5 Medical Marketing Ideas for Physiotherapists & Dentists

Marketing is a crucial element for any business, and that includes clinics. Good marketing lets potential patients know you’re there for them, and tells them how to find you. It’s never too late to start building up your marketing to reach out to potential clients, so here are a few helpful ideas that can attract some new patients.

1. Market consistently all year-round

Medical emergencies have a tendency to show up at the worst possible times, be it a sudden toothache or a flare up of back pain. One thing that can help patients when troubles strike is knowing there’s a clinic out there that can help. Consistent marketing is key to generating a steady stream of leads (and new patients with them). Marketing all year-round is key to keeping your practice in the minds of your patients. Whenever a medical emergency rears its ugly head, you’ll be the one the turn to for help.

2. Focus on local SEO

Search engine optimization, specifically for the local area, is key to getting noticed by nearby patients. Good SEO helps you rank for relevant keywords for your business (e.g. back pain and root canal), but it’s vital you remember your local keywords as well. Your business benefits more from targeting patients in your local area. Clinics based in North York, to name one example, should include that keyword in their content to help attract the right kind of patient.

Teach a class on a topic that’s relevant to you
Credit: NeONBRAND | Unsplash

3. Get involved with your local community

Dental and physiotherapy clinics are local businesses, and you’ll need your community to provide patients. One way to attract more patients is getting involved in the community. Try attending local festivals and events, or sponsor a little league sports team to do something for your neighbours. These events are a golden opportunity to build some relationships in person and generate goodwill. You can also make arrangements with local schools to teach some classes on relevant subjects like dental hygiene or getting quality sleep. These ideas are a great way to build a foundation for your relationships with others in the community. It’s a good way to do some easy word-of-mouth marketing, so take the chance to do a little more.

Update your website to draw in more traffic
Credit: Tranmautritam | Pexels

4. Build a strong website

Your site is the first thing most potential clients will notice about your clinic, so take some time to optimize yours. A professional, well-designed site is key to making a good first impression with the people you want patronizing your clinic. Go through your site to test how easy it is to navigate. Creating internal links is an effective method for navigating from one related page to another. You can also redesign your site for greater mobile-friendliness. More and more clients use mobile devices to search for essential services, especially in case of a medical emergency.

Create interesting, high-quality content to grab patients’ interest
Credit: picjumbo_com | Pixabay

5. Create quality content

One form marketing can take is quality content answering simple questions your patients may have. For example, some people may be looking for better brushing tips or tips to help prevent back pain, and it can be a big help to provide some easy answers for them. Content can come in various forms, from videos to blog posts, so choose whichever method allows you to churn out more and high-quality content. Think of your content as a way to generate some extra goodwill among your clients that can easily convert into more visits.

Clinics could always use a good marketing strategy to help attract more patients. Keep these tips in mind to help strengthen your approach to marketing and bring in more patients for your practice.

How COVID-19 Affect Dental Practices

Aside from the serious implications of COVID-19 on human health, the coronavirus also caused a significant impact on almost all business industries in Canada, including dental practices. It has brought uncertainty to dental health professionals. The Public Health Agency in Canada, as well as the provincial and municipal government, recommends temporary closure of dental clinics concerning social distancing protocols rolled out across the nation. The dental industry supports the recommendations made by the Public Health authorities to ensure social distancing. Dentists and other dental health providers understand the importance of taking exceptional measures to minimize the transmission of the virus. That is why dental professionals only offer their services to those with emergency needs.


Why Dentistry Is a High-Risk Branch

CREDIT: Anna Shvets | Pexels

The COVID-19 pandemic has gravely affected thousands of Canadian dentists and their patients. Studies reported that the presence of the virus in the saliva of COVID-19 patients, which can be pivotal in human-to-human transmission. Dentists and other dental health providers do not want to become a hotspot for the transmission of the virus, as they may unknowingly provide aerosol-generating dental procedures to infected but not yet diagnosed COVID-19 patients. Inhaling these airborne particles and aerosols during the dental procedure on COVID-19 infected patients puts dentists into direct exposure of the virus. 


Should You Pause or Cancel Your SEO Campaign

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With the Public Health Agency in Canada recommending temporary shutdown of dental clinics or revamping dental processes and focus on emergency ones, it may sound sensible to pause your organic dental SEO or digital marketing campaign. 

However, the pandemic is temporary; dropping your SEO campaign would mean missing out on organic searches and falling behind your competitors. Acquiring patients would become more difficult when the industry comes roaring back. Continuing your marketing effort amidst the coronavirus pandemic provides you with a huge advantage over those who do not. 


Connecting with Your Patients

Despite the temporary closure of your dental office, there are still various ways you can make an impact by making some extra efforts to your existing and potential patients the high-quality services and value you provide during the COVID-19 crisis. 


  • Maintain Your Online Presence – Having a live, active website helps maintain a strong online presence. Find out the potential dental concerns your patients may experience during the COVID-19 lockdown and provide solutions to the problems. Make sure to provide updated contact information and guidance on how you handle patients requiring emergency dental care.


  • Be Active on Social Media – With many of your prospective clients that are active on different social media channels, such as Facebook, Twitter, and Instagram, now is the perfect time to build or maintain your social media presence. Make sure to post relevant content at least once or twice a week to appear in the newsfeeds of your patients. Adding an image or informative video in your content helps boost engagement.


  • Start TeleDentistry – Did you know that you can provide virtual consultation to your patients? There are various apps designed to provide teledentistry services, an effective way to keep in contact with your patients when you are unable to provide personal treatment at your dental clinic. It does not only provide patients with peace of mind but also reduces the risk of going out for a simple prescription.


Main image credit: Abhi_Jacob | Pixabay

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