Did you know that you can use frequently asked questions (FAQs) to boost your website’s search engine optimization (SEO)?
That is right! Some questions on your FAQs page can appear on the search engine results pages (SERPs) and drive traffic to your website.
Although you may have written complete and thorough content on your website, FAQs can efficiently help fill in the gaps and provide quick and straightforward answers to your customers.
FAQ pages appeal to both search engines and people. Writing a thorough FAQ section on our website can effectively show your visitors that you care about their experience by providing them with a quick and direct response to their questions and their search queries.
Here are a few tips that will help you get the most out of your FAQ resource and make it both focused and comprehensive:
- Do Your Research
Before you start creating FAQs, make sure to identify the most common question that your target customers are asking online. Doing your research can help you write more targeted content for your FAQ section. You can get ideas from the questions that appear in SERPs that are related to your business. You can even make use of the ideas from related searches and existing People Also Ask boxes.
Also, keyword research can also help you gather a list of words, phrases, and questions that your target audience frequently used to find information in search engines. You can target relevant keywords in your FAQs. Take, for instance, you run a plumbing company. You may come across keywords, such as “drain services,” and questions like “What to do when your drain becomes clogged?” You can use this information as a jump-off point for writing FAQ content.
You can also find ideas for your FAQ section by looking at the types of searches that your website is showing up for through the Google My Business (GMB) listing. These insights can give you clues about the exact search queries your potential customers use to find your listing.
- Optimize Your Questions & Answers
Putting together and optimizing your FAQ section will require you a few things to ensure that search engines can easily find, understand, and index your content.
- Follow Proper Formatting: Use header tags for the questions and regular body text for the answers to help both search engines and website visitors easily find relevant information on the page.
- Incorporate Keywords & Phrases: Making use of the keywords and phrases and strategically writing them into the question and answers can increase the likelihood of your content being displayed in Google SERPs.
- Answer Questions Clearly and Directly: Make sure to provide a straightforward answer within the first sentence of the paragraph, if possible. The closer the placement of your answer to the question, Google will more likely find and index it for relevant search queries.
- Add FAQ Schema
FAQ schema is perhaps one of the most significant on-page SEO techniques you can use. Schema markup is a digital language that relays Google information about the website and how it should be indexed.
Adding FAQ schema around your FAQ content enables you to communicate to Google how to categorize and use specific information for question-answer search results. Using this technique can help increase the chances of your content being picked into People Also Ask and Position Zero spots in SERPs.
- Create Page-Specific FAQs
While having a designated page for FAQ on your website is a good idea, adding more FAQ content and structured data on other web pages, such as product pages, services pages, or event location pages, is also a great way to provide your target audience with more answers to specific questions about your company, your business offerings, and how they can get in touch with you. Also, providing Google with more indexable content to pull into SERPs can help further optimize your web pages.