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6 Real Estate Marketing Ideas for Brokers and Agencies in 2020

Every real estate agent’s challenge is to capture new leads. To be successful in this competitive industry, agents must possess the ability to turn prospects into buyers. There are several techniques to draw in leads, but not all of them will be effective and will offer you your desired outcomes. If you want to reap the intended results in 2020, you need to set your sights on the proven and tested strategies. Keep in step with the methods and practices that most goal-crushing real estate agents are using.

Here are some lead generation tips that can help you find more customers and increase your sales:

1. Strengthen your social media marketing game.

Social media is one of the most effective lead generation platforms for the real estate industry, and it will remain so in 2020. Leverage the power of social media networks like Facebook, Twitter, Instagram, YouTube, and LinkedIn. Reach out, engage, and establish relationships with your prospect clients and customers.

Keep in touch with your previous clients even after the point of contact has passed. Promote your products and build your authority in your niche. Post relevant content, join social media circles, and answer comments and queries.

2. Follow up on old leads.

6 Real Estate Marketing Ideas for Brokers and Agencies in 2020
Reach out to past clients even after the point of contact has passed

A lot of real estate agents are guilty of this mistake: neglecting stalled leads. Suppose a prospect isn’t ready to purchase a property now, don’t sever ties with them or delete them from your contact list. Call them back or write them a quick email after a few months to follow up. Avoid making them feel cornered or pressured to decide to buy.

3. Get quality testimonials.

Word of mouth can strongly impact the success of any business, be it small or large. Testimonials help build and strengthen your credibility. And people will not want to do business with you if they don’t find you credible. Don’t shy away from collecting testimonials from your past clients! You’ll be surprised at how many quality testimonials you’ll be able to receive by simply asking your connections.

Valuable testimonials come naturally when you provide excellent service, so make sure to go out of your way to serve your clients as best as you can. Get testimonials and post them on your social media pages and website.

4. Develop a referral system.

6 Real Estate Marketing Ideas for Brokers and Agencies in 2020 (1)
Excellent service will send natural referrals your way

Another fail proof lead generation technique is referrals, They’re highly reliable and it will cost you nothing! All you need to do is to stay connected with your previous clients since they are your top advocates. Anyone can be a source of lead, even your friends and your family.

When someone from their networks gives your name and vouches for your service, you can offer them a specific percentage discount as an incentive for their referrals. Strive to give your clients exceptional service, appreciate them for trusting you, and ask for referrals. Make it a habit to follow up on them even after you’ve closed a sale.

5. Build your own website.

A website is a hallmark platform that establishes your online presence. It’s a great avenue to showcase your expertise, specialties, promote your products, share client reviews, and enforce your authority in the industry. Your website doesn’t have to be complicated, just make sure it has a user-friendly design and is optimized with the right keywords.

It’s a recommended practice to have your personal website to ensure you have a cohesive online presence in the local housing niche if you have plans to switch brokerage in the future.

6. Strengthen your network.

Real estate is a people business, which makes it imperative for agents to build their connections with their partners, suppliers, and client base. In 2020, make it a goal to establish personal relationships with fellow real estate mavens. You can meet them by attending seminars, conferences, and membership group meeting. And by making yourself more visible in industry events, you might just open doors to more referrals.

A steady stream of leads keeps your business afloat. These six lead generation ideas will help you get a headstart in 2020 and elevate your business. Have a go at them and increase your chances of attracting more clients for years ahead.

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Louise Marie shares a passion for creative writing, and enjoys being detail-oriented in her work. Working as an SEO specialist and copy editor has increased her ability to meet new challenges with an open mind. A degree in Industrial Technology (Major in Computer Technology) also made Louise “tech savvy,” and she prides herself on her ability to recognize the latest trends and technologies in the digital industry. She hopes to someday visit many of the best dessert places across the globe. She’s also a proud “parent” to six beautiful cats.

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