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How to Boost Brand Awareness on Social Media

If you are looking for a way to create awareness for your brand, social media is a great way to do it. No doubt that brand awareness is crucial for the growth of your business. All you have to do is to find ways to build your brand on social media. 

Despite millions of people using social media to research and talk about brands, capturing the attention of your target audience can be a bit challenging, especially for startup companies. 

For instance, if you are a plumber, what social media strategies can you use to build brand awareness? How can you become a familiar face within your audience’s feeds rather than someone they just scroll past?

In this post, we have rounded up a few techniques that will help businesses boost their brand awareness. From choosing the best channel to measuring your social media campaign performance, these tips can help kickstart your game. 

  • Choose the Right Social Media Platform

It is almost impossible to keep up with all of the social media platforms to promote your brand. When it comes to effective social media marketing, the goal is to find your potential customers and focus on which platforms they spend the most time. Limit your efforts to 1 to 3 social media sites to ensure you can effectively manage your profiles and build a strong relationship with your followers.

  • Create Engaging Content

Creating trust and authority with your social media audience is key to brand awareness. When you create fresh, valuable, and informative content, people will see your brand in a positive light. Focus on subjects that are relevant and engaging to your specific niche. Add compelling images to engage your potential clients. 

  • Post Regularly

An irregular posting schedule can have an unpleasant impact on your social media branding effort. No matter how large your community of followers, your absence and lack of posts can make them forget about your brand. 

Use scheduling tools if you do not have time to post consistently on your social media profiles. Tools, such as Sprout Social and CoScheduler, can help you schedule your posts at peak times to ensure the best chances of gaining visibility and momentum when your followers are most active. 

  • Give Your Brand a Persona

The personality of your brand is a critical part of a good social media strategy. To give your brand a persona, create and visualize a unique brand voice that resonates well with your target audience. 

However, if you have a diverse audience, be sure that your brand voice should be flexible enough to speak to them. You might also want to target various audiences using different social medial platforms. 

  • Collaborate with Relevant Influencers in Your Niche

With a huge following on social media, there is no denying that digital influencers have the power to help you build your brand. Their ability to persuade their follower’s decision-making is one of the reasons why you should employ their services to help amplify your brand awareness on social media. Do not just choose any popular influencers—work with someone who is relevant in your industry or niche. Not only do they promote your brand to your ideal audience but also drive traffic to your social media accounts. 

  • Maintain Relationship With Customers

Enhancing brand awareness and increasing sales require building healthy customer relationships. Customer engagement enables you to create an opportunity to get to know your brand better and how they can benefit from your products and services. Others can learn more about your business and professionalism by reading customer reviews and your responses to their questions and concerns. How well you engage and respond to your followers can help you build and maintain trust with both your existing and new customers. 

  • Measure Your Progress

Like every effective digital marketing plan, it is important to monitor the performance of your brand awareness campaign. Keep track of the statistics of your social media engagement to check the efficiency of your posts, ads, and other content. Observe if the visibility of your post has an upward trend and continue to explore until you reach your goal.

5 Best Social Media Strategies for Plumbers

Social media can be a great and cost-effective way to promote a business. Millions of people use it to search for local businesses that cater to their household needs, including plumbing. If you are a plumber, establishing a social media presence can offer numerous benefits to your business, such as attracting and connecting with new customers and building your brand. 

Despite the different social media platforms, getting started can be a bit overwhelming. However, once you learn the basic social media strategies and practices, you will be surprised by the benefits that come with it and even find yourself enjoying the process. 

Know Your Audience

Like other businesses, social media has helped many plumbers improve the concept and transparency of their services while providing their target market with relevant and informative content. To make it work, you need to know and meet where your target audience is at. 

Having the biggest active user base, Facebook is the best social media platform to promote your plumbing services, post updates, encourage customers to leave reviews, and share engaging and relevant content. Other social media channels popular for plumbers include YouTube, LinkedIn, Twitter, and Instagram, which have their own unique benefits and features. 

Give Customers Advice Online

Not every customer has the time to make a phone call in times of a plumbing disaster. Taking the time to answer their questions, diagnosing their issues online, and providing them with easy and quick plumbing tips can go a long way. Offering good customer service online and in person can help you build your reputation and position yourself as a helpful and proactive plumbing business. 

Use Your Expertise to Make a Good Impression

Many potential customers probe a plumber’s social media profile before hiring them. Establishing an active social media presence means you are always accessible to your customers and an industry leader (depending on the content you share and post on your social media account). Additionally, sharing industry new and helpful tips to your followers can set your business as an authoritative voice in the local plumbing community.

Image by mohamed Hassan from Pixabay

Post Regularly

Some business owners invest millions of dollars annually to track the best time and the frequency of their social media posts on various platforms. However, as a small or medium-sized business, the consistency and quality of your posts are your most important takeaways. You do not need to share 5 inferior blog posts—sharing a single interesting and informative post can get your audience’s attention. Additionally, posting relevant and engaging content every other week is better than blitzing your followers with more than 10 posts in a week and then going silent for the next 4 weeks. Consider which works best for you, make a plan, and stick with it. 

Content Ideas for Social Media Posts:

  • Blog posts and articles: People usually seek answers/solutions to plumbing questions on Google. Show your expertise by answering inquiries or offering solutions to the most common plumbing issues
  • Case studies are a great way to show your target audience the process you used in resolving various plumbing problems and reflect on the success of your work with previous customers.
  • Promotions: Drum up your business by keeping your followers updated with the current or upcoming sales or deals on your plumbing services.
  • Milestones: Celebrate with your followers by sharing your company achievements. It can also be a great way to offer them a promotion.

Engage With Your Audience

Social media is a great way to get social with your target audience and followers. In addition to providing helpful plumbing tips, you can engage with them by asking open-ended questions in your posts, responding to comments politely, and leading them to your website where they can obtain more information about your business and services. When done properly, you can encourage them to submit your contact form and even buy your services.