Keeping abreast with rising technology and trends is essential for businesses to stay relevant and competitive in the online realm. In 2020, the focus of emerging advancements will be on consumers.
Businesses need to take advantage of these changes in reaching out to their customers. There’s also an urgent call for business owners to revolutionize buying experience to surpass consumer expectations and demands.
To be successful in this endeavour, brands need to understand certain strategies that will put them ahead of the competition and provide an effective way to establish relationships with their customers.
In this post, we give you a glimpse of the trends that will shape the digital marketing landscape in 2020.
Trends Changing Digital Marketing in 2020
Leveraging Artificial Intelligence to Enhance Customer Experience
As digital technology continues to evolve at an even faster rate, Artificial Intelligence (AI) takes the reins of improving customer experience. It allows for accurate tracking and data analysis to help marketing professionals to create smart decisions, drive up revenue, and pull in more customers.
This year will see more marketers relying on machine learning to get a deeper insight into the various touchpoints of the customer journey. Augmented Reality (AR) is also seen to become front and center in developing customized shopping experiences, combining physical environment and digital information to take in-store shopping up a notch.
Another game-changer is automation, enabling marketers to automate tasks (e.g. crafting emails and social media interaction) so as to improve their efficiency and boost revenue.
Increasing Engagement Rates Through Video Marketing
Producing an informative and engaging video is now easier for marketers in 2020. Brands can now use video to showcase their products and explain their services to a wide range of audiences. Video content can be uploaded on YouTube, Facebook, Amazon, and other channels you’re using for your marketing.
Marketers can also use video in their websites and email marketing to creatively answer questions, create product tutorials, etc.
Protecting Consumer Trust in Spite of Privacy Concerns
Honesty and transparency are important in fostering trust among consumers. A vast majority of consumers have a deep concern about the safety of their personal data when interacting with brands. It’s impossible to meet consumers where they are if they don’t trust you.
Make sure to comply with consumer privacy regulations. It’s especially crucial for your business to protect your customers’ privacy if your company uses consumer data to create copy, ad placements, and email messages. Assure your customers how gathering their data will be beneficial for them and the health of your brand.
Help Customers Make an Informed Decision Through Social Proof
When choosing a brand, shoppers put a premium on knowing whether or not a particular brand will meet their expectations. Shoppers look at reviews and testimonials to decide if they can trust a product or not.
To reduce friction, businesses can post credible reviews on their website and social media pages, add a page dedicated to frequently asked questions (FAQs), and post product tutorial videos to name a few. These will provide shoppers a general idea of what they’re about to purchase.
These informational materials don’t only bolster your brand’s credibility, they also demonstrate that you care about your consumers. They show how you want them to make an informed purchase decision.
Digital marketing is an ever-shifting industry. Businesses need to be vigilant and innovative to keep up with its pace. Be informed about the changes in the trends and apply them to your next strategies. Test out which techniques make better sense to your business and they will pay off in the long run.