seo-toronto

What You Should Know About Hiring An SEO Toronto Digital Marketing Agency

Hiring an SEO Toronto digital marketing agency to help grow your business can take a lot of research and legwork on your part. But here are some tips you should consider when looking for a good, reputable marketing firm.

The best way to get an immediate feel for whether or not an SEO Toronto digital marketing agency can benefit you is to be upfront and candid about what your business is and what its goals and objectives are. You don’t want to just be generic about this information, you want to let the marketing agency know exactly what it is you’re expecting from them.

You should discuss with them what marketing platforms they use and whether or not they can work for your business. In hiring a good digital marketing agency, you may need to adapt to some changes in how your marketing is done, but you should never hire an SEO Toronto agency who doesn’t understand your company’s direction.

Find Out About Their Communication Structure

The best way to work with an SEO Toronto digital marketing company is to have constant open lines of communication. You’ll want to know if they have a contact person or department that you can reach 24/7 in case you have concerns about how your marketing campaigns are going. You may also want a digital marketing company that does online reviews or conference meetings on a monthly or yearly basis to see if everything is performing up to standard. Never hire a company that doesn’t keep you in the loop.

Let Them Know If You Have Any Third Parties That Might Be Involved In This

If you work with a technical team whose tasks may overlap with those of a marketing team, you should discuss this with the marketing agency you plan to hire. It’s important that you don’t run into a potential conflict of interest, or conflicting jobs when working with your marketing agency. You may even want to see if the marketing agency offers any evaluation services just to make sure you have all your t’s crossed and i’s dotted.

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9 SEO secrets every business should know

Android Nougat

The New Android 7.0 Is About To Be Unveiled, Are You Ready To Take The Ride?

It’s been in the news a lot about the Android 7.0 Nougat. There’s been news about a Developer Preview happening. This is considered by many that last stop before the new Android is unleashed. If things go well during this preview series, the 7.0 Nougat will have its day in the sun. No more going back to the drawing board to fix what needs to be fixed.

Once this preview is over, this device will be open for public consumption. This is big news in the Android News world. This Android 7.0 Nougat is something that many of you have been waiting patiently for. Many have been salivating over this thing. It’s become even bigger than the Android 6 Device, and we all know how big that thing was.

android

How many of you are interested in the final preview? This preview is a first in a line of many previews. If you are, there are few things you need to know about, even before you take part. This next section will give you some idea of what happens and what people are expecting to see.

You will get to see images for Nexus and other devices. Some of these other devices have been under a building block too. These images in the system will be seen for the first time, some of which will completely change the way you look at the Android or any of these devices.

You will get a chance to see pre-installed apps in their bug-free form. Most of the time, the public doesn’t get to see this. All the public knows is, that it’s time to go back to the drawing board. This time you will see the way it will look before and after the big-free fix. This is something which has never been done.

You will see the latest system behaviors, especially, when it comes to the UI. There is an API level of 24. In the past, the Final N has not performed well with this. You will see how it’s all changed. You will see permission changes. You will see out-of-this-world optimization. You will also see how Doze on the Go has changed.

Everything will be brand new at this preview. This preview is going to blow every tech geek’s mind. It’s sort of like being a kid in a candy store.

tech geek

Are you ready for the new Android 7.0 Nougat? What are you waiting for? Watch the Preview and pick one up!

instagram

Instagram Now Allows Longer Videos and More Ads

Instagram Changes Forever with New Video Length

If you love posting videos on Instagram that inform the world about what you are up to, then the latest news from Instagram is going to make you very happy. Those who thrive of posting images and videos on this platform can now post longer videos that last up to 60 seconds. This is a huge step up from the previous high of 15 seconds. Users will be able to share more of their thoughts and share and learn about more of what they like.

Challenge of Change

This change is going to revolutionize the way that users are going to use Instagram forever. It has been a site that was convenient for posting selfies, images of food or quick pictures of what events you are attending. Now the focus is going to be shifted to unique video content and that is going to provide a more friendly location for this than Youtube. Their new feature is basically enhancing their explore feature except that it is focused on videos. It will be interesting to see if the changes are going to truly enhance the user experience or hurt what they already have.

This new video format has existed for advertisers for a few months and now the availability to all is the next step. In fact, Instagram is the 3rd most used social platform by advertisers.

social platforms advertisers
Image from businessinsider.com

Bringing the fun, creativity and flexibility of video to the users of Instagram was the goal of the new video features. Creativity has always been a hallmark of the picture posting phenomenon and it will be interesting to see how the users will make use of this. It is big Tech News because the ability to post longer videos allows for more in-depth stories and thoughts coming from those that you love, or at least tolerate. The involvement will be interesting whether it is your Aunt Minney from Idaho showing her garden or Taylor Swift hanging out with her friends. The opportunity for engagement and entertainment has grown exponentially.

A Minute is Key

Instagram chose 60 seconds for several reasons. The people behind Instagram feel that this amount of time is going to allow the viewing experience to be optimized. With a longer video, attention will wander and they will move to something else. 60 seconds is about equal to the attention span of the average person today. Instagram wants to keep its viewers in the feed and not jumping around from video to video like a user commonly does on YouTube. They want their viewers to finish the videos.

In research of YouTube metrics, they found that in all videos up to four minutes long, the viewership is always highest in the first 60 seconds and then falls off dramatically after that as attention wanes. On Facebook, the average video is about one and a half minutes. It made sense to Instagram, not to risk losing viewers after that time, they chose the 60-second cutoff. They feel this will guarantee consistent user participation. This is a great way for people and advertisers to be more creative in the messages that they are sending. It should affect the audience one way or the other, either they will love it and follow the posts more closely or they will be put off by the changes.