Business

5 Tips to Kick Start Your Post-Pandemic Business Recovery

Navigating the pandemic has been quite the challenge for many, particularly businesses. Once the virus has run its course, it’ll be time to reopen and get back to business, but it helps to have some idea of what to do to help prepare for that day. Here’s a list of ideas to rebuild your business and help your business get back on its feet.

1. Coordinate with your customers

The current crisis has impacted everyone, and that includes your customers. As a business owner, it’s crucial you take some time to think about how your customer’s needs have changed and how you can continue to meet them. Another thing to consider is maintaining communication, even as early as now. Keeping in close communication is key to maintaining long-term loyalty, which helps make your customers more likely to come back when the virus runs its course. Above all, remember to let your customers know what’s changed for you to help them know that you’re still there for them.

2. Develop a time limit for rebuilding

There’s likely to be plenty of work to do to get your business up and running like before. However, it’s important to do some triage to find out which parts of the business need the most work. Develop a timeline to help guide how you approach the question of rebuilding. If your business needs funding before anything else, focus on securing that first before moving on to other tasks like rehiring or restocking. As you start, track your progress to find out which activities are working best toward helping you get back on your feet. Start with weekly reviews, then move on to monthly as things start to stabilize.

3. Consider whether you’ll need funding to recover

A great many businesses may need a helping hand to kick start the post-pandemic recovery. The first order of business is determining if yours needs some aid to help you get back on your feet. There are some loan options to consider that can help you find the funding you need to rebuild. One thing that can help you be more competitive regarding loans is checking your business and personal credit scores, as well as your business and personal financials.

4. Create new sales channels

One lesson many businesses have learned from the pandemic is the importance of having multiple sales channels. Many businesses are limited to a single business channel (brick and mortar locations are a notable example), which has led to difficulty serving customers. Think about new sales channels, like marketing your business online or creating an e-store, to allow customers to do business from home. As you adapt, it’s also important to let your clients know so they can give you business again.

5. Think about the paradigm shifts

The pandemic will have consequences beyond what we’re experiencing now, and it’s vital you be ready for them. Trends like remote working and online conferencing are here to stay, so take them into consideration when making your post-pandemic plans.

Some changes are inevitable after everything that’s happened, and your business needs to be ready for the changes. Keep the new trends in mind as you use these tips to help prepare your business for the new normal, whatever that may look like.

Katrina IshaAugust 12, 2020, 3:08 pmMarch 5, 2021 0 256

Business

Business Ideas Worth Investing During Coronavirus Pandemic

The coronavirus pandemic has completely disrupted the economic landscape and changed customers’ behaviour. Non-essential stores have temporarily closed and unpreceded number of customers are purchasing online. The pandemic does not seem to be improving any time soon, many business owners are forced to act and respond quickly to survive and stay afloat

However, amidst all the chaos brought about by the pandemic, technology has turned out to be a solution for many entrepreneurs, allowing them to reach out and serve customers during these critical times. If you are looking to invest in a new venture, we have outlined a few business ideas that will surely thrive amidst the COVID-19 crisis.

Cleaning Services – The exponential transmission of the coronavirus has instilled fear to millions of people around the world. It should not come as a surprise that professional cleaning services are in high demand during the pandemic. Many establishments, such as grocery stores, offices, restaurants, and homes, need to be sanitized to prevent transmission within the establishment.

Food Delivery – After the government has enforced lockdown, many non-essential businesses, such as restaurants, had to stop their operation. Waiting for the situation to return to normal may not seem a good option as restaurant businesses can lose thousands in sales. Offering online delivery can help survive your business, as more customers choose to order online to avoid the transmission of coronavirus. Simply launch a food delivery app so that customers will only have to place their orders online and have their food delivered to their homes.

Online Education App – Many educational institutions have closed and shifted to online learning programs. Due to the pandemic and closure of educational institutions, online education app downloads have increased nearly by 300% since March 2020.

Liquor and Wine Stores – Although some bars are back in business, many people are still afraid of going out and prefer to stay at home and stock up liquor and wine. Ever since the outbreak, the sales in local liquor and wine shops have dramatically increased. Some people do not only purchase liquor for consumption but also to make hand sanitizers.

Fitness Equipment and Program – People need to take care of their health and stay fit, especially during the coronavirus outbreak. With the strict enforcement of social distancing and stay-at-home order mandated in almost every country, gyms have to temporarily shut their doors while people are stuck at home. However, the pandemic is not an excuse to slack off. Many people can purchase basic training equipment, such as dumbbells, jump ropes, and mats, to train at home. In addition to selling fitness training equipment and products, fitness programs also sell like hotcakes:

→ Training video courses

→ Online workout programs

→ Coaching services

→ Nutrition and diet programs

Healthcare Consultation – Providing remote health care during the quarantine period helps control the impact of the outbreak. During the pandemic, online health care can be considered as a legacy that helps fight COVID-19. It enables healthcare professionals to provide remote care and treatment to patients in need of medical help, without stepping outside their homes. Using your branded online healthcare app, you can reach patients and offer them the best possible solutions digitally.

Katrina IshaAugust 10, 2020, 1:20 pmAugust 10, 2020 0 221

Business

5 Magical strategies in Making Your Local Business in Toronto Very Popular

Marketing is like high school – popularity matters. This is because your marketing strategy can make or break your brand’s identity in Toronto which is why it is imperative that you do your very own research on what best suits your business and what could slow it down or even damage it.

To make it easier for you, here’s 5 magical marketing strategies to make you popular in Toronto.

1. Understanding the Trend

Probably the most common and most over looked strategy is understanding the market trends. Though it is true that you do need to understand your target market but if you overlook the trend that surrounds it, you would be shooting arrows blindly.

Research on what your targets are mostly talking about now and see how you can coil that to your favor. This way, you can always make sure that what you’re dishing out is super relevant to their lives. But this would still depend on your niche. If your niche is somehow a far stretch on what the trend is, you would then need to find a way to make them talk about it. Sponsored posts and hyper creative ideas are what sparks the curiosity of the market.

Flexibility is also key because the fact remains that trends come and go. Therefore, you would need to become the best chameleon you can be.

If you can’t beat the trend, brew one that can.

2. Targeting the soft spots

Emotions is one of the most used strategy the marketing world has ever discovered. This makes anything easier to relate to and understand compared to keeping it serious and straightforward.

Emotions allow people to tap into their own experiences and memories and morph any brand and rationalize it the way they feel it. Take real estate for example. A lot of people would see regular advertising for it to be too serious. To make it more approachable, marketing firms inject a sense of family into it by connecting a $ 1.5 million dollar studio-type condo unit to the sense of independence and pride, to which most of us can relate. The same goes for things like fashion and food. The most popular brands are able to harvest these emotions and turn them into sales.

3. Squeezing the juices out of the internet.

The internet is a free tool to use for your marketing strategy. It’s just sitting there waiting for you. But because of its broadness, you would need an expert to take care of it for you, most especially if you are still new to the concept of internet marketing.

Internet marketing entails being able to handle all sorts of online-based media. Examples are social media platforms and search engine optimization. These two alone could greatly help in making your business more popular in Toronto that it already is. This also reflects the market trends connected to your target market. With the 97% of the people nowadays who are always browsing on the internet, it shows that the average attention span of a human being when it comes to anything online is between 9 seconds to a minute – much like a goldfish, really. So, if you are able to captivate their attention for more than that, then it’s a win!

4. Going simple

Marketing overkill is gone. Gone are the days of people trying so hard in creating a concept to help rake in the sales. The best marketing minds are actually heading towards a simpler, more grounded approach. Even luxury brands are keeping it minimal.

The trick here is that the senses have less details to mind. The less the details and more specific they are, the better the absorption. Take a perfume brand for example. Though they can go ahead and go berserk with creative visuals and such, they would rather opt for a sleeker ad because it’s easy on the eyes and less details to think about to make sure that the target market is able to remember only the important stuff – the emotion of the fragrance and what the bottle looks like. The same goes for clothing brands, real estate, telecommunications and etc.

Less is more.

5. Creating Buzz

Now, you do not to create something controversial to do this. You just need something captivating enough to make people want more of what you’re selling. Start a promotion that would run for months to come. People love promos, always have and always will.

The logic behind it is that people always love to take risks. The human race, after all, were programmed that way. When there is a certain need or want, risks are always involved and you can capitalize on that.

There are just 4 parts on creating a successful promotion. (1) A prize that almost no one could say no to. (2) A good set of fool proof mechanics that will help decide on who wins. (3) A good study on how long it should last. Tip: The bigger the prize the relatively longer the duration of the promo before the grand draw. This is because the buzz created by the big prize will draw more people in and would entice them to send out multiple entries for more chances to win. But to take caution, don’t stretch it out too long as it can back fire and they would lose interest in it. (4) Making sure you can commit and deliver the prize on the expected date of delivery. Would you be happy to receive your brand new car 6 months after you were announced as the winner? I think not.

See? It’s so simple that it looks like magic! To know more, talk to us.

Katrina IshaOctober 18, 2016, 1:55 pmMarch 6, 2021 0 289

Business, Marketing

Internet Marketing Ideas that Make Tons of Sales During Holiday Season

One of the challenges that Internet marketers usually face is a lack of enough traffic to their e-commerce stores. So how can online marketers increase the traffic visiting their e-commerce stores? First of all, internet marketers need to know that they are facing competition from other internet marketers. Every e-commerce business is looking forward to having the most sales leads or the most traffic.

Below are some of the best internet marketing ideas in Canada that every online marketer should try if he/she wants to be successful.

Search Engine Optimization

This is a key to success for online marketers. Online marketers should make sure that they can be found easily on the internet. They should learn how to use the right keywords and where to place them. Keywords play a major role in search engines.

It is advisable that online marketers use long-tail keywords. Long-tail keywords will make your website unique from the others. Thus consumers will easily find your website on search engines. To get an upper hand, you can use external links to other websites. It is critical to ensure that your name, telephone number and address appear on your website, and customers can easily see them.

Email Marketing

Sending emails to your customers and potential buyers are very important as this will keep them informed about your business. When sending these emails, ensure that you list the offers, discounts, and any other interesting information. Such emails may lure customers and potential customers to buy your products.

You can simply track if your emails are being read or not using an email marketing software. Check your emails regularly to see if there is any reply. It is important that your emails have the option to unsubscribe since some people may not be interested in them anymore.

Mailchimp is one of the amazing email campaign platform that can be used for high conversion email marketing. It has a unique capability to add email list from CMS platform like WordPress and the like. It can also monitor the emails opened or clicked towards to your target website or promotion.

Here is a video how the Mailchimp works:

Hope you learn from the video above, it’s so detailed bro/sis!

Online Advertising

Internet marketers can simply purchase space for their banner ads or promotional messages. You can purchase spaces for your ads and promotional messages on advertising networks, search engine result pages, and social networking pages.

Online advertising is usually paid according to the number of visitors, the number of views and the number of clicks. This is one of the best methods internet markers should use if they want to attract a large traffic. You can use software to see which advertising platform is converting most visitors into your customers.

Here are the list of effective Online Ads provider these days:

a. Adwords
b. Facebook Boost
c. Taboola

Use Wikis

Wikis allows online marketers to connect with other people online to create and edit content using either free or paid software. Wikis are usually important to internet marketers as they can develop team-based content and preserve useful documents with different people. Wikis are commonly used in corporate intranets, knowledge management system, and community websites.

Social Networking

Social networks can help internet marketers build a network of contacts whom he/she converts to customers. Social networking allows internet marketers to engage with their clients, thus giving them a chance to persuade customers.

Internet marketers can search for keywords that are related to their products on most networks to find questions that they can respond to. By doing this, they are gaining more exposure on the social network. Statistics show that the number of followers, friends, and fans you have on social networks increase the impact you have on search engine ranking.

Photo and Video Sharing

Internet marketers can use photo and video sharing websites to promote their brands online. Internet marketers can take advantage of such websites to drive traffic to their sites. They should only post photos and videos that display useful information regarding their products. By posting videos and photos regarding your brand, your customers may stay loyal to you, and you can also generate new customers. Your photos and videos should be able to capture your clients’ attention. Just like John Jantsch said, “Create something people want to share”.

Podcasting

This is simply sharing video and audio files through a mobile application or online. Podcasting does not require internet access, and podcast files can be simply downloaded and stored on computers, smartphones or portable media players.

Internet marketers can take advantage of podcasts to promote their products and even provide tutorials regarding their products. For corporate marketers, podcasting is just a low-hanging fruit.

Webinars

Internet marketers can use webinars to promote their products through live online presentations. Internet marketers should simply have a webinar software that allows their computer screens to be shared with their audience.

Internet marketers can use webinars to launch new products, present live demonstrations regarding their products and get immediate feedback from clients.

The paradox about internet marketing is that the more info you give away, the more people will buy what you have to give them.

Social Media + Video is one of the amazing campaign these days and it’s very effective in terms of creating engagement and converting them to sales.

Below is one of the example of Concealed Holster made by FREMA that after having videos that explain about the following:

1. History of the Product
2. About the Inventor
3. Usage and purpose
4. How to use
5. and the Impact to the user

It created a massive attention to the target market (People that love guns) and were converted to sales.

The above graph is a post on Facebook that was boosted for $1 per day and was able to be converted into 7-10 item sales per week which is a good ROI for a advertisement.

This is the video posted on Youtube and shared on Facebook.

If you have questions about this post, kindly comment or email me at [email protected] or skype me at cincobr. I would be happy to answer them for you.

Katrina IshaSeptember 7, 2016, 3:30 amSeptember 7, 2016 0 1999

Business

Seven Critical Tips For Businesses In Brampton

If you are considering starting a business in Brampton or already operate one, then you are on the right track. The city has undergone a lot of development since the early 1980s. In fact, it is one of the highest growing cities in Canada.

(Chart Of Population Growth In Canadian Cities From 2006-2011)

For a business owner, consistent growth in population means more potential business. You can easily set yourself up to capitalize on this growth with some tangible tips to incorporate into your company model. Here are some helpful things to remember.

1. Learn to focus on your objective. When you first started your business, you obviously had a few key objectives to develop. If you own a printing company, that may be to “provide the top quality printed materials to small-large businesses in the area.” It’s easy to look at overwhelming growth in the market and be dazzled by the possibilities. Don’t let that distract you from your original intent. There’s nothing wrong with expansion (you should even learn to welcome it gradually) but if it is going to distract your company from its objective, you may have to pass, or at minimum, postpone. As Ralph Waldo Emerson famously stated, “Concentration is the secret of strengths in politics, in war, in trade, in short in all management of human affairs.”

2. Practice your elevator speech and be ready. If you are new to the world of business, you need one. If you are a seasoned business person you need to consistently revisit yours. The fact is that times change; the market changes. What worked for your business five years ago may not work for it now. Be sure that you practice it on friends, family and co-workers. Get their perspective and work on it. Even the best elevator speech can be honed to be better. You can find plenty of tips online to help you work on yours.

3. Learn quickly when under fire. An influx of potential means that you likely are going to have to do things that you may not be accustomed to. Remember that businesses have to be fluid these days. The same holds true for business owners. Keep your skills sharp by reading journals and online newspapers. Better yet—with today’s internet market it’s easy to set yourself up to automatically receive headlines in business or technology. That way you can take 5 minutes every afternoon to brush up on what’s happening in your market. Remember, according to Catalyst Leader Bad Lomerick, “The goal is not perfection but rather a posture of moving toward healthy habits and characteristics.”

4. Stay current with the new technologies. That isn’t to say you need to be an expert at everything (that’s impossible) but at least have a superficial understanding of the latest tools other business owners use. In particular, focus on what people in your market use. This is where a professional association may be helpful. You also can have someone on your staff focus on bringing in new efficiency tools periodically. Let them test out the latest technology and see if it works for your business.

5. Learn to network effectively. Join some communities, attend trade shows, get involved! Meeting people is only going to help you 1) spread the word on your company and 2) gain support to call on if you need it. Plus, it also gives you the chance to be relevant to other business owners, which will only develop your skills more. Remember too that when exploring business ideas for Brampton businesses, you should use networking to gauge the market you are in, or want to get into.

6. Use social media to your advantage. Lee Iacocca stated “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” This is where communication comes in; in today’s market communication primarily means social media. It’s no secret that social media has increased tremendously in the past decade. While in 2000 it was just getting started, no one can argue that in 2016 it has taken over. A great business without a viable online presence that is active and engaging is like a beautifully-maintained car without a motor. Just look at the statistics of social media and business. It’s easy to see that it is the central focus of most consumers today so take full advantage of it.

Source: https://marketingtechblog.com/2014-statistics-trends-businesses-social-media/

7. Make your social media relevant. With social media you have a great opportunity to share your business, but it’s a lot like first impressions—you only get one chance at it. Do some research to find out what your target market really wants information on and then be the one to give it to them. Some social media will limit you, like Twitter. You only have 140-character messages to share your business. Make sure the information you share is important to the reader and adds some value to their life. This is the best way to keep them coming back.

Whether you have been in business for years or you’re new to the market, be sure to practice your skills and push yourself to keep developing. One of the best things about business is that it’s not really about honing your business, as much as it comes down to honing yourself. Someday when you look back at the years of a successful business that you built, you’ll understand that.

Katrina IshaSeptember 6, 2016, 5:05 pmMarch 29, 2022 0 1320

Business, Lifestyle

The Advantages and Disadvantages of Working from Home

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Somewhere, something incredible is waiting to be known

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Dare to dream big

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I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.

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Running towards the sunrise.Photo by Nadine A. Gardner

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Perfect opportunity

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To find a peace of mind listen to your heart.

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Once in a lifetime

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Mauris lobortis, quam ut hendrerit pellentesque, velit urna gravida justo, eget euismod dui est eget arcu. Curabitur congue, lectus tincidunt ornare pharetra, elit metus faucibus massa, rutrum volutpat orci nunc eget ante. Donec eu sem vel mauris ultrices gravida.

Katrina IshaOctober 8, 2015, 8:20 amMarch 30, 2022 0 114

Business, Finance

How to Start Investing in Stocks with Only $100 in Your Pocket

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Somewhere, something incredible is waiting to be known

Nullam eget nibh nibh. Phasellus eleifend magna vitae neque maximus, consectetur luctus nibh vestibulum. Quisque ornare ipsum nec auctor congue. Nunc ac elementum nisl. Aliquam non lectus non leo facilisis faucibus nec non ligula. Vivamus suscipit turpis risus, a hendrerit nibh sodales id. Cras tincidunt, leo et vulputate ornare, nisi sapien blandit justo, in congue justo nulla non ex mauris ultrices gravida.

Fusce gravida turpis eu scelerisque placerat. Sed ac metus massa. Praesent nec felis varius, tristique risus quis, sollicitudin nisl. Mauris sem nunc, placerat eget sapien at, consectetur tempus massa.