Read news, articles and case studies contributed by business owners, expert marketers and market analysts. Check what experts have to say on how to effectively reach your target consumers and how to successfully promote your products and services.
Running a social media campaign should be a snap, right? After all, you’re tapping into a form of engagement used by billions of people around the world and it’s pretty much free.
While this sounds great, the fact is that social media campaigns require careful planning and tracking to target the right audience among those billions of potential consumers. So, if you’re not seeing the expected results with one of your campaigns, here’s what you can do.
Make Sure You’re Targeting the Right Searchers
Whether you’re using organic or paid efforts, a successful social media campaign is one that’s directed at the right audience. Go back and consider who you are targeting and whether or not your campaign is likely to appeal to those particular searchers. Part of the problem may be that your intended audience is too broad and not defined enough.
Change Platforms
Just because “everybody” is using Facebook and Twitter doesn’t mean either of these platforms is right for your campaign. For instance, social media campaigns that are more visual in nature will likely perform better on visual platforms like Pinterest and Instagram. A B2B campaign would likely get more attention if LinkedIn is one of your platforms.
Run a Multi-Platform Campaign
You don’t have to put all of your eggs into one basket. If you’re not seeing results from a campaign limited to one platform consider a cross-platform campaign that includes the same message delivered in ways that are appropriate for each platform. Include links to your other social sites to allow multiple ways for visitors to stay engaged.
Experiment with Different Mediums and Tactics
The problem with your campaign may be the types of content you’re using. Mix things up and add relevant images and videos if it makes sense to do so. Video alone can increase engagement more than 50 percent over content with mostly text. Also consider making a contest part of your campaign or posting fun questions. People love excuses in order to participate via social media.
Before you start tinkering with a social media campaigns, make sure it’s really in need of resuscitation. It can take several weeks to get a strong following and direct the right kind of attention to your social media efforts. However, if you’re still not seeing results after waiting patiently, then dig a little deeper into your stats to see what’s going on and consider some of the tips mentioned here.
One of the challenges that Internet marketers usually face is a lack of enough traffic to their e-commerce stores. So how can online marketers increase the traffic visiting their e-commerce stores? First of all, internet marketers need to know that they are facing competition from other internet marketers. Every e-commerce business is looking forward to having the most sales leads or the most traffic.
Below are some of the best internet marketing ideas in Canada that every online marketer should try if he/she wants to be successful.
Search Engine Optimization
This is a key to success for online marketers. Online marketers should make sure that they can be found easily on the internet. They should learn how to use the right keywords and where to place them. Keywords play a major role in search engines.
It is advisable that online marketers use long-tail keywords. Long-tail keywords will make your website unique from the others. Thus consumers will easily find your website on search engines. To get an upper hand, you can use external links to other websites. It is critical to ensure that your name, telephone number and address appear on your website, and customers can easily see them.
Email Marketing
Sending emails to your customers and potential buyers are very important as this will keep them informed about your business. When sending these emails, ensure that you list the offers, discounts, and any other interesting information. Such emails may lure customers and potential customers to buy your products.
You can simply track if your emails are being read or not using an email marketing software. Check your emails regularly to see if there is any reply. It is important that your emails have the option to unsubscribe since some people may not be interested in them anymore.
Mailchimp is one of the amazing email campaign platform that can be used for high conversion email marketing. It has a unique capability to add email list from CMS platform like WordPress and the like. It can also monitor the emails opened or clicked towards to your target website or promotion.
Here is a video how the Mailchimp works:
Hope you learn from the video above, it’s so detailed bro/sis!
Online Advertising
Internet marketers can simply purchase space for their banner ads or promotional messages. You can purchase spaces for your ads and promotional messages on advertising networks, search engine result pages, and social networking pages.
Online advertising is usually paid according to the number of visitors, the number of views and the number of clicks. This is one of the best methods internet markers should use if they want to attract a large traffic. You can use software to see which advertising platform is converting most visitors into your customers.
Here are the list of effective Online Ads provider these days:
Wikis allows online marketers to connect with other people online to create and edit content using either free or paid software. Wikis are usually important to internet marketers as they can develop team-based content and preserve useful documents with different people. Wikis are commonly used in corporate intranets, knowledge management system, and community websites.
Social Networking
Social networks can help internet marketers build a network of contacts whom he/she converts to customers. Social networking allows internet marketers to engage with their clients, thus giving them a chance to persuade customers.
Internet marketers can search for keywords that are related to their products on most networks to find questions that they can respond to. By doing this, they are gaining more exposure on the social network. Statistics show that the number of followers, friends, and fans you have on social networks increase the impact you have on search engine ranking.
Photo and Video Sharing
Internet marketers can use photo and video sharing websites to promote their brands online. Internet marketers can take advantage of such websites to drive traffic to their sites. They should only post photos and videos that display useful information regarding their products. By posting videos and photos regarding your brand, your customers may stay loyal to you, and you can also generate new customers. Your photos and videos should be able to capture your clients’ attention. Just like John Jantsch said, “Create something people want to share”.
Podcasting
This is simply sharing video and audio files through a mobile application or online. Podcasting does not require internet access, and podcast files can be simply downloaded and stored on computers, smartphones or portable media players.
Internet marketers can take advantage of podcasts to promote their products and even provide tutorials regarding their products. For corporate marketers, podcasting is just a low-hanging fruit.
Webinars
Internet marketers can use webinars to promote their products through live online presentations. Internet marketers should simply have a webinar software that allows their computer screens to be shared with their audience.
Internet marketers can use webinars to launch new products, present live demonstrations regarding their products and get immediate feedback from clients.
The paradox about internet marketing is that the more info you give away, the more people will buy what you have to give them.
Social Media + Video is one of the amazing campaign these days and it’s very effective in terms of creating engagement and converting them to sales.
1. History of the Product
2. About the Inventor
3. Usage and purpose
4. How to use
5. and the Impact to the user
It created a massive attention to the target market (People that love guns) and were converted to sales.
The above graph is a post on Facebook that was boosted for $1 per day and was able to be converted into 7-10 item sales per week which is a good ROI for a advertisement.
This is the video posted on Youtube and shared on Facebook.
If you have questions about this post, kindly comment or email me at [email protected] or skype me at cincobr. I would be happy to answer them for you.
At a time when everyone wants to have the best holiday shopping season, it is good to know there are many great Christmas business ideas out there. For instance, the Christmas business season for 2016 is expected to break new records for entrepreneurs in Toronto, say retail and online merchandising experts. In fact, the view from most retail and e-commerce sellers is big business in Canada and other regions of North America will be linked by processing more merchandise for shoppers online this next holiday season. For instance, most retailers are planning “free Christmas shipping” to compete with retail sales deals.
Great Business Ideas Outside The Box
Another aspect of Christmas season business promotion is linked to moving holiday items that are not selling in traditional retail brick or mortar shops or online. In turn, there are many ways for merchants to drive profits during the holiday season. For example, according to Christmas season related business reports from The New York Times, there are always for entrepreneurs living in Toronto and other big cities to “resell, recycle or donate” holiday merchandise that doesn’t sell rejects and items that are not moving as hoped.
The Times reported during the Christmas season in 2015, that the National Retail Federation predicted some $280 billion in “returned merchandise”. The federation noted that a majority of the returned items were being re-processed for new wholesaler and liquidator markets in the US and Canada. The Times also noted that retailers had “raised $80 million in funding from Silicon Valley investors” to help promote Christmas season business ideas.
Toronto Is Ready For Big Christmas Business
According to a recent small business report in the Toronto Star, there is always a “staffing challenge” during the busy holiday shopping season that entrepreneurs should be aware and prepared for to keep profits steady. The Toronto Star reported that “cyber security” will be a key issue during the annual Christmas shopping season with some businesses avoiding hacks and others being crippled by cybersecurity woes. The best advice for business entrepreneurs in the Toronto region is to “get smart now before the holiday rush to secure all websites taking customer sales orders.”
The Toronto Star’s cybersecurity tips include:
– Know the enemy and understand that any business in Toronto or worldwide is a likely target for hackers; while taking precautions is the best solution.
– Educate customers about ways and means to remain protected on mobile platforms; while also providing assurance that one’s business website is “safe and secure.”
– Brief online customers that the web page or mobile platform connection they are using to order Christmas merchandise has the advantage of state-of-the-art security features.
In general, the National Technology Officer of Microsoft Canada told the Toronto Star that “the best way to avoid mobile attacks is by taking advantage of security features available on a device.” This includes regular reminders from business owners about keeping Internet security issues relevant by always addressed issues before an attack because “after a hack it is usually too late to convince the customer that the site is safe.”
Holiday season business ideas trending online
There are many practical business ideas featured online. However, it is a savvy minded entrepreneur that can translate common sense ideas into real business growth both online and in the traditional brick and mortar setting. While the view “if everyone could do it, everyone would be making lots of money” states the obvious about the difficulty in becoming successful, there is no need to re-invent the wheel because there are lots and lots of ways to earn money during the Christmas buying season.
For example, a longtime entrepreneur shared online about “earning big bucks on sales commission from affiliate marketing ventures during the holiday season.” However, the entrepreneur failed to explain “details” on just how to earn cash during the Christmas buying season. The result is a college business textbook overview that states how “sales of Christmas items are usually based on offering traditional or sale items.” In other words, there is hard data that holiday shoppers still want traditional Christmas decorations, gift items and any of these when there is a sale.”
Joy To The Retail World
There is a lot of joy for Christmas-minded entrepreneurs who do diligence and research their local market first before sorting out a proper business plan for selling during the holiday season. This planning is all-important in the Toronto region where a diverse customer base is linked to a wide variety of Christmas gift desires; while offering the customer what they want is the first rule of good business.
Have you been having the idea of establishing your small business? Well, picking a better season to start a business is important. With the holidays bearing down on everyone fast, each and every individual in your neighborhood requires some assistance. Did you know that in America alone, 47% of consumers buy their gifts online?
As Garrison Keillor is quoted saying “A beautiful thing about Christmas is that it’s unavoidable, such as a thunderstorm, and we all go through it together.” The article has prepared for you top nine business ideas to get started, and they will help you parlay these requirements into some holiday cash.
1. Personal shopper
Unluckily, the majority of individuals currently regard holiday shopping as more of a routine than a joy. The majority of people worry much on what gift to buy for their family and friends for the holidays. As a personal gift shopper, you can assist your customers to get an excellent gift at reasonable prices. Meet with your clients and talk about their budget and the receiver of the gift, and after that look for gifts as different price points for the persons on the list the client has. You can, as well, offer to deliver the gifts for an extra charge.
2. Holiday card design
If you are perfect in Photoshop, creating and printing a lovely, personalized holiday cards for families to send to their people is a good idea. Offering to make other customized stationary products like envelops, thank-you cards and event invitations can be helpful in making this a year-round business.
Americans spend an average $29.14 on Christmas cards alone so having a holiday card design as part of your business would earn you some extra bucks.
3. Gift wrapping services
Wrapping of gifts is a job that not everyone enjoys doing. Starting a gift wrapping service can be a good and excellent Hamilton business idea. After getting some materials required, you decide to be a mobile wrapper or talk to the authorities at a local shopping center or mall and request them to let you set a small table. Either way, print several flyers, wrap some few sample boxes and price depending on the size.
4. Event catering
Holiday festivities occur throughout the month of December, several workplaces and organizations realize that they require a perfect caterer who will make their party a success. As an experienced home cook that can prepare delicious delicacies for a large group of individuals, you can assist in alleviating the burden of organizing and preparing meals for their holiday festivities. Ensure that you are equipped with enough kitchenette space to cook the meals and the transportation means to ferry the food to your customers. Go a step further and suggest to help in cleaning up after the festive for excellent customer service. By doing this, you might earn a nice tip. After the holidays are over, you can switch to other events such as weddings and birthday parties.
5. Gift baskets
Themed baskets are a famous gift preference for the holidays. However, the majority of ready-made baskets from retail shops are costly, and individuals lack the time to buy the individual items and make their baskets. If you are aware of some great concepts for a basket, let it be movies, cooking products, desserts and bath products, you can create them and sell them as holiday gifts. Assemble items in a decorative basket, wrap it using a plastic material and put a festive holiday bow on the basket.
6. Knitting winter items
Knitting may appear as an activity that should be reserved for elderly people. Nevertheless, handmade headscarves, hats, and sweaters are famous in times of holidays. When purchased on wholesale terms, yarns are relatively cheap, and depending on your knitting speed; you will have the ability to establish your inventory and spend adequate time in marketing your stuff.
7. Holiday Decorations and Ornaments
Making and selling homemade holiday decorations sounds an excellent business concept. If you are passionate about holidays and find creating decorations to an easy task, you will get business opportunities at the community centers, craft shows, and religious institutions. All the mention places and many others hold holiday festivals where you can sell your home-produced ornaments. Small décor stuff such as table top decorations and Christmas tree ornaments have a high demand at mall shops. For that reason, make your won and sell them on websites such as Etsy. Holiday beautifications are comparatively low-priced and simple to create, and everyone is willing to pay an additional fee for personalized ornaments with photographs and some writings.
8. Wreaths and floral arrangements
Another lucrative business concept for crafters is to create and sell garlands and flowery arrangements. Buy artificial branches, pinecones, flowers and ribbons from your local craft shop, and convert them into dazzling home decorations for your clients.
9. Baked products
Gingerbread, pies, fruitcakes and cookies are all staples of holiday seasons. If your kitchen is always full of the aroma of deliciously baked desserts for the duration of the holidays, just why not acquire an extra income for it. Just package and sell the baked products since majority love providing and getting toffees and baked products during events.
Facebook can make an excellent marketing tool for businesses that are looking to increase awareness of their services or products on the Internet. This is largely due to the massive popularity of the social networking site. In Mark Zuckerberg’s Facebook post last April 28, 2016, it was revealed that there are already 1.65 billion users who access the site each month.
If you want to employ Facebook advertisements to get access to a specific target market, you should pay careful attention to online marketing trends. The more you know about digital marketing the better. There are also quite a few effective techniques you can try. If you want your Facebook ad campaign to be a serious success, you have to be smart and focused.
Split up your desktop and mobile advertisements on Facebook.
This can be beneficial for advertisement optimization purposes. If you want to tailor your ads specifically to desktop or mobile users, this is the way to go. Advertisements never work exactly the same on desktop and mobile devices, so this is vital.
Focus on providing a tangible “call to action.”
A good call to action is always essential for Facebook advertising success. Make it obvious what you want the people in your targeted market to do. If you want them to visit the website for your business, state that in an obvious and eloquent manner.
If you want to get the attention of people who are part of your target market, give them an offer that’s practically impossible to resist.
Few people can resist excellent savings. Use your Facebook ads as vehicles to promote your business’ fantastic offers. If you want to get people to pay attention to your business’ offerings, you have to give them an incentive, plain and simple.
Be selective about the images you use in your Facebook ad campaign.
Pictures are without a doubt the most crucial components in any advertisements. A good image will grab the attention of the people in your target market. A boring or unappealing image, on the other hand, will do absolutely nothing for your ad.
Here’s an infographic that explains why images are important in online marketing:
Facebook users tend to totally ignore dull images, and understandably so. If you want your ad campaign to thrive, you should try out numerous images before picking exactly which one to use. You should search for the image that is best for your conversions and click-through rates alike.
Don’t make the mistake of targeting people based exclusively on their pastimes and interests.
If you want to take a smart and effective approach to accessing the people in your target audience, you should also consider their behavioral patterns. Concentrating on behavioral patterns in Facebook users can often be even more effective than concentrating on interests. If you want to make the most of your ad campaign, think about possibly concentrating on Facebook users based on the web browsers they use every day. Then make distinct advertisements for users based on the specific browsers they employ.
It can also help big time to concentrate on income.
If you want your Facebook ad campaign to be a smash hit, pay attention to Facebook users’ income levels. Facebook gives advertisers the opportunity to zero in on users based on their yearly incomes. If you’re interested in getting attention from a particularly upscale or high-end audience, this marketing technique may be able to work like a charm for you.
Facebook advertisements can be extremely convenient, hassle-free and effective when you know how to use them properly. If you want to spread the word about your business and its offerings online, you should take the time to learn the ins and outs of Facebook advertising first.
Ultimate Steps for Physiotherapy Marketing Success
You’re a specialist. You may have a small business but not the expansive funds to start a gigantic marketing campaign. Even if you do have a large budget or are a household name, this is for you. This is for you if you want get into the online markets, distribute your brand and finalize some sells.
But doing this can be tricky without the right information. This is exactly why we’re providing that to you. Here’s a window of opportunity to shorten the learning curve that online marketers go through. Absorb as much as you can. This can change the trajectory of your business forever.
Brand and Reputation
To ignite a proper marketing campaign, you need the right leverage. Leverage in this sense is about communicating who you are. If you can’t do that, you can’t move forward in this process. Exposure is your sure way to get attention. But that attention will be directly related to the first impression consumers have.
What you have to do now is decide on what that identity is. Will you be a blue or white collar physiotherapist? Maybe you see your organization as a more colorful place. Maybe not. These have to be decided, so that when you get your exposure, people know immediately if you’re legitimate or not.
Do not overlook this step of conveying your identity.
Image from parcofontario.com
Website Design, Use and Layout
Now you can begin to think about the purpose your website serves. If this site complete sales for you, it must be optimized properly. If you just want it to inform your clients about services and schedules, you have to consider this beforehand. Once you decide on your website’s role, you can choose its layout.
Starting a WordPress site, for example, can enable you to optimize it based on purpose. You just have know what that purpose is. The advantage of a WP site is that you won’t need design skills to create it. You can always hire designers, but here is where you save some money. By doing it yourself.
Content Distribution and Curation
Whether your website will sell packages or inform your consumer, we highly recommend some form of content distribution. Your simplest form will be through blog ownership. To best manage this distribution system, create a list of eight to 10 concepts in physiotherapy you feel are important.
You also want it to present you and your organization as “the” expert. The collection of titles you acquire will put you two months ahead if you release new information weekly via blog. Be sure to add at least one photo and a method to sign up to your agency’s email list for better deals and more information.
Image from parcofontario.com
Automation and Integration
Selling online is best done with automation. Automation is described as a sequence of steps or functions that automatically occur when your consumer takes a specific action. For example, let’s say a client registers for your email list. You can pre-set emails to be sent to them.
You can program them to say whatever or sell whatever. This same automation advantage can be had should you sell offers on your site. Creating a page you use to sell can easily be set up with PayPal payment buttons. Every time a client processes a payment, you do absolutely nothing!
Your Online Community
It helps to be involved in social media as much as possible. You won’t need to be on every platform however. Facebook has a billion users, so that’s a great place to start. This social media platform enables you to present quality pictures and in a professional manner.
Pictures, specifically as your “cover photo,” need to take into consideration your brand. Representation of the services or products you offer are also necessary in as many visual ways you can think of.
Advertisement Platforms
Advertisement is another great option to getting your brand out there. There are two you can consider as a do it yourself project or for outsourcing. One of these options has more control than the other. The choices we recommend are between Facebook ads and Google AdWords.
With Facebook, your account will have access to more resources and less competition. The reason is that with Google, you have to manage your account based on words. Each word is auctioned based on its popularity. So if you’re not a giant in the industry, you pay premium.
With Facebook ads, you actually choose who sees it. It’s not just a random outcome. You also have more flexibility with your costs. You can get more bang for your buck with Facebook ads by setting spending limits.
These limits allow you to see progress or sales before committing larges sum into a campaign you only hope will succeed.
Sales and Copywriting
With all of your sales material, it’s important you take into consideration the type of writing you use. Sales in the written format is called copywriting. This style uses emotional context to encourage people to adopt a spending mentality. You can out source for this skill set, but it’s not entirely necessary to.
Dan Kennedy is looked upon in the copywriting industry as someone who revolutionized sales writing. He also brings this power of persuasion to the average person. You can purchase his book “The Ultimate Sales Letter” here. It teaches how to speak to readers in a way that makes them buy.
Here’s a quote from Dan Kennedy’s book that will leave you puzzled:
“Q: Who’s going to read all that copy? A: The people most likely to respond”
Even online, this type of writing and persuasion is necessary!
Collaboration
Collaboration is what allows you to enter markets you couldn’t before. Take note that there are 17,312 registered physiotherapists in Canada. That’s according to Canadian Institute for Health Information’s sheet last 2009. This number continued to grow throughout the years so you really need to find an effective method to win over your competitors.
Through collaboration, you can build your network, expand your presence and enables you to be perceived as an expert even more.
For example, partnering with a physician to cover particular health concerns can validate your stance more rapidly than if you did it alone. You can collaborate by doing podcasts, guest blogging or by hosting webinars. Your collaboration is an additional way for you to get exposure, improve your brand and complete sales.
