Information sharing has become more accessible than ever. Technology has been effective in bridging people from different nations and cultures. Together with the accessibility of information comes the ease of raising awareness about products and services. Every business that wants to maintain a strong online presence must invest in digital marketing.
So to have a fighting chance in the competition, businesses should be abreast with the latest trends in digital marketing techniques. This includes understanding strategies that will propel your business forward and reach out to new customers. Your business will definitely flourish when you take care of and tap new customers as you strengthen your marketing efforts.
Below are seven digital marketing trends to be watchful for in 2020:
1. Messaging apps
As 2020 draws near, a lot of companies will start to concentrate their efforts on utilizing private messaging apps. Smartphone apps that are likely to gain popularity include Viber, WeChat, and WhatsApp. Moving away from emails, companies are starting to adopt the use of these apps (including private messaging groups).
Some major brands are already starting to conduct experiments to monetize messaging apps. It won’t be long before customers will have the option to make payments through messaging apps. It will be easier to send and receive money.
2. Artificial intelligence
Artificial intelligence (AI) pertains to machines or robots that have the capacity to perform tasks like humans. It combines different features like voice assistants chatbots to quickly respond to queries. For example, Siri and Alexa are known voice assistants that offer stellar customer service. Like the customer-facing staff, they can receive orders from users and accomplish tasks on their behalf.
The AI performs this by using human input and sensors to collect facts on a situation. It can also gather and store search data to improve user experience in the future.
3. Laser-focused advertising
Companies rely on digital ads to market their offers, but have you ever scrolled past an online ad that didn’t interest you or was plain annoying? Online consumers ignore these ads and they might also end up disliking the product, doing everything they can to steer clear from the brand. Due to the overwhelming digital connection, brands that keep on bombarding the audience with irrelevant ads will be ignored by 49% of people, according to Forbes magazine.
Brands that are consistent in sending tailored messages will receive about 36% of responses. Companies are increasingly becoming aware of this. By 2020, we’re anticipating that most companies will be learning the ropes of targeting audiences and users in a precise manner.
At present, only a few companies are using personalization or the technique of customizing their messages according to their customers’ behaviours and promoting their products according to user’s previous purchase history. These companies show products that might appeal to a person by putting complementary or similar products. Personalization is considered the future of digital marketing. Use this to your advantage to suit the needs of about 79% of consumers that feel frustrated if they’re given content that doesn’t resonate with them.
5. Notable growth in digital marketing
By 2020 and beyond, the global digital software industry is estimated to grow by $74.96 billion, according to TheDrum. As a result, more money will be spent on digital marketing, comprising 87% of marketing budgets in companies. This foreseen growth in digital marketing will lead to a type of marketing known as ‘agile marketing’ which measures the efficiency of a company or brand in achieving its marketing goals.
6. Next-generation SEO
The search engine industry will also undergo a lot of changes at a constant rate. Changing search algorithms have shaped the user’s search results and every new algorithm presents a different set of benefits and challenges. In 2020, expect a dramatic improvement in the quality of search results.
If you’re operating and managing a business, it’s crucial to understand the current marketing landscape and be able to walk towards the direction that digital marketing is headed. Learn how to personalize your products and use social media as a platform to connect with and answer the queries of your audience. Focus on streamlining your online activities and strengthening your relationship with your customers.