• the best online marketing professionals and experts - WHO WE ARE
google snippet

Position Zero: Everything You Need to Know

Being ranked 1st in the SERPs has been the goldmine of search engine optimization (SEO) for many years, but now top-ranked websites have vacated the spotlight for position zero, the new top-ranked spot in Google.

 

Today, many website owners competing for the position. If you want to land on position zero, we will provide information to help you understand what position zero is about and tips on how to claim the spot.

 

What Is Position Zero?

Also known as Featured Snippet, position zero appears above the organic search engine results. This position is the prime location for brands that want to build awareness and drive organic traffic to their website. 

 

With voice search becoming increasingly popular, Google uses the featured snippet to provide answers to voice searches. Position zero can be a paragraph, ordered or unordered list, table, or video, depending on the search term. Take, for example, a video snippet for a search query “how to transplant a seedling”.

 

Here are the top benefits of claiming position zero in Google Search:

 

  • More SERP territory to occupy 
  • Stronger presence in voice search results
  • Higher click-through rates (CTR)

 

Why Is Position Zero Valuable?

Initially, marketers opposed the introduction of featured snippets in SERPs can be detrimental to traffic, causing people to abandon their websites. Contrary to the belief, position zero significantly boosts your stats, including visits, CTR, and conversions. In addition to its many benefits, it also helps build your brand expertise. Providing a clear and direct answer to a question shows a powerful statement about your brand. 

 

What Types of Content Qualifies for Position Zero

Some content cannot be displayed as a featured snippet. However, specific types have a higher potential of making it to position zero.

  • Comparisons

Most shoppers are more likely to read comparison content to get more information about a certain product, such as gadgets or new phones, before buying. Websites that use tables to compare products are more likely to be displayed in featured snippets. 

  • Provide Answers to Questions (how, what, when, where)

Most information found on the Internet is created to provide answers to the user’s questions. When creating content, think about the most queries people use. This will increase your likelihood of landing on position zero.

  • Definitions

Providing definitions to complex terms are commonly displayed as featured snippets in search engines. Google algorithms determine which content has the best definition. 

 

  • Lists

A featured snippet of content with lists of information often comes in the form of bullet points or numbered lists. Once you click through, you will see more bullet points and additional information. 

  • Step-by-Step Instructions

Instructional content helps solve a certain problem. Take, for instance, how to make a simple cabinet box.  This type of content can be in the form of text or tutorial videos. To optimize your content, choose relevant keywords to increase your chances of claiming the spot. 

 

Optimizing Your Content for Position Zero in Google

 

Many marketers strive to secure the most coveted spot in Google. But what can you do to land in position zero?

Luckily, there are several things you can do to optimize your content to claim this prestigious spot and capture the attention of your target audience. 

  • Understand the Featured Snippet

Before aiming for Position Zero, it’s essential to comprehend a featured snippet. It’s a concise summary of information that appears at the top of some search results. Google pulls this snippet from a relevant webpage to provide users with quick answers to their queries.

  • Target Question-Based Queries

Featured snippets often appear for question-based queries like “how to”, “what is”, or “why does”. Tailor your content to address common questions related to your industry or niche.

 

  • Create High-Quality Content

Content remains king, even when aiming for position zero. Craft well-structured, informative, and engaging content that answers the target question thoroughly. Clear, concise, and easy-to-understand language is key.

  • Focus on on-Page SEO

On-page optimization plays a vital role in achieving Position Zero. Pay attention to your title tag, meta description, headers, and content formatting. Incorporate relevant keywords throughout your content.

  • Provide Clear Answers

Google prefers concise answers that directly address the user’s query. Include a brief, precise answer to the question in the opening paragraph of your content.

  • Use Lists, Tables, and Bullets

Structuring your content with lists, tables, and bullets can increase your chances of getting a featured snippet. These formats make it easier for Google to extract relevant information.

  • Leverage FAQ Sections

Websites with Frequently Asked Questions (FAQ) sections are a goldmine for featured snippets. Compile and answer common questions, structuring them in a clear and organized manner.

  • Implement Schema Markup

Schema markup is a tool designed to help search engines understand what the content is all about. Adding appropriate schema markup to your content can enhance its chances of appearing as a featured snippet.

  • Target Long-Tail Keywords

Long-tail keywords are more specific queries that often trigger featured snippets. Identify relevant long-tail keywords and create content that thoroughly addresses these queries.

  • Monitor Competitors

Analyze your competitors who have secured featured snippets. Identify the strategies they’ve used and brainstorm ways to provide even more comprehensive and valuable answers.

 

  • Create “How-to” Guides

Step-by-step guides are a favourite for featured snippets, especially for instructional queries. Create detailed “how-to” guides that walk users through a process.

  • Utilize Videos and Images

Visual content, such as videos and images, can enhance the appeal of your content for featured snippets. Use these elements to complement your written information.

  • Optimize for Voice Search

As voice search becomes more prevalent, optimizing for voice-friendly queries can increase your chances of claiming position zero. Consider the natural language people use in spoken queries.

  • Test and Refine

Achieving position zero might require experimentation and optimization. Continuously monitor your content’s performance and be ready to adjust your strategies based on the results.

 

Position zero offers a unique opportunity to capture users’ attention and establish your authority in your field. By understanding the intricacies of featured snippets, tailoring your content to user intent, and optimizing your page structure, you can increase your chances of claiming this valuable spot and driving more traffic to your website.

The Impact of AI-Generated Content on Search Rankings

Artificial Intelligence (AI)-generated content is making waves as a revolutionary tool in content creation. From text and images to videos, artificial intelligence has taken centre stage, promising efficiency and scale. However, as businesses and marketers navigate this new territory, a pressing question arises—can AI-generated content hurt your search ranking?

Let us understand the nature of AI content and how it can affect your SERP ranking.

 

Understanding AI-Generated Content

Today, many digital marketers rely on artificial intelligence for content creation. It uses computer algorithms to generate human-like content automatically. AI uses technology to analyze data, identify patterns, and mimic human creativity to reform content production.

People can use it to create different types of content, including written articles, images, and videos, allowing quick production of high volumes of content. This helps businesses maintain an active online presence.

While AI-generated content speeds up the creation of content, reducing the time and effort required to produce materials, it also has drawbacks, mainly producing irrelevant content that needs more human touch.

 

How AI-Generated Content Affects Search Ranking

Search engines like Google use complex algorithms to determine the relevance and quality of content, which directly affects search ranking. These algorithms continuously evolve to deliver users the most accurate and valuable results.

AI-generated content can initially boost search ranking by providing a consistent stream of fresh content. Search engines favour regular updates as it indicates the relevancy and activity of the website.

Yet, quick and automated production of content can backfire. Search engines will start detecting low-quality or duplicated AI-produced content. This can result in a drop in search rankings.

 

These factors can have a significant impact on your search engine rankings:

  • Content Relevance and Quality

Regardless of its origin, content must remain relevant to the audience and maintain high quality. AI-generated content must align with user intent and provide valuable insights to maintain or improve search ranking.

 

  • User Engagement and Interaction

Search engines value content that engages users, evidenced by metrics such as time spent on a page and interaction rates. Genuine user engagement, driven by both AI and human-created content, contributes positively to search ranking.

 

  • Backlinks and Domain Authority

Backlinks from reputable sources and a strong domain authority signal credibility to search engines. AI-generated content should be part of a holistic strategy that also includes manual content creation and link-building efforts.

 

  • Trustworthiness and Authenticity

Users trust websites that provide accurate and trustworthy information. While AI can generate content, the human factor is crucial in ensuring authenticity and preventing the dissemination of misinformation.

 

Risks and Challenges of AI-Generated Content

It has become evident that while the benefits of AI-generated content shine brightly, there are also potential risks and challenges that we need to be aware of. Beyond its automated creation, several factors can impact the core of your digital endeavours.

Let us explore the different risks and challenges that come with using AI tools to generate content:

  • Duplicate and Low-Quality Content

Issues AI-generated content might inadvertently produce duplicate or subpar material. Search engines penalize duplicate content and prioritize original, high-quality content in search results.

 

  • Human Touch and Connection

AI-generated content lacks the emotional depth and empathy that human-created content offers. Establishing a genuine connection with the audience requires a human touch that AI might struggle to replicate.

 

  • Misinformation and Bias

AI relies on patterns and data, which can perpetuate biases or even generate false information. This poses a risk to the accuracy and credibility of the content, potentially leading to a decline in search ranking.

 

  • Search Engine Penalties

Engaging in unethical practices, such as keyword stuffing or content spinning with AI, can result in search engine penalties. These penalties can significantly harm search ranking and online visibility.

 

Strategies for Using AI-Generated Content Wisely

Having a thought approach—finding the right balance, effective use of AI for analysis and human insights, and aligning the voice and values of your brand—can help you maximize the power of technology while ensuring upholding quality and relevance.

Take note of the following tips:

 

  • Balancing AI and Human-Generated Content

A strategic blend of AI-generated and human-created content can harness the efficiency of AI while preserving the human touch. This balance ensures that content remains relevant, engaging, and authentic.

 

  • AI for Research and Analysis

The data processing capabilities of the AI can be used to analyze trends, gather insights, and inform content strategies. Businesses can create informed and targeted content by leveraging AI in this capacity.

 

  • Human Oversight and Editing

Human oversight and editing are crucial to mitigate the risks associated with AI-generated content. Reviewing and refining AI-generated content can enhance its quality, accuracy, and relevance.

 

  • Aligning With Brand Voice and Values

AI-generated content should reflect the brand’s voice, values, and identity. Human intervention is essential to ensure that the content maintains consistency with the brand’s image.

 

Future Trends and Recommendations

With the evolution of AI technology, its role in content generation will continue to expand. Businesses should stay informed about these advancements and anticipate their potential impact on search ranking.

Here are some potential future trends and recommendations:

 

  • Embracing AI Ethically

Ethical considerations should guide the use of AI-generated content. Businesses should prioritize the creation of valuable, accurate, and unbiased content to maintain credibility and search ranking.

 

  • Adapting to Evolving Algorithms

Search engine algorithms will continue to evolve, requiring businesses to adapt their content strategies accordingly. Staying updated and agile is essential to maintaining a competitive search ranking.

 

As we continue to explore different ways to optimize our search rankings, the use of AI-generated content presents both opportunities and challenges. While AI can streamline content creation, its impact on search ranking hinges on factors like relevance, quality, and user engagement. Businesses must navigate the risks and benefits of AI-generated content thoughtfully, embracing a balanced approach that incorporates human oversight and values. It is imperative that we stay informed and ethical in its application to ensure sustained search ranking success.

How to Boost Brand Awareness on Social Media

If you are looking for a way to create awareness for your brand, social media is a great way to do it. No doubt that brand awareness is crucial for the growth of your business. All you have to do is to find ways to build your brand on social media. 

Despite millions of people using social media to research and talk about brands, capturing the attention of your target audience can be a bit challenging, especially for startup companies. 

For instance, if you are a plumber, what social media strategies can you use to build brand awareness? How can you become a familiar face within your audience’s feeds rather than someone they just scroll past?

In this post, we have rounded up a few techniques that will help businesses boost their brand awareness. From choosing the best channel to measuring your social media campaign performance, these tips can help kickstart your game. 

  • Choose the Right Social Media Platform

It is almost impossible to keep up with all of the social media platforms to promote your brand. When it comes to effective social media marketing, the goal is to find your potential customers and focus on which platforms they spend the most time. Limit your efforts to 1 to 3 social media sites to ensure you can effectively manage your profiles and build a strong relationship with your followers.

  • Create Engaging Content

Creating trust and authority with your social media audience is key to brand awareness. When you create fresh, valuable, and informative content, people will see your brand in a positive light. Focus on subjects that are relevant and engaging to your specific niche. Add compelling images to engage your potential clients. 

  • Post Regularly

An irregular posting schedule can have an unpleasant impact on your social media branding effort. No matter how large your community of followers, your absence and lack of posts can make them forget about your brand. 

Use scheduling tools if you do not have time to post consistently on your social media profiles. Tools, such as Sprout Social and CoScheduler, can help you schedule your posts at peak times to ensure the best chances of gaining visibility and momentum when your followers are most active. 

  • Give Your Brand a Persona

The personality of your brand is a critical part of a good social media strategy. To give your brand a persona, create and visualize a unique brand voice that resonates well with your target audience. 

However, if you have a diverse audience, be sure that your brand voice should be flexible enough to speak to them. You might also want to target various audiences using different social medial platforms. 

  • Collaborate with Relevant Influencers in Your Niche

With a huge following on social media, there is no denying that digital influencers have the power to help you build your brand. Their ability to persuade their follower’s decision-making is one of the reasons why you should employ their services to help amplify your brand awareness on social media. Do not just choose any popular influencers—work with someone who is relevant in your industry or niche. Not only do they promote your brand to your ideal audience but also drive traffic to your social media accounts. 

  • Maintain Relationship With Customers

Enhancing brand awareness and increasing sales require building healthy customer relationships. Customer engagement enables you to create an opportunity to get to know your brand better and how they can benefit from your products and services. Others can learn more about your business and professionalism by reading customer reviews and your responses to their questions and concerns. How well you engage and respond to your followers can help you build and maintain trust with both your existing and new customers. 

  • Measure Your Progress

Like every effective digital marketing plan, it is important to monitor the performance of your brand awareness campaign. Keep track of the statistics of your social media engagement to check the efficiency of your posts, ads, and other content. Observe if the visibility of your post has an upward trend and continue to explore until you reach your goal.

8 Must-Have Digital Marketing Tools to Grow Your Business

With limited resources, it can be a challenge for many small businesses to hire a marketing team to plan, develop, and implement a campaign. Not only does it require a large investment, but you may also need to focus your hiring efforts or budget on other important matters.

With many entrepreneurs taking their business online, establishing a strong online presence is crucial. However, the process is no easy job. Luckily, there are different digital marketing tools that can help you grow your business and promote your products and services to your target audience.

What Are Digital Marketing Tools? 

Digital marketing tools are apps and software designed to help you strategize, collaborate, and execute your digital marketing campaign. Whether you are planning a marketing campaign, developing a social media asset, or monitoring results, digital marketing tools helps ensure that your efforts are more efficient and convenient. Also, effective use of these tools can help set up and guide your business to success. 

Essential Digital Marketing Tools

We have rounded a list of the most important digital marketing tools that serve as your marketing foundation that will help you manage customer relationships, acquire more qualified leads and uncover more marketing opportunities. 

  1. Google Trends

This tool is designed to show you the most current trends in specific locations. Type your chosen keyword in the search panel, and it will reveal how much online buzz there is about your topic. This information is extremely useful, especially if you are monitoring your brand name or a competitor. 

  1. Ahrefs

Launching a business in a competitive environment is a common concern for many entrepreneurs. Ahrefs has a set of tools designed to help users monitor their competitors. It also provides you with information about your competitors’ traffic details, ranking keywords, content features, backlinks, and other essential data. This information can help you know the strengths and weaknesses of your competitors and beat them within your niche market. 

  1. HubSpot

Hubspot comes with a set of marketing tools designed to help users keep their content and data in a single, accessible place. It enables you to manage all your blog and social media posts, focus on your SEO strategy, monitor your digital advertising effort, and more. Also, you can combine HubSpot’s tools with other sales software to help you create strong relationships with your clientele. 

  1. Google Analytics

As the gold standard for website analytics, Google Analytics can provide you with essential information about the people visiting your website, where they are coming from, and the pages they are spending most of their time. Using this information can help you track conversions, enhance your eCommerce setup, and monitor events.

  1. Buzzsumo

This content marketing tool helps you with your content planning and monitoring of content performance to boost your content marketing strategy. Use it to identify the most ideal influencers to partner with and analyze useful metrics to create meaningful relationships with your customers.

  1. Facebook Audience Insights

In addition to being the biggest social network, Facebook is the most effective tool used by many business owners to target their advertising campaigns. It provides users with important information, such as demographic data, habits, interests, devices used, and even household income of Facebook users. 

  1. Mailchimp

Email marketing is another effective approach to reaching and connecting with your target customers. Mailchimp is not only designed to create and send branded emails and newsletters monthly, but also enables you to build landing pages, design digital advertisements, and more!

  1. Hootsuite

Designed as a social media marketing tool, Hootsuite allows users to create, schedule, and track posts. It is also an effective collaboration tool, which enables you to view, manage, and respond to comments and messages from your target audience. Hootsuite also provides you with a comparison of content performance across different social media platforms to help you identify posts that relate the most to your potential customers.

Top 9 Tools You Should be Using for Your Digital Marketing

In today’s business world, digital marketing is an exciting and fast-moving approach to growing your business. Digital marketers use multiple tools, platforms, and apps to save time and money in promoting businesses and increasing brand awareness. However, with the wide variety of options out there, choosing and testing can be a daunting process, especially in the ever-changing and emerging trends in digital marketing. 

In this post, we have rounded up some of the most popular tools that you should consider adding to your digital marketing toolkit. 

  1. Social Media Marketing Tools

There are various tools and apps that you can use for your social media marketing. With millions of people using social media, it is extremely crucial for businesses to build their social media presence and choose the right tools that will help drive brand awareness and boost ROI. 

Here are some of the top social media marketing tools to consider:

  • SkedSocial
  • Falcon.io
  • Hastagify.me
  • BuzzSumo
  • Hootsuite
  • Meet Edgar
  1. Search Engine Optimization (SEO) Tools

When it comes to increasing the online presence of your business, SEO is your go-to solution. Here are some of the SEO tools that can help you track your website ranking, conduct keyword research, and obtain significant insights about your competitors. 

  • SEMRush
  • Screaming Frog
  • Moz
  • Ahrefs
  1. Email Marketing or Marketing Automation Tools

Marketing automation tools do not only help you plan and execute your email marketing campaigns. These tools are also essential in helping you find and engage your target audience. You can also use them to personalize emails, allowing you to send the right message to your potential customers at the right time. 

Here are some of the top email marketing automation you can use:

  • MailChimp
  • Campaign Monitor
  • GetResponse
  • HubSpot
  1. Data Analytics Tools

Data analytics tools are important in digital marketing as it helps businesses maximize their performance. When properly implemented into your business model, it helps discover cost-efficient ways of doing business, helps you make better decisions, and analyzes customer trends and satisfaction.  

Consider these data analytics tools for your digital marketing:

  • Google Analytics
  • Kissmetrics
  • Data Boards
  • Whatagraph
  • Google Data Studio
  1. Video Marketing Tools

Over the years, videos have become one of the powerful tools to promote your business and tell your brand story. With the increasing popularity of self-shot videos (or live video streaming) across different social media platforms, several tools enable you to create videos without hiring a professional. 

  • CapCut
  • Animoto
  1. Content Management Tools

Regardless of the type of digital marketing you engage in, you will need great content marketing to attract and engage your target audience. There are several essential tools you can use to help with the creation, storage, and sourcing of engaging and relevant content across various social media platforms.

  • MishGuru
  • CrowdRiff
  • Oroson
  1. Marketing Management Tools

For a digital marketing campaign to be successful, a business needs research and patience, collaboration, project management, and tools that will advocate communication, collaboration, and task assignment. 

  • Asana
  • Teamwork
  • Slack
  • Trello
  1. Paid Search and Social Tools

Paid ads across search engines and social media channels help maintain robust campaigns. However, it requires constant upkeep to reach a specific audience and use your content to boost your brand with clear targeting and obtain more qualified leads.

Here are some of the pay-per-click (PPC) tools for your campaign that will help you get fast results:

  • Google Ads Editor
  • Bing Ads Editor
  • Wordstream
  • AdZooma
  • Revealbot
  • AdEspresso
  1. Influencer Marketing Tools

Influencer marketing has become a widely used digital marketing tool due to its accessibility to businesses. These tools can help you source and reach out to popular influencers who can promote your business to their millions of followers, thus increasing brand awareness. 

Here are some of the most popular influencer marketing tools to consider:

  • Upfluence
  • NinjaOutreach
  • Strawberry Socials & Melody Socials

Why User-First Approach Matters to SEO

When it comes to search engine optimization, many focus on Google algorithms, sitemaps, and backlinks and tend to forget their primary goal: providing users with helpful information. 

Years before, cramming keywords into your page and slapping on several meta tags can make your web page appear on the first top 10 search engine results pages (SERPs). However, Google recognized that these methods do not provide users with top-quality answers to search queries. As a result, it began to adapt its algorithms to improve the user experience. You can find the evidence in updates like Panda (February 2011), Core Web Vitals, and other regular core algorithm updates. 

You do not necessarily need to abandon keywords and the traditional SEO aspects completely. Google still takes the fundamental attributes of SEO into account. However, implementing a user-first approach plays a significant factor in organic search. 

Follow these 5 essential steps to make a user-friendly website and increase your ranking on the SERPs.

  • Learn Design Fundamentals

Having a clear understanding of the design fundamentals helps you improve user experience and make your website run smoothly and naturally. Be sure to work with a professional who understands the principles of design fundamentals and explains the psychology behind them. Knowing the reasons why can help you make better decisions that will have a desirable impact on your users. 

  • Addressing User Pain Points

Statistics is essential when working with an established website and dealing with various user problems. Google Analytics can help determine pain points that trigger users to leave your website. Setting up heat mapping and logging can also help address user pain points. Heat-mapping tools allow you to monitor how visitors interact with your website. 

Some solutions enable screen recording to keep track of how visitors navigate through web pages and identify the factors that prevent conversion. Obtaining this information can help you make better choices on how you can improve your pages and ensure a desirable user experience. Additionally, it allows you to see and re-evaluate the specific benefits that your visitors are looking for from your website.

  • Test Everything

After acquiring data, do not start making adjustments and improvements to your website. While the information you have gathered does not necessarily provide solutions, it can help identify potential pain points. 

If you detect a problem or need to perform a significant change in your page’s layout, put up an A/B test to ensure that the revision is beneficial to the users. A/B testing involves the distribution of traffic between 2 versions of a similar page. Check which page version performed better. It should help you enhance your objectives during a specific time and with a certain number of conversions. 

The data you acquired from your A/B testing efforts can help address and confirm or refute your theory about the pain points. This helps determine if you are on the right path toward a solution and make sure that the adjustments are helpful and do not injure your users.

  • Give the Users What They Desire

Balance is everything in SEO. If your goal is to only please the search engines, you will likely fail to connect with your target audience. If you focus all your efforts on designing your website from the user’s point of view, you can potentially overlook other valuable search engine elements. To hit the sweet spot, make sure to focus on both users and search engines. 

  • Continue to Learn

To be an expert in digital marketing, you should be ready to expand your knowledge and explore more about SEO. As Google continues to modify its search algorithm, you should continue to look for new strategies to attract more website visitors and boost your search engine rankings.

7 Essential Elements of an Exceptional Blog Post

As a business owner, one of your main marketing goals is to create engaging and valuable content that will want your target audience coming back to your website for more. Blogging is among the important tool for every small business. Your blog should be eye-catching and provide all the key information your target audience is looking for. To be effective, you will need to know all the key elements of writing an exceptional blog post.

Catchy Topic

Your topic creates an impression and compels your target audience to click on your post. Be sure to carefully choose topics that will spark interest in your readers. Luckily, there are many tools available on the Internet, such as Google Trends, HubSpot Blog Topic Generator, and Buzz Sumo, that can help you generate unique blog topics that are relevant to your niche. Another way to create catchy and compelling topics is by taking feedback from your audience and gathering enough relevant information.

Powerful Headline

Writing a meaningful headline can catch the attention of your target audience to your blog. A blog post with a boring headline can easily get lost in the vast ocean of competitors online. 

Interesting Introduction

While writing a powerful headline can compel people to click on your website, having an interesting induction is key to converting site visitors into readers. Your blog introduction should give your readers an idea of what to expect from your content. You do not have to provide them with that whole picture of your topic, but just enough information to arouse inquisitiveness and curiosity.

Compelling Sub-Heading

In addition to headings, subheadings can effectively emphasize the main elements of the topic, guiding readers and making your blog post easier to read. Your subheading should contain relevant keywords to enable search engines to identify the content of your post and quickly convey key points to your readers. However, avoid inserting the keyword forcibly into the subheading. Make sure that the keywords sound natural in subheadings. 

Format the subheading using the title tag hierarchy. This means that you have to increasingly use a smaller heading format. While most blog posts use H2, you can isolate H2 if it has lengthy content and uses H3 instead. Be sure to use header tags properly.

Interesting Supporting Points

The body is the “meat” of your content that backs up your main topic. When writing a blog, make sure that your story or idea has interesting supporting points that will give your readers something they can sink their teeth into. Carefully lay out your ideas and how you will support them. Make a list of bullet points to organize your ideas. You can start writing the body using these as your main sections. 

Photo by ANTONI SHKRABA

Appealing Visuals

Humans are visual creatures who tend to react and process images much better than reading text. The human brain has a unique way to process complex information, making visualization extremely crucial. Using charts and graphs to explain complex information is much easier than explaining it through words. Do not forget to optimize your images for search and engage your target audience by making them more appealing. 

Compelling Call-to-Action

Once you have captured the attention of your audience with a compelling title, engaged them with an interesting introduction, and led them through the content body with interesting points, then it is time to wrap it up with an engaging call-to-action. 

Call-to-actions should be clear and actionable, giving your audience something to reflect on or respond to. Your call-to-action should effectively entice and encourage your audience to leave a review or comment, answer your question, or share your post on their social media profiles.

5 Best Social Media Strategies for Plumbers

Social media can be a great and cost-effective way to promote a business. Millions of people use it to search for local businesses that cater to their household needs, including plumbing. If you are a plumber, establishing a social media presence can offer numerous benefits to your business, such as attracting and connecting with new customers and building your brand. 

Despite the different social media platforms, getting started can be a bit overwhelming. However, once you learn the basic social media strategies and practices, you will be surprised by the benefits that come with it and even find yourself enjoying the process. 

Know Your Audience

Like other businesses, social media has helped many plumbers improve the concept and transparency of their services while providing their target market with relevant and informative content. To make it work, you need to know and meet where your target audience is at. 

Having the biggest active user base, Facebook is the best social media platform to promote your plumbing services, post updates, encourage customers to leave reviews, and share engaging and relevant content. Other social media channels popular for plumbers include YouTube, LinkedIn, Twitter, and Instagram, which have their own unique benefits and features. 

Give Customers Advice Online

Not every customer has the time to make a phone call in times of a plumbing disaster. Taking the time to answer their questions, diagnosing their issues online, and providing them with easy and quick plumbing tips can go a long way. Offering good customer service online and in person can help you build your reputation and position yourself as a helpful and proactive plumbing business. 

Use Your Expertise to Make a Good Impression

Many potential customers probe a plumber’s social media profile before hiring them. Establishing an active social media presence means you are always accessible to your customers and an industry leader (depending on the content you share and post on your social media account). Additionally, sharing industry new and helpful tips to your followers can set your business as an authoritative voice in the local plumbing community.

Image by mohamed Hassan from Pixabay

Post Regularly

Some business owners invest millions of dollars annually to track the best time and the frequency of their social media posts on various platforms. However, as a small or medium-sized business, the consistency and quality of your posts are your most important takeaways. You do not need to share 5 inferior blog posts—sharing a single interesting and informative post can get your audience’s attention. Additionally, posting relevant and engaging content every other week is better than blitzing your followers with more than 10 posts in a week and then going silent for the next 4 weeks. Consider which works best for you, make a plan, and stick with it. 

Content Ideas for Social Media Posts:

  • Blog posts and articles: People usually seek answers/solutions to plumbing questions on Google. Show your expertise by answering inquiries or offering solutions to the most common plumbing issues
  • Case studies are a great way to show your target audience the process you used in resolving various plumbing problems and reflect on the success of your work with previous customers.
  • Promotions: Drum up your business by keeping your followers updated with the current or upcoming sales or deals on your plumbing services.
  • Milestones: Celebrate with your followers by sharing your company achievements. It can also be a great way to offer them a promotion.

Engage With Your Audience

Social media is a great way to get social with your target audience and followers. In addition to providing helpful plumbing tips, you can engage with them by asking open-ended questions in your posts, responding to comments politely, and leading them to your website where they can obtain more information about your business and services. When done properly, you can encourage them to submit your contact form and even buy your services. 

6 Key Elements of a Killer Content Marketing Strategy

Content marketing has increasingly grown in popularity over the years. Many businesses with an online presence use content marketing to build and strengthen their brand, attract prospects and retain loyal customers, and boost their bottom line. 

At the heart of every effective and successful content marketing effort are the core elements. Incorporating these elements into your content marketing strategy can boost audience engagement, improve brand awareness, and provide a healthy ROI to your business. To achieve these, you will need to develop a strategic method that demonstrates and targets your company’s realistic goals and measures results. 

In this post, you will learn the significant elements of content marketing and how you can implement them in your strategy. 

  1. Brand Story

Having a thorough understanding of the identity of your brand is crucial for communicating with your target audience. As a business owner, you need to identify who you are as a business, your values, your mission, and what your company does. These factors can help create your unique brand and develop a consistent personality and tone of voice to establish customer trust and confidence. In the fierce world of business, creating a unique brand story can make your voice stand out, setting you apart from the competition and resonating with your target market. 

  1. Audience Persona

It is impossible to tell your brand story without knowing who your target audience is. You will need to identify the audience whom you want to target with your content. Here are some tips to do this:

  • Study your existing customers
  • Get to know the latest trends in your industry
  • identify the people who you want to target 
  • Monitor the customers whom your competitors are targeting

  1. Style Guidelines

To develop consistently high-quality content, you need to follow documented style guidelines. It should cover key points from grammar and punctuation to the unique tone of your voice. Having a unique style guideline enables you to create consistent and well-written content that will engage your audience. 

Image by Gerd Altmann from Pixabay
  1. Business Case and Content Marketing Goals

For your content strategy to be successful, you must provide value to your target audience. It should not only capture new readers and followers, but it must also help drive your business forward. It starts with identifying the goals you want to achieve and determining the ways that will bring you closer to our objectives. For instance, find out the number of resources you need to invest in your content strategy and the results you want to attain. 

In addition to your content marketing goals, having a documented business case can help you gain a better understanding of the benefits and costs of content marketing strategy implementation. 

  1. Keywords

Well-written and engaging content is awesome, but you need to identify and use the right keywords to ensure that your content comes up in the top search results. Know the top keywords commonly used by your target audience and develop a strategic plan as to how your content assets can help you rank for the most crucial ones. 

  1. Action Plan

Lastly, you will need an effective action plan that puts together your primary content marketing campaign and projects that you want to achieve for the year. Consider how they will attain the goals that you have previously established for your business. A carefully thought-out action plan enables you to analyze each step to strategize your content marketing campaign. It should cover the following 

To help you choose the right formats and channels for your content, check your historical content performance and study your audience persona.

Proper implementation of these elements can make you feel confident with your content strategy. However, do not stop making improvements. Assess your strategy regularly and make the necessary adjustments. Always keep your strategy up-to-date and comprehensive to take your content marketing to new heights.

Outsourcing SEO: Top 5 Reasons Why You Should

Search Engine Optimization (SEO) is an integral part of any business operating a website. It helps boost organic rankings in search engines, which increases traffic and leads for your business. 

Today’s businesses recognize the importance of SEO in their online activity. Without SEO, your business has no online presence and your target audience would not know about the existence of your business. With so many responsibilities, many business owners simply do not have the luxury of time to focus on online marketing. That is why many are outsourcing their SEO efforts to ensure it is executed properly and yields the best results possible. 

However, there are still other businesses that remain unsure about outsourcing their SEO. To help you decide, we have rounded up a quick list of why you should consider outsourcing to a trusted SEO agency and the benefits that come with it.

  1. Save Money and Time

Many do not realize that outsourcing SEO to a team of dedicated experts is both cost and time efficient. A reliable SEO agency has everything they need—knowledge, expertise, and experience—to get your online marketing campaign started to build and strengthen your online presence and promote your business offering to your target audience. 

Working with results-driven SEO professionals ensures that your benefits far outweigh the cost of your investments. It allows you to save more money in the long-term as you do not have to pay for costly traditional marketing, such as TV, radio, or print ads, to reach your potential customers. 

Additionally, with their dynamic expertise and innovative strategies and tools, SEO professionals launch your campaign as soon as possible and optimize your web pages to rank them higher in the search engine results pages (SERPs). Also, some SEO agency offers services that include developing fresh, engaging, and relevant content that ranks and converts This allows you to focus on other important aspects of running your business. 

  1. SEO Requires Expertise

SEO is a complex field that requires a thorough understanding of how the search engine works. If you are not familiar with SEO, it is best to leave the job to the real “king of the trade.” SEO professionals not only possess the right skills and experience in handling online marketing campaigns, but they are also highly knowledgeable in using the most current and effective SEO marketing tools to ensure more refined improvements. 

Image by mohamed Hassan from Pixabay

  1. Get Better ROI

Hiring SEO experts ensure the delivery of the best results. Even if you have successfully ranked your website for specific keywords, working with the professionals ensures you positioned your website on the first page of SERPs. Even if you have someone with SEO skills in your company, it can be challenging for one person to achieve long-term goals. Hiring an SEO agency can help you stand a better chance of acquiring more organic traffic, leads, sales, and better ROI. 

  1. Ensure White Hat SEO Practices

A professional and reliable SEO company only uses white hat practices to improve your website ranking without the risk of being penalized by Google, which is what “black hat” SEO techniques can do. For instance, an SEO company using black hat methods will acquire backlinks from spammy websites and directories, which can hurt both your SEO and domain authority score. 

  1. Stay on Top of the Latest Tools and Trends

For an SEO campaign to be successful, it requires the use of proper tools and an understanding of changing trends. For instance, Google search algorithms change numerous times a year. While these changes are minor, they are still crucial for the optimization and ranking of your website. 

SEO experts are always up-to-date with the trends in Google algorithms, as well as with the new tools in SEO. Outsourcing to the experts gives you access to all updates in search engines and SEO.