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5 Digital Marketing Tips to Expand Your Brand Reach

Is your brand at the top of the search engine results page of your market segment online?

With the fierce competition in the world of internet marketing, establishing a well-built online presence helps boost the visibility of your brand and rise above the sea of competitors. This makes digital marketing an important tool for today’s businesses, whether online or not. 

But what are the most effective digital marketing strategies that will help you expand your audience reach on the Internet and increase sales? 

What Is Digital Marketing and Why Is It Essential for Businesses?

Digital marketing is a set of strategic actions that enable a business to attract and communicate with its audience and build its brand image in a digital environment. The use of digital tools and platforms allows you to run campaigns, promote content, and connect with your potential customers more efficiently.

Below are some of the most effective digital marketing tips that will help unleash the potential of your business and expand your brand reach.

  1. Define Your Audience

Marketing is like casting a wide net to catch some people. However, promoting your business in front of people who are not interested in your product can be a waste of money, time, and effort. Instead of marketing to everyone, find the people who are most likely interested in your products and services and purchase what you are selling. 

There are several ways to define your audience:

  • Check your competitors and what their consumer base is like. 
  • Use digital marketing tools, like Google Analytics to research, and build customer profiles to develop your audience demographics (age, gender, location, interest, education, income level, etc.)

Knowing who to target helps you identify your audience and create an effective digital marketing campaign.

  1. Create Engaging Content

Relevant and engaging content never fails to capture the attention of your target audience and reinforce your brand image. Over the years, content marketing has become an increasingly popular tool to reach a potential audience, generate more web traffic, and boost sales. Videos, blog posts, infographics, and podcasts are among the most common forms of content used to promote your products or services without overly advertising them. 

In many cases, creating low-quality content that serves as a makeshift ad for your business never works. To make your content marketing most effective, be sure to centre it around creating high-quality content that provides your reader real value by offering a solution to their problem or answering a query.

  1. Use Social Media to Engage Your Audience

Today, businesses take advantage of various social media platforms to build relationships with their target audience. People also use social media to connect with their favourite brands. What is great about social media marketing is that you do not need a social media manager to post and share content on your social media profiles. You can share your expertise by creating compelling posts that suit the interest of your target audience. 

  1. Widen Your Landing Page Traffic

Leveraging social media posts, targeted digital advertisements and other content that directs to your landing pages can help bring in new potential clients. Strategic placement of strong calls-to-actions (CTAs) can effectively encourage your audience to visit your page. 

Also, your landing pages should offer information that people want to learn about your business. For instance, have a digital ad that points your readers to a buy-now-promotion landing page that also promotes newsletter signup or a link leading to your blog. Providing an engagement option on your landing page helps attract more visitors, which pays off your effort. 

  1. Guest Blogging

Once you have clearly defined your audience, guest blogging can help you put your content in front of your ideal audience. Take, for example, digital marketing expert, Neil Patel. Having one of the most popular brands in the world of online marketing, Neil Patel has guest posted on hundreds of authoritative blogs, such as Search Engine Land, Hubspot, to Social Media Examiner over the years. 

Guest posting is 100% free, making it the most efficient and cost-effective way to build and strengthen your brand. You only need time to come up with relevant and engaging content ideas and write high-quality posts to generate conversions and attract more readers. 

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 Marketing, Social Media

5 Best Social Media Strategies for Plumbers

Social media can be a great and cost-effective way to promote a business. Millions of people use it to search for local businesses that cater to their household needs, including plumbing. If you are a plumber, establishing a social media presence can offer numerous benefits to your business, such as attracting and connecting with new customers and building your brand. 

Despite the different social media platforms, getting started can be a bit overwhelming. However, once you learn the basic social media strategies and practices, you will be surprised by the benefits that come with it and even find yourself enjoying the process. 

Know Your Audience

Like other businesses, social media has helped many plumbers improve the concept and transparency of their services while providing their target market with relevant and informative content. To make it work, you need to know and meet where your target audience is at. 

Having the biggest active user base, Facebook is the best social media platform to promote your plumbing services, post updates, encourage customers to leave reviews, and share engaging and relevant content. Other social media channels popular for plumbers include YouTube, LinkedIn, Twitter, and Instagram, which have their own unique benefits and features. 

Give Customers Advice Online

Not every customer has the time to make a phone call in times of a plumbing disaster. Taking the time to answer their questions, diagnosing their issues online, and providing them with easy and quick plumbing tips can go a long way. Offering good customer service online and in person can help you build your reputation and position yourself as a helpful and proactive plumbing business. 

Use Your Expertise to Make a Good Impression

Many potential customers probe a plumber’s social media profile before hiring them. Establishing an active social media presence means you are always accessible to your customers and an industry leader (depending on the content you share and post on your social media account). Additionally, sharing industry new and helpful tips to your followers can set your business as an authoritative voice in the local plumbing community.

Image by mohamed Hassan from Pixabay

Post Regularly

Some business owners invest millions of dollars annually to track the best time and the frequency of their social media posts on various platforms. However, as a small or medium-sized business, the consistency and quality of your posts are your most important takeaways. You do not need to share 5 inferior blog posts—sharing a single interesting and informative post can get your audience’s attention. Additionally, posting relevant and engaging content every other week is better than blitzing your followers with more than 10 posts in a week and then going silent for the next 4 weeks. Consider which works best for you, make a plan, and stick with it. 

Content Ideas for Social Media Posts:

  • Blog posts and articles: People usually seek answers/solutions to plumbing questions on Google. Show your expertise by answering inquiries or offering solutions to the most common plumbing issues. 
  • Case studies are a great way to show your target audience the process you used in resolving various plumbing problems and reflect on the success of your work with previous customers.
  • Promotions: Drum up your business by keeping your followers updated with the current or upcoming sales or deals on your plumbing services.
  • Milestones: Celebrate with your followers by sharing your company achievements. It can also be a great way to offer them a promotion.

Engage With Your Audience

Social media is a great way to get social with your target audience and followers. In addition to providing helpful plumbing tips, you can engage with them by asking open-ended questions in your posts, responding to comments politely, and leading them to your website where they can obtain more information about your business and services. When done properly, you can encourage them to submit your contact form and even buy your services. 

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