The dentistry business requires a steady flow of patients to survive in the cutthroat industry. To thrive your practice, you need to equip your business with these 10 dental marketing trends into your 2020 marketing plan:
1. Strong Social Media Presence
Many dentists used various social media channels to find and retain patients. Since most patients spend hours on social media, make sure to strengthen your social media presence by posting regular blogs and updates, offering monthly promotions, and sharing educational content.
2. Video Marketing
It has become a more mainstream and consumer-preferred form of marketing medium for many dental practices. In fact, experts have predicted that 80% of all content will come in the form of videos. Have someone to take high-quality videos of your dental procedures, as well as how-to dental tips each week.
3. High-Quality Images
Posting original photos that show an intimate and authentic representation of your practice provides you with an opportunity to stand out from your local competitors who use stock photos that look more like ads. Take at least 3 photos each day and post them in your social media accounts.
4. Mobile-Responsive Web Design
As the heart of your digital marketing presence, your website should be able to adapt to mobile devices, such as smartphones and tablets. Search engines usually penalize websites whose design are non-mobile responsive. Mobile-friendly websites are more likely to appear at the top of organic search results.
5. Search Engine Optimization (SEO)
SEO is an essential tool for dentists and dental surgeons that enables their practices to be displayed at the top of search results when a potential patient searches from relevant information.
6. Email Marketing
It is considered to be among the most cost-effective marketing strategy, especially for many dental practices, since it helps boost website traffic and ROIs. If you have a limited budget, you can use MailChimp to send out monthly or bi-weekly emails to your list of patients, as well as email base linking to relevant blog posts or dental services, such as teeth whitening, cosmetic dentistry, or teeth cleanings.
7. Local Marketing
Dentists should invest in local marketing through Google My Business, Yelp, and other online profiles. Various studies showed that about 90% of patients searching for a local dentist visit the website within 24 hours. Other ways to boost your local marketing efforts include using local hashtags in your social media posts, creating informative and relevant content for your potential patients, getting out into your community and sponsor events, and using traditional print ads.
8. Online Reviews
This year, online reviews will remain increasingly critical as they significantly affect the decision making of your target audience. Various research showed that 91% of users read online reviews and about 84% trust online reviews.
9. Content Marketing
Content is still king in 2020 as it helps demonstrate your expertise, knowledge, and authority to potential new patients. People are constantly looking for useful, relevant information in search engines. Make sure to provide content that provides answers and solutions to their problems.
10. Voice Search Optimization
Optimizing for voice search is among the most important trends in dentistry. Experts also predicted that in 2020, 50% of all searches will be voice searches. The numbers are also predicted to increase in the coming years due to the popularity of virtual assistants, such as Siri, Alexa, and Cortana.