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Smart and Cost-Effective Ways to Promote A Website to Target Customers

“Don’t be afraid to get creative and experiment with your marketing.” — Mike Volpe

Building a website for your products and/or services does not necessarily guarantee that customers will find and purchase from you. As a business person, it is important to understand that creating a website is simply the beginning. With the fierce competition in the business world, staying on top of the game is the best way to survive against your many competitors. At the same time, promoting your website online can be intimidating and not mention, requires a large amount of investment. Additionally, not everybody has the financial capability to invest in paid advertisement campaign and event sponsorship to attract your target customers. But with the advancement of digital marketing, there are now effective ways of website advertising in Canada without breaking the bank. Read more

How We Unknowingly Promote Products on the Internet

Times sure are changing; the significant advancement in technology is a great indicator. As a result, marketing has had to take a new approach. People around the world have entirely engaged into their day to day hustles and forgotten about going shopping. Rarely or perhaps never, do we get time to go shopping anymore, everyone is busy and time is a scarce resource? Read more