Social media can be a great and cost-effective way to promote a business. Millions of people use it to search for local businesses that cater to their household needs, including plumbing. If you are a plumber, establishing a social media presence can offer numerous benefits to your business, such as attracting and connecting with new customers and building your brand.
Despite the different social media platforms, getting started can be a bit overwhelming. However, once you learn the basic social media strategies and practices, you will be surprised by the benefits that come with it and even find yourself enjoying the process.
Know Your Audience
Like other businesses, social media has helped many plumbers improve the concept and transparency of their services while providing their target market with relevant and informative content. To make it work, you need to know and meet where your target audience is at.
Having the biggest active user base, Facebook is the best social media platform to promote your plumbing services, post updates, encourage customers to leave reviews, and share engaging and relevant content. Other social media channels popular for plumbers include YouTube, LinkedIn, Twitter, and Instagram, which have their own unique benefits and features.
Give Customers Advice Online
Not every customer has the time to make a phone call in times of a plumbing disaster. Taking the time to answer their questions, diagnosing their issues online, and providing them with easy and quick plumbing tips can go a long way. Offering good customer service online and in person can help you build your reputation and position yourself as a helpful and proactive plumbing business.
Use Your Expertise to Make a Good Impression
Many potential customers probe a plumber’s social media profile before hiring them. Establishing an active social media presence means you are always accessible to your customers and an industry leader (depending on the content you share and post on your social media account). Additionally, sharing industry new and helpful tips to your followers can set your business as an authoritative voice in the local plumbing community.
Some business owners invest millions of dollars annually to track the best time and the frequency of their social media posts on various platforms. However, as a small or medium-sized business, the consistency and quality of your posts are your most important takeaways. You do not need to share 5 inferior blog posts—sharing a single interesting and informative post can get your audience’s attention. Additionally, posting relevant and engaging content every other week is better than blitzing your followers with more than 10 posts in a week and then going silent for the next 4 weeks. Consider which works best for you, make a plan, and stick with it.
Content Ideas for Social Media Posts:
- Blog posts and articles: People usually seek answers/solutions to plumbing questions on Google. Show your expertise by answering inquiries or offering solutions to the most common plumbing issues.
- Case studies are a great way to show your target audience the process you used in resolving various plumbing problems and reflect on the success of your work with previous customers.
- Promotions: Drum up your business by keeping your followers updated with the current or upcoming sales or deals on your plumbing services.
- Milestones: Celebrate with your followers by sharing your company achievements. It can also be a great way to offer them a promotion.
Engage With Your Audience
Social media is a great way to get social with your target audience and followers. In addition to providing helpful plumbing tips, you can engage with them by asking open-ended questions in your posts, responding to comments politely, and leading them to your website where they can obtain more information about your business and services. When done properly, you can encourage them to submit your contact form and even buy your services.