How Physiotherapists Should Respond to COVID-19 Pandemic
The coronavirus disease 2019 (CoViD-19) has become a pandemic, threatening the health of millions of people across the world. As frontline practitioners, physiotherapists are at risk of coming in direct contact with COVID-19 patients. It is important for physiotherapists to understand their role in identifying, containing, mitigating, and treating the symptoms associated with the virus. […]
5 Ways to Develop Your Online Physiotherapy Marketing Strategy in 2020
Marketing has come a long way since billboards, leaflets, and TV ads. These days, it’s all about using online marketing to hit a larger number of people and find more qualified leads. In the case of physiotherapy, you can find plenty of ways to market yourself and bring in more patients to your practice. Here’s […]
The Importance of Evidence-Based Marketing in Promoting Physiotherapy
With the intention of spreading the word about the wonders of physiotherapy, some physiotherapists may fall into the trap of making claims for their roles and services that are not backed by evidence. Overlooking evidence can mislead people into forming incorrect assumptions about the treatment and this may cost them their health.