Every year ushers in technological innovations and new techniques in the digital market. As a company, staying on top of these changes and trends is crucial as it will determine your ability to stay relevant and engaging. With the increasingly competitive industry, quality customer interaction remains your key strategy to stand out.
You can only do so by maximizing traffic, search ranking, and conversion rate through accessible and responsive company communication lines. As search engines impose new regulations, and social media platforms create new options, being updated is vital for your next campaign ads.
So, how can you improve your digital marketing in business? Which trends should you invest in and how can you stay 2 steps ahead of your competitors. Find out the top digital marketing trends this year.
10 Top Digital Marketing Trends
Here is a quick run-through of the top digital marketing trends this 2022:
Making a big splash in 2021, Mark Zuckerberg launched this social media platform as a new way for netizens to interact and connect. Mainly using 3D holographic avatars, virtual reality, augmented reality, and video, it provides a unique online experience, where people can socialize, work, and play together from the comforts of their own homes.
And as this medium has been projected to grow for the upcoming decade, it’s best to invest in it now, when ad space is still affordable. This will give you the first-mover advantage, and allow you to offer a new kind of medium for your customers to engage with your company.
Inclusivity is key in today’s market. No customer wants to feel neglected and left out. So, even though you’re targeting a specific consumer demographic, you also have to develop products that cater to other people’s needs.
It could be for differently-abled people, pregnant women, kids, and more. For your company to maximize its market reach, you need to innovate and provide product variety.
Doing so will also reflect well on your company’s reputation as it will show your customers that you genuinely care about them. To gain traction for these new products, you can consult with SEO companies for special content development.
3. Gender Sensitivity
With the positive trend towards LGBTQ+ inclusivity growing, as a company, holding on to traditional gender norms should be scrapped. Sticking to it will only project an image of backward thinking and exclusivity that your target customers may not resonate with.
Creating gender-neutral ads and campaigns will prevent alienation, and show the public that you embrace diversity. Using the correct pronouns is also advised to avoid offending your potential customers.
With consumers getting more informed about global environmental issues, a demand for better corporate practices has been growing these past years and rightfully so. Conscientious customers are more discerning when it comes to choosing the brands that reflect their eco-conscious values.
However, it is not enough to simply use these values on the surface level for clout, as customers can see through it and view it as disingenuous. So, make sure to commit to concrete decisions that benefit both the planet and your company.
5. Comprehensive Content
Content translates best when it’s simple and comprehensive. Using overcomplicated jargon, analogies, and high-end vocabulary will only alienate your audience. With search engines filled with millions of data, being straightforward and clear will make you stand out amidst the digital noise.
Flowery prose will only take away from the point that you want to get across. So, next time, when you’re creating content for complicated topics, make sure to break it down and be comprehensive.
It would also be better if you visualize it through infographics, videos, and graphs. If you’re new to this, you can always contact SEO to help you out.
6. Social Commerce
Never underestimate the power of social media. As the main digital spaces for today’s netizens, these social media platforms will serve as the main channels for discourse and engagement.
For your company to flourish in the digital market, having a business page on major social media channels of Facebook, YouTube, TikTok, Instagram, and Twitter are crucial. Registering your company in online shopping apps can also foster greater customer traffic.
It will serve as your company’s establishment proxy in the digital world. Paid ads, sponsorship, live streams, and more are also useful digital PR tools to promote your content and expand your market reach.
7. Buffering Your Supply Chain
Stock capacity, especially during the holidays is a problem for any company. However, if you’re a service-based company, then enough manpower should be prioritized. For the latter, aligning your available stocks with the current demand is a crucial planning pre-requisite, as any delay in delivery can lead to unsatisfied customers, which could lead to damaging the brand’s reputation.
So, to guarantee that you can always provide for replacements, returns, and broken merchandise, have a 30-day stock buffer. This way, when you experience shipment delays, you can still have a longer time window to plan out alternatives.
8. Prioritize Consumer Privacy
As Google has phased out third-party cookies to protect customer privacy, as a company, you have to think of other ways to profile your targeted audience without violating their rights. This means improved methods of data collection that value consent and anonymity. Now, this may sound like a tedious process, but CRM tools like emails, newsletters, and social media surveys can still provide quality engagement.
Cryptocurrency has rapidly gained value over the years. As customers are looking for easier ways to transact and pay for their items, this economic medium is something to look out for although its compatibility relies heavily on your company’s target audience. So, before you consider using it, try to do some market analysis first.
As the mediums for interaction continue to evolve in today’s digital world, making a profit out of your content can be quite challenging. As they cannot be directly converted into cash, the value of these digital assets may seem low. However, with the rise of NFTs or non-fungible tokens, you can now utilize your online content as actual market products.
Digital marketing trends in 2022 are all about the emergence of virtual currencies, communities, and space for netizens. The rise of augmented reality has been fuelled by the recent limited physical interactions that the pandemic has caused in the past years.
With that said, these trends can be quite complex, so proper digital market training is necessary for you to use them efficiently in your campaigns.