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The Most Important Google Ranking Factors You Should Focus On

The Most Important Google Ranking Factors You Should Focus On (3)

What Ingredients Make a Top Rated Google Search

There are a lot of factors involved when creating a website that is search engine optimized. How can a company make sure they are high in a search result when there are thousands of other companies trying to do the same? What can make your site stand out? SEO is not an easy business and can be incredibly frustrating. As Wendy Piersal said:


“Google only loves you when everyone else loves you first.” If that is true, how do you get people to love you? And how can you develop SEO at the same time?

The Most Important Google Ranking Factors You Should Focus On (1)
Falling Inlove

There are about 200 factors involved in SEO rankings in the Google Search Engine, and their optimization rankings change a few times a year, which means Google search results vary constantly. There are some major factors one should consider when trying to be SEO friendly. Let’s look at the different ingredients involved in SEO.

One of the most important elements in a web site being search optimized is backlinks. For over a decade this has been the most vital aspect of search optimization, and while Google is trying to develop other ways of evaluating sites, this continues to be one of the components that a company cannot neglect. Another key aspect of SEO websites is how worthy their articles are. Articles that are less valuable have to work more to gain views on Google, while those that are most jammed packed with important content will reach the top. Article length is almost just as important; the days when a 500 word article was enough to generate traffic is long gone. Make sure your content is lengthy and worthwhile.

Before focusing these things:

The Most Important Google Ranking Factors You Should Focus On (3)
New Google Important Factors

Positionly.com has a lot of important information related to what makes a site successful. There are on-page factors, site factors, off page factors and domain factors involved in SEO and they go into several elements in detail.

  • On-page factors include having the keyword in the title tag, a keyword in the description tag, and using keywords in copy. What hurts a site is duplicate content.
  • Site factors include a sitemap, domain trust, and server location.
  • Off page factors includes the number of linking domains, which are the number of other sites linking to you. This is key to success. Another is the diversity of link types.


Creating an optimized website, as one can see, involves a lot of elements at play that should be integrated to make one’s site enticing, both to viewers and to Google. It is like baking a cake, in a way. Without each ingredient, it just won’t be enticing and generate the kind of success that is needed. Each of these elements need to be considered when creating a site that is search engine optimized.

And, of course, being creative is highly important as well. Piersal is right; people must love you first. How do you create a following? Interesting, valuable content that is unique, with a creative twist.

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