When advertising your local business online with search engine optimization (SEO), one of the many factors you need to consider is local citation. But what is it exactly and how can your SEO campaign benefit from it in the coming year? Read more
Hiring an SEO Toronto digital marketing agency to help grow your business can take a lot of research and legwork on your part. But here are some tips you should consider when looking for a good, reputable marketing firm.
The best way to get an immediate feel for whether or not an SEO Toronto digital marketing agency can benefit you is to be upfront and candid about what your business is and what its goals and objectives are. You don’t want to just be generic about this information, you want to let the marketing agency know exactly what it is you’re expecting from them.
You should discuss with them what marketing platforms they use and whether or not they can work for your business. In hiring a good digital marketing agency, you may need to adapt to some changes in how your marketing is done, but you should never hire an SEO Toronto agency who doesn’t understand your company’s direction.
Find Out About Their Communication Structure
The best way to work with an SEO Toronto digital marketing company is to have constant open lines of communication. You’ll want to know if they have a contact person or department that you can reach 24/7 in case you have concerns about how your marketing campaigns are going. You may also want a digital marketing company that does online reviews or conference meetings on a monthly or yearly basis to see if everything is performing up to standard. Never hire a company that doesn’t keep you in the loop.
Let Them Know If You Have Any Third Parties That Might Be Involved In This
If you work with a technical team whose tasks may overlap with those of a marketing team, you should discuss this with the marketing agency you plan to hire. It’s important that you don’t run into a potential conflict of interest, or conflicting jobs when working with your marketing agency. You may even want to see if the marketing agency offers any evaluation services just to make sure you have all your t’s crossed and i’s dotted.
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9 SEO secrets every business should know
The 5 most common SEO myths exposed
SEO may seem as a foreign term to some people, mostly amateurs. We have come across people who have the weirdest myths about using SEO, some to an extent of believing it doesn’t work. Over the years, SEO has changed with several updates rolled out each year. For this reason, we have decided to expose the most common misconceptions about SEO.
- SEO can be done in one click
The truth is anything that can be done in just one click is probably a slow brewing scam. To achieve good SEO, webmasters have to dedicate their time, money, and effort because working on SEO means keeping up with; technological changes, looming competition, and constant updates. The site therefore needs to be managed and monitored closely by professionals in SEO.
- The more the backlinks, the better the SEO results
Cramming up a website with backlinks may have been a solution around six years ago. But today, the type and quality of links is what matters. Search engines change their algorithms so often that backlinks are no longer valued as before. In fact backlinks that are from non-authoritative or spammy sites can be penalized. Webmasters should create a site with an appealing design, great content, and user friendly; this will help in creating natural backlinks and its relevance. Sites involved in linking schemes such as paid links, mass linking, and anchor text rich links are automatically devalued by search engines.
- Optimizing for local search is not important
The opposite is actually true and here’s how: Take for instance one runs a restaurant in their local and they have just created a website for the business, they need to reach people near them and here is where local SEO plays part. It leads people in the locality to this particular business. Search engines consequently chip in more efforts in improving their local search results proven by the release of Google’s new Pigeon algorithm that improves how the search engine treats local search rankings.
- Content is everything
Great content is good and yes it is a part of SEO, however, it is not good enough. Webmasters can update their site with new content regularly but if they ignore other SEO factors, very few site visitors will return for a second time hence increasing the site’s bounce rate. Content becomes effective when it is helpful to your audience. In fact, in LinkedIn Technology Marketing Company’s report, 58% of people says that audience relevance contributes to online marketing success.
Building up a complete SEO plan and having a holistic approach that intertwines with the content quality, contributes more in creating a top ranking site. Remember in SEO, quality is better than quantity hence avoid spam content at all costs.
- Meta tags help with ranking
Meta tags are tiny pieces of code that give search engines a list of keywords and description on a site. Search engines got smarter meaning they will analyze the site on their own and therefore Meta tags do not affect ranking in any way.
There are several more other SEO myths than the ones we have mentioned however, these are the most common misconceptions people have about SEO.