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Digital Marketing Myths You Need to Stop Believing Now
 Marketing

Digital Marketing Myths You Need to Stop Believing Now

Digital Marketing Myths You Need to Stop Believing Now
[Credit] mrmohock | Shutterstock
For the uninitiated, digital marketing may seem a very simple task. You may think that a good-looking website is enough to gain a following that would eventually convert to earnings, but this is the farthest thing from the truth.

Digital marketing has several aspects that need to be taken cared of to maximize your output, engagement, and returns. One of the things that stops businesses from growing is the way people behind them believe in digital marketing myths.

Here are some of these myths that business owners need to stop believing in:

Myth #1. Cross-platform Marketing Is Not Necessary

Just as it is necessary to constantly update your content, you also need to practice cross-platform marketing. You may survive as a business but you could increase your visibility and maximize the fruits of your efforts by cross-posting.

Increasing your reach is more than just SEO and website improvement. You need to market through other platforms, too. Digital marketing is a necessity. This means focusing on mobile, social media, search engine optimization, and other platforms that could bring your brand and products to the consciousness of the market.

Digital Marketing Myths You Need to Stop Believing Now
A small team can work together to execute digital marketing strategies in various platforms
[Credit] SFIO CRACHO | Shutterstock

Myth #2. You Can Post a Few Times and Still Gain Customers

Social media sites are growing more vital to businesses. The problem with some businesses is they never constantly update their social media pages, thinking that people are going to search for them online and make purchases.

This is a myth that needs to be debunked as soon as possible. The effort you make on your website should be the same effort you put in your social media activities. Attract more clients and share more contents through these channels. The visibility gains following and more knowledge about your business.

Myth #3. Digital Marketing Is Only for the Techy

One of the insecurities of older people in business is the notion that digital marketing is only for those who are adept with the changes in technology. This is both true and false.

Somehow, as you have to deal with search engines, social media, and other techniques, computer knowledge is necessary. However, you should not forget that your old techniques are just as important.

Social media, for example, is just a modified version of the word of mouth. Instead of a few people within a close circle, a person who shares about your business has a bigger snowball effect as hundreds of people can read their posts.

Digital Marketing Myths You Need to Stop Believing Now
Be in every social media platform to gain followers
[Credit] Rawpixel.com | Shutterstock

Myth #4. There Are Too Many Social Media Platforms and You Should Not Be in All of Them

As social media platforms continue to evolve and multiply, some business owners tend to feel overwhelmed as they might be lost on which ones they need to be in.

The answer to this is simple – build a reputation where you can be most accessible to your target market. At the same time, you need to create a profile for your business in every social media site that you can find. You can focus on the platform where your audience is most active while steadily gaining following in others.

In the end, your efforts will pay off as your target market would see you in every social media platform they are in.

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How Some Businesses Get Great Results from Digital Marketing
 Marketing

How Some Businesses Get Great Results from Digital Marketing

How Some Businesses Get Great Results from Digital Marketing
[Credit] SFIO CRACHO | Shutterstock
Digital marketing takes businesses to your target market at a scale larger than what a physical store can give. Since the Internet is a huge part of our lives, it also has created an opportunity to compete with other businesses. To level up the field, you need to use intelligent digital marketing strategies to support the growth of your business.

Are you a startup or small business owner? Here are some ways digital marketing has helped other business of your size to excel and earn:

How Some Businesses Get Great Results from Digital Marketing
Content is the king as it is a subtle and informative way of reaching out to your market
[Credit] Rawpixel.com | Shutterstock

1. They Create Shareable Content

Google, the world’s largest search engine, emphasized the importance of genuine human connection in their ranking of websites. With this rule, websites need to produce content that real people can relate to and are shareable. For businesses, shareable content can make or break digital marketing strategies.

Content that are low quality can hurt brand reputation. On the other hand, high-quality content builds your reputation and puts your brand on top of your market’s consciousness. However, good content will not give the results they are intended if it is seen and shared by the right people. The goal for content are:

  • To reach the business market goals and growth you are targeting.
  • To help the audience answer their questions and encourage them to share this new knowledge to others.
How Some Businesses Get Great Results from Digital Marketing
Websites look different on desktop and mobile
[Credit] Thaspol Sangsee | Shutterstock

2. Their Sites are Optimized for Mobile and Desktop Marketing

A significant number of small business owners would not really mind the difference between mobile and desktop marketing, and most would assume that both works similarly. However, the way to get the most out of your migration to digital is by making sure your efforts are optimized for mobile and desktop. Understand how both works and why they matter to enhance the engagement of your brand.

In the past years, several market studies reveal that most of the online traffic now happens through mobile devices as opposed to desktop computers. This doesn’t mean you can neglect one for the other. This only means you need to provide a user-friendly experience that will make visitors stay longer.

Your sites should fit the screen as intended, and avoid scrolling left or right as this often discourages and frustrates visitors. Finally, content should load fast when access through different devices.

3. Exert Effort on Organic Social Media

Social media for small businesses is crucial. It helps you reach your target market in a friendlier manner. Therefore, investing in social media marketing is a no-brainer as small businesses can extend their reach to as many people as possible.

According to several studies, almost 70% of consumers are also social media users and rely on various social platforms for customer support. Because of this, small businesses can take advantage of social media platforms to engage the market and create a good impression on their clients.

Social media is also a perfect avenue to create and foster genuine relationships with your market. In previous years, digital marketing has shifted from automated optimized content to more genuine and organic ones. It means you need to give your client the feeling that they are dealing with real people whom they could entrust their problems to.

 

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 Marketing

Pros of Digital Marketing: 5 Advantages

Make your business more valuable. Make the switch now. (Credit: nordwood | Unsplash)

As technology continues to unfold and show no signs of slowing down, the marketplace has become progressively digital. With people spending more online, businesses are left with digital marketing as their primary channel of actively connecting to their potential customers. More than that, digital marketing remains the best strategy for businesses to deliver their goals at an affordable price.

Unlike traditional marketing, digital marketing allows businesses opportunities to keep track of their effectiveness and launch mass interactions among its consumers. Consequently, most—if not—all businesses have adopted digital marketing as the most cost-effective and easiest way to reach the right customers at the right time.

If you’re still not convinced on how game-changing digital marketing is for your business, let’s deep-dive into its major benefits.

1. Targets the Right Audience

Thanks to digital platforms that allow you to segment audiences, you can now target the right audience for your business. There are online tools that track an online user’s demographic information and activities. You can use these data to offer them your services or products.

Another thing, when switching to digital marketing, your audience is not limited to a certain geographical area only. Since Internet users come from different countries, you can access your audiences globally.

Target the right audience and create happy customers.
(Credit: findracadabra | Unsplash)

2. Engages Customers and Increase Customer Loyalty

One of the benefits of digital marketing is that it engages your customers. Customers can now interact and understand more about the product or services you are selling without a deal-breaking amount of effort. Mobile applications also allow you to monitor your customers’ buying journey, allowing you to know the right time you can offer them customer support, special offers, and more.

With digital marketing, customer loyalty is your edge in driving up sales. When customers experience a seamless transaction with you, they are most likely to purchase again and recommend you to their social circle. This will increase your visibility and branding. Nothing goes as viral as organic word-of-mouth recommendation.

3. Has Better Conversion Rates

Unlike other types of marketing, digital marketing has better conversion rates. This means you have a higher and greater chance of customers making a purchase. Customers won’t need to visit physical stores or make a phone call to inquire about the product. Remember, your customers are only one click away from making a purchase. You just have to execute the right strategy to get them.

If used the right way, digital marketing is your next success.
(Credit: firmbee | Unsplash)

4. Allows Flexibility

As the world continues to change, so do people. Customers today are now more inclined to a more customized and personalized buying experience. This is where digital marketing comes in because it allows you to send your customers unique marketing messages that are aligned with their interests and preferences.

Note that customers love personalized products and services as it makes them feel special and compels them to make a purchase.

5. Trackable and Measurable

The last but not least benefit of digital marketing is its ability to deliver measurable results. Digital marketing allows you to monitor the effectiveness of your ads and measures the reach of your campaign. Web analytics and online metric tools allow you to identify which ads reach the greatest number of people and which generate the most engagements. With this, you can focus on areas that needed adjustment.

You can see that just these 5 benefits of digital marketing already pose a great value if employed in the business. If used in the right way, digital marketing can undoubtedly level up every business, no matter which stage you find yourself in your entrepreneurial journey.

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5-Medical-Marketing-Ideas-for-Physiotherapists-&-Dentists
 Dental, Marketing, Physiotherapy

5 Medical Marketing Ideas for Physiotherapists & Dentists

5-Medical-Marketing-Ideas-for-Physiotherapists-&-Dentists

Marketing is a crucial element for any business, and that includes clinics. Good marketing lets potential patients know you’re there for them, and tells them how to find you. It’s never too late to start building up your marketing to reach out to potential clients, so here are a few helpful ideas that can attract some new patients.

1. Market consistently all year-round

Medical emergencies have a tendency to show up at the worst possible times, be it a sudden toothache or a flare up of back pain. One thing that can help patients when troubles strike is knowing there’s a clinic out there that can help. Consistent marketing is key to generating a steady stream of leads (and new patients with them). Marketing all year-round is key to keeping your practice in the minds of your patients. Whenever a medical emergency rears its ugly head, you’ll be the one the turn to for help.

2. Focus on local SEO

Search engine optimization, specifically for the local area, is key to getting noticed by nearby patients. Good SEO helps you rank for relevant keywords for your business (e.g. back pain and root canal), but it’s vital you remember your local keywords as well. Your business benefits more from targeting patients in your local area. Clinics based in North York, to name one example, should include that keyword in their content to help attract the right kind of patient.

Teach-a-class-on-a-topic-that’s-relevant-to-you

3. Get involved with your local community

Dental and physiotherapy clinics are local businesses, and you’ll need your community to provide patients. One way to attract more patients is getting involved in the community. Try attending local festivals and events, or sponsor a little league sports team to do something for your neighbours. These events are a golden opportunity to build some relationships in person and generate goodwill. You can also make arrangements with local schools to teach some classes on relevant subjects like dental hygiene or getting quality sleep. These ideas are a great way to build a foundation for your relationships with others in the community. It’s a good way to do some easy word-of-mouth marketing, so take the chance to do a little more.

Update-your-website-to-draw-in-more-traffic

4. Build a strong website

Your site is the first thing most potential clients will notice about your clinic, so take some time to optimize yours. A professional, well-designed site is key to making a good first impression with the people you want patronizing your clinic. Go through your site to test how easy it is to navigate. Creating internal links is an effective method for navigating from one related page to another. You can also redesign your site for greater mobile-friendliness. More and more clients use mobile devices to search for essential services, especially in case of a medical emergency.

5. Create quality content

One form marketing can take is quality content answering simple questions your patients may have. For example, some people may be looking for better brushing tips or tips to help prevent back pain, and it can be a big help to provide some easy answers for them. Content can come in various forms, from videos to blog posts, so choose whichever method allows you to churn out more and high-quality content. Think of your content as a way to generate some extra goodwill among your clients that can easily convert into more visits.

Clinics could always use a good marketing strategy to help attract more patients. Keep these tips in mind to help strengthen your approach to marketing and bring in more patients for your practice.

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 Landscaping

Marketing Tactics for Landscaping Companies in 2020

Marketing Tactics for Landscaping Companies in 2020
Strategize and see your business thrive this 2020

Being a thriving industry, the landscaping industry is filled with thousands of players that specialize in commercial and residential landscaping. Expect to go toe-to-toe with newcomers in 2020. Old and new companies are now devising new strategies to remain afloat in the competition. Are you prepared to face your rivals and crush your goals for the coming year? Read more

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Psychotherapy

Outrageous Tips For Marketing a Mental Health Or Psychotherapy Private Practice

Outrageous Tips For Marketing a Mental Health Or Psychotherapy Private Practice
Increase your chances of getting by your clients this 2020.

So you’re devising winning strategies to market a mental health or psychotherapy private practice. Whether you’re fresh out of college or you’ve been in the industry for many years now, marketing mental health counselling services can be a challenge. This requires in-depth research to be able to make wise decisions.

To help you wade through the process, we rounded up efficient ways to market your mental health practice and establish your name in the field. Read more

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Fun, Innovative Ways to Market Your Salon to Clients
 Beauty

Fun, Innovative Ways to Market Your Salon to Clients

Fun, Innovative Ways to Market Your Salon to Clients
A salon can be a lucrative business if you have a strong marketing plan in place.

It is in our human nature to always want to look and feel good. This makes salon an excellent business for entrepreneurs with the capital and interest in investing in the beauty sector. You do not simply make people look and feel great about themselves, but you also make a profit. Read more

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 Marketing, Online Marketing Trends

10 Digital Marketing Strategies for 2019

Technology is constantly evolving and you need to keep up with the latest trends in order to be successful in digital marketing. Innovation opens up new opportunities. Your plan should evolve and grow with technology in order to stay a step ahead of your competition.

New digital marketing strategy are constantly evolving in this current era of technology and internet. Businesses need to adopt these techniques for them to flourish. What might have worked last year is not necessarily going to work this year.

Read below are the top 10 digital marketing strategies for 2019:

1. Artificial Intelligence

Artificial Intelligence (AI) is the impersonation of human intelligence by machines, especially computers. AI is slowly taking over the world. AI has become helpful by simplifying data-based experiences and improving user experience.

KLM Royal Dutch Airlines is one good example of a company utilizing AI. They have been able to optimize their services by using the messenger app. They have created a plug-in with the app that has bookings, check-in and flight status updates. Customers can access travel data from anywhere. The airline provides them with the information they need without complications.

Incorporating AI can save your business money and speed up growth.

2. Virtual and Augmented Reality (VR)

Businesses are taking advantage of mobile cameras to enhance the experience of their clientele. VR and AR enable you to enhance brand consultation and influence purchase decisions by bringing your products to life. By engaging customers in immersive adventure, they are more likely to find what they want and also enjoy themselves while doing so.

10 Digital Marketing Strategies for 2019

For example, Amazon set up VR booths around their annual Prime Day, enabling their customers to experience different products as they would in real life. This allowed buyers to picture themselves owning their desired products and greatly refined the customer experience.

If getting your clients to a given location is not possible, Augmented Reality has provided to be an amazing alternative by offering reach through integration with mobile apps.

3. Vertical Video.

Every man, woman and child has a mobile device these days. They are more than personal computers and TVs. This explains why mobile video ads are so popular. Shrewd digital marketing strategy are utilizing videos to engage their customers, especially on social media. The recent introduction of Instagram’s IGTV has validated the shift to more vertical videos. The success of IGTV indicates the transition to vertical videos online.

4. Social Messaging Apps.

Social messaging apps are increasingly being used for business purposes and not just for sending emoji’s. You may find this hard to believe but look at these statistics:

10 Digital Marketing Strategies for 2019
  • Facebook Messenger has 1.3 billion monthly users
  • Billions of messages are sent between people on Facebook Messenger
  • Whats-App has 1.3 billion monthly users
  • 55 billion messages are sent on Whats-App every day

Since most people are using these social messaging apps, it makes a lot of sense to market your company where the so many people are spending their time.

5. Visual Search

This is where a user uploads an image in order to conduct a specific search for it. Pinterest is one good example. They have a platform whereby their clients are able to take a photo of an item they want, find where to buy them online and also search for related items. Savvy marketers have integrated their businesses with platforms such as Pinterest to reach more customers.

6. Influence Marketing

This is a type of word-of-mouth marketing. They utilize influential people on social media, with large followings, to market their brand. These influencers are paid to drive your brand message to their large following. This is very effective because people trust consumer opinions. Businesses that hire influencers to market their products with are great reach and reward.

7. Video Marketing

10 Digital Marketing Strategies for 2019

Using videos in your digital marketing strategy is very important. Videos are not only eye catching, but also engaging.

  • Videos improve conversion rate by roughly 70%
  • It gives customers more confidence in online purchase decisions.
  • Consumers also share these brand videos

8. Voice Search

Use of voice search has become increasingly popular and smart companies are incorporating it in their digital marketing strategy. Marketers should come up with content that takes advantage of conversational platforms like Alexa and Siri.

9. Micro-Moments.

People spend hours on their smartphones every day. There is almost too much information to absorb online. Micro-moments involve delivering your marketing message to your consumers within a very small span of time before losing them. Companies can improve their chances of a conversion by coming up with short and interesting ads for their brands.

10. Personalization.

Personalized marketing mean you personalize content, products, emails etc. Thanks to technology we can understand so much about a customer, like purchase history, consumer behavior and links clicked. Coca cola did something simple with personalization. They created packaging that was personalized with the common names for people in a given region/country. It was a simple way to encourage purchasing.

This year stay ahead of the competition by improving your customer’s experience by incorporating the strategies outlined above to improve your conversion rate.

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Marketing, Online Marketing Trends, Social Media

Why Content Marketing Services in Canada Are Vital

Content marketing services in Canada will help you in both of these areas. A professional company will show you what needs to be done within your content.

What you put on your website and blog is content. Better content helps you to rank better in the search engines. It also helps you to improve your conversion rates so you obtain more customers.

Learn About the Algorithms

The search engine algorithms are constantly evolving. It’s important to work with content marketing services in Canada to learn more about it all. Otherwise, you run the risk of having too high of a keyword density, not enough of the right keywords, or insufficient backlinks.

When you follow the algorithms, it allows you to rank higher. The search engine spiders will find the right information on your site and show you in a more impressive spot on a search engine results page.

Convert More Customers

You want customers to enter a sales funnel when they arrive on your website. The more information you provide, the easier it will be to convert website visitors into customers. This means knowing more about what they want and what they need. If you talk to them and give them the right information within all of the content, you push them further into the sales funnel until they make a purchase.

With the help of content marketing services in Canada, you can ensure that your content is achieving your goals.

Get a Better Return on Investment

Often, you write your own content. Then you rewrite your content because the initial content isn’t getting the job done. You could be wasting months trying to get it right. When you use content marketing services, you tap into the expertise of marketing professionals. You get the help you need to churn out quality content so that it converts your customers. Once consumers visit your website and don’t like what they see, you might never get them back. It’s why you have to focus on quality content from the very beginning.

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