There are so many reasons to love French language; it is harmonious, wholly unique, and pleasant to both speak and hear.
If you are a lover of French, consider joining us for our Toronto French gathering at the swanky Proof Vodka Bar, located inside the Intercontinental Toronto Yorkville Hotel. On Tuesday October 11th, from 7:00 to 11:00 PM, we’ll enjoy a night of French conversation and delectable drinks on the bar’s back patio. Read more
One of the challenges that Internet marketers usually face is a lack of enough traffic to their e-commerce stores. So how can online marketers increase the traffic visiting their e-commerce stores? First of all, internet marketers need to know that they are facing competition from other internet marketers. Every e-commerce business is looking forward to having the most sales leads or the most traffic.
Below are some of the best internet marketing ideas in Canada that every online marketer should try if he/she wants to be successful.
This is a key to success for online marketers. Online marketers should make sure that they can be found easily on the internet. They should learn how to use the right keywords and where to place them. Keywords play a major role in search engines.
It is advisable that online marketers use long-tail keywords. Long-tail keywords will make your website unique from the others. Thus consumers will easily find your website on search engines. To get an upper hand, you can use external links to other websites. It is critical to ensure that your name, telephone number and address appear on your website, and customers can easily see them.
Sending emails to your customers and potential buyers are very important as this will keep them informed about your business. When sending these emails, ensure that you list the offers, discounts, and any other interesting information. Such emails may lure customers and potential customers to buy your products.
You can simply track if your emails are being read or not using an email marketing software. Check your emails regularly to see if there is any reply. It is important that your emails have the option to unsubscribe since some people may not be interested in them anymore.
Mailchimp is one of the amazing email campaign platform that can be used for high conversion email marketing. It has a unique capability to add email list from CMS platform like WordPress and the like. It can also monitor the emails opened or clicked towards to your target website or promotion.
Here is a video how the Mailchimp works:
Hope you learn from the video above, it’s so detailed bro/sis!
Internet marketers can simply purchase space for their banner ads or promotional messages. You can purchase spaces for your ads and promotional messages on advertising networks, search engine result pages, and social networking pages.
Online advertising is usually paid according to the number of visitors, the number of views and the number of clicks. This is one of the best methods internet markers should use if they want to attract a large traffic. You can use software to see which advertising platform is converting most visitors into your customers.
Here are the list of effective Online Ads provider these days:
a. Adwords
b. Facebook Boost
c. Taboola
Wikis allows online marketers to connect with other people online to create and edit content using either free or paid software. Wikis are usually important to internet marketers as they can develop team-based content and preserve useful documents with different people. Wikis are commonly used in corporate intranets, knowledge management system, and community websites.
Social networks can help internet marketers build a network of contacts whom he/she converts to customers. Social networking allows internet marketers to engage with their clients, thus giving them a chance to persuade customers.
Internet marketers can search for keywords that are related to their products on most networks to find questions that they can respond to. By doing this, they are gaining more exposure on the social network. Statistics show that the number of followers, friends, and fans you have on social networks increase the impact you have on search engine ranking.
Internet marketers can use photo and video sharing websites to promote their brands online. Internet marketers can take advantage of such websites to drive traffic to their sites. They should only post photos and videos that display useful information regarding their products. By posting videos and photos regarding your brand, your customers may stay loyal to you, and you can also generate new customers. Your photos and videos should be able to capture your clients’ attention. Just like John Jantsch said, “Create something people want to share”.
This is simply sharing video and audio files through a mobile application or online. Podcasting does not require internet access, and podcast files can be simply downloaded and stored on computers, smartphones or portable media players.
Internet marketers can take advantage of podcasts to promote their products and even provide tutorials regarding their products. For corporate marketers, podcasting is just a low-hanging fruit.
Internet marketers can use webinars to promote their products through live online presentations. Internet marketers should simply have a webinar software that allows their computer screens to be shared with their audience.
Internet marketers can use webinars to launch new products, present live demonstrations regarding their products and get immediate feedback from clients.
The paradox about internet marketing is that the more info you give away, the more people will buy what you have to give them.
Social Media + Video is one of the amazing campaign these days and it’s very effective in terms of creating engagement and converting them to sales.
Below is one of the example of Concealed Holster made by FREMA that after having videos that explain about the following:
1. History of the Product
2. About the Inventor
3. Usage and purpose
4. How to use
5. and the Impact to the user
It created a massive attention to the target market (People that love guns) and were converted to sales.
The above graph is a post on Facebook that was boosted for $1 per day and was able to be converted into 7-10 item sales per week which is a good ROI for a advertisement.
This is the video posted on Youtube and shared on Facebook.
If you have questions about this post, kindly comment or email me at [email protected] or skype me at cincobr. I would be happy to answer them for you.
If you are considering starting a business in Brampton or already operate one, then you are on the right track. The city has undergone a lot of development since the early 1980s. In fact, it is one of the highest growing cities in Canada.
(Chart Of Population Growth In Canadian Cities From 2006-2011)
For a business owner, consistent growth in population means more potential business. You can easily set yourself up to capitalize on this growth with some tangible tips to incorporate into your company model. Here are some helpful things to remember.
1. Learn to focus on your objective. When you first started your business, you obviously had a few key objectives to develop. If you own a printing company, that may be to “provide the top quality printed materials to small-large businesses in the area.” It’s easy to look at overwhelming growth in the market and be dazzled by the possibilities. Don’t let that distract you from your original intent. There’s nothing wrong with expansion (you should even learn to welcome it gradually) but if it is going to distract your company from its objective, you may have to pass, or at minimum, postpone. As Ralph Waldo Emerson famously stated, “Concentration is the secret of strengths in politics, in war, in trade, in short in all management of human affairs.”
2. Practice your elevator speech and be ready. If you are new to the world of business, you need one. If you are a seasoned business person you need to consistently revisit yours. The fact is that times change; the market changes. What worked for your business five years ago may not work for it now. Be sure that you practice it on friends, family and co-workers. Get their perspective and work on it. Even the best elevator speech can be honed to be better. You can find plenty of tips online to help you work on yours.
3. Learn quickly when under fire. An influx of potential means that you likely are going to have to do things that you may not be accustomed to. Remember that businesses have to be fluid these days. The same holds true for business owners. Keep your skills sharp by reading journals and online newspapers. Better yet—with today’s internet market it’s easy to set yourself up to automatically receive headlines in business or technology. That way you can take 5 minutes every afternoon to brush up on what’s happening in your market. Remember, according to Catalyst Leader Bad Lomerick, “The goal is not perfection but rather a posture of moving toward healthy habits and characteristics.”
4. Stay current with the new technologies. That isn’t to say you need to be an expert at everything (that’s impossible) but at least have a superficial understanding of the latest tools other business owners use. In particular, focus on what people in your market use. This is where a professional association may be helpful. You also can have someone on your staff focus on bringing in new efficiency tools periodically. Let them test out the latest technology and see if it works for your business.
5. Learn to network effectively. Join some communities, attend trade shows, get involved! Meeting people is only going to help you 1) spread the word on your company and 2) gain support to call on if you need it. Plus, it also gives you the chance to be relevant to other business owners, which will only develop your skills more. Remember too that when exploring business ideas for Brampton businesses, you should use networking to gauge the market you are in, or want to get into.
6. Use social media to your advantage. Lee Iacocca stated “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” This is where communication comes in; in today’s market communication primarily means social media. It’s no secret that social media has increased tremendously in the past decade. While in 2000 it was just getting started, no one can argue that in 2016 it has taken over. A great business without a viable online presence that is active and engaging is like a beautifully-maintained car without a motor. Just look at the statistics of social media and business. It’s easy to see that it is the central focus of most consumers today so take full advantage of it.
Source: https://marketingtechblog.com/2014-statistics-trends-businesses-social-media/
7. Make your social media relevant. With social media you have a great opportunity to share your business, but it’s a lot like first impressions—you only get one chance at it. Do some research to find out what your target market really wants information on and then be the one to give it to them. Some social media will limit you, like Twitter. You only have 140-character messages to share your business. Make sure the information you share is important to the reader and adds some value to their life. This is the best way to keep them coming back.
Whether you have been in business for years or you’re new to the market, be sure to practice your skills and push yourself to keep developing. One of the best things about business is that it’s not really about honing your business, as much as it comes down to honing yourself. Someday when you look back at the years of a successful business that you built, you’ll understand that.
Yoga has been around for centuries and is an age-old tradition highlighting meditation, relaxation, and physical well-being. In the last few decades, yoga became increasingly popular with everyday people looking for a way to stay fit, healthy, and centered in today’s hectic times. Yoga has become a regular practice for many people who never “worked out.” A lot of yoga practitioners focus on its techniques rather than going to a traditional gym to maintain physical health and spiritual well-being. Read more
At a time when everyone wants to have the best holiday shopping season, it is good to know there are many great Christmas business ideas out there. For instance, the Christmas business season for 2016 is expected to break new records for entrepreneurs in Toronto, say retail and online merchandising experts. In fact, the view from most retail and e-commerce sellers is big business in Canada and other regions of North America will be linked by processing more merchandise for shoppers online this next holiday season. For instance, most retailers are planning “free Christmas shipping” to compete with retail sales deals.
Great Business Ideas Outside The Box
Another aspect of Christmas season business promotion is linked to moving holiday items that are not selling in traditional retail brick or mortar shops or online. In turn, there are many ways for merchants to drive profits during the holiday season. For example, according to Christmas season related business reports from The New York Times, there are always for entrepreneurs living in Toronto and other big cities to “resell, recycle or donate” holiday merchandise that doesn’t sell rejects and items that are not moving as hoped.
The Times reported during the Christmas season in 2015, that the National Retail Federation predicted some $280 billion in “returned merchandise”. The federation noted that a majority of the returned items were being re-processed for new wholesaler and liquidator markets in the US and Canada. The Times also noted that retailers had “raised $80 million in funding from Silicon Valley investors” to help promote Christmas season business ideas.
Toronto Is Ready For Big Christmas Business
According to a recent small business report in the Toronto Star, there is always a “staffing challenge” during the busy holiday shopping season that entrepreneurs should be aware and prepared for to keep profits steady. The Toronto Star reported that “cyber security” will be a key issue during the annual Christmas shopping season with some businesses avoiding hacks and others being crippled by cybersecurity woes. The best advice for business entrepreneurs in the Toronto region is to “get smart now before the holiday rush to secure all websites taking customer sales orders.”
The Toronto Star’s cybersecurity tips include:
– Know the enemy and understand that any business in Toronto or worldwide is a likely target for hackers; while taking precautions is the best solution.
– Educate customers about ways and means to remain protected on mobile platforms; while also providing assurance that one’s business website is “safe and secure.”
– Brief online customers that the web page or mobile platform connection they are using to order Christmas merchandise has the advantage of state-of-the-art security features.
In general, the National Technology Officer of Microsoft Canada told the Toronto Star that “the best way to avoid mobile attacks is by taking advantage of security features available on a device.” This includes regular reminders from business owners about keeping Internet security issues relevant by always addressed issues before an attack because “after a hack it is usually too late to convince the customer that the site is safe.”
Holiday season business ideas trending online
There are many practical business ideas featured online. However, it is a savvy minded entrepreneur that can translate common sense ideas into real business growth both online and in the traditional brick and mortar setting. While the view “if everyone could do it, everyone would be making lots of money” states the obvious about the difficulty in becoming successful, there is no need to re-invent the wheel because there are lots and lots of ways to earn money during the Christmas buying season.
For example, a longtime entrepreneur shared online about “earning big bucks on sales commission from affiliate marketing ventures during the holiday season.” However, the entrepreneur failed to explain “details” on just how to earn cash during the Christmas buying season. The result is a college business textbook overview that states how “sales of Christmas items are usually based on offering traditional or sale items.” In other words, there is hard data that holiday shoppers still want traditional Christmas decorations, gift items and any of these when there is a sale.”
Joy To The Retail World
There is a lot of joy for Christmas-minded entrepreneurs who do diligence and research their local market first before sorting out a proper business plan for selling during the holiday season. This planning is all-important in the Toronto region where a diverse customer base is linked to a wide variety of Christmas gift desires; while offering the customer what they want is the first rule of good business.
Looking to launch a new career because you’re sick of a dead end gig? Technology is an exciting career path that can take you down a number of different avenues and offers great salary potential. It can also provide more laid-back work environments. If you’re miserable, it’s time to make a career switch and get your foot in the door of a place where you’ll thrive. Here are some tips if you’re looking to make the switch at the HackerNest Toronto tech job fair: Read more
Have you been having the idea of establishing your small business? Well, picking a better season to start a business is important. With the holidays bearing down on everyone fast, each and every individual in your neighborhood requires some assistance. Did you know that in America alone, 47% of consumers buy their gifts online?
As Garrison Keillor is quoted saying “A beautiful thing about Christmas is that it’s unavoidable, such as a thunderstorm, and we all go through it together.” The article has prepared for you top nine business ideas to get started, and they will help you parlay these requirements into some holiday cash.
Unluckily, the majority of individuals currently regard holiday shopping as more of a routine than a joy. The majority of people worry much on what gift to buy for their family and friends for the holidays. As a personal gift shopper, you can assist your customers to get an excellent gift at reasonable prices. Meet with your clients and talk about their budget and the receiver of the gift, and after that look for gifts as different price points for the persons on the list the client has. You can, as well, offer to deliver the gifts for an extra charge.
If you are perfect in Photoshop, creating and printing a lovely, personalized holiday cards for families to send to their people is a good idea. Offering to make other customized stationary products like envelops, thank-you cards and event invitations can be helpful in making this a year-round business.
Americans spend an average $29.14 on Christmas cards alone so having a holiday card design as part of your business would earn you some extra bucks.
Wrapping of gifts is a job that not everyone enjoys doing. Starting a gift wrapping service can be a good and excellent Hamilton business idea. After getting some materials required, you decide to be a mobile wrapper or talk to the authorities at a local shopping center or mall and request them to let you set a small table. Either way, print several flyers, wrap some few sample boxes and price depending on the size.
Holiday festivities occur throughout the month of December, several workplaces and organizations realize that they require a perfect caterer who will make their party a success. As an experienced home cook that can prepare delicious delicacies for a large group of individuals, you can assist in alleviating the burden of organizing and preparing meals for their holiday festivities. Ensure that you are equipped with enough kitchenette space to cook the meals and the transportation means to ferry the food to your customers. Go a step further and suggest to help in cleaning up after the festive for excellent customer service. By doing this, you might earn a nice tip. After the holidays are over, you can switch to other events such as weddings and birthday parties.
Themed baskets are a famous gift preference for the holidays. However, the majority of ready-made baskets from retail shops are costly, and individuals lack the time to buy the individual items and make their baskets. If you are aware of some great concepts for a basket, let it be movies, cooking products, desserts and bath products, you can create them and sell them as holiday gifts. Assemble items in a decorative basket, wrap it using a plastic material and put a festive holiday bow on the basket.
Knitting may appear as an activity that should be reserved for elderly people. Nevertheless, handmade headscarves, hats, and sweaters are famous in times of holidays. When purchased on wholesale terms, yarns are relatively cheap, and depending on your knitting speed; you will have the ability to establish your inventory and spend adequate time in marketing your stuff.
Making and selling homemade holiday decorations sounds an excellent business concept. If you are passionate about holidays and find creating decorations to an easy task, you will get business opportunities at the community centers, craft shows, and religious institutions. All the mention places and many others hold holiday festivals where you can sell your home-produced ornaments. Small décor stuff such as table top decorations and Christmas tree ornaments have a high demand at mall shops. For that reason, make your won and sell them on websites such as Etsy. Holiday beautifications are comparatively low-priced and simple to create, and everyone is willing to pay an additional fee for personalized ornaments with photographs and some writings.
Another lucrative business concept for crafters is to create and sell garlands and flowery arrangements. Buy artificial branches, pinecones, flowers and ribbons from your local craft shop, and convert them into dazzling home decorations for your clients.
Gingerbread, pies, fruitcakes and cookies are all staples of holiday seasons. If your kitchen is always full of the aroma of deliciously baked desserts for the duration of the holidays, just why not acquire an extra income for it. Just package and sell the baked products since majority love providing and getting toffees and baked products during events.
When holding an event for a business, a charity, or throwing a personal function that you wish to gain a lot of exposure for, it is very important that you utilize the internet for its marketing power. It is free ( for the most part) and these days there are countless ways that you can use the internet to get the word out to people about your event or cause and truly maximize its exposure, as well as, your turnout rate.
Here is a list of some of the best ways that you can use the internet to get the word out and ensure that your event is a hit:
1. Send an invite via email to all relevant people in your network. Email invitations are among the fastest, most common, and certainly easiest ways to invite a large group of people to an event. The best part is that there is a ton of room for creativity to really draw people in ad stir up a buzz about the event from within the invitation.
It may be a good idea to include links to any online pages featuring the event within the body of the email as well. If you already have an account with them, or have the budget and means to set one up, consider using BombBomb video emailing service. It will allow you to send a personalized video, created by you, that will play within the email. According to the BombBomb.com website, video emails are extremely effective in getting your potential attendees interested in your event! They say that in a survey of results of Video Email versus Traditional Email, 81% Get More Replies! That’s a huge number.
2.Create a separate page on your website offering all the details of your event. This is a great idea because it will create exposure for the people that are already visiting your site but may not know about the event yet, while simultaneously boosting your SEO. You work hard to get visitors to your site, so you night as well use that traffic for all that it’s worth.
3. Blog about the event and ask other bloggers in the blogosphere to do so as well. Blogging is great way to really get in-depth about your event and what potential attendees can expect from all of your planning. Having others blog about it too is even better because it strengthens the authority when coming from an outside non-biased party.
4. Create a promotion on Facebook If you are unsure about how to create a promotion on Facebook, do not panic. Facebook has very helpful tips and guides that will walk you through the entire process from designing the promotion to choosing the targeting and selecting the budget for the promotion. Prior to writing the content for the promotion you may want to consider doing some research on the most successful campaigns for events like yours and how they were constructed. Facebook will also allow you to track the success of your promotion so that you will know what is and is not working about it and use that information for additional or future campaigns.
5. Create a board about events on Pinterest and use pins that link back to your event’s page to attract new attendees and draw up interest
6. If you are holding a fundraiser, create a Go Fund Me page, or alternative fundraising site, that is linked to your event to draw more interest in the cause. Many times a fundraiser will draw a large crowd but ultimately have disappointing bumpers in terms of the amount of funds raised. By setting up an online campaign somewhere like Go Fund Me, you enable people that are unable to attend the actual event to become educated about your cause and ultimately contribute to it if they like. This is a very inexpensive and effective way to raise money for the event itself too if you are in need of funds to produce a successful event.
7. Organize a Facebook contest in which you offer either a free ticket or a discount on the event price. This is a great tactic because it encourages people to become and stay engaged with the event and portraits it as something that everyone should want to go to or better yet, something that they would be lucky to attend. Remember, in the eyes of the beholder, perception is everything. Holding a contest that gives away a free ticket to the winner, gives off the perception that this event is going to be a hit. The added benefit is that you will also gain additional contacts to add to your database for any future events that you may want to hold and promote the event even further when you announce your winner.
If you would like to learn more about how to promote your event or get additional advice about event blogging, check out Marketing Journal by visiting tour event category “EVENT“. Their website is full of useful content about event marketing and blogging about events for increased success. Good Luck!
One enduring innovation of social media during this past decade is the meetup – a gathering of individuals impelled by a mutual interest who firstly meet and interrelate with each other online. The site was mainly responsible for this spectacle, and while a lot of social networking sites like Google and Yahoo feature various tools for offline meetings, the site remains the biggest single facilitator of offline meetings, and the foremost brands in the industry. Its user base is noteworthy, and its social tools such as desktop and mobile have fixed the standard for “Meetups” all over the net. With these dynamics in mind, the Meetup.com tool can be used as a very effective tool to achieve a number of crucial strategic business objectives. Read more
It is often difficult to keep up to date with foreign languages. Whether it is learning any new and hip lingo, or simply forgetting words due to lack of use, it can be difficult to stay proficient in the long haul. Luckily, there is a way that you can stay current on both French and Spanish in a fun, interactive way. On August 15, a language exchange will be held at Kramer’s Bar and Grill (1915 Yonge Street, Toronto, M4S1Z3, ON). If you are looking to practice both of these languages, then this is the spot for you. Read more