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Marketing, Social Media

5 Best Social Media Strategies for Plumbers

Social media can be a great and cost-effective way to promote a business. Millions of people use it to search for local businesses that cater to their household needs, including plumbing. If you are a plumber, establishing a social media presence can offer numerous benefits to your business, such as attracting and connecting with new customers and building your brand. 

Despite the different social media platforms, getting started can be a bit overwhelming. However, once you learn the basic social media strategies and practices, you will be surprised by the benefits that come with it and even find yourself enjoying the process. 

Know Your Audience

Like other businesses, social media has helped many plumbers improve the concept and transparency of their services while providing their target market with relevant and informative content. To make it work, you need to know and meet where your target audience is at. 

Having the biggest active user base, Facebook is the best social media platform to promote your plumbing services, post updates, encourage customers to leave reviews, and share engaging and relevant content. Other social media channels popular for plumbers include YouTube, LinkedIn, Twitter, and Instagram, which have their own unique benefits and features. 

Give Customers Advice Online

Not every customer has the time to make a phone call in times of a plumbing disaster. Taking the time to answer their questions, diagnosing their issues online, and providing them with easy and quick plumbing tips can go a long way. Offering good customer service online and in person can help you build your reputation and position yourself as a helpful and proactive plumbing business. 

Use Your Expertise to Make a Good Impression

Many potential customers probe a plumber’s social media profile before hiring them. Establishing an active social media presence means you are always accessible to your customers and an industry leader (depending on the content you share and post on your social media account). Additionally, sharing industry new and helpful tips to your followers can set your business as an authoritative voice in the local plumbing community.

Image by mohamed Hassan from Pixabay

Post Regularly

Some business owners invest millions of dollars annually to track the best time and the frequency of their social media posts on various platforms. However, as a small or medium-sized business, the consistency and quality of your posts are your most important takeaways. You do not need to share 5 inferior blog posts—sharing a single interesting and informative post can get your audience’s attention. Additionally, posting relevant and engaging content every other week is better than blitzing your followers with more than 10 posts in a week and then going silent for the next 4 weeks. Consider which works best for you, make a plan, and stick with it. 

Content Ideas for Social Media Posts:

  • Blog posts and articles: People usually seek answers/solutions to plumbing questions on Google. Show your expertise by answering inquiries or offering solutions to the most common plumbing issues. 
  • Case studies are a great way to show your target audience the process you used in resolving various plumbing problems and reflect on the success of your work with previous customers.
  • Promotions: Drum up your business by keeping your followers updated with the current or upcoming sales or deals on your plumbing services.
  • Milestones: Celebrate with your followers by sharing your company achievements. It can also be a great way to offer them a promotion.

Engage With Your Audience

Social media is a great way to get social with your target audience and followers. In addition to providing helpful plumbing tips, you can engage with them by asking open-ended questions in your posts, responding to comments politely, and leading them to your website where they can obtain more information about your business and services. When done properly, you can encourage them to submit your contact form and even buy your services. 

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seo
 All About SEO, Business, Search Engine, SEO Guide by MJournal

Word Count for SEO: Does It Really Matter?

Every year, Google creates new algorithm updates that keep content marketers on their toes, trying to figure out the secret formula that would send their content to the top of the search engine results page (SERP). Also, some marketers think that writing longer content can help them improve their ranking positions.

Word count has always been considered a contributing metric used by many content marketers to determine the quality of text-based content. In addition to keyword density, word count is also presumed to be a vital search engine optimization (SEO) factor. After all, Google is a machine, so how else would it evaluate the quality of the content? For content marketers, word count is a significant signal that Google can understand.

Is Word Count a Crucial Factor in SEO Content?

Over the years, content marketers debate whether word count matters for SEO. Some believe that longer content is better while others agree that the quality is always superior to the number of words.

John Mueller, Google’s Senior Webmaster Trends Analyst, has confirmed that word count is not a ranking signal in the search algorithm. He specifically stated that just blindly adding text does not help improve the ranking of your content. Google is more about creating fresh, relevant, and high-quality content. While word count is not essentially a ranking factor, it matters for SEO, especially when combined with quality.

In most cases, the longer and more in-depth the content is, the easier it is for search engines to determine the context of the article. Additionally, the length helps search engine bots crawl and construe what the information is all about and rank the content in the relevant SERPs.

Google and other search engines love lengthier and more in-depth articles. However, it does not necessarily mean writing long-form posts for the sake of it. Google is smart enough to tell if your content is a blunder, and so can your readers.

Creating relevant and unique content that directly reflects your post title is the best approach to satisfy your readers. Otherwise, your target audience will get bored and immediately abandon your page, resulting in an unpleasant impact on your reader engagement or SEO.

Also, lengthy content provides ample room for optimization. For instance, it allows content marketers more opportunities to insert relevant keywords, including long-tail variations, without the risk of keyword stuffing. It also enables marketers to boost SEO by working on other essential content elements, such as headings, links, and images.

Most importantly, writing longer posts allows you to delve into the topic in greater depth, tackle the problem and offer solutions than is possible with shorter content. While you can provide answers to some questions with thin content, a longer and more detailed post has more value to your readers.

How Does Word Count Impact Your SEO?

While there is no given specific, optimal number of words that ensures high search results, it does not necessarily mean that it has no impact on your rankings. Mueller may have stated that word count is not a ranking factor, but he did not confirm that it does not affect other ranking factors. For instance, meta-descriptions may not be a ranking factor, but they can influence the click-through rate and prompt prospective clients to visit your website.

A higher word count not only helps you answer your target audience’s search intent but also boosts your opportunity for other websites to link back to yours, which are both ranking factors.

On the other hand, if your content is overly written and goes off-topic, it loses the relevancy of the user’s search. Just because writing a long-form post ensures you have more word count, keep in mind that it does not equate to quality content. Make sure to always focus on your goal—and that is to provide your readers with relevant, engaging, and informative content.

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