Katrina Isha

Katrina Isha

5 Medical Marketing Ideas for Physiotherapists & Dentists

Marketing is a crucial element for any business, and that includes clinics. Good marketing lets potential patients know you’re there for them, and tells them how to find you. It’s never too late to start building up your marketing to reach out to potential clients, so here are a few helpful ideas that can attract some new patients.

1. Market consistently all year-round

Medical emergencies have a tendency to show up at the worst possible times, be it a sudden toothache or a flare up of back pain. One thing that can help patients when troubles strike is knowing there’s a clinic out there that can help. Consistent marketing is key to generating a steady stream of leads (and new patients with them). Marketing all year-round is key to keeping your practice in the minds of your patients. Whenever a medical emergency rears its ugly head, you’ll be the one the turn to for help.

2. Focus on local SEO

Search engine optimization, specifically for the local area, is key to getting noticed by nearby patients. Good SEO helps you rank for relevant keywords for your business (e.g. back pain and root canal), but it’s vital you remember your local keywords as well. Your business benefits more from targeting patients in your local area. Clinics based in North York, to name one example, should include that keyword in their content to help attract the right kind of patient.

Teach a class on a topic that’s relevant to you
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3. Get involved with your local community

Dental and physiotherapy clinics are local businesses, and you’ll need your community to provide patients. One way to attract more patients is getting involved in the community. Try attending local festivals and events, or sponsor a little league sports team to do something for your neighbours. These events are a golden opportunity to build some relationships in person and generate goodwill. You can also make arrangements with local schools to teach some classes on relevant subjects like dental hygiene or getting quality sleep. These ideas are a great way to build a foundation for your relationships with others in the community. It’s a good way to do some easy word-of-mouth marketing, so take the chance to do a little more.

Update your website to draw in more traffic
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4. Build a strong website

Your site is the first thing most potential clients will notice about your clinic, so take some time to optimize yours. A professional, well-designed site is key to making a good first impression with the people you want patronizing your clinic. Go through your site to test how easy it is to navigate. Creating internal links is an effective method for navigating from one related page to another. You can also redesign your site for greater mobile-friendliness. More and more clients use mobile devices to search for essential services, especially in case of a medical emergency.

Create interesting, high-quality content to grab patients’ interest
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5. Create quality content

One form marketing can take is quality content answering simple questions your patients may have. For example, some people may be looking for better brushing tips or tips to help prevent back pain, and it can be a big help to provide some easy answers for them. Content can come in various forms, from videos to blog posts, so choose whichever method allows you to churn out more and high-quality content. Think of your content as a way to generate some extra goodwill among your clients that can easily convert into more visits.

Clinics could always use a good marketing strategy to help attract more patients. Keep these tips in mind to help strengthen your approach to marketing and bring in more patients for your practice.

Best Business Ideas During and After The Pandemic

(Credit: Garrhet Sampson | Unsplash)

The coronavirus disease pandemic has taken a toll on economies across the globe. As the crisis continues, businesses are forced to adapt or evolve in order to survive. Business owners must anticipate the shift in consumer behaviour. There’s now a growing hesitation in consumers to step out and shop and this can greatly affect long-established buyer journeys.

With these changes, online businesses are becoming a widely accepted trend. If you wish to venture into a new business that is certain to remain relevant during and after the Covid-19 pandemic, we’ve got some ideas for you.

1. Online Consultancy Business
Do you have any skill that you want to teach others? You might want to monetize it by setting up a home-based consultancy business. The internet provides tons of platforms where you can connect with clients and offer your services to them.

Here are some examples of online consultancy ideas:

  • Online fitness coaching
  • Music classes (one-on-one or virtual classroom setting)
  • Nutritionist/dietitian consultancy
  • Photography classes
  • Digital marketing consultancy

During and after the lockdown, people may have doubts going out and signing up for face-to-face classes due to risks of infection (plus, today is an ideal time to learn a new skill). So leverage this opportunity to build an online business and teach others what you know.

2. Professional Online Classes
The education of millions of learners all over the world is disrupted during this pandemic, and educational institutions are scrambling for ways to deliver learning effectively. This makes online tutoring classes integral in the present time.

If you’re a teacher or a professional in your industry and online tutorials might be something you can do, grab this opportunity. Start up by setting up your virtual classroom and create online study materials for your students.

3. Set Up a Delivery Business

Build a business that can survive even in uncertain times
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In addition to online tutoring classes, online delivery business is also on the rise at this point as more and more consumers are leaning towards virtual shopping. This trend will spill over even after the pandemic.

Start off by delivering goods and services in your area. You can start delivering products like:

  • Groceries
  • Baked goods
  • Hygiene products
  • Medicines
  • Other daily essentials

4. Create a Freelance Marketplace
You can also build a platform where talented freelancers and employers can get connected and work together. Start by gathering people within your network and introducing them to one another. Through the platform, you can also provide learning resources for freelancers so they can sharpen their knowledge and skills, increasing their chances of getting hired.

5. Remote Healthcare Consultancy

Make sure your clients can reach you anytime, anywhere
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Online healthcare is vital now more than ever. People need to avail consultation services of their doctors without fearing for infection. That’s why it’s important for healthcare experts to encourage their patients to stay healthy without heading out. If you are a doctor or dentist, consider offering your services through chat, email, or video call, or you can create your own healthcare app.

6. Sell Handcrafted Goods
If you’re into creating DIY soap, sauces, or pottery, you can make a business out of them. Start off by operating on a pre-order basis or accepting small batches of orders until there’s a steady flow of orders coming your way.

Set up your business page on Facebook or Instagram. Post information about your products and accommodate order through chat.

5 Tips to Kick Start Your Post-Pandemic Business Recovery

Navigating the pandemic has been quite the challenge for many, particularly businesses. Once the virus has run its course, it’ll be time to reopen and get back to business, but it helps to have some idea of what to do to help prepare for that day. Here’s a list of ideas to rebuild your business and help your business get back on its feet.

1. Coordinate with your customers

The current crisis has impacted everyone, and that includes your customers. As a business owner, it’s crucial you take some time to think about how your customer’s needs have changed and how you can continue to meet them. Another thing to consider is maintaining communication, even as early as now. Keeping in close communication is key to maintaining long-term loyalty, which helps make your customers more likely to come back when the virus runs its course. Above all, remember to let your customers know what’s changed for you to help them know that you’re still there for them.

2. Develop a time limit for rebuilding

There’s likely to be plenty of work to do to get your business up and running like before. However, it’s important to do some triage to find out which parts of the business need the most work. Develop a timeline to help guide how you approach the question of rebuilding. If your business needs funding before anything else, focus on securing that first before moving on to other tasks like rehiring or restocking. As you start, track your progress to find out which activities are working best toward helping you get back on your feet. Start with weekly reviews, then move on to monthly as things start to stabilize.

3. Consider whether you’ll need funding to recover

A great many businesses may need a helping hand to kick start the post-pandemic recovery. The first order of business is determining if yours needs some aid to help you get back on your feet. There are some loan options to consider that can help you find the funding you need to rebuild. One thing that can help you be more competitive regarding loans is checking your business and personal credit scores, as well as your business and personal financials.

4. Create new sales channels

One lesson many businesses have learned from the pandemic is the importance of having multiple sales channels. Many businesses are limited to a single business channel (brick and mortar locations are a notable example), which has led to difficulty serving customers. Think about new sales channels, like marketing your business online or creating an e-store, to allow customers to do business from home. As you adapt, it’s also important to let your clients know so they can give you business again.

5. Think about the paradigm shifts

The pandemic will have consequences beyond what we’re experiencing now, and it’s vital you be ready for them. Trends like remote working and online conferencing are here to stay, so take them into consideration when making your post-pandemic plans.

Some changes are inevitable after everything that’s happened, and your business needs to be ready for the changes. Keep the new trends in mind as you use these tips to help prepare your business for the new normal, whatever that may look like.

5 Essential Tips to Manage Employees during the New Normal

Use these tips to help manage your remote employees
Credit: Christina Morillo | Pexels

In response to the current health crisis, many businesses have turned to letting employees work remotely. It’s a great way to keep employees productive, but it has its challenges, particularly with employees more used to working from an office and working with coworkers in person. Most business will have to make a few changes to cope with these changes and maintain productivity on the job. Here are a few tips that can keep employees engaged and morale high as we adjust to the new normal together. 

Develop clear policies to regulate employee activities
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1. Establish clear policy

Thanks to the pandemic, many businesses have had to update their policies to adapt to all the new changes. Clear direction is key to helping employees make the most of their time and maintain professionalism on the clock. Provide guidelines on proper use of company equipment and outline your expectations for employee responsiveness. Last of all, make sure these policies are easily accessible for employees so they can look up policy when necessary. 

2. Offer flexibility

The pandemic has changed life for everyone, and that often extends to personal circumstances. Many employees currently have to look after children at home thanks to schools being closed, or have to deal with sick relatives. Be sensitive and keep these circumstances in mind when they interrupt employees’ ability to work. Offer more flexible hours to help employees attain a more stable work-life balance and improve the quality of their work. This approach helps employees find a more “optimal” time to work, and avoid distractions when other obligations need their attention.

3. Improve communications

Maintaining communication between teams is more important than ever, so consider setting specific times for employees to be available for calls and meetings. Virtual team meetings and chats are a great way to help your workers feel like part of a team. It’s crucial you check in with workers regularly, both to check up on their progress, and to make them feel valuable. Isolation can often affect employee engagement, so take the opportunity to set clear goals and targets where applicable. 

Prioritize video calls when you need to keep in touch
Credit: Anna Shvets | Pexels

4. Focus on using video

Calls are a great way to stay in contact, but prioritize using video when discussing vital matters. Video calls are a more effective resource for maintaining the human element in conversation and fighting feelings of isolation. A great degree of communication is nonverbal, and a video call is a great way to capture that element when speaking with employees. Look into video chatting solutions to find a convenient method for keeping in touch with your colleagues.

5. Build a good rapport

When you’re in an office, it’s much easier to find a few moments to chat with coworkers and build a rapport. It’s much harder to do so with remote employees, but there are ways to make it work. Spend a little more time on one-on-one chats to build a connection with your employees and get to know them as more than workers. Ask about their hobbies, aspirations, and interests to get to know thema  little better and forge a deeper relationship. Something as simple as asking about an employee’s weekend can do much to make them more comfortable around you and get them more engaged with work.

Thanks to the pandemic, many businesses have had to make some changes to the way they do business. Remote working is a good solution to many of those problems, but a few changes are needed to make the most of it. Keep these tips in mind to help keep employee engagement and morale high as you move forward.

Business Ideas Worth Investing During Coronavirus Pandemic

The coronavirus pandemic has completely disrupted the economic landscape and changed customers’ behaviour. Non-essential stores have temporarily closed and unpreceded number of customers are purchasing online. The pandemic does not seem to be improving any time soon, many business owners are forced to act and respond quickly to survive and stay afloat

However, amidst all the chaos brought about by the pandemic, technology has turned out to be a solution for many entrepreneurs, allowing them to reach out and serve customers during these critical times. If you are looking to invest in a new venture, we have outlined a few business ideas that will surely thrive amidst the COVID-19 crisis.

  • Cleaning Services – The exponential transmission of the coronavirus has instilled fear to millions of people around the world. It should not come as a surprise that professional cleaning services are in high demand during the pandemic. Many establishments, such as grocery stores, offices, restaurants, and homes, need to be sanitized to prevent transmission within the establishment.
  • Food Delivery – After the government has enforced lockdown, many non-essential businesses, such as restaurants, had to stop their operation. Waiting for the situation to return to normal may not seem a good option as restaurant businesses can lose thousands in sales. Offering online delivery can help survive your business, as more customers choose to order online to avoid the transmission of coronavirus. Simply launch a food delivery app so that customers will only have to place their orders online and have their food delivered to their homes. 
  • Online Education App – Many educational institutions have closed and shifted to online learning programs. Due to the pandemic and closure of educational institutions, online education app downloads have increased nearly by 300% since March 2020. 
  • Liquor and Wine Stores – Although some bars are back in business, many people are still afraid of going out and prefer to stay at home and stock up liquor and wine. Ever since the outbreak, the sales in local liquor and wine shops have dramatically increased. Some people do not only purchase liquor for consumption but also to make hand sanitizers. 
  • Fitness Equipment and Program – People need to take care of their health and stay fit, especially during the coronavirus outbreak. With the strict enforcement of social distancing and stay-at-home order mandated in almost every country, gyms have to temporarily shut their doors while people are stuck at home. However, the pandemic is not an excuse to slack off. Many people can purchase basic training equipment, such as dumbbells, jump ropes, and mats, to train at home. In addition to selling fitness training equipment and products, fitness programs also sell like hotcakes:

→ Training video courses

→ Online workout programs

→ Coaching services

→ Nutrition and diet programs

Healthcare Consultation – Providing remote health care during the quarantine period helps control the impact of the outbreak. During the pandemic, online health care can be considered as a legacy that helps fight COVID-19. It enables healthcare professionals to provide remote care and treatment to patients in need of medical help, without stepping outside their homes. Using your branded online healthcare app, you can reach patients and offer them the best possible solutions digitally.

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