Taking Your SEO Up a Notch With ONE Consideration
There’s a lot of misconceptions with success in an online business. In order to avoid these, due diligence is necessary. That consists of research and learning from those who have a track record of success. One worthy enough to make them an educator. There’s a wealth of knowledge on SEO you need to shift through properly.
Success with online marketing can be a complex measure of steps. It can be confusing for the beginner. The best lessons learned are found in dealing with search engines. Roughly 65 percent of searches on the Internet are through Google. This equates to billions of users active on Google searches monthly.
Numbers like that makes the hairs on digital marketers’ forearms stand up. The potential for success is here. But what about the rest of the industry? There are two other search platforms that fight a competitive bout for Google’s users. These search engines are Bing and Yahoo. The next question is then obvious at this point.
Will optimizing your site or article for Google enable you the same SEO advantage as finding your material through Yahoo and Bing? This is where we begin to better understand online competition for search engine priority. Ironically, though each of these three platforms offer the same service, their SEO requirements differ.
The big differences we find are uncovered when comparing the two engines –Bing and Yahoo– with Google. Though Google trumps supreme compared to other organizations, the competing search engines don’t follow the Google algorithm and optimization requirements. They differ.
Keyword Match and Uses
Keyword matching effect in some websites. – Image from Neil Patel
Google has advanced its engine’s capabilities to better understand words. This understanding gives Google the ability to compare meaning. That means the algorithm isn’t limited to matching word for word searches. Instead, it’s referencing a search query with synonyms and surrounding context.
Bing Search Engine and therefore Yahoo doesn’t operate that way. They’ll match a search word for word. The engines won’t look for other meanings or similar phrases. It’s hard to say if it’s an advantage or disadvantage. But if you want to optimize for all platforms, be sure to keep the differences in mind. Manage SEO accordingly.
The Age Effect and Domain Identity
Domain Age is another factor
Bing takes into consideration certain domain features like .gov or .edu. These have better priority in searches. Google prefers to prioritize content based on its backlinks before justifying a page’s age or domain name. In fact, Google prefers younger posts because there’s an implication that it’s more relevant.
Phrases with more than one meaning get priority based on popularity with Google. Those same sites having keywords with doubling meaning get priority through locality first. Google also doesn’t have programming access to certain codes like Flash sites. But Bing and Yahoo can crawl those sites.
Lastly, mobile optimization is a huge factor for Google and even ranks for it. Bing doesn’t request it though does offer mobile features for users operating personal devices.
These should all be taken into account when optimizing for all platforms and getting your material out there. It will take time, but understanding the above is a giant leap forward. Thanks for reading.