gardner

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Dare to dream big

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Running towards the sunrise.Photo by Nadine A. Gardner

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Perfect opportunity

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To find a peace of mind listen to your heart.

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Once in a lifetime

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Personal Health Monitor Right on Your Wrist

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Somewhere, something incredible is waiting to be known

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Photo by Nadine A. Gardner

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Dare to dream big

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Running towards the sunrise. Photo by Nadine A. Gardner

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Perfect opportunity

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To find a peace of mind listen to your heart.

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Once in a lifetime

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10 Life Skills Every Financial Professional Should Learn

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Somewhere, something incredible is waiting to be known

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Photo by Nadine A. Gardner

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Dare to dream big

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Running towards the sunrise.Photo by Nadine A. Gardner

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Perfect opportunity

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To find a peace of mind listen to your heart.

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Once in a lifetime

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